Ricky Paul Flowers
Ricky Paul Flowers is a London-based luxury floral design studio that creates bespoke sculptural and narrative-driven floral installations for luxury hotels, brand activations, weddings, and private members clubs across the UK and Southeast Asia.
- Company typePrivate
- Founded2010
- HeadquartersLaughton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ricky Paul Flowers does
Ricky Paul Flowers is a London-based luxury floral design studio founded by Ricky Paul, a creative director whose background in drama and theatrical set design informs a distinctive narrative-driven approach to floral installations. The studio produces bespoke sculptural installations for luxury brand activations (e.g., Trinny London retail pop-ups, Sketch London seasonal displays, Bvlgari Hotel weddings, The Savoy Table Design Exhibition), destination weddings in the UK and Thailand, and ongoing floral contracts for hotels, hospitality venues, offices, and private members clubs across London. Customers include Four Seasons Hampshire, The Savoy, Bvlgari Hotel London, The Langham, Harrods, Selfridges, Soho House, Home House, The Groucho Club, The Ivy Collection, The Ned London, Sushi Samba, Urban Decay, Oribe, and HCA Healthcare (The Portland Hospital).
The company's core methodology combines theatrical set design with horticultural expertise, delivering large-scale installations using fresh flowers, preserved/dried botanicals, custom metalwork, and props. The studio operates without disclosed proprietary technology platforms; the "intellectual property" lies in creative process, structural planning (rigging, load assessments, safety for listed buildings), foam-free installation practices, and the founder's storytelling sensibility. Pricing is bespoke and quote-based, with stated minimums of £2,000 for curated special-occasion arrangements, £3,000 for London brand activations, £3,500 for statement installations, and £5,000 for on-site styling. Recurring weekly or bi-weekly hotel contracts provide subscription revenue.
The business model combines project-based bespoke commissions (luxury weddings, brand activations, private celebrations) with recurring hospitality contracts. Client acquisition is driven by direct enterprise sales, referral networks within the wedding and event planner community, PR and earned media (Vogue, Tatler, Harper's Bazaar, Spears 500 2025, Channel 4's Billionaire Blooms), and a multi-platform social presence (Instagram, TikTok, Pinterest, YouTube). The studio maintains a partnership in Thailand with Koh Lipe Flowers, operating as "Ricky Paul Flowers Studio Thailand" for destination weddings across Phuket, Koh Samui, Krabi, Koh Lipe, and Langkawi. The company is a privately held UK limited company (Ricky Paul Flowers Limited, company number 08037063) with no disclosed external funding.
Ricky Paul Flowers firmographics
Firmographics- Name
- Ricky Paul Flowers
- Legal name
- Ricky Paul Flowers Limited
- Website
- https://rickypaulflowers.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ricky Paul Flowers is a London-based luxury floral design studio that creates bespoke sculptural and narrative-driven floral installations for luxury hotels, brand activations, weddings, and private members clubs across the UK and Southeast Asia.
- Ownership category
- akta.pro rank
Ricky Paul Flowers industry classification
Industry- Product category
- Luxury Floral Design Services
- NAICS
- Florists (45931)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding Design, Decor & Floral Planning (HSACABAH), Floral & Event Installations (HSACAAAC)
Keywords
Where Ricky Paul Flowers is headquartered
LocationHeadquarters
- HQ city
- Laughton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ricky Paul Flowers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Floral Installation Projects: One-time project fees for custom floral installations and sculptures for brand activations, product launches, luxury weddings, and special events. Pricing varies by scale and complexity, with London brand activations typically starting from £3,000 and statement installations from £3,500.
- Floral Contracts (Recurring): Ongoing weekly or bi-weekly floral supply and planting contracts for hotels, hospitality venues, offices, and private members clubs across London. Includes lobby arrangements, bar and restaurant florals, guestroom botanicals, and seasonal concept updates throughout the calendar year.
- Special Occasion Floral Design: Curated floral arrangements and installations for private celebrations including birthdays, anniversaries, engagements, graduations, proposals, and intimate dinners. Minimum spend starts from £2,000 for curated arrangements and from £5,000 for events requiring installation or on-site styling.
