253 Media

What 253 Media does

253 Media is a privately held, US-based digital agency founded in 2017 that designs, develops, and markets websites on Webflow, Shopify, and WordPress for e-commerce brands, service businesses, and enterprise organizations. The agency's core service portfolio spans three platform-specific development practices (Webflow, Shopify, WordPress) plus a layer of add-on services including SEO, conversion rate optimization (CRO), Meta paid advertising, website migrations, and recurring website management. Its technical approach combines certified platform expertise (Webflow Enterprise Partner and Shopify Plus Partner) with a CRO-first methodology, an approved Shopify app ecosystem (Triple Whale, Recharge, Hotjar, Octane AI, Loox, Aftersell, Fairing, JustUno, Stamped), and integrations into tools like Stripe, Salesforce, HubSpot, Slack, and Zapier.

The business model blends project-based professional services with a growing recurring revenue layer. Project pricing spans $5,000–$50,000+ for standard Shopify builds, $50,000–$150,000+ for Shopify Plus engagements, and custom Webflow/WordPress scopes; recurring Website Management subscriptions start at $297/month and CRO retainers range $1,500–$5,000/month. Go-to-market is sales-led with website-based lead capture (Book A Call, Book A Demo) feeding discovery calls, supplemented by SEO, content marketing, organic and paid social, a newsletter, and partner referrals from Webflow and Shopify. The firm claims 350+ brand relationships across 20+ industries since 2017, with named customers spanning enterprise (Kawasaki, Chevrolet, Mitsubishi, Triple Whale, EMR-TEK), mid-market (Loop Labs, Mika and Sammy's, MaxBP, Propagate), and SMB (Revitin, Bold Golf, Posh Baby, Dented Brick Distillery, Wyld Gear, Purtrek) segments.

253 Media is bootstrapped with no disclosed institutional funding and operates with 1–10 employees, implying a small, founder-led services business (Nicholas Reed is identified as principal). The company reports outcome-based metrics such as an average 104% conversion rate lift and 350% revenue growth for clients, with 11,317+ pages built and 1,900+ hours of team training completed. Recent strategic emphasis has been on upmarket expansion through Webflow Enterprise and Shopify Plus sub-brands, a new website migration service, and the formalization of recurring management/CRO retainers to convert one-off projects into subscription revenue.

Name

253 Media

Legal name

253 Media

Website

https://253media.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

253 Media is a bootstrapped, US-based digital agency founded in 2017 that designs and develops Webflow, Shopify, and WordPress websites for e-commerce, service, and enterprise clients, with add-on SEO, CRO, paid media, migration, and recurring website management services.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

akta.pro secondary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Web design and development
• Conversion rate optimization
• E-commerce development
• Paid advertising management
• Website migration services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design and Development Services: Project-based website development services for Webflow, Shopify, and WordPress platforms. Pricing varies by complexity with basic Shopify builds ranging from $5,000-$50,000+ and Shopify Plus projects from $50,000-$150,000+. Includes custom design, development, and migration services.
2. Website Management and Maintenance Subscriptions: Monthly subscription services for ongoing website management starting at $297/month. Includes design updates, development tasks, maintenance, monitoring, and dedicated project management through Slack and other communication tools.
3. Monthly Retainer Services: Monthly retainer arrangements for mid-market brands typically ranging from $1,500-$5,000/month. Includes CRO optimization, testing, UX improvements, and performance optimization.
4. SEO and Paid Ads Services: Digital marketing services including SEO optimization, paid advertising management, and landing page development as part of holistic marketing strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

253 Media is an award-winning digital agency that designs, develops, and optimizes websites on Webflow, Shopify, and WordPress platforms. The agency bundles these builds with CRO methodology, SEO, paid media management (Meta), landing page development, website migration, and ongoing website management/maintenance subscriptions for e-commerce brands, service businesses, and enterprises.

Product overview

253 Media is an award-winning digital agency offering a multi-platform website design, development, and marketing services portfolio. The core offerings center on three website platforms: Webflow Development Agency (custom design and development for Webflow), Shopify Development Agency (CRO-focused e-commerce stores for Shopify), and WordPress Development Agency (full stack WordPress solutions). These core services are supplemented by specialized add-on modules including Webflow SEO Agency and Shopify CRO Agency for optimization services, Meta Paid Ads for advertising, Website Management for ongoing maintenance, and dedicated sub-brands for enterprise clients: Webflow Enterprise Agency (certified Webflow Enterprise Partner) and Shopify Plus Agency (enterprise Shopify services). The agency also offers website migration services (Migrate To Webflow) from platforms like WordPress, Wix, and Squarespace, plus WordPress-specific hosting and maintenance. The portfolio is unified by a CRO-first methodology, US-based team approach, and integration capabilities with tools like Stripe, Salesforce, HubSpot, Zapier, and Slack.

