Helppy
Hemby (formerly Helppy) is a Finland-headquartered direct-to-consumer elderly home care platform matching families with vetted, dedicated caregivers across Germany, Finland, and the UK via a website, mobile app, and phone ordering, with reimbursement integrated into public schemes.
- Company typePrivate
- Founded2010
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Helppy does
Hemby, formerly operating under the brand Helppy, is a direct-to-consumer elderly home care platform headquartered in Helsinki, Finland, with operations in Berlin, Germany, and an active entry into the United Kingdom. The company matches families with vetted, dedicated caregivers — accepting only 5% of caregiver applicants — and delivers personal, everyday in-home support for seniors on demand. Customers can order help through a website, mobile app, or phone line, with most orders confirmed almost instantly rather than over the days typically required by traditional care providers. Helpers log visit notes and greetings after each session, which families can review and respond to with feedback, creating a transparency loop that the company markets as a differentiator in a trust-sensitive category.
Hemby's core technology is an end-to-end proprietary platform that combines caregiver matching, visit tracking, family communication, and reimbursement processing. On the commercial side, services can be paid privately or via public reimbursement schemes, insurance companies, and municipalities in Germany and Finland — a regulatory status the company describes as a European first. The company states it has delivered more than 250,000 care visit hours, employs more than 1,000 helpers, and operates or is expanding into more than 50 European cities. Hemby is a privately held, venture-backed company funded by Nordic VC firms Alliance VC and Icebreaker VC alongside angel investors including founders of Kry, Wolt, Elemy, Supercell, and Zalando. The founder and CEO is Richard Nordström, who established the company after a career transition out of finance, motivated in part by his own family's experience arranging care for an aging parent.
Helppy firmographics
Firmographics- Name
- Helppy
- Legal name
- Hemby
- Website
- https://helppy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hemby (formerly Helppy) is a Finland-headquartered direct-to-consumer elderly home care platform matching families with vetted, dedicated caregivers across Germany, Finland, and the UK via a website, mobile app, and phone ordering, with reimbursement integrated into public schemes.
- Ownership category
- akta.pro rank
Helppy industry classification
Industry- Product category
- Elderly Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Eating & Feeding Assistance (HSABABAE)
Keywords
Where Helppy is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Helppy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Home care services: Direct-to-consumer home care services charged to families. Services can be paid privately or through public reimbursement schemes, insurance companies, and municipalities in Germany and Finland.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Helppy product offering
Product offeringCore offering
Helppy provides on-demand elderly home care services to families across Europe, primarily in Germany and Finland. Through its proprietary technology platform, families can request and receive dedicated, vetted caregivers (helpers) within hours—often almost instantly—via website, mobile app, or phone. Helpers log visit notes after each session that families can view and provide feedback on, and care can be paid privately or through approved public reimbursement schemes, insurance companies, and municipalities.
Product overview
Helppy operates as a single unified product offering under the Hemby brand. The company provides on-demand elderly home care services through a consumer-facing platform accessible via website, mobile app, and phone. Helpers are carefully vetted (only 5% acceptance rate), assigned to families long-term, and log visit notes after each session that families can review. The service can be paid for privately or through public reimbursement schemes, insurance companies, and municipalities in Germany and Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- Hemby On-Demand Elderly Home Care Service Europe's first on-demand direct-to-consumer elderly home care service. Families can order a dedicated helper online, via the mobile app, or by phone, with most orders confirmed almost instantly. Helpers log visit notes after each session that families can view and provide feedback on, and services can be paid privately or via approved public reimbursement schemes, insurance companies, and municipalities in Germany and Finland.
Quantifiable outcome
- 4.9 out of 5 customer feedback rating
- +3 more outcomes
Companies that use Helppy
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Helppy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Helppy partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Helppy competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Senior care advisory platform and marketplace connecting families with in-home care, assisted living, and memory care providers. Direct peer: addresses the same elderly home care discovery and decision journey for families.
- Care.com: Global online marketplace matching families with caregivers for child, senior, and pet care. Direct peer for Hemby's senior care vertical: overlapping customer base (families seeking in-home elderly care) and marketplace/matching business model.
- Wellthy: Tech-enabled care coordination platform helping families organize care for aging or chronically ill relatives. Direct peer: same family-centric, tech-mediated approach to eldercare, addressing the same primary customer pain points Hemby solves.
- Papa: US-based platform connecting older adults with vetted companions for in-home support, transportation, and daily assistance. Direct peer: same on-demand, D2C, family-facing model for elderly companionship and personal care.
- Honor Technology: US-based on-demand home care platform pairing seniors with vetted caregivers via proprietary technology. Closest direct peer: same D2C, tech-enabled matching, dedicated caregiver model, and family transparency features targeting elderly home care.
Others
- Helpling: European online marketplace for household services (primarily cleaning). Thematically related as a European consumer-services marketplace, and notable for name confusion with Hemby's prior brand Helppy, but operates in cleaning rather than care.
Broad incumbents
- Comfort Keepers: Global franchise network offering in-home care, respite care, and end-of-life support for seniors. Broad incumbent with overlapping personal care/ADL services but traditional agency model vs. Hemby's on-demand platform.
- Home Instead: Global franchise network providing in-home personal care, companionship, and hospice services for older adults. Broad incumbent in elderly home care with overlapping service categories but traditional, agency-based delivery model rather than tech-platform D2C.
- BrightStar Care: US franchise providing both medical and non-medical in-home care, including skilled nursing and personal care services for seniors. Broad incumbent with overlapping elderly home care offerings across the same ADL and personal assistance categories.
- Visiting Angels: Large US-based franchise network providing non-medical in-home senior care including personal care, companionship, and respite. Broad incumbent offering similar ADL and elderly home care services via a traditional franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights3 records
Customer concentration
Helppy social profiles
Digital presenceHelppy compliance and trust
Trust signalCompliance1 record
Helppy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helppy leadership team
Management profileNumber of profiles
Profiles1 record
Helppy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helppy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helppy
What does Helppy do?
Helppy provides on-demand elderly home care services to families across Europe, primarily in Germany and Finland. Through its proprietary technology platform, families can request and receive dedicated, vetted caregivers (helpers) within hours—often almost instantly—via website, mobile app, or phone. Helpers log visit notes after each session that families can view and provide feedback on, and care can be paid privately or through approved public reimbursement schemes, insurance companies, and municipalities.
Is Helppy a public or private company?
Helppy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Helppy founded?
Helppy was founded in 2010. It employs 51 to 100 people.
Where is Helppy based?
Helppy is headquartered in Helsinki, Finland, in the Europe region.
How does Helppy make money?
One revenue line is on record: home care services.
Who are Helppy's main competitors?
Direct peers on record are A Place for Mom, Care.com, Wellthy, Papa and Honor Technology. Helpling is listed as an others. Broad incumbents are Comfort Keepers, Home Instead, BrightStar Care and Visiting Angels.
Does Helppy have an API?
No public API is recorded for Helppy.
What industry is Helppy in?
Helppy's product category is Elderly Home Care Services. Its primary akta.pro industry code is HSABABAE, Eating & Feeding Assistance. Its NAICS code is 62161 and its SIC code is 8082.