Hotel Casa del Mar

What Hotel Casa del Mar does

Hotel Casa del Mar is a luxury beachfront boutique hotel located at 1910 Ocean Way in Santa Monica, California, operated as part of the Edward Thomas Hospitality Corporation (ETC) portfolio alongside sister property Shutters on the Beach. The property occupies an iconic 1926 Italian Renaissance Revival building originally constructed as Club Casa del Mar, one of only two hotels located directly on Santa Monica Beach. Following a $50 million restoration by the Slatkin brothers of ETC that reopened on November 1, 1999, the hotel operates eight distinct guest room categories (Superior through Ocean Front) and ten suite configurations ranging from approximately 350 sq ft Superior Rooms to 1,800 sq ft Pacific View Suites, Penthouse Suites, and multi-bedroom oceanfront configurations. The hotel is currently celebrating its centennial year in 2026.

The hotel generates revenue through five primary streams: room accommodations with a $60/night plus tax resort fee bundling amenities such as welcome drinks, weekend yoga, bicycle rentals, and beach concierge services; three dining outlets (Terrazza Restaurant with Mediterranean coastal cuisine, The Lobby Lounge with craft cocktails and live entertainment, and Patio del Mar seasonal beachside bistro); the Sea Wellness Spa offering massages, facials, and nail services priced $65-$660; eight event venues including the 5,800 sq ft Colonnade Ballroom accommodating up to 450 guests; and the Club Casa subscription membership program with Single, Couples, and Family tiers providing recurring beach club access and spa privileges. Distribution channels span direct website booking, phone reservations, Preferred Hotels referral network, third-party travel agencies, and Resy for dining reservations.

The customer base spans luxury leisure travelers, wedding couples and families, corporate groups, wellness-focused guests, Club Casa members, and sports and entertainment visitors attending SoFi Stadium events 12.5 miles away. Marketing efforts center on Instagram and Facebook organic social, email newsletters, and earned media coverage in Condé Nast Traveler, Forbes, Michelin Guide, Architectural Digest, and British Vogue. Partnerships include Preferred Hotels and I Prefer Rewards for global distribution, Stella Artois and Macallan Whisky for centennial-year co-branded programming, and Shake Shack with ROE Caviar for premium wedding menu enhancements.

Name

Hotel Casa del Mar

Legal name

Hotel Casa del Mar

Website

https://hotelcasadelmar.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Hotel Casa del Mar is a luxury beachfront boutique hotel in Santa Monica, California, offering oceanfront accommodations, three dining outlets, a full-service spa, event venues, and Club Casa membership, serving affluent leisure travelers, wedding groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury boutique hotel
• Beachfront accommodations
• Spa and wellness services
• Wedding and event venues
• Oceanfront fine dining

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Room Accommodations: Primary revenue from hotel room and suite rentals. Rooms range from Superior (non-ocean view) to Ocean Front, with suites including Santa Monica Suite, Pacific View Suite, Penthouse Suites, and Multi-Bedroom Ocean Front Suites. Pricing varies by season and room category.
2. Spa Services: Sea Wellness Spa generates revenue through massage therapies (Swedish, Deep Tissue, Hot Stone, Prenatal, Couples), facials (Signature, HydraFacial, Oxygen, Red Carpet), and nail care services. Spa services available to both hotel guests and local visitors.
3. Dining Venues: Three dining outlets: Terrazza Restaurant (Mediterranean coastal cuisine, breakfast/lunch/dinner/brunch), Patio del Mar (seasonal beachside bistro), and The Lobby Lounge (cocktails, light bites, live entertainment). Terrazza has $45 corkage fee.
4. Events & Weddings: Revenue from hosting weddings, meetings, conferences, and special occasions across multiple venues including Colonnade Ballroom (5,800 sq ft, up to 450 guests), Conservatory, Colonnade Terrace, Crimson Room, Palm Terrace, Indigo Room, and Boardroom. Full hotel buyout options available.
5. Club Casa Membership: Exclusive beach club membership with tiered options (Single, Couples, Family) offering oceanfront pool access, spa credits, exclusive offers, and hotel privileges.
6. Special Offers & Packages: Curated hotel packages including Radiance Retreat ($200 spa credit, breakfast, parking), Park Play & Stay (daily credit, complimentary parking, spa discount), Stay More Save More (up to 25% off extended stays), Room with a View (up to 20% off), and Suite Escape (20% off suites).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hotel Casa del Mar is a luxury beachfront boutique hotel in Santa Monica offering oceanfront accommodations ranging from Superior Rooms to Penthouse and Multi-Bedroom Ocean Front Suites. The property operates three Mediterranean-influenced dining venues (Terrazza, The Lobby Lounge, Patio del Mar), the Sea Wellness Spa, a 24-hour Fitness Center, an exclusive fifth-floor Palm Terrace Pool, eight event and wedding venues including the 5,125 sq ft Colonnade Ballroom, and the recurring Club Casa beach club membership program.

