McQueens Flowers Holding

What McQueens Flowers Holding does

McQueens Flowers Holding operates a luxury floral design business founded in London in 1991, monetizing handcrafted floristry across six identifiable revenue streams: (1) direct-to-consumer retail and e-commerce sales of luxury bouquets and arrangements priced £85-£340; (2) recurring weekly and seasonal floral contracts with five-star hotels and restaurants; (3) bespoke event floristry for corporate, media, and fashion clients; (4) end-to-end wedding floristry; (5) the McQueens Flower School education division offering a four-week career course (£8,500), one-week specialty courses (£2,350), and a tiered workshop structure (£150-£375); and (6) corporate team-building and tutored experiences. Same-day London delivery costs £20 and nationwide UK delivery costs £25, with prices inclusive of VAT. Distribution combines a Shopify-powered e-commerce platform, enterprise field sales, dedicated wedding consultations, and physical creative studios in London (headquarters relocated to South Bank in July 2025), New York (opened 2019), and Seoul.

The underlying production capability is artisanal rather than software-driven: master florists, signature design aesthetic, in-house creative studios, and large-scale production capacity for hotel installations, fashion and media events, and RHS Chelsea Flower Show exhibits. E-commerce is built on Shopify with standard payment integrations (American Express, Diners Club, Discover, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, Union Pay, Visa). Geographic reach spans the UK, US, Mexico, Japan, France, Korea, Kuwait, Singapore, Hong Kong, UAE, Saudi Arabia, Italy, Spain, and Australia, with notable delivery restrictions to Northern Ireland, the Isle of Wight, Isle of Man, Scottish Islands, Scottish Highlands, and Channel Islands.

Customer concentration spans affluent individual consumers purchasing occasion bouquets (birthday, anniversary, congratulations, new baby, thank you, sympathy, I'm sorry), luxury weddings at venues such as Le Manoir aux Quat'Saisons and Barnsley House, and enterprise contracts with Claridge's, Shangri-La The Shard, Corinthia, Mandarin Oriental Hyde Park, The Peninsula NYC and Beverly Hills, Rosewood London, Jumeirah Carlton Tower, The Grove, Vanity Fair (Oscars After Party for 25+ continuous years), the All England Lawn Tennis Club (Wimbledon Champions' Ball), the London Evening Standard Theatre Awards, and Guildhall. Marketing relies on a 236,000+ Instagram following, the McQueens Journal blog, email newsletters, brand partnerships (Vogue Collection 2025, Martha Freud 2025), and event visibility (Chelsea Flower Show 2025). The legal entity is McQueens Flowers Ltd, a private limited company incorporated in England and Wales, with wholly-owned subsidiaries in New York and South Korea, no disclosed institutional investors, no parent company, and no funding rounds on record.

Name

McQueens Flowers Holding

Legal name

McQueens Flowers Ltd

Website

https://mcqueensflowers.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

McQueens Flowers Holding is a London-founded luxury florist (est. 1991) operating studios in London, New York, and Seoul. It designs and delivers handcrafted bouquets, recurring hotel floral contracts, wedding and event floristry, and runs a floristry education school serving affluent consumers and luxury hospitality clients.

Ownership category

akta.pro rank

Product category

Luxury Floristry

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

Keywords

• Luxury floral design
• Luxury bouquets and arrangements
• Wedding and event floristry
• Hotel floral contracts
• Floristry education and workshops

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail/E-commerce Flower Sales: Direct consumer sales of luxury bouquets, arrangements, orchids, and floral gifts through the company's e-commerce platform and retail locations. Products range from occasion bouquets (birthday, anniversary, congratulations) to designer rose bouquets and orchid plants.
2. Contract/Hotel Floral Services: Weekly and recurring floral arrangements for luxury hotels, restaurants, and businesses. Services include lobby displays, restaurant tables, and ongoing hotel flower services.
3. Event Floristry: High-profile corporate events, fashion shows, premieres, and private celebrations. Services range from intimate dinners to large-scale installations for events like Vanity Fair's Oscars Party and Wimbledon Champions' Ball.
4. Wedding Floristry: Complete luxury wedding service including consultation, bespoke design concepts, mood boards, floral samples, and full wedding day execution from intimate gatherings to spectacular celebrations for hundreds.
5. Flower School/Education: Floristry courses and workshops including 4-week career courses, one-week specialty courses, half-day and one-day workshops, private lessons, and team building experiences.
6. Corporate/Team Building Experiences: Curated team building events, corporate away days, and tutored floral experiences at their Mayfair location or offsite at client venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

McQueens Flowers designs, sources and sells luxury floral arrangements — hand-tied bouquets, orchids, vases and gift items — through its own e-commerce site and physical studios in London, New York and Seoul, with same-day London and nationwide UK delivery. It also provides bespoke wedding, corporate event and luxury hotel floral services, large-scale production installations, and the McQueens Flower School education programme of career courses, one-week intensives, workshops and tutored corporate experiences.

