Bikram Yoga NYC

What Bikram Yoga NYC does

Bikram Yoga NYC, doing business as bodē nyc, is a privately held, independently-owned, women-led hot yoga studio founded in 1999 in Manhattan. The company operates two physical studios — Flatiron (182 Fifth Avenue) and Upper East Side (173 East 83rd Street) — and offers the 26+2 Original Hot Yoga series as its foundational practice, supplemented by Hot Pilates, Hot Vinyasa, Hot Sculpt, and Hot HIIT. Classes are delivered in a traditional 105°F/40°C heated room environment, with three access modalities: in-studio attendance, live stream, and an on-demand digital platform at ondemand.bodenyc.com, plus a dedicated iOS/Android booking app with app-exclusive deals.

Underlying technology is conventional rather than proprietary: a heated-room physical studio, a live streaming infrastructure, a hosted on-demand video library, and a standard booking/account mobile app. The company additionally operates a teacher training certification program, workshops, gift cards, and a merchandise shop. Marketing reaches consumers through newsletter, organic social (Facebook, Instagram, TikTok), a blog, on-site testimonial content, and a press page, and the brand carries an Original Hot Yoga Association (OHYA) member badge plus an LGBTQIA+ friendly designation.

The business model is a mix of transactional and recurring revenue. Class packs (e.g., 26 classes for $595, approximately $22.88 per class under the 26th anniversary promotion) and drop-in classes generate unit-based revenue; membership/subscription plans provide recurring income; teacher training, workshops, and gift cards contribute one-time higher-ticket revenue; and merchandise adds a small ancillary stream. The customer base is entirely consumer/SMB, consisting of NYC health-conscious adults using the studio for fitness, stress and anxiety management, and community, plus a secondary segment of aspiring yoga teachers enrolling in the certification program. The company explicitly states it pays no affiliations or franchise fees to any other entity.

Name

Bikram Yoga NYC

Legal name

bodē nyc

Website

https://bikramyoganyc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodē nyc (Bikram Yoga NYC) is a privately held, women-led Manhattan hot yoga studio founded in 1999, operating two locations (Flatiron and Upper East Side) and offering the 26+2 Original Hot Yoga series plus Hot Pilates, Vinyasa, Sculpt, and HIIT via in-studio, live stream, on-demand, and a mobile app.

Ownership category

akta.pro rank

Product category

Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Hot yoga classes
• Yoga studio services
• Yoga teacher training
• Live stream fitness
• On-demand yoga

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class Packs and Memberships: Revenue from selling class packs (e.g., 26-class pack for $595) and potentially recurring membership/subscription plans for unlimited or multi-class access.
2. Drop-in Classes: Single class purchases for walk-in or scheduled individual sessions.
3. Teacher Training Program: Revenue from yoga teacher training certification programs.
4. Workshops: Specialized workshops offered at additional fees beyond regular class pricing.
5. Gift Cards: Gift card sales providing one-time revenue and potential future class bookings.
6. Merchandise/Shop: Sale of yoga-related merchandise including apparel and accessories through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

bodē nyc (Bikram Yoga NYC) operates two Manhattan hot yoga studios (Flatiron and Upper East Side) offering the 26+2 Series (Original Hot Yoga) plus complementary hot fitness classes (Hot Pilates, Hot Vinyasa, Hot Sculpt, Hot HIIT). Classes are accessible through three delivery formats — in-studio, live stream, and on-demand video — and are supplemented by teacher training certification, workshops, gift cards, and branded merchandise.

Product overview

bodē nyc operates as a multi-channel yoga studio platform offering Original Hot Yoga (the 26+2 Series) as its core offering, supplemented by complementary class styles including Hot Pilates, Hot Vinyasa, Hot Sculpt, and Hot HIIT. Students can access the studio through three convenient delivery methods: in-studio classes at two Manhattan locations (Flatiron and Upper East Side), live stream sessions, and on-demand recorded classes. The platform also includes a mobile app for class booking and account management, along with workshops and teacher training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• 26+2 Series (Original Hot Yoga) The foundational hot yoga class series (also known as Original Hot Yoga or Bikram Yoga) consisting of 26 postures plus 2 breathing exercises, offered at bodē nyc since 1999 for adults seeking traditional hot yoga practice.
• Hot Pilates High-intensity pilates class practiced in a heated room, designed to enhance flexibility and muscle engagement for fitness-focused adults.
• Hot Vinyasa Flow-style yoga practiced in a heated room, complementing the traditional hot yoga practice for adults seeking a dynamic heated flow class.
• Hot Sculpt Strength-building class held in a heated room, designed to sculpt and tone the body for adults seeking heated strength training.
• Hot HIIT High-intensity interval training class conducted in a heated environment for adults seeking a heated cardio and conditioning workout.
• Live Stream Classes Real-time streaming of yoga and fitness classes enabling remote participation for individuals unable to attend in person at the Manhattan studios.
• On-Demand Classes

Quantifiable outcome

• Community testimonials report reduced depression and anxiety symptoms, improved physical strength, increased energy and spirit within 21 days of practice

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modo Yoga: International hot yoga chain (formerly Moksha Yoga) operating community-oriented heated yoga studios with teacher training programs. Comparable to bodē nyc on hot-room format, community positioning, and instructor certification pipeline.
• YogaWorks: Multi-location yoga studio brand offering in-person classes plus digital subscriptions. Closely matches bodē nyc's combination of physical studios, livestream/on-demand delivery, teacher training, and multi-format yoga class mix.
• Y7 Studio: NYC-born heated yoga brand combining flow-style classes with hip-hop soundtracks and a boutique aesthetic. Closely comparable on heated-room format, urban millennial/Gen-Z target customer, and class-pack pricing.
• Sky Ting Yoga: NYC yoga studio offering in-studio classes plus an online platform (Sky Ting TV) for at-home practice. Direct overlap with bodē nyc's three-channel (in-studio, livestream, on-demand) model.
• CorePower Yoga: National hot yoga-focused chain offering heated yoga, heated sculpt, and HIIT-style formats. Directly comparable to bodē nyc on heated-room class formats and subscription/class-pack pricing model.
• Pure Yoga: Premium Manhattan-based yoga studio group with multiple class formats and a similar urban, high-income customer base. Direct competitor for bodē nyc's in-studio Flatiron/UES customers.

Broad incumbents

• SoulCycle: NYC-born boutique fitness brand with high-intensity indoor classes and a strong community/lifestyle positioning. Comparable on Manhattan premium-pricing studio economics and community-driven brand moat.
• Equinox: Premium NYC-headquartered fitness brand offering yoga, Pilates, and HIIT classes across multiple locations plus digital. A broader incumbent that competes for the same premium Manhattan mind-body customer as bodē nyc.
• Barry's Bootcamp: Iconic NYC boutique fitness brand offering high-intensity interval workouts and now broader class formats. Comparable on premium Manhattan positioning, class-pack pricing, and lifestyle-brand marketing.

Others

• ClassPass: Aggregator platform that sells multi-studio access subscriptions to NYC consumers, including yoga/fitness studios like bodē nyc. Functions as both a customer acquisition channel and an indirect competitor to bodē nyc's own membership/class-pack model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bodenyc
• Facebookfacebook.com/bodenyc
• Instagraminstagram.com/bodenyc
• TikToktiktok.com/@bodenyc
• LinkedInlinkedin.com/company/bikram-yoga-nyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikram Yoga NYC