Product overview

Hotel Casa del Mar is a luxury boutique hotel in Santa Monica offering a comprehensive portfolio of hospitality products and services. The core offering includes 8 distinct guest room categories (ranging from Superior to Ocean Front rooms, approximately 350-400 sq ft) and 10 suite types (including Santa Monica Suite at 600 sq ft, Pacific View Suite at 1,800 sq ft, Penthouse Suites at 1,500 sq ft, and Multi-Bedroom Ocean Front Suites from 1-4 bedrooms). Dining outlets include Terrazza Restaurant (Mediterranean-influenced California cuisine), The Lobby Lounge (craft cocktails and live music), and Patio del Mar (seasonal beachside bistro). Wellness offerings encompass Sea Wellness Spa (massages, facials, nail services), a 24-hour Fitness Center with Peloton and TechnoGym equipment, and complimentary weekend beach yoga. Club Casa provides exclusive beach club membership with pool access and spa privileges. The property features 8 versatile event venues including the Colonnade Ballroom (up to 450 guests, 5,125 sq ft) and The Conservatory (1,750 sq ft with panoramic ocean views), plus full hotel buyout options. Special packages include Radiance Retreat (spa-focused), Park Play & Stay (automotive-themed), and Stay More Save More (extended stay discounts). Activities include surf lessons, beach picnics, private fitness classes, and scenic drive experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room Non-ocean view king guest room (~350 sq ft) with coastal-inspired decor, personal library, work desk, indulgent bath, and imported linens for individual travelers and couples.
• Deluxe Room Upper-floor residential view king guest room with original Santa Monica artist works, personal library, work desk, and luxurious beds with imported linens.
• Deluxe Accessible Room ADA-accessible superior king guest room (~400 sq ft) with roll-in shower, dual-height hand-held showerhead, grab bars, and accessible features for guests with mobility needs.
• Coastal View Room King guest room with views of the beachside community and Pacific Ocean, hydrothermal massage tub, and Italian marble bathroom.
• Ocean View Room Upper-floor king guest room with coastline views of the Pacific Ocean, coastal details, original Santa Monica artists' works, and luxurious linens.
• Ocean Front Room West-facing guest room offering direct ocean views of the Pacific with pool overlook, located on upper floors with coastal design and indulgent amenities.
• Palm Terrace Room King guest room with al fresco patio adjacent to the pool terrace, Mediterranean-inspired architecture, and coastal decor in blues and greens.
• Santa Monica Suite Suite (~600 sq ft) with residential view, large living room with queen sofa bed, local artist art, personal library, spa bathtub, and king bed. Suitable for small meetings of 4-5 people.
• Pacific View Suite Two-bedroom suite (~1,800 sq ft) with Pacific Ocean and Santa Monica Pier views, expansive living area with fireplace and queen sofa bed, hydrothermal bathtub, and Dyson hairdryer.
• Penthouse Suites Three exclusive two-level specialty suites on the top floor (~1,500 sq ft each) with Pacific Ocean views, original racquetball court conversions with high ceilings, contemporary residential decor, and hydrothermal spa tubs.
• Multi-Bedroom Ocean Front Suites Flexible one- to four-bedroom suites with sweeping Pacific views, generous living space, personal library, and original Santa Monica artists' works. Ideal for friend getaways or family reunions.
