What Actief Group B.v. does

Stichting Breda Actief, operating commercially as Breda Actief, is a non-profit foundation (Stichting) based in Breda, Netherlands that delivers municipally funded sports and movement promotion programs to residents of the Breda municipality. The organization operates as the de facto municipal sports-promotion agency, funded primarily by Gemeente Breda and supplemented by grants, subsidies (BOSA-regeling, Jeugdfonds Sport & Cultuur, Volwassenenfonds, BredaPas), and partner co-funding from organizations including NOC*NSF, Rabobank, MOOIWERK, and Jongerenwerk Surplus. Its commercial-sounding query name (Actief Group B.v.) does not match the operating legal entity.

The organization's service portfolio spans ten demographic segments — toddlers, primary school children, secondary school students, students, adults, seniors, people with disabilities, low-income residents, sports clubs, and volunteers — delivered through 30+ named sportcoaches and program specialists. Core product lines include direct participation programs (Sportmix & Match, Sportmatch, Meiden Sportmix, Vakantiemix, Samen in Beweging, Buurthelden), school-based PE and sports stimulation (Bewegingsonderwijs, Sportkanjers, Citytrainer Junior, Sportroute, Sportmix, Special Heroes), and advisory services for sports clubs (Verenigingsadvies, Sportclubloket, Vrijwilligersmanagement, Financiën, Veilig Sportklimaat). All activities are free for participants.

Technology infrastructure is conventional and non-proprietary: a content website (breda-actief.nl), a multi-provider directory platform (Sportief in Breda), a Trainersplatform with e-learning, WhatsApp communities, categorized email newsletters, and Instagram accounts operated by individual neighborhood sportcoaches. There is no proprietary technology stack, no software product, no API, and no AI/ML components. The organization's competitive position rests on its municipal mandate, grassroots distribution network, partner ecosystem, and localized delivery workforce rather than any technological differentiation.

Name

Actief Group B.v.

Legal name

Stichting Breda Actief

Website

https://breda-actief.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Breda Actief (Stichting Breda Actief) is a municipally funded Dutch non-profit foundation that delivers free sports promotion, school PE, and club advisory programs to all residents of the Breda municipality across ten demographic segments from toddlers to seniors.

Ownership category

akta.pro rank

Product category

Community Sports Promotion Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• Community sports promotion
• Municipal sports programs
• Youth physical education
• Senior fitness programs
• Sports club advisory

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Municipal Funding: Breda Actief receives funding from the municipality of Breda as part of Stichting Breda Actief to promote sports and movement among residents.
2. Grants and Subsidies: The organization facilitates access to various subsidies and funds for sports clubs and residents, including BOSA-regeling, Jeugdfonds Sport & Cultuur, and Volwassenenfonds.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Stichting Breda Actief delivers free sports stimulation, movement programs, and physical education for all residents of the Breda municipality — from toddlers to seniors — and provides free advisory services to local sports clubs, schools, and childcare centers. It also facilitates financial-access instruments (Jeugdfonds Sport & Cultuur, Volwassenenfonds, BredaPas) so that cost is not a barrier to participation. Programs are delivered directly through sportcoaches in neighborhoods, schools, childcare settings, and via the Sportief in Breda listings platform.