Product overview

McQueens Flowers is a luxury floristry business founded in 1991, offering a comprehensive portfolio of floral products and services. The core offering centers on handcrafted luxury bouquets and arrangements sold through retail and e-commerce channels, including occasion-specific flowers (birthday, anniversary, congratulations, sympathy, new baby, thank you, I'm sorry), designer rose bouquets, orchids, and bespoke custom arrangements. Complementing the product line are luxury candles and gift cards. The business operates McQueens Flower School, a floristry education division offering the flagship 4 Week Career Course, individual one-week courses (Floristry Fundamentals, Events & Celebrations, Wedding Floristry, Advanced Floral Installations), and various workshops ranging from 90-minute experiences to half-day and full-day sessions. Services include wedding floristry, corporate and social event floristry, hotel floral partnerships with luxury properties, large-scale production installations, RHS Chelsea Flower Show exhibitions, long-life faux floral installations, and Christmas seasonal displays. The company maintains studios in London, New York, and Seoul with same-day London delivery and nationwide UK delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Bouquets Hand-tied luxury bouquets priced from approximately £85 to £340 (e.g., Pink Phalaenopsis Orchids from £85, Amour at £340), crafted by master florists from the finest seasonal stems for birthdays, anniversaries, congratulations, new baby, thank you, I'm sorry and sympathy occasions.
• Luxury Orchid Plants and Arrangements Orchid plants and arrangements (pink, white and purple varieties) sold as long-lasting luxury gifts, including the £85 Pink Phalaenopsis Orchids. Available for London delivery only.
• Bespoke / Custom Arrangements Fully custom floral creations ordered by phone, email or online consultation, where florists build bouquets around the customer's favourite blooms, reinterpret a signature design, or design an entirely bespoke creation to specification.
• E-Gift Cards Digital gift card available in denominations from £50 to £400, valid for one year and redeemable as full or partial payment against online bouquets/collections and Flower School courses.
• Luxury Candles Hand-picked luxury candles from brands including Miller Harris (Green Stem, Petal Storm, Water Wood), curated to complement floral gifts with uplifting floral and warm spiced fragrances.
• Luxury Vases and Centrepieces Luxury vases, vessels and table centrepieces handcrafted in the South Bank London studio, sold as standalone gifts or to display/contain floral arrangements.
• Wedding Floristry End-to-end luxury wedding floral service covering consultation, bespoke design concept, visualisations, mood boards, floral samples, itemised proposal and full wedding-day installation for intimate gatherings to large-scale celebrations of hundreds of guests.
• Events Floristry Corporate and social event floral design service for product launches, fashion shows, premieres, awards ceremonies, celebrations and parties, ranging from intimate dinners to large-scale installations for prestige clients including Vanity Fair, Wimbledon and the Evening Standard.
• Hotel and Restaurant Floral Service Recurring weekly and seasonal luxury hotel and restaurant floral service covering lobby displays, restaurant table arrangements, guest room flowers, Christmas installations and seasonal decorations for properties including Claridge's, Shangri-La, Corinthia, Mandarin Oriental, The Peninsula, The Grove, Rosewood and Jumeirah Carlton Tower.
• Production / Large-Scale Floral Installations Large-scale immersive floral installations and production for product launches, brand activations, seasonal campaigns, RHS Chelsea Flower Show exhibits and long-life faux floral displays, including immersive works such as the 20m x 7m Per Oculus Apum tunnel.
• Christmas Floral Displays Seasonal Christmas floral installation service for venues and homes, featuring trees, festive flowers and intricate decorations for luxury properties during the festive period.
• McQueens Flower School — 4-Week Career Course Comprehensive four-week floristry career programme covering Floristry Fundamentals, Events & Celebrations, Wedding Floristry and Advanced Floral Installations; can be taken as a four-week block (£8,500 or £4,250 deposit) or as individual one-week modules.
• McQueens Flower School — One-Week Specialist Courses One-week intensive courses (£2,350 each) covering Floristry Fundamentals, Events & Celebrations (candelabras, urns, foam-free arrangements), Wedding Floristry (delicate wiring, arch construction) and Advanced Floral Installations.
• McQueens Flower School — Workshops Half-day workshops (£150–£250, e.g., Half-Day Hand-Tied Bouquet, Garden Style) and full-day workshops (£300–£375, e.g., Tablescaping, Floral Arch, Autumnal Abundance), plus a 90-Minute Floral Experience (£150) for beginners.
• Tutored Experiences and Corporate Team Building Private and corporate floral experiences including one-to-one private classes, Blooms & Bubbles evening workshops for groups of 6–12, and curated corporate team-building events held at the Mayfair studio or offsite at client venues.
• London Same-Day and Nationwide UK Flower Delivery Same-day London flower delivery (£20, orders before 12pm) and nationwide UK next-day delivery (£25, Tuesday–Saturday, orders before 12pm the prior day) for bouquets, orchids, vases and gifts.

