Chetak
Chetak, a subsidiary of Bajaj Auto, designs and sells electric scooters (C2501, C3001, C3501/C3502/C3503) and a TecPac connected-vehicle subscription for individual urban commuters and institutional fleet buyers across India, Nepal, and Thailand.
- Company typePrivate
- Founded1972
- HeadquartersBangalore, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chetak does
Chetak designs, manufactures, and sells electric two-wheelers under the Chetak Technology Limited entity, a subsidiary of Bajaj Auto Limited, India's major two-wheeler OEM. Originally launched as an ICE scooter brand by Bajaj Auto in 1972 and relaunched as a fully electric line in 2019, the brand trades on more than five decades of Indian cultural equity alongside 10 million+ legacy ICE units sold historically. The current product range comprises five electric scooters across three series: the C2501 (2.5 kWh class), C3001 (~3.0 kWh), and three variants of the C3501 series (3.5 kWh — C3501, C3502, C3503), supplemented by the TecPac connected-services subscription. Common technical features include full metal body construction, IP67 dust and water resistance, a 5.5-inch TFT touchscreen, OTA software updates, and integration with the MyChetak mobile app for live tracking, anti-theft alerts, remote immobilization, geofencing, accident detection, and turn-by-turn navigation.
Commercially, Chetak operates a direct-to-consumer model through Bajaj Auto's authorized dealership network of 4,100+ service touchpoints across India, supported by online booking at chetak.com and an accessories e-commerce portal. Revenue is generated across multiple streams: unit hardware sales at ex-showroom prices ranging ₹98,498–₹1,53,653 depending on variant and city; the TecPac subscription layer starting at ₹4,000 with data packs from ₹1,300; genuine accessories from ₹355; extended warranty; and facilitated insurance and multi-lender financing (60-month EMIs from ₹2,713/month at 6.99% via Bajaj Auto Credit, Ecofy, HDFC, and IDFC First). The customer base is primarily mass-market urban commuters and eco-conscious retail buyers, with a secondary institutional/fleet segment now being actively cultivated.
Internationally, Chetak distributes in Nepal via Golchha Group and entered Thailand in 2023. With 600,000+ cumulative riders in India and a planned sub-₹1 lakh mass-market variant slated for January 2026, the brand sits inside the larger Bajaj Auto parent (which reported ₹62,905 crore in FY26 consolidated revenue) — leveraging shared manufacturing, distribution, and balance-sheet scale rather than operating as a stand-alone startup.
Chetak firmographics
Firmographics- Name
- Chetak
- Legal name
- Chetak Technology Limited
- Website
- https://chetak.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Chetak, a subsidiary of Bajaj Auto, designs and sells electric scooters (C2501, C3001, C3501/C3502/C3503) and a TecPac connected-vehicle subscription for individual urban commuters and institutional fleet buyers across India, Nepal, and Thailand.
- Ownership category
- akta.pro rank
Chetak industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)
Keywords
Where Chetak is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Chetak business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Electric Scooter Sales: Primary revenue from selling electric scooters through authorized dealerships across India. Pricing varies by model variant (C2501, C3001, C3501, C3502, C3503) and location, with ex-showroom prices ranging from ₹98,498 to ₹1,02,498 and on-road prices from ₹1,10,803 to ₹1,53,653 depending on city and variant.
- TecPac Subscription: Subscription-based connected vehicle features and data packs. TecPac pricing starts at ₹4,000 with Data Pack from ₹1,300 onwards. Includes features like Find Your Ride, Hill Hold Assist, navigation, anti-theft alerts, and remote immobilization.
- Genuine Accessories: Sale of genuine Chetak accessories including protective gear and customization items. Accessories start from ₹355.
- Extended Warranty: Extended warranty options available after the standard 5-year warranty expires, providing continued coverage for vehicle owners.
- Insurance Services: Motor vehicle insurance offered through partnered insurance providers, facilitated during the purchase process.