• Terrazza Restaurant Mediterranean-influenced California coastal cuisine restaurant with panoramic Pacific Ocean views near Santa Monica Pier, serving breakfast, lunch, dinner, weekend brunch, Macallan whisky flights, poke bowl station, raw bar, and caviar service.
• The Lobby Lounge Ocean-view gathering space with craft cocktails, light bites, happy hour tapas (Sun-Thu 3-6pm), Macallan whisky flights, caviar service, after-dark coffee bar, and live music by night.
• Patio del Mar Seasonal al fresco beachside bistro steps from the sand offering spritzes, fresh seafood, sunset dining, and Stella Artois collaboration featuring a $19.26 Margherita Flatbread pairing. Open Friday-Sunday, 12pm-8pm.
• Sea Wellness Spa Ocean-inspired spa offering massages (Swedish 60min $220 / 90min $320, Deep Tissue, Hot Stone 90min $350, Prenatal, Couples 60min $460 / 90min $660), facials (Signature 60min $250, HydraFacial 60min $325, Oxygen, Red Carpet Glow 90min $550), and nail care (manicures $65-$90, pedicures $95-$130). Open Friday-Monday 10am-6pm.
• 24-Hour Fitness Center 24-hour fitness facility featuring Peloton bikes, Hydrow Rowers, TechnoGym treadmills and elliptical machines, and free weights. Weekend beach yoga is complimentary for hotel guests; private training and yoga sessions available upon request.
• Palm Terrace Pool Exclusive fifth-floor pool with sweeping ocean views, poolside food and beverage service, spacious Jacuzzi, and two al fresco fireplaces for stargazing. First-come, first-serve seating for registered hotel guests and Club Casa members.
• Club Casa Beach Club Membership Exclusive beach club membership offering oceanfront pool access, wellness amenities, spa privileges, personalized service, and members-only rates at the hotel. Tiers include Single, Couples, and Family with limited membership to ensure focused per-member attention.
• Beach Activity Center Beach concierge service offering personalized arrangements for coastal activities including beach chairs, towels, umbrellas, bike rentals along scenic paths from Palos Verdes to Malibu, surf lessons, and gourmet beach picnics.
• Colonnade Ballroom (Event Venue) Oceanfront ballroom of approximately 5,125 sq ft accommodating up to 450 guests, with customizable lighting, optional fresco terrace, and ocean view setting on the Santa Monica Beach edge. Ideal for lavish receptions, parties, and special events.
• The Conservatory (Event Venue) 1,750 sq ft event space with floor-to-ceiling windows offering panoramic Pacific Ocean views. Accommodates up to 96 seated or 100 reception guests with privacy glass and airy ambiance.
• Radiance Retreat Package Luxury spa getaway package including accommodation, $200 spa credit for Sea Wellness Spa treatments, breakfast for two, and overnight valet parking.
• Park, Play & Stay Package Extended stay package including complimentary valet parking, $75 daily hotel credit (guest rooms) or $150 daily credit (suites), 15% off spa treatments, and beach setup for two.
• Stay More, Save More Package Extended stay discount package offering up to 25% savings on best available rate plus one-time $100 hotel credit. Three-night stays up to 15% off, four nights up to 20%, five nights up to 25%.
• Casa del Mar Centennial: 100 Years by the Sea Yearlong 100th anniversary celebration of the 1926 Renaissance Revival building featuring collaborations spanning art, design, and fine spirits brands including Stella Artois (commemorative etched chalice) and Macallan Whisky (exclusive pairing menu).

