Wall Of Art Ab
Wall of Art AB is a Stockholm-based e-commerce company founded in 2017 that sells curated, exclusively human-made art prints, canvas prints, frames, and acoustic panels to consumers and B2B clients (offices, hotels, restaurants) in 45+ countries via its Shopify storefront.
- Company typePrivate
- Founded2017
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wall Of Art Ab does
Wall of Art AB is a Stockholm-based, privately held e-commerce company founded in 2017 that sells premium wall art directly to consumers and businesses through its Shopify-hosted website wallofart.com. The company's core catalog consists of art prints on FSC-certified 210gsm fine art giclée paper, canvas prints on 350gsm poly/cotton canvas, and a frame range (oak, dark wood, black, white, metal, colored woods). It also markets sound-absorbing acoustic panels co-developed with Abstracta, original artworks, themed collections (e.g., WOA Spring 2026 'Scandi-Mediterranean', Colorful Sky, Sweater, Lucky Hooves, OH NO), and digital gift cards. All artwork is positioned as exclusively sourced from a curated pool of independent artists and explicitly not AI-generated.
The business operates on a print-on-demand model using Shopify infrastructure, with checkout support across Klarna, PayPal, Visa, Mastercard, Swish, and other regional methods, and ships globally to over 45 countries via DHL, Bring, FedEx, Schenker, and Postnord. Unit pricing for prints ranges from $45 (21x30cm) to $125 (70x100cm), with frames adding $29.75–$38.25; free shipping is offered from $199 and a 15% discount is available on select items.
The customer base is split between individual consumers purchasing for home decor and gifting, and a B2B segment serving offices, hotels, and restaurants through consultation services and a Stockholm-based showroom at Götgatan 23. Marketing is multi-channel: Instagram, TikTok, Pinterest, Facebook, a Journal/blog, Klaviyo email, Google Ads, TikTok Ads, and Facebook/Instagram Ads via Facebook Pixel. The company has one disclosed founder, Annika Hultgren (who also sells her own work through the platform), is bootstrapped with no disclosed institutional investment, and is headquartered at Götgatan 23, 116 46 Stockholm, Sweden (organization number 559086-8161).
Wall Of Art Ab firmographics
Firmographics- Name
- Wall Of Art Ab
- Legal name
- Wall of Art AB
- Website
- https://wallofart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wall of Art AB is a Stockholm-based e-commerce company founded in 2017 that sells curated, exclusively human-made art prints, canvas prints, frames, and acoustic panels to consumers and B2B clients (offices, hotels, restaurants) in 45+ countries via its Shopify storefront.
- Ownership category
- akta.pro rank
Wall Of Art Ab industry classification
Industry- Product category
- Home Decor / Art Prints
- NAICS
- Art Dealers (45992), Art Dealers (459920)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where Wall Of Art Ab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Wall Of Art Ab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Art Print Sales: One-time purchase of art prints printed on premium 210gsm paper, available in multiple sizes. Also offers canvas prints on 350gsm poly/cotton canvas.
- Frame Sales: Sale of matching frames including oak, dark wood, black, white, metal (silver/gold), and colorful wooden frames.
- Gift Cards: Digital gift cards sold in multiple denominations, valid for one year from purchase date.
- B2B Business Sales: Sales to businesses including offices, hotels, and restaurants. Offers consultation services, larger orders, and complete solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Art Prints starting at $45 |
| Unit Pricing | Pay-as-you-go | Frames: $29.75 - $38.25 |
| Other | Pay-as-you-go | Free shipping threshold |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
Wall Of Art Ab product offering
Product offeringCore offering
Wall of Art AB sells premium art prints and frames through its own Shopify-hosted e-commerce website (wallofart.com), printed on-demand on FSC-certified 210gsm fine art giclée paper. The catalog is curated from hand-picked independent human artists whose designs are exclusive to Wall of Art, with additional offerings including canvas prints, wooden and metal frames, original artwork, sound-absorbing acoustic panels (via partnership with Abstracta), digital gift cards, and B2B art solutions for offices, hotels, and restaurants.
Product overview
Wall of Art is an e-commerce art print platform that sells premium wall art through its Shopify-hosted website. The core product is art prints/posters on 210 gsm FSC-certified matt fine art paper, complemented by canvas prints (350 gsm poly/cotton), wooden and metal frames, acoustic panels (via Abstracta partnership), and original artwork. The company offers themed collections (Spring 2026, Colorful Sky, Sweater, Lucky Hooves, OH NO, etc.) organized by style and subject. Business B2B solutions provide consultation and tailored art solutions for commercial spaces. Products are sold exclusively through the Wall of Art website with digital gift cards available. Free shipping is offered on orders from $199, with delivery to over 45 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Prints / Posters
Companies that use Wall Of Art Ab
Customer profileSegments2 records
Ideal customer profiles2 records
Wall Of Art Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wall Of Art Ab partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AbstractacoreCollaboration on acoustic panels - where aesthetics meet functionality. Sound-absorbing wall art products produced in partnership with Abstracta.
