Primary Tech Service
Primary Tech Service Ltd is a privately-held UK IT services provider offering managed IT support, cloud, hardware procurement, AV, digital design, IT disposal, and certified data erasure to UK public and private sector clients, with explicit specialism in schools.
- Company typePrivate
- Founded2014
- HeadquartersWest Bromwich, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Primary Tech Service does
Primary Tech Service Ltd is a privately-held UK IT services provider headquartered in West Bromwich, Birmingham, operating across seven integrated service lines: managed IT support (24/7 onsite, remote via TeamViewer, and multilingual telephone helpdesk through a Spiceworks portal), cloud computing (Microsoft 365, Google GSuite, and AWS migration and management), hardware procurement (authorised reseller for Lenovo, HP, Dell, Microsoft, and Apple), audio-visual system design and installation, digital design (web, app, video), secure IT disposal under the WEEE directive, and certified data erasure and recovery approved by 15+ governing bodies. The technology base relies on third-party platforms rather than proprietary IP, with value delivered through service execution and bundling rather than product differentiation. The company operates a sales-led, quote-based go-to-market with inbound lead capture via phone (0121 517 1755), email, and a website quote form; it self-describes as UK-wide and serving both public and private sector organisations, with explicit specialism in education (e.g., St Clare's Primary). The business model blends recurring managed IT subscriptions with transactional procurement and project-based professional services (AV, digital design, disposal), though no pricing tiers, contract values, or revenue figures are publicly disclosed. Headcount is reported at 1-10 employees, no external funding has been raised, and ownership appears founder-operated per the Modern Slavery Statement; a corporate reference to Probrand Limited in the Terms & Conditions hints at an adjacent relationship but is not formally characterised as a parent or acquisition.
Primary Tech Service firmographics
Firmographics- Name
- Primary Tech Service
- Legal name
- Primary Tech Service Ltd
- Website
- https://primarytechservice.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Primary Tech Service Ltd is a privately-held UK IT services provider offering managed IT support, cloud, hardware procurement, AV, digital design, IT disposal, and certified data erasure to UK public and private sector clients, with explicit specialism in schools.
- Ownership category
- akta.pro rank
Primary Tech Service industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Service Desk & End-User Support (L1/L2) (BPAAACAA)
- akta.pro secondary industry
- Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC) (EDAEAHAJ)
Keywords
Where Primary Tech Service is headquartered
LocationHeadquarters
- HQ city
- West Bromwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Primary Tech Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- IT Support Services: Managed IT services including onsite support, remote support, and telephone support. Services are provided through tailored support plans that suit specific customer needs.
- Hardware and Software Procurement: Specialist advice for hardware procurement and installation projects. Partnerships with major brands and distributors providing competitive pricing.
- Cloud Computing Services: Cloud solutions including Microsoft 365, Google GSuite, and AWS implementation and support services.
- Audio Visual and Digital Design: Installation and maintenance of interactive solutions, website design, app development, and professional video production.
- IT Disposal and Data Recovery: Secure disposal of redundant IT equipment and data erasure/recovery services, compliant with WEEE directive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Primary Tech Service product offering
Product offeringCore offering
Primary Tech Service Ltd delivers managed IT support, cloud computing, hardware/software procurement, audio-visual installations, digital design, secure IT disposal, and certified data recovery and erasure services to UK public and private sector organisations. Services are provided through tailored support plans with onsite, remote, and telephone assistance, complemented by partnerships with Lenovo, HP, Dell, Microsoft, and Apple. The offering is positioned as an integrated IT ecosystem spanning sourcing, deployment, support, and end-of-life asset management.
Product overview
Primary Tech Service is an IT services provider offering a portfolio of complementary services delivered as a unified managed IT offering. The core services include IT Support (24/7 technical assistance), Cloud Computing (migration and management across Microsoft 365, Google G Suite, and AWS), Procurement (hardware acquisition with brand partnerships), Audio & Visual (interactive display installation), Digital Design (web, app, and video production), IT Disposal (WEEE-compliant equipment recycling), and Data Recovery & Erasure (secure data destruction). These services are designed to work together as an integrated IT ecosystem, enabling clients to source, deploy, support, and retire technology through a single provider.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Support 24/7 enterprise-level IT support covering onsite visits, remote support, and telephone assistance delivered through tailored support plans for UK public and private sector organisations.
- Cloud Computing Cloud migration and management services enabling access to applications and files from any device, supporting Microsoft 365, Google G Suite, and Amazon Web Services.
- Hardware and Software Procurement Specialist advice and supply for IT hardware and software procurement and installation projects, leveraging partnerships with Lenovo, HP, Dell, Microsoft, and Apple to provide competitive pricing and technical sales advice.