Differentiator

Problem solved

Functional benefit

Products and services

• Webflow Development Agency Custom Webflow design and development services for building performance-driven websites from strategy through ground-up development to help clients reach growth goals.
• Shopify Development Agency Shopify store design and development focused on CRO with foundational builds to help brands achieve maximum growth potential and increase conversions and AOV.
• WordPress Development Agency Full stack WordPress design and development services for building custom websites with backend automation capabilities.
• Webflow SEO Agency SEO services for Webflow websites to drive high-quality organic traffic through on-page technical SEO, keyword research, content creation, and backlink building.
• Shopify CRO Agency Conversion rate optimization services using A/B testing and data-driven approach to unlock profitability and maximize Shopify website performance.
• Shopify Landing Page Agency High-converting landing page development for specific offers or audiences using data-driven CRO approach.
• Meta Paid Ads Paid advertising services on Meta platforms with strategy, implementation, and scalability focus.
• Website Management Ongoing website management services including design updates, development, maintenance, monitoring, and continuous optimization (subscription starts at $297/month).
• Webflow Enterprise Agency Enterprise-level Webflow development as a certified Webflow Enterprise Partner, delivering secure, scalable platforms with enterprise-grade security and conversion optimization for organizations.
• Shopify Plus Agency Enterprise-level Shopify Plus development and strategy services with CRO-driven approach specializing in designing around unique datasets to predictably increase conversions and MER.
• Migrate To Webflow Website migration services from any platform to Webflow, including WordPress, Wix, Squarespace migrations with seamless transitions preserving SEO equity.
• Webflow Website Maintenance Ongoing Webflow-specific maintenance and support services ensuring peak performance, security, fast updates with dedicated US-based project managers.
• WordPress Hosting WordPress hosting services with ultra-fast and reliable hosting, continuous monitoring, and website maintenance capabilities.

Quantifiable outcome

• Average 104% conversion rate increase for clients
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• WebflowcoreTechnology or IntegrationCertified Webflow Enterprise Partner providing design and development services on the Webflow platform. The partnership enables access to enterprise features, specialized support, and co-marketing opportunities. 253 Media builds custom Webflow websites for clients of all sizes.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner and Shopify Plus Partner specializing in Shopify store development, migrations, and optimization. Provides e-commerce solutions across Shopify and Shopify Plus platforms.
• WordPresscoreTechnology or IntegrationProvides WordPress website development, hosting, and management services. Full-stack WordPress capabilities including custom themes, plugins, and migrations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bluebird: Webflow-focused agency providing design, development, and CRO services. Operates in the same niche (CRO-anchored Webflow builds) with comparable mid-market and enterprise client mix.
• Inflow: E-commerce-focused digital marketing agency offering SEO, paid media, and CRO for Shopify and other platforms. Comparable in serving DTC e-commerce brands with a similar services stack.
• KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and landing page optimization. Direct overlap on the CRO retainer and landing page development services in 253 Media's portfolio.
• OuterBox: Full-service digital agency specializing in Shopify, Shopify Plus, and Magento design, development, and SEO. Closest direct peer in terms of platform specialization, e-commerce focus, and combined dev + marketing services model.
• The Good: Certified Webflow Enterprise Partner offering design, development, and CRO services on the Webflow platform. Mirrors 253 Media's positioning as a CRO-driven, US-based web development agency with a strong platform partnership story.
• Snowfox: Shopify Plus agency with strong e-commerce CRO credentials and enterprise client base. Closest analog in the Shopify Plus specialization with comparable CRO-driven methodology.
• Coalition Technologies: Shopify Plus design and development agency offering SEO, PPC, and CRO services. Comparable in scope (web dev + performance marketing) and in pursuing the same enterprise e-commerce customer profile.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and CRO. Overlaps on the paid ads, SEO, and conversion optimization service lines that 253 Media offers as add-ons to its core web build work.

Broad incumbents

• Webflow: Platform owner of the primary technology 253 Media builds on, and a potential competitive threat if Webflow expands its own professional services or partner-referral economics. Represents both an enabler and a structural risk.

Emerging players

• Conversion Sciences: CRO-focused agency offering A/B testing, landing page optimization, and analytics. More narrowly focused on CRO than 253 Media but competes for the same retainer-based optimization engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/253MediaAdvertising
• LinkedInlinkedin.com/company/253-media
• Instagraminstagram.com/253media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 253 Media