Quantifiable outcome

• Resort Fee provides $203+ value per night (welcome drink $40, yoga $85, bikes $28, internet $25, plus additional amenities)
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Edward Thomas Hospitality Corporation (ETC)coreStrategic or Co-development PartnerParent company that acquired and restored the property. ETC (Edward Thomas Hospitality Corporation) acquired the building in November 1997 and completed a $50 million restoration, reopening as Hotel Casa del Mar on November 1, 1999. ETC also operates sister property Shutters on the Beach next door. The dual properties can accommodate group blocks of up to 150 guestrooms.
• Shutters on the BeachcoreStrategic or Co-development PartnerSister property located directly next door on Santa Monica Beach. Both hotels are operated by Edward Thomas Hospitality Corporation (ETC). Together they represent the only two hotels located directly on Santa Monica Beach. Combined properties offer up to 150 guestrooms for group events.
• Preferred HotelscoreGTM or Marketing PartnerCasa del Mar is a member of Preferred Hotels, enabling the I Prefer Rewards loyalty program. Planners can earn points with the I Prefer Program. The partnership provides marketing reach, reservation referrals, and the Preferred Life brand positioning.
• Stella ArtoisminorGTM or Marketing PartnerPartnership celebrating 100 years of tradition - both Casa del Mar (building established 1926) and Stella Artois (established 1926) share centennial year. Featured pairing of Stella Artois and Margherita Flatbread for $19.26 at Patio del Mar. Complimentary personalized etched chalice offered as commemorative keepsake.
• Shake ShackminorGTM or Marketing PartnerShake Shack partnered with ROE Caviar for premium late-night menu enhancement at weddings and special events. Freshly grilled ShackBurgers paired with golden Crinkle Cut fries topped with ROE's sustainably harvested signature caviar as an add-on option.
• ROE CaviarminorGTM or Marketing PartnerROE Caviar partnered with Shake Shack for premium late-night wedding menu enhancement. Sustainably harvested signature caviar paired with ShackBurgers for an elevated culinary experience.
• Avalon TransportationminorChannel Partner/ Reseller/ DistributorPreferred transportation partner for Casa del Mar guests. Concierge team assists in booking sedans, SUVs, and convertibles through Avalon Transportation.
• Midway RentalminorChannel Partner/ Reseller/ DistributorPreferred car rental partner for Casa del Mar guests. Concierge team assists in booking vehicles through Midway Rental.
• Macallan WhiskyminorGTM or Marketing PartnerExclusive Macallan pairing menu at Terrazza inspired by 1926 legacy. Macallan Whisky Flights available daily 3pm-close at Terrazza and Lobby Lounge. Menu features Macallan Sherry Oak 12yr, Macallan Sherry Oak 18yr, and Macallan Time Space Mastery.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Terranea Resort: Large-format Southern California coastal luxury resort in Rancho Palos Verdes with comparable oceanfront positioning, multiple F&B outlets, spa, wedding venues, and resort amenities. Closest peer for the resort-style breadth of Casa del Mar's offering beyond the city micro-market.
• Viceroy Santa Monica: Boutique luxury lifestyle hotel blocks from the Santa Monica Beach, similar in scale, design-forward positioning, and rate band. Targets the same high-end leisure and bleisure traveler with curated F&B and wellness experiences.
• Loews Santa Monica Beach Hotel: Large beachfront luxury full-service hotel in Santa Monica with ocean-view rooms, multiple dining outlets, spa, and meeting/event space. Directly competes for the same leisure, wedding, and corporate group demand along the Santa Monica Beach corridor.
• JW Marriott Santa Monica Le Merigot: Luxury-branded beach-area hotel in Santa Monica combining Marriott loyalty reach with upscale rooms, dining, and meeting space. Competes head-to-head for corporate groups and upscale leisure travelers in the same micro-market.
• Huntley Santa Monica Beach: Boutique luxury hotel near Santa Monica Beach with a rooftop restaurant and event space. Comparable room count, boutique-luxury positioning, and dependence on the same Santa Monica leisure and corporate demand pool.
• Shutters on the Beach: Sister property located directly next door on Santa Monica Beach and operated by the same parent, Edward Thomas Hospitality Corporation. Mirrors Casa del Mar's luxury positioning, beachfront access, F&B-driven model, and event venue capacity; together they comprise the only two hotels directly on Santa Monica Beach.
• The Ritz-Carlton, Marina del Rey: Luxury waterfront hotel in the Los Angeles coastal market with comparable F&B, spa, marina-side event space, and top-tier ADR. Targets overlapping luxury leisure and corporate clientele across the LA coast.
• Oceana Santa Monica, LXR Hotels & Resorts: Boutique luxury property in Santa Monica operating under Hilton's LXR soft brand. Similar in scale, pricing tier, and clientele, with curated F&B and event offerings targeting the same ultra-affluent leisure segment.
• Fairmont Miramar Hotel & Bungalows Santa Monica: Long-standing luxury hotel immediately adjacent to Casa del Mar on the Palisades Park side of Santa Monica. Comparable full-service luxury positioning, premium ADR, multi-outlet F&B, and substantial wedding and corporate event business targeting the same affluent leisure and corporate traveler.

Broad incumbents

• The Beverly Hilton: Iconic LA luxury hotel with a much larger footprint and a deep concentration of high-volume meetings, entertainment-industry events, and ballroom weddings. Not located on the beach but competes for the same luxury corporate, wedding, and entertainment-driven bookings across the broader LA luxury hospitality segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelCasadelMar
• Instagraminstagram.com/hotelcasadelmar
• LinkedInlinkedin.com/company/hotel-casa-del-mar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Casa del Mar