- ShopifycoreE-commerce platform provider hosting wallofart.com and supplying their business system. Part of their IT infrastructure.
- KlarnacorePayment provider enabling 'Pay within 14 days' and Klarna Account payment options. Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden.
- PayPalcorePayment provider for secure checkout alongside Klarna and Shopify Payments.
- DHL, Bring, Fedex, Schenker, PostnordcoreShipping partners used to deliver orders globally. Information shared includes customer name, address, mobile number, and email for delivery notifications.
- KlaviyocoreEmail service provider used to send newsletters and marketing communications to subscribers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wall Of Art Ab competitors and assessment
Company assessmentDirect peers
- Photowall: Swedish-founded online retailer specializing in murals, canvases, and art prints with custom sizing. Comparable to Wall of Art on geography (Sweden), product category (wall décor and prints), and print-on-demand production approach.
- Desenio: Swedish-founded art print and poster e-commerce brand selling premium prints, frames, and wall décor globally. Directly comparable to Wall of Art in product mix, customer base, DTC model, and Scandinavian design aesthetic, and operates as the closest home-market peer.
- Minted: US-based curated marketplace connecting independent artists with consumers across art prints, paper goods, and home décor. Comparable to Wall of Art on curated artist model, premium positioning, and e-commerce distribution of art prints.
- Poster Store: European art print e-commerce retailer offering curated posters, frames, and Scandinavian-style wall art. Overlaps directly with Wall of Art on product category, target customer (home décor consumers), and e-commerce DTC distribution model.
- Juniqe: Berlin-based curated art print and wall décor e-commerce brand working with independent artists. Directly comparable to Wall of Art on artist-led curation, premium positioning, and DTC e-commerce model across European markets.
- Society6: US-based artist marketplace selling art prints, frames, and home décor from independent creators worldwide. Directly comparable on the artist-driven curation model and broad print/poster product offering, though operating at much larger marketplace scale.
Broad incumbents
- IKEA (art/frames range): Global mass-market home furnishings retailer with an expanding art print and frame assortment. Adjacent competitor to Wall of Art in wall décor for the mass consumer segment, though Wall of Art occupies a premium, artist-led niche.
- Saatchi Art: Global online art gallery selling original artwork, prints, and limited editions from artists worldwide. Comparable on the curated art retail model and B2B/commercial art solutions, but covers broader price points including originals and commission work.
- Etsy: Massive global marketplace with a substantial category for art prints, posters, and wall décor from independent sellers. Overlaps with Wall of Art's product category and target consumer, but operates as a broad multi-category platform rather than a curated art specialist.
Others
- Abstracta: Swedish acoustic solutions manufacturer partnering with Wall of Art on the sound-absorbing wall art product line. Listed as an OTHERS peer because it is a supplier/co-development partner rather than a direct competitor, but its acoustic expertise underpins Wall of Art's functional product differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Wall Of Art Ab social profiles
Digital presenceWall Of Art Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wall Of Art Ab leadership team
Management profileNumber of profiles
Profiles1 record
Wall Of Art Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wall Of Art Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wall Of Art Ab
What does Wall Of Art Ab do?
Wall of Art AB sells premium art prints and frames through its own Shopify-hosted e-commerce website (wallofart.com), printed on-demand on FSC-certified 210gsm fine art giclée paper. The catalog is curated from hand-picked independent human artists whose designs are exclusive to Wall of Art, with additional offerings including canvas prints, wooden and metal frames, original artwork, sound-absorbing acoustic panels (via partnership with Abstracta), digital gift cards, and B2B art solutions for offices, hotels, and restaurants.
Is Wall Of Art Ab a public or private company?
Wall Of Art Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wall Of Art Ab founded?
Wall Of Art Ab was founded in 2017. It employs 1 to 10 people.
Where is Wall Of Art Ab based?
Wall Of Art Ab is headquartered in Stockholm, Sweden, in the Europe region.
How does Wall Of Art Ab make money?
Four revenue lines are on record. Art Print Sales are the primary driver. The others are frame Sales, gift Cards and B2B Business Sales.
Who are Wall Of Art Ab's main competitors?
Direct peers on record are Photowall, Desenio, Minted, Poster Store, Juniqe and Society6. Broad incumbents are IKEA (art/frames range), Saatchi Art and Etsy. Abstracta is listed as an others.
Does Wall Of Art Ab have an API?
No public API is recorded for Wall Of Art Ab.
What industry is Wall Of Art Ab in?
Wall Of Art Ab's product category is Home Decor / Art Prints. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 45992 and its SIC code is 5700.