PSV NEO

What PSV NEO does

PSV NEO GmbH is a privately held B2B marketing agency headquartered in Siegen, Germany, employing over 40 professionals. The company traces its roots to PSV Marketing, founded by Frank Hüttemann around 1995, and was reorganized in October 2022 through the merger of PSV Marketing GmbH and PSV Digital GmbH into the unified PSV NEO entity. The firm operates as a "partnerschaftlich" B2B specialist, explicitly positioning itself outside the full-service agency model and serving German Mittelstand and industrial clients including Dräger, KOSTAL, EDAG, Atlas, Volkswagen Financial Services, UTA Edenred, Compleo, and EJOT.

The agency's service portfolio is structured across three integrated pillars: Strategie (brand and marketing strategy, positioning, market analysis), Marketing (campaign creation, content, PR, social media), and Digital (TYPO3 CMS implementation, Shopware e-commerce, SEO, hosting, custom web applications, and HubSpot marketing automation). Underlying technology includes TYPO3 and Shopware as the primary CMS/e-commerce stacks, HubSpot as the marketing automation and CRM platform (PSV NEO is a HubSpot Gold Partner), and SEO/SEM tools plus the more recent addition of Generative Engine Optimization (GEO) for AI-driven search visibility. The firm also offers employer branding, trade fair support, and PR services.

PSV NEO generates revenue primarily through project-based professional services engagements, with retainers for ongoing work, selling directly to B2B clients with no reseller or distributor channel. The go-to-market is consultative and partnership-led, targeting enterprise and mid-market industrial, manufacturing, and engineering buyers across the DACH region and select international markets (Austria, USA, China). Pricing is custom and not publicly disclosed. As of April 2026, Stefan Schwenzfeier assumed sole Managing Director responsibilities, with founder Frank Hüttemann transitioning to a shareholder role.

Name

PSV NEO

Legal name

PSV NEO GmbH

Website

https://psv-neo.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

PSV NEO is a Siegen-based B2B marketing agency with 40+ professionals serving German Mittelstand and industrial clients (e.g., Dräger, KOSTAL, EDAG) with integrated strategy, marketing, and digital services built on TYPO3, Shopware, and HubSpot.

Ownership category

akta.pro rank

Headquarters

HQ city

Siegen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Marketing Strategy and Consulting: Professional services revenue from strategic brand consulting, marketing strategy development, market analysis, and brand positioning services for B2B industrial companies. Revenue is generated through project-based engagements and ongoing retainer arrangements.
2. Digital Services and Development: Web development, TYPO3 and Shopware implementations, website relaunches, online marketing, and digital transformation services. Typically project-based with pricing based on scope and complexity.
3. Marketing Execution Services: Campaign creation, content marketing, PR, social media management, and communication design services. Often bundled with strategy engagements or provided as standalone services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

PSV NEO is a B2B marketing agency that provides integrated strategy, marketing, and digital services to industrial and technical B2B companies. Its offerings span brand and marketing strategy consulting, campaign and content marketing, PR and social media, plus digital implementation including TYPO3 CMS, Shopware e-commerce, SEO, HubSpot marketing automation, and custom web development, sold as custom-quoted project and retainer engagements.

Product overview

PSV NEO is a B2B marketing agency (not a software product company) offering integrated services across strategy, marketing, and digital technology. The agency emerged from the 2022 merger of PSV Marketing GmbH and PSV Digital GmbH. Their service portfolio comprises strategy consulting (brand positioning, market analysis), marketing services (campaigns, PR, content, social media), and digital services (TYPO3 development, SEO, Shopware e-commerce, hosting). They serve B2B clients across industries including automotive, manufacturing, caravaning, and industrial equipment, focusing on complex products requiring explanatory communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Brand and Marketing Strategy) B2B brand strategy and marketing strategy consulting built on 30 years of B2B experience, focused on understanding target audiences, Buying Collectives, and developing effective positioning strategies for industrial and technical B2B companies.
• Marketing (Campaigns, Content, PR, Social) B2B marketing execution services including campaign creation, content development, PR, and communication strategies tailored for Buying Collectives and B2B decision-makers, covering online marketing, social media management, and content marketing.
• Digital (Web, E-commerce, Hosting) Digital services for B2B clients including TYPO3 CMS implementation, SEO, Shopware e-commerce development, hosting, web applications, and ticket systems, delivered to accelerate B2B strategy and marketing.
• TYPO3 Agentur (TYPO3 CMS Services) Specialized TYPO3 CMS implementation and customization services for B2B websites, including extensions development, hosting, multilingual site implementations, and system administration.
• SEO Agentur (SEO Services) Search engine optimization services including technical SEO, content optimization, and Generative Engine Optimization (GEO) for AI-powered search visibility, for B2B clients.
• Shopware Agentur (Shopware E-commerce Services) Shopware e-commerce platform development including frontend/backend development, UI/UX design, ERP integration, and B2B/B2C online shop implementations for industrial and consumer brands.
• PR-Agentur (Public Relations) Public relations services for trade fairs, press coverage, media planning, and international B2B communications, including press release placement and trade publication coverage.
• Social Media Marketing Social media management across LinkedIn, Instagram, Facebook, and YouTube, including content strategy, paid advertising (Google Ads, LinkedIn Ads), and community management for B2B clients.
• Website-Relaunch und Entwicklung Complete website development and redesign services for B2B clients, including CMS implementation, multilingual sites, SEO optimization, and custom TYPO3 extensions.
• Markenentwicklung und Rebranding Brand development, repositioning, and rebranding services for industrial B2B clients, including brand strategy, corporate design, visual identity, and brand implementation (e.g., REGUPOL, REICH/easydriver, CLOOS).
• Content-Marketing Content creation services including whitepapers, case studies, image and product videos, and photography for B2B lead generation and brand positioning.
• Lead-Generierung Lead generation services including whitepaper campaigns, lead management strategies, and conversion optimization using HubSpot marketing automation for B2B clients.