- Audio & Visual Design, installation, and maintenance of audio-visual systems and interactive touchscreen solutions for business and education sectors, including site surveys, installation, and after-sales support.
- Digital Design
Quantifiable outcome
- Data erasure solutions certified by 15+ governing bodies worldwide
- +1 more outcomes
Companies that use Primary Tech Service
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Primary Tech Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Primary Tech Service partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- LenovocoreLenovo Business Partner. PTS is an authorised Lenovo business partner providing hardware procurement and installation services to customers.
- HP (Hewlett-Packard)coreHP Partner. PTS is an authorised HP partner providing hardware procurement services.
- DellcoreDell Partner. PTS is an authorised Dell partner for hardware procurement and solutions.
- MicrosoftcoreMicrosoft Partner. PTS provides Microsoft 365, Azure, and other Microsoft cloud solutions to customers as a certified partner.
- ApplecoreApple Reseller. PTS is an authorised Apple reseller providing Apple hardware solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Primary Tech Service competitors and assessment
Company assessmentBroad incumbents
- Softcat: Major UK IT reseller and managed services provider. Comparable in hardware/software procurement and IT services to UK businesses, but operates at much larger scale across enterprise and public sector.
- SysGroup: UK-listed managed IT, cloud hosting, and cybersecurity provider. Comparable in service mix but at materially greater scale, with broader portfolio including hosting and security operations.
- Bechtle AG: European IT systems house and managed services provider. Comparable in IT procurement, integration, and managed services, but operates at pan-European scale across enterprise and public sector.
- Daisy Group: Large UK managed IT, connectivity, and cloud services provider. Comparable in offering managed IT and cloud to UK businesses, but at enterprise scale and as part of a wider portfolio including telecoms.
Direct peers
- Netstar UK: UK managed IT support and cloud services provider. Comparable in targeting UK SMBs with managed IT, cloud, and procurement-led offerings.
- Mirus IT: UK managed IT services and cloud provider serving SMB and mid-market customers. Comparable in offering (managed IT support, cloud, hardware procurement) and in targeting UK regional businesses.
- Focus Group: UK managed IT, cloud, connectivity, and mobile services provider. Closely comparable in service breadth, UK SMB target market, and recurring support-led revenue model.
- Chess ICT: UK-based managed IT, telephony, and connectivity provider. Comparable as a UK-focused multi-service IT provider serving SMB customers with bundled managed offerings.
- Bluecube Technology Solutions: UK managed IT services and cloud hosting specialist. Comparable in providing 24/7 IT support, cloud migration, and managed infrastructure to UK SMB and mid-market customers.
- Probrand Limited: UK IT procurement and managed services provider. Directly referenced in PTS's own Terms & Conditions as a related entity trading through Probrand Marketplace, indicating close operational and commercial overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Primary Tech Service social profiles
Digital presencePrimary Tech Service compliance and trust
Trust signalCompliance1 record
Primary Tech Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Tech Service leadership team
Management profileNumber of profiles
Primary Tech Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Tech Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Tech Service
What does Primary Tech Service do?
Primary Tech Service Ltd delivers managed IT support, cloud computing, hardware/software procurement, audio-visual installations, digital design, secure IT disposal, and certified data recovery and erasure services to UK public and private sector organisations. Services are provided through tailored support plans with onsite, remote, and telephone assistance, complemented by partnerships with Lenovo, HP, Dell, Microsoft, and Apple. The offering is positioned as an integrated IT ecosystem spanning sourcing, deployment, support, and end-of-life asset management.
Is Primary Tech Service a public or private company?
Primary Tech Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primary Tech Service founded?
Primary Tech Service was founded in 2014. It employs 1 to 10 people.
Where is Primary Tech Service based?
Primary Tech Service is headquartered in West Bromwich, United Kingdom, in the Europe region.
How does Primary Tech Service make money?
Five revenue lines are on record. IT Support Services are the primary driver. The others are hardware and Software Procurement, cloud Computing Services, audio Visual and Digital Design and IT Disposal and Data Recovery.
Who are Primary Tech Service's main competitors?
Broad incumbents on record are Softcat, SysGroup, Bechtle AG and Daisy Group. Direct peers are Netstar UK, Mirus IT, Focus Group, Chess ICT, Bluecube Technology Solutions and Probrand Limited.
Does Primary Tech Service have an API?
No public API is recorded for Primary Tech Service.
What industry is Primary Tech Service in?
Primary Tech Service's product category is Managed IT Services. Its primary akta.pro industry code is BPAAACAA, IT Service Desk & End-User Support (L1/L2), with a secondary code of EDAEAHAJ, Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC). Its NAICS code is 541513 and its SIC code is 7370.