Product overview

Breda Actief operates as a comprehensive sports promotion organization under Stichting Breda Actief, offering a multi-layered portfolio of programs and services. The core offerings include direct sports participation programs (Sportmix & Match, Sportmatch, Meiden Sportmix, Vakantiemix), school-based physical education and sports stimulation (Bewegingsonderwijs, Sportkanjers, Citytrainer Junior, Sportroute, Sportmix, Special Heroes), and community programs for specific demographics (Samen in Beweging for 60+, Samen in Beweging PLUS for people with disabilities, Buurthelden). These programs are supported by advisory services (Verenigingsadvies, Vrijwilligersmanagement, Financiën, Veilig Sportklimaat) and financial support mechanisms (Jeugdfonds, Volwassenenfonds, BredaPas). Key service hubs include the Sportloket (free sports advice), Sportclubloket (club support), and the digital Trainersplatform. The organization connects users to the Sportief in Breda platform for comprehensive sports listings. Programs range from toddler movement (Beweeg de dag door, Peutersport, Peutergym) through all age groups to senior fitness and fall prevention testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportloket (Sport- en Beweegloket) Free sports advice service where Breda residents receive personalized guidance on sports and movement options from sportcoaches within 7 working days, via online forms, walk-in consultations, or personal meetings.
• Sportclubloket Support desk for Breda sports and movement providers connecting them with resources on finances, volunteer management, accommodations, subsidies, and sports offerings through partnerships with NOC*NSF, sports federations, and Rabobank.
• Sport- en Beweegmatch (SBM) 8-week free movement program for adults in Breda that helps participants discover different sports and movement activities to find their perfect match, including group lessons and personal guidance.
• Sportmix & Match Sports discovery program for people who want to move more but don't know what suits them; weekly changing activities including team sports, music-based movement, and new experiences, available for students, young adults, and the general population.
• Sportmatch Middelbare School Free after-school sports program for secondary school students (ages 12-17) to try different sports including football, basketball, and urban sports, held weekly on Thursdays at local gymnasiums.
• Meiden Sportmix Sports program for girls in secondary school to try new sports such as football, dance, boxing, and basketball, led by female sports coaches and held weekly at local gymnasiums.
• Vakantiemix Holiday sports activities for children and teenagers during school vacations, including skating, padel, and other sports held at various locations throughout Breda.
• Bewegingsonderwijs (Movement Education) Physical education support for primary schools including sport coaches and student trainees; Breda Actief provides qualified staff following their curriculum framework to meet the 2 lesson hours of PE per week requirement.
• Sportkanjers Support program for developing motor skills in small groups of up to 8 children from groups 2 and 3; a 15-week program in collaboration with physiotherapists, focusing on coordination, ball skills, jumping, balance, and climbing.
• Citytrainer Junior Leadership development course for students in groups 7 and 8 to organize and lead play activities for younger students; five sessions covering leadership, peer-to-peer learning, and adaptability.
• Sportroute Six-week sports introduction program starting school year 2024/2025 where classes discover a chosen sport during school hours and explore further in neighborhoods or gymnasiums with sports coaches.
• Sportmix (Schools) Six-week intervention where children discover different sports after school to find what suits them best, located at or around the school and led by school sports coaches.
• Special Heroes Sports stimulation program for special education schools where children learn various sports during PE classes and can continue after school with 3 additional sessions before joining a club.
• Samen in Beweging PLUS 8-week group program for people with disabilities to try different sports and movements; a sports coach helps find the right sport, with sessions followed by coffee and socializing.
• Rolstoeltraining (Wheelchair Training) Free wheelchair training consisting of 5 sessions focusing on smooth movement, self-reliance, skill development, and introduction to various sports; partners, friends, or parents are welcome to join.
• Beweeg de dag door 7-week program where childcare professionals learn to organize movement activities for toddlers in various spaces, including follow-up meeting and integration of language development in movement play.
• Peutersport 10-week program for toddlers from daycare and preschool where sports coaches work with pedagogical professionals on motor development covering all basic movement forms.
• Peutergym Weekly structural movement sessions at childcare locations, led by sports coaches together with pedagogical professionals to develop motor, cognitive, social, and emotional development.
• Buurthelden Program for children aged 8-12 in partnership with Jongerenwerk Surplus, held in four Breda neighborhoods, combining sports with positive behavior training, emergency services awareness, and volunteer work.
• Samen in Beweging (60+) 8-week group movement program for people aged 60 and older to try various sports and movements, led by sports coaches or sports clubs, free of charge with coffee and socializing afterward.
• Beweegtest en Valanalyse Free fitness and fall prevention testing organized with partners including BMI, muscle strength, flexibility, fall risk, and conditioning assessments, including personal advice on next steps.
• Gezondheidstest Breda Free health test for residents aged 45-67, providing insight into condition, weight, blood pressure, and lifestyle in about one hour with personal advice.
• Trainersplatform Digital platform for trainers and coaches with inspiration, tips, and valuable knowledge, including e-learning opportunities, sports equipment lending, and trainer meetings.
• Vrijwilligersmanagement Advisory services for sports clubs on volunteer recruitment, retention, and appreciation, including examples from Breda practice and partnership with MOOIWERK.
• Verenigingsadvies Advisory services for all sports clubs in Breda covering challenges from volunteer training to member recruitment campaigns, subsidy support, and organizational planning; free service provided by association advisors.
• Financiën (Financial Advisory) Financial advisory services for sports clubs including guidance on subsidies, sponsorship, membership fees, and alternative revenue sources such as crowdfunding and club actions.
• Veilig Sportklimaat Advisory services for creating a socially safe sports environment, including VOG (Certificate of Conduct) applications, confidential contact persons, behavioral codes, and trained coaches.
• Jeugdfonds Sport & Cultuur Financial support for children ages 2-18 from families who cannot afford sports or cultural activities, covering membership fees, lesson fees, and necessary equipment.
• Volwassenenfonds Financial support for adults aged 18+ with a BredaPas, covering sports or cultural participation up to €300 maximum.
• BredaPas Free pass for residents with low income, providing €75 annual refund for sports activities and discounts on various sports offerings in the city.
• Sportief in Breda Free platform for all sports providers in Breda municipality to list offerings; serves all age groups from babies to seniors and is promoted through campaigns and events.
• Meldpunt ongewenst gedrag Reporting point for unwanted behavior such as bullying, sexual harassment, or theft by Stichting Breda Actief employees.