- Luxury Wedding Florals: Full bespoke wedding floral design services including bridal bouquets, ceremony installations, reception tablescapes, and venue-wide styling. Services extend internationally to Thailand and Asia for destination weddings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | London Brand Activations - from £3,000 minimum |
| One time/ perpetual license | Pay-as-you-go | Statement Floral Installations - from £3,500 |
| One time/ perpetual license | Pay-as-you-go | Special Occasion Florals - from £2,000 |
| Subscription | Monthly | Weekly/Bi-weekly Floral Contracts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Ricky Paul Flowers product offering
Product offeringCore offering
Ricky Paul Flowers is a luxury floral design studio that creates bespoke, theatrical, and large-scale sculptural floral installations for luxury brands, weddings, hotels, and private events. Core offerings include brand activations (retail pop-ups, product launches, press days), luxury wedding floristry, floral installations (suspended pieces, tunnels, archways), recurring floral contracts for hospitality venues, special occasion florals, seasonal Christmas installations, and destination wedding florals in Thailand and Asia. Services combine set design sensibility with horticultural expertise, delivered from studios in London and Thailand.
Product overview
Ricky Paul Flowers is a luxury theatrical floral design studio offering a portfolio of bespoke floral products and services. The core offerings include Brand Activations (sculptural installations for brand moments), Luxury Wedding Floristry, Floral Installations (large-scale sculptural pieces), Floral Contracts London (ongoing botanical services for venues), Flowers for Special Occasions, Christmas Installations, and Thailand Destination Wedding Florals. The company combines set design sensibilities with horticultural expertise, creating theatrical, narrative-driven floral experiences. The studio operates from London and maintains a partnership studio in Thailand (Ricky Paul Flowers Studio Thailand in partnership with Koh Lipe Flowers) for destination wedding work across Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Activations Bespoke floral design and sculptural installations for brand moments, including large-scale custom floral sculptures, dramatic table design, brand launch florals, retail pop-up window installations, and bold iconic statement pieces for influencer dinners, product launches, and press days. Targeted at fashion, beauty, fine jewellery, fragrance, and luxury lifestyle brands.
- Luxury Wedding Floristry Full-service bespoke wedding floral design combining theatrical set design sensibilities with tailored floral arrangements for ceremonies, receptions, bridal bouquets, and full venue transformations across London and destination weddings in Thailand and Asia.
- Floral Installations Large-scale, sculptural floral installations including suspended pieces, immersive entryways, floral tunnels, statement staircases, archways, and bespoke artistic designs for private and commercial clients. Statement installations typically begin from £3,500 in London.
- Floral Contracts London Ongoing botanical design services for hotels, offices, and hospitality spaces in London, including weekly or bi-weekly deliveries, rotating arrangements, seasonal concepts, and planting schemes with maintenance. Delivered as a recurring subscription-style contract.
- Flowers for Special Occasions High-end floral design for private celebrations including birthdays, anniversaries, graduations, engagements, new baby presentations, Mother's Day and Father's Day arrangements, proposals, and intimate dinners. Minimum spend starts from £2,000 for curated arrangements and from £5,000 for events requiring installation or on-site styling.
- Christmas Installations Seasonal festive floral installations with theatrical flair for transforming spaces into wonderlands during the holiday season, including annual Christmas installations for venues such as Sketch London.
- Thailand & Asia Destination Wedding Florals Luxury event florals for destination weddings across Thailand and Asia, including Phuket, Koh Samui, Koh Lipe, Krabi, and Langkawi, with full-scale floral design, production, and on-site styling delivered through the Ricky Paul Flowers Studio Thailand partnership.
Quantifiable outcome
- Trinny London achieved 2x award-winning retail pop-up installations
- +3 more outcomes
Companies that use Ricky Paul Flowers
Customer profileNamed customers32 records
Segments6 records
Ideal customer profiles5 records
Ricky Paul Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Ricky Paul Flowers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Koh Lipe FlowerscoreRicky Paul Flowers Studio in Thailand operates in partnership with Koh Lipe Flowers, led by Ubonwan 'Ann' Nuandaeng (founder of Koh Lipe Flowers and formerly Head Floral Designer at Ricky Paul Flowers London). The partnership enables delivery of bespoke floral design across Thailand's luxury destinations (Phuket, Koh Samui, Krabi, Koh Lipe, Langkawi) with local market expertise and bilingual (Thai/English) capability.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Ricky Paul Flowers competitors and assessment
Company assessmentBroad incumbents
- Ambius: Large, established supplier of interior plantscaping and floral services to hotels, offices and venues globally (part of Rentokil Initial). Overlaps with Ricky Paul Flowers' recurring hospitality florals but operates at broader, less-bespoke scale.