- Financing Services: Vehicle financing through partnered financiers with EMI options up to 60 months at 6.99% interest rate. Processing fee is zero with down payment starting from ₹0.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Chetak C2501 - Entry-level electric scooter |
| Unit Pricing | Pay-as-you-go | Chetak C3001 - Mid-range variant |
| Unit Pricing | Pay-as-you-go | Chetak C3501/C3502/C3503 - Premium variants with 3.5 kWh battery |
| Subscription | Annual | TecPac Connected Features |
| Unit Pricing | One time/ perpetual license | Genuine Accessories |
| Unit Pricing | One time/ perpetual license | Booking Amount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Chetak product offering
Product offeringCore offering
Chetak designs, manufactures, and sells electric scooters across multiple variants (C2501, C3001, C3501, C3502, C3503) for urban commuting. The company also offers TecPac, a subscription-based connected vehicle services package, along with genuine accessories, financing facilitation, and insurance services through partner networks. Chetak operates through a network of 4,100+ service touchpoints across India and has expanded to Nepal and Thailand.
Product overview
Chetak is a legacy electric scooter brand owned by Bajaj Auto, relaunched as a fully electric vehicle in 2014 after originally producing ICE scooters from 1972-2005. The current portfolio consists of five electric scooter models across three series: C2501 (Series 25, 2.5 kWh), C3001 (Series 30, ~3.0 kWh), and three variants of C3501 (Series 35, 3.5 kWh battery - C3501, C3502, C3503). All models share core features including metal body construction, IP67 water/dust resistance, and connectivity via the MyChetak app. The TecPac premium subscription package adds advanced connected features. Chetak vehicles are available in India across 4,100+ service touchpoints and have expanded to Nepal and Thailand. The company plans to launch an affordable sub-₹1 lakh model in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Chetak C2501 Entry-level electric scooter in the Chetak Series 25 lineup with a 2.5 kWh battery, approximately 115 km range, TecPac connected features, and IP67-rated metal body construction for urban commuters.
- Chetak C3001 Mid-range electric scooter in Chetak's Series 30 lineup with approximately 3.0 kWh battery capacity, extended range compared to the C2501, full metal body, IP67 protection, and TecPac connected features.
- Chetak C3501 Premium electric scooter in Chetak's Series 35 lineup with a 3.5 kWh battery, 115 km range, 5.5-inch touchscreen display, full TecPac connectivity suite, and metal body with IP67 rating.
- Chetak C3502 Variant of the C3501 with similar 3.5 kWh specifications, differentiated through colour options and minor feature variations within the TecPac ecosystem.
- Chetak C3503 Top-tier variant in Chetak's Series 35 lineup with maximum features and premium positioning, supporting all TecPac capabilities including the 5.5-inch touchscreen display.
- TecPac Connected Services Premium subscription-based connected vehicle services package offering hill hold assist, anti-theft alerts, over-speed warnings, map navigation, sequential blinkers, music control, remote immobilization, sports/eco drive modes, notification alerts, geofencing, and digital document storage. Pricing starts at ₹4,000 with Data Pack from ₹1,300 onwards.
- Chetak Genuine Accessories Chetak-branded protective gear and customization accessories for Chetak electric scooters, sold through the online accessories store starting from ₹355.
Quantifiable outcome
- Monthly savings of ₹5,000+ compared to ICE scooter owners (fuel + maintenance costs)
- +3 more outcomes
Companies that use Chetak
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Chetak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Chetak partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and secondary.
- Bajaj Auto LimitedcoreChetak is a subsidiary brand of Bajaj Auto Limited, one of India's largest two-wheeler manufacturers. The brand leverages Bajaj Auto's manufacturing capabilities, distribution network, financial resources, and established dealership infrastructure.
- Golchha GroupcoreGolchha Group is the authorized distributor for Chetak in Nepal. They manage distribution, sales, service, and customer support across Nepal through their dealership network.