Quantifiable outcome

• REGUPOL rebranding resulted in visible international growth and established the company as a recognizable global manufacturer brand
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreTechnology or Integration · 1 January 2025PSV NEO is a HubSpot Gold Partner, certified to implement HubSpot marketing automation, CRM, email marketing, and analytics platforms for clients. This partnership enables them to offer integrated marketing technology solutions as part of their service portfolio. The partnership involves certifications and ongoing collaboration with HubSpot for client implementations.
• :kostal designcoreStrategic or Co-development Partner · 1 January 2023PSV NEO worked with :kostaldesign as the lead agency for KOSTAL GROUP website relaunch project. :kostaldesign served as the lead brand agency while PSV NEO handled technical implementation. This collaborative relationship successfully delivered 12 websites with 3,000 pages across 32 languages.
• TYPO3 AssociationcoreTechnology or IntegrationPSV NEO actively participates in TYPO3 community events including TYPO3 Camp RheinRuhr and TYPO3 Camp Munich. They are active contributors and practitioners in the TYPO3 CMS ecosystem, implementing TYPO3 solutions for clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Schwartz Public Relations: Munich-based PR and communications agency with deep B2B and technology focus. Overlaps with PSV NEO's PR-Agentur offering and B2B Mittelstand client base, with similar project-based engagements and content-driven campaigns.
• KMS Team: Hamburg-based B2B marketing and communications agency serving mid-market and enterprise industrial clients. Highly comparable to PSV NEO in focus on B2B brand strategy, content, and integrated campaigns, with similar Mittelstand client base.
• Hutter & Grant: B2B communications and marketing agency in DACH serving technology and industrial clients. Comparable to PSV NEO in B2B positioning, integrated strategy and execution, and Mittelstand-heavy client mix.
• Hakahan: German B2B marketing and digital agency focused on industrial and technology clients. Comparable in B2B specialization, content marketing, and digital implementation capabilities similar to PSV NEO's integrated service portfolio.
• wob AG: German B2B marketing and lead generation agency with strong focus on industrial and technology clients. Comparable to PSV NEO in B2B specialization, digital services, and demand-generation offerings, serving a similar Mittelstand segment.

Emerging players

• nexum: Cologne-based digital agency with content, technology, and e-commerce offerings. Overlaps with PSV NEO on digital implementation and content marketing for B2B clients, though nexum skews more toward digital transformation and platform builds.
• denkwerk: Cologne-based digital agency with strong TYPO3, e-commerce, and platform engineering capabilities. Comparable to PSV NEO's TYPO3/Shopware digital services but with a stronger consumer and platform engineering focus.

Broad incumbents

• Scholz & Friends: Major German creative agency network with a B2B and corporate communications practice. Larger and broader portfolio than PSV NEO, but competes for similar enterprise branding and integrated marketing engagements in the DACH market.
• Jung von Matt: One of Germany's largest independent creative agencies with B2B, digital, and technology clients. A broader incumbent competing for large enterprise accounts, but with comparable integrated brand-to-digital capabilities.
• FleishmanHillard Germany: Global communications consultancy with a strong Frankfurt/Munich B2B and technology practice. Overlaps with PSV NEO on PR, content, and integrated marketing for enterprise industrial clients, but at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/psvneo
• LinkedInlinkedin.com/company/psv-neo
• Instagraminstagram.com/psv_neo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSV NEO