Direct peers
- McQueens Flowers: Established London-based luxury florist with global delivery, serving luxury hotels, brands and private clients across bespoke events, brand activations and recurring contracts — the closest scaled UK analogue to Ricky Paul Flowers' combined project + subscription model.
- Wild at Heart: London luxury florist founded by Nikki Tibbles, long-standing supplier to Soho House and UHNW clients; combines retail, weddings and event work, sharing Ricky Paul Flowers' premium positioning and luxury hospitality relationships.
- Jam Jar Flowers: Boutique UK luxury florist with weddings, events and hospitality work, supplying London venues and brand clients — a closely comparable size and specialisation to Ricky Paul Flowers.
- Jeff Leatham: International celebrity floral designer known for Four Seasons brand activations and luxury hotel installations. Comparable theatrical, brand-activation-led luxury floral practice across multiple geographies.
- Philippa Craddock: British luxury florist known for royal weddings (Harry & Meghan), private clients and brand work. Operates a couture, design-led studio model closely comparable to Ricky Paul Flowers' bespoke wedding floristry offering.
- Rob Van Helden Floral Design: UK luxury floral designer catering to high-end weddings and editorial events, sharing Ricky Paul Flowers' bespoke, planner-network-led go-to-market and high-end client mix.
- Neill Strain Floral Couture: London-based luxury florist specialising in high-end weddings, private events and brand work, with a couture design-led studio model aligned to Ricky Paul Flowers' bespoke positioning.
- Mary Jane Vaughan: London luxury wedding and event florist working with top wedding planners and private clients on bespoke installations; overlaps directly with Ricky Paul Flowers' wedding and venue floristry practice.
- Lavender Green: Luxury UK florist offering weddings, events and recurring floral services for hotels and venues; comparable model combining bespoke commissions with venue contracts across the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ricky Paul Flowers social profiles
Digital presenceRicky Paul Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ricky Paul Flowers leadership team
Management profileNumber of profiles
Profiles2 records
Ricky Paul Flowers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ricky Paul Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ricky Paul Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ricky Paul Flowers
What does Ricky Paul Flowers do?
Ricky Paul Flowers is a luxury floral design studio that creates bespoke, theatrical, and large-scale sculptural floral installations for luxury brands, weddings, hotels, and private events. Core offerings include brand activations (retail pop-ups, product launches, press days), luxury wedding floristry, floral installations (suspended pieces, tunnels, archways), recurring floral contracts for hospitality venues, special occasion florals, seasonal Christmas installations, and destination wedding florals in Thailand and Asia. Services combine set design sensibility with horticultural expertise, delivered from studios in London and Thailand.
Is Ricky Paul Flowers a public or private company?
Ricky Paul Flowers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ricky Paul Flowers founded?
Ricky Paul Flowers was founded in 2010. It employs 1 to 10 people.
Where is Ricky Paul Flowers based?
Ricky Paul Flowers is headquartered in Laughton, United Kingdom, in the Europe region.
How does Ricky Paul Flowers make money?
Four revenue lines are on record. Bespoke Floral Installation Projects are the primary driver. The others are floral Contracts (Recurring), special Occasion Floral Design and luxury Wedding Florals.
Who are Ricky Paul Flowers's main competitors?
Ambius is listed as a broad incumbent. Direct peers are McQueens Flowers, Wild at Heart, Jam Jar Flowers, Jeff Leatham, Philippa Craddock, Rob Van Helden Floral Design, Neill Strain Floral Couture, Mary Jane Vaughan and Lavender Green.
Does Ricky Paul Flowers have an API?
No public API is recorded for Ricky Paul Flowers.
What industry is Ricky Paul Flowers in?
Ricky Paul Flowers's product category is Luxury Floral Design Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACABAH, Wedding Design, Decor & Floral Planning. Its NAICS code is 45931 and its SIC code is 7330.