AgTrace

What AgTrace does

AgTrace is a privately held, for-profit Brazilian company headquartered in Florianópolis that operates a cloud platform for agricultural supply-chain traceability, quality management, and real-time monitoring. The website domain (agtrace.ag) is presented under the Portuguese tagline "Rastreabilidade de Verdade" ("Traceability That's Real"), and the firm is positioned within the agtech vertical serving agricultural supply-chain stakeholders — producers, processors, buyers, or auditors who need provenance, quality, and real-time operational data — though specific customer segments, end markets, and use cases are not enumerated in the available source material.

The source data does not disclose underlying technology architecture, product modules, integration surface, or API endpoints. There is no documented core technology, no proprietary feature set, no integrations catalog, no SDK or MCP tooling, no AI/ML modalities, and no certifications or compliance attestations in the input. Equally, no pricing models, distribution channels, marketing channels, partnerships, awards, patents, or trademarks are recorded, and the company does not publish an associated mobile application.

On commercial mechanics, the input is silent: there is no pricing information, no revenue figure, no funding history, no named customers, no segment break-out, and no management team listed. The only commercial signals are the headcount band of 1-10 employees and the existence of an English-language landing page alongside the Portuguese primary site, which together imply an early-stage, pre-traction profile. Legal/operational metadata is similarly minimal — the legal name is recorded simply as "AgTrace," with no founded year, parent company, subsidiaries, M&A history, regulatory actions, or restructuring events disclosed.

Name

AgTrace

Legal name

AgTrace

Website

https://agtrace.ag

Company type

Private

Headcount range

1–10 employees

Short description

AgTrace is a privately held Brazilian agtech company (Florianópolis) that operates a cloud platform for agricultural supply-chain traceability, quality management, and real-time monitoring. It serves agricultural supply-chain stakeholders needing provenance and real-time operational visibility, though specific customers and segments are not disclosed.

Ownership category

akta.pro rank

Product category

Agricultural Supply Chain Traceability Software

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)

Keywords

• Agricultural supply chain
• Food traceability platform
• Agricultural quality management
• Supply chain monitoring
• Agtech software

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

AgTrace provides a cloud platform for agricultural supply chain traceability, quality management, and real-time monitoring. The solution enables agribusiness stakeholders to track agricultural products through the supply chain, manage product quality data, and monitor operations in real time. It is offered as software targeting agricultural producers, cooperatives, and supply chain operators.

Differentiator

Problem solved

Functional benefit

Products and services

• AgTrace Cloud Traceability Platform Cloud-based platform that enables agricultural producers, cooperatives, and supply chain operators to trace agricultural products through the supply chain, manage product quality data, and monitor operations in real time.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• TE-FOOD: TE-FOOD provides farm-to-table traceability and food safety solutions built on blockchain/DLT for agribusinesses. It is a direct peer given its overlapping scope (livestock and crop traceability, quality data management) and comparable enterprise SaaS delivery model.
• Cropin: Cropin offers an agriculture intelligence cloud covering traceability, farm management, and supply chain monitoring for agribusinesses and food companies. Comparable to AgTrace because both sell cloud software that combines farm-level data with downstream supply chain traceability.
• TraceX Technologies: TraceX is a blockchain-based agricultural and food supply chain traceability platform serving producers, processors, and brands globally. It is a direct peer because both companies operate cloud traceability software for farm-to-fork visibility, targeting similar agribusiness customers.
• FoodLogiQ (FSQA): FoodLogiQ (now FSQA) provides supplier management, traceability, and quality management software for food and ag companies. It is a direct peer because both address traceability plus quality management across food supply chains with comparable SaaS delivery.
• SourceTrace: SourceTrace is a digital agriculture platform with traceability and supply chain transparency modules used by cooperatives, agri-processors, and smallholder networks in emerging markets. Comparable to AgTrace in scope and in serving emerging-market ag value chains.
• FarmSoft: FarmSoft delivers traceability, quality management, and farm-to-fork software for fruit, vegetable, and broader ag producers. Comparable to AgTrace because both target fresh-produce and ag operators with traceability plus quality management capabilities.

Regional players

• Agrinergia / Agriverse: Agriverse is a Brazilian/Latin American agtech focused on traceability and sustainability data for agribusinesses. Comparable as a regional player offering cloud traceability solutions in Brazil and LatAm, directly overlapping with AgTrace's home market.

Emerging players

• AgriDigital: AgriDigital offers cloud solutions for grain supply chains including traceability, inventory, and settlement. Comparable as an emerging SaaS player bringing traceability and supply chain management to commodity agribusiness.
• Provenir (Provenir AgTech): Provenir provides on-farm and supply chain traceability for livestock producers using DNA and data verification. Comparable as an emerging player focused on ag traceability and provenance, though more narrowly on livestock.

Broad incumbents

• IBM Food Trust: IBM Food Trust is a blockchain-based food traceability network offered as part of IBM's broader enterprise software portfolio. Comparable as a broader incumbent offering farm-to-fork traceability at scale across global food supply chains.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/agtrace1
• Facebookfacebook.com/agtracebr
• LinkedInlinkedin.com/company/agtrace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgTrace