PetDatabase
PetDatabase is a London-based online pet microchip registry and lost pet recovery service, founded in 2003 and operated by a small team (1-10 employees), serving pet owners, veterinarians, and shelters seeking to reunite microchipped pets with their owners.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PetDatabase does
PetDatabase is a privately-held, London-based online platform that operates a pet microchip registry and lost pet recovery service, founded in 2003. The company's functional purpose is to maintain a database linking pet microchip identifiers to owner contact details, enabling veterinary practices, shelters, and members of the public to identify and reunite lost pets with their owners. Based on the available data, the platform is operated by a very small team (1-10 employees), and the only named executive is Ira Krachanovskaya, Chief Marketing Officer.
No technical architecture, product modules, integration endpoints, or API surface are disclosed in the source data, and there is no indication of mobile applications, partner integrations, or AI-enabled features. The platform's principal asset is the cumulative registry built over more than two decades of continuous operation, which is the source of any competitive differentiation rather than disclosed technology or product breadth.
No revenue model, pricing schedule, customer segmentation, distribution channel, or contract structure is described in the available inputs. Ownership is undisclosed, no institutional investors or funding rounds are reported, and there are no subsidiaries, M&A events, partnerships, or regulatory actions on record. As a result, the company's go-to-market mechanics, monetization approach, and unit economics cannot be characterized from the supplied evidence.
PetDatabase firmographics
Firmographics- Name
- PetDatabase
- Website
- https://petdatabase.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PetDatabase is a London-based online pet microchip registry and lost pet recovery service, founded in 2003 and operated by a small team (1-10 employees), serving pet owners, veterinarians, and shelters seeking to reunite microchipped pets with their owners.
- Ownership category
- akta.pro rank
PetDatabase industry classification
Industry- Product category
- Pet Identification & Recovery Services
- akta.pro primary industry
- Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)
Keywords
Where PetDatabase is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PetDatabase business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
PetDatabase product offering
Product offeringCore offering
PetDatabase operates an online platform that maintains a pet microchip database and provides a lost pet recovery service. The platform enables pet owners to register their pets' microchip identification and access lookup tools to reunite lost animals with their owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Microchip Database Online database service that stores pet microchip identification records, enabling pet owners to register their pets and facilitating identification of lost or stray animals.
- Lost Pet Recovery Service Service that helps reunite lost pets with their owners using the microchip database lookup, allowing finders, shelters, or veterinarians to trace registered animals back to their registered owners.
Companies that use PetDatabase
Customer profileIdeal customer profiles1 record
PetDatabase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PetDatabase partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
PetDatabase competitors and assessment
Company assessmentDirect peers
- PetLink: PetLink is a multi-national pet microchip and recovery database operated by Datamars, directly comparable to PetDatabase in offering chip registration, lookup, and lost pet reunification services. It is a direct competitor with broader international coverage.
- 24PetWatch: 24PetWatch provides microchip registration, pet ID tags, and lost pet recovery services across North America and Europe. It competes directly with PetDatabase in the same registry-plus-recovery category and shares a UK/European footprint.
- AKC Reunite: AKC Reunite is one of the largest US pet microchip registries and lost pet recovery services, directly comparable to PetDatabase as a centralized database plus recovery platform. It competes head-to-head for the same end customers (pet owners, shelters, vets) and operates a similar registration-and-lookup model.
- Avid Microchip (AVID Identification Systems): Avid is one of the original pet microchip manufacturers and registries, providing chip registration and recovery services. It is a direct peer of PetDatabase in the pet microchip database category, with overlapping technology and customer base.
- HomeAgain: HomeAgain is a leading microchip registry and pet recovery service offered through Merck Animal Health, with a database, 24/7 recovery hotline, and subscription plans. It is a direct competitor to PetDatabase in the same lost-and-found microchipping category.
Emerging players
- PawBoost: PawBoost is a digital lost pet alert network and community platform that helps owners post and find lost pets. It is an emerging player in the lost pet recovery space, complementary to a microchip registry but competing for the same end-user attention and recovery outcomes.
- Petco Love Lost: Petco Love Lost is a free, digital lost pet reunification platform with facial recognition and community alerts, partially overlapping with PetDatabase's lost pet recovery offering. It is an emerging player without a microchip database focus, but competing for the same reunification workflow.
- PetScanner: PetScanner is a mobile app that reads pet microchips and links users to registered databases. It is an emerging player in the broader pet microchip ecosystem, adjacent to PetDatabase's registry and lookup offering.
Broad incumbents
- Found Animals: Found Animals operates a free microchip registry (Found Animals Registry) alongside broader animal welfare programs and shelter services. It is a broad incumbent in adjacent microchip registration and lost pet reunification, but with a wider non-profit mission.
Regional players
- Pet-ID (Petlog / Anibase): Petlog is the UK's largest pet microchip database, operated by the Kennel Club, and is a UK regional incumbent in the same category as PetDatabase. It is the dominant UK registry and the most direct geographic competitor for lost pet reunification services.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
PetDatabase social profiles
Digital presencePetDatabase financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetDatabase leadership team
Management profileNumber of profiles
Profiles1 record
PetDatabase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetDatabase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetDatabase
What does PetDatabase do?
PetDatabase operates an online platform that maintains a pet microchip database and provides a lost pet recovery service. The platform enables pet owners to register their pets' microchip identification and access lookup tools to reunite lost animals with their owners.
Is PetDatabase a public or private company?
PetDatabase is a private company. It is classified as unknown and is currently operating.
When was PetDatabase founded?
PetDatabase was founded in 2003. It employs 1 to 10 people.
Where is PetDatabase based?
PetDatabase is headquartered in London, United Kingdom, in the Europe region.
Who are PetDatabase's main competitors?
Direct peers on record are PetLink, 24PetWatch, AKC Reunite, Avid Microchip (AVID Identification Systems) and HomeAgain. Emerging players are PawBoost, Petco Love Lost and PetScanner. Found Animals is listed as a broad incumbent. Pet-ID (Petlog / Anibase) is listed as a regional player.
Does PetDatabase have an API?
No public API is recorded for PetDatabase.
What industry is PetDatabase in?
PetDatabase's product category is Pet Identification & Recovery Services. Its primary akta.pro industry code is BPAGAIAL, Lost & Found, Reunification & Microchipping Programs.