Quantifiable outcome

• 25+ years of continuous service to Vanity Fair's Oscars After Party
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, notable and minor.

• VogueflagshipStrategic or Co-development Partner · 1 January 2025Introducing The Vogue Collection, a floral partnership that fuses the timeless elegance of floristry with the trailblazing spirit of fashion. This collaboration represents a significant brand partnership elevating McQueens' presence in the fashion and lifestyle segment.
• Martha FreudnotableStrategic or Co-development Partner · 1 January 2025Exclusive Valentine's Day collaboration with artist and ceramicist Martha Freud featuring 'The Answer Is Still Love' vase gift sets. Combines McQueens' floral expertise with Martha Freud's ceramic artistry.
• Mariusz CwiknotableStrategic or Co-development Partner · 1 January 2025McQueens Flowers sponsoring talented tutor Mariusz Cwik's entry for the Florist Of The Year Award at Chelsea Flower Show 2025. The exhibit, 'Silk Yarn', represents the company's commitment to floristry innovation and education.
• Rome MasterclassminorStrategic or Co-development Partner · 1 January 2025Three-day Masterclass in Rome celebrating floral artistry, culture, and culinary excellence. An extraordinary destination-based educational experience.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• FlowerBx: Online-first luxury florist delivering premium European-grown stems direct to consumer across the UK and Europe; partial overlap with McQueens on premium e-commerce bouquets and London same-day delivery.

Broad incumbents

• Selfridges Florist: Department-store florist concession serving luxury gifting, weddings, and corporate events from within a larger retail platform; overlaps with McQueens on premium floral retail and luxury occasion clientele in the UK.
• Interflora: Established UK and global flower delivery network aggregating thousands of local florists; competes with McQueens nationwide UK delivery offering from a broad incumbent position rather than a luxury-boutique model.
• Bloom & Wild: Large UK-founded online florist operating at scale across letterbox flowers, subscriptions, and same-day delivery; competes with McQueens on UK direct-to-consumer premium and mid-market gifting occasions from a much broader portfolio and capital base.
• FTD (FTD Florist): US-headquartered floral marketplace and delivery network with international reach; comparable as a broad incumbent in retail floral gifting, though anchored in the US mass and mid-market rather than McQueens' luxury specialism.

Direct peers

• Lavender Green Flowers: UK luxury florist serving weddings, events, and corporate clients with bespoke design services, comparable in target customer, occasion-led offering, and premium positioning to McQueens.
• Jane Packer: Established UK luxury florist with a global school (Jane Packer Flower School) and high-end retail/wedding/event offering — closely comparable to McQueens in combining luxury floristry with monetized flower education.
• The Real Flower Company: British luxury florist focused on scented garden roses and high-end bouquets via online and event channels; comparable on premium floral products, UK delivery, and event clientele to McQueens.
• Wild at Heart: London-based luxury florist founded by Nikki Tibbles operating in the same high-end retail, wedding, and event floristry segment as McQueens, with comparable bespoke design positioning and similar price points.
• Philippa Craddock: British luxury florist specializing in high-end weddings, events, and editorial floristry — directly comparable to McQueens on bespoke design, luxury wedding clientele, and premium occasion floristry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mcqueensflowers
• LinkedInlinkedin.com/company/mcqueens-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McQueens Flowers Holding