- Insurance PartnerssecondaryThird-party insurance providers offering motor vehicle insurance for Chetak scooters, facilitated during purchase process.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Chetak competitors and assessment
Company assessmentDirect peers
- Ola Electric: India's largest electric two-wheeler manufacturer by volume, selling electric scooters (S1 portfolio) directly to consumers with a competing range, pricing, and connected-feature strategy. The most direct head-to-head competitor to Chetak in India's premium electric scooter segment.
- Bounce Infinity: Indian electric scooter company (formerly Bounce) selling affordable e-scooters with battery-swapping technology, competing with Chetak on price-sensitive segments and innovative ownership models.
- Okinawa Autotech: Indian electric two-wheeler manufacturer offering a range of electric scooters at competitive price points, often below Chetak's premium positioning, targeting value-conscious urban and semi-urban buyers.
- TVS Motor Company (iQube): Diversified Indian two-wheeler OEM whose iQube electric scooter competes directly with Chetak across price points, leveraging TVS's extensive dealer/service network for distribution and after-sales.
- Greaves Cotton (Ampere): Diversified engineering company whose Ampere subsidiary manufactures affordable electric scooters for Indian consumers. Competes with Chetak in the entry-level and mid-range electric two-wheeler segments with broader dealer reach.
- Hero MotoCorp (Vida): World's largest two-wheeler manufacturer by volume, with Vida as its electric sub-brand. Competes with Chetak on scale, distribution, and brand trust, leveraging Hero's pan-India service network.
- Ather Energy: Bengaluru-based premium electric scooter manufacturer (450 series) competing in the same urban, tech-forward segment as Chetak, with strong connected-features positioning and a growing service network.
- Simple Energy: Bengaluru-based EV startup selling the Simple One electric scooter with comparable range and pricing to Chetak. Direct competitor in the premium electric scooter segment with growing dealer presence in southern India.
Broad incumbents
- Honda Motorcycle & Scooter India: India's largest scooter manufacturer (Activa) and a direct ICE competitor. Honda's planned electric scooters (e.g., Activa Electric) will make it a broad incumbent competitor to Chetak, leveraging unmatched brand and dealer scale.
Emerging players
- River Indie: Bengaluru-based electric scooter startup targeting urban commuters with a focus on utility and design. Emerging competitor in the premium urban e-scooter segment where Chetak competes, with growing but limited distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Chetak social profiles
Digital presenceChetak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chetak leadership team
Management profileNumber of profiles
Chetak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chetak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chetak
What does Chetak do?
Chetak designs, manufactures, and sells electric scooters across multiple variants (C2501, C3001, C3501, C3502, C3503) for urban commuting. The company also offers TecPac, a subscription-based connected vehicle services package, along with genuine accessories, financing facilitation, and insurance services through partner networks. Chetak operates through a network of 4,100+ service touchpoints across India and has expanded to Nepal and Thailand.
Is Chetak a public or private company?
Chetak is a private company. It is classified as corporate owned and is currently operating.
When was Chetak founded?
Chetak was founded in 1972. It employs 5,001 to 10,000 people.
Where is Chetak based?
Chetak is headquartered in Bangalore, India, in the Asia region.
How does Chetak make money?
Six revenue lines are on record. Electric Scooter Sales are the primary driver. The others are tecPac Subscription, genuine Accessories, extended Warranty, insurance Services and financing Services.
Who are Chetak's main competitors?
Direct peers on record are Ola Electric, Bounce Infinity, Okinawa Autotech, TVS Motor Company (iQube), Greaves Cotton (Ampere), Hero MotoCorp (Vida), Ather Energy and Simple Energy. Honda Motorcycle & Scooter India is listed as a broad incumbent. River Indie is listed as an emerging player.
Does Chetak have an API?
No public API is recorded for Chetak.
What industry is Chetak in?
Chetak's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 336991 and its SIC code is 3751.