Quantifiable outcome

• 650 members served by partner senior organization
• +2 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• NOC*NSFcoreStrategic or Co-development PartnerNational sports federation collaborating with Breda Actief through the Sportclubloket to provide comprehensive support for sports clubs in Breda.
• Gemeente BredacoreStrategic or Co-development PartnerThe municipality of Breda funds and partners with Breda Actief to promote sports and movement among residents. The municipality also provides various subsidies for sports clubs.
• RabobankcoreStrategic or Co-development PartnerBanking partner participating in the Sportclubloket to provide financial support and guidance for sports clubs.
• Sportbonden (Sports Federations)coreStrategic or Co-development PartnerVarious sports federations collaborate through the Sportclubloket to support affiliated clubs in Breda.
• POSminorStrategic or Co-development PartnerPartner organization collaborating through the Sportclubloket for sports club support services.
• OBAminorStrategic or Co-development PartnerPartner organization collaborating through the Sportclubloket for sports club support services.
• TaiChi-Qigong PrinsenbeekminorStrategic or Co-development PartnerLocal tai chi and qigong provider partnered with Ulvenhout Vitaal (supported by Breda Actief) to offer senior fitness classes.
• Yoga GinnekenminorStrategic or Co-development PartnerLocal yoga provider partnered with Ulvenhout Vitaal (supported by Breda Actief) to offer senior yoga classes.
• Old StarsminorStrategic or Co-development PartnerOrganization providing outdoor training for active seniors, partnered with Ulvenhout Vitaal through Breda Actief support.
• Jongerenwerk SurpluscoreStrategic or Co-development PartnerYouth work organization partnering with Breda Actief to run the Buurthelden project for children aged 8-12 in four Breda neighborhoods.
• MOOIWERK BredacoreStrategic or Co-development PartnerPartner organization within Stichting Breda Actief focusing on volunteer support and training for sports clubs. Offers workshops, courses, and an online learning platform.
• Uniek Sporten (Uniek Sporten Brabant)coreStrategic or Co-development PartnerRegional organization for inclusive sports, providing wheelchair training and low-stimulus sports options for people with disabilities in Breda.
• Hello BredaminorStrategic or Co-development PartnerPartner organization in the Sport- en Beweegmatch program helping adults find suitable sports activities.
• Buddy to BuddyminorStrategic or Co-development PartnerPartner organization in the Sport- en Beweegmatch program providing buddy support for adults getting into sports.
• Leefstijlcoaches (Lifestyle Coaches)minorStrategic or Co-development PartnerPartner organization in the Sport- en Beweegmatch program connecting adults with lifestyle coaching for physical activity.
• Familieschool NoorderlichtminorStrategic or Co-development PartnerFamily school in Breda partnering with the Sport- en Beweegmatch program and hosting a Sportloket for family support.
• Stichting Samen Gezond BredaminorStrategic or Co-development PartnerHealth foundation partnering with Breda Actief to organize fitness and fall prevention test days for seniors.
• Stichting WIJminorStrategic or Co-development PartnerFoundation partnering with Breda Actief for health test days including fall prevention for seniors.
• Physiotherapy Practices in BredaminorStrategic or Co-development PartnerVarious physiotherapy practices partner with Sportkanjers program to provide expert support during motor skill development sessions for children.
• Padel Only BredaminorStrategic or Co-development PartnerLocal padel facility providing venue and trainers for Vakantiemix padel activities for youth during school holidays.
• Pier15minorStrategic or Co-development PartnerSkate venue providing facilities for Vakantiemix skate activities during school holidays, with Pier15 staff providing instruction alongside Breda Actief coaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JOGG (Jongeren Op Gezond Gewicht): Dutch national program for healthy youth weight through local community coalitions and movement — operates the same community-led, multi-stakeholder health-through-sport model that Breda Actief uses.
• Sportbedrijf Rotterdam: Municipal sports company in Rotterdam providing community sports programs, facility management, and school PE support — same municipal sports promotion mandate, larger scale.
• Sportservice Nederland: Umbrella for Dutch regional sports service organizations (e.g., Sportservice Overijssel, Sportservice Noord-Holland) providing club advisory, volunteer management, and sports stimulation to municipalities.
• SportSupport: Eindhoven-based Dutch organization that supports sports clubs, municipalities, and schools with sport stimulation and club advisory — directly comparable model operating in a different municipality.

Emerging players

• OldStars: Senior walking football and active-aging program affiliated with Eredivisie clubs — directly comparable to Breda Actief's Samen in Beweging 60+ portfolio but focused on a single sport format.
• Uniek Sporten: National Dutch platform for inclusive/adaptive sports; partners with Breda Actief for disability sports programs but operates across NL rather than a single municipality.

Broad incumbents

• NOC*NSF: Dutch Olympic Committee and Sports Federation; national umbrella that partners with Breda Actief via Sportclubloket and sets the policy framework for Dutch club sport.
• Kenniscentrum Sport & Bewegen: National Dutch knowledge center providing research, policy support, and best-practice guidance to the sports promotion sector — broader mandate than Breda Actief but shapes the operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actief Group B.v.