What Data Golf does

Data Golf is a golf analytics platform operating as Data Golf Inc., a privately held company incorporated in Ontario, Canada and headquartered in Toronto. The platform provides data-driven predictions, player rankings, and statistical analysis for professional and amateur golf tours worldwide, built on proprietary strokes-gained methodology and True Strokes Gained (True SG) calculations that adjust for course difficulty and field strength. Core products include the Pre-Tournament Model and Live Model for PGA Tour and DP World Tour events, the DG Points ranking system, Data Golf Rankings covering men's, women's, and amateur golfers, skill decompositions, and an X-Score metric for tournament difficulty. Supporting tools include Finish Position predictions, 3-Balls and Matchups odds, Tournament Props, DFS projections integrated with DraftKings and FanDuel salary data, a Custom Matchup Tool, Course Fit analysis, and a Bet Tracker for subscribers.

The company monetizes through subscription membership (recurring access to advanced analytics and premium features) and API access for developers and data consumers seeking programmatic retrieval of rankings, predictions, and strokes-gained data. Distribution is direct-to-consumer via a self-serve website with tiered access — some content free, premium features behind a paywall — supplemented by a content marketing engine spanning multiple blogs (Analytics Blog, Model Talk, Data Visualization, Inside the Numbers), a newsletter, and an active community forum at forum.datagolf.com. The platform covers all major professional tours globally including PGA Tour, DP World Tour, LIV Golf, Korn Ferry Tour, and Challenge Tour, with operating geographies spanning North America, Europe, Asia Pacific, and additional tour-hosting countries. The team is small (1-10 employees), no external funding has been disclosed, and the company operates without a native mobile app. Privacy and data protection compliance has been established under GDPR, PIPEDA, and CCPA frameworks, with Stripe handling payment processing.

Name

Data Golf

Legal name

Data Golf Inc.

Website

https://datagolf.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Data Golf is a Toronto-based golf analytics platform providing predictive models, proprietary True Strokes Gained rankings, betting tools, and DFS projections for professional and amateur golf fans, bettors, fantasy players, and sports media API consumers.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fantasy Data Feeds & Statistics Providers (MPAEAHAE)

akta.pro secondary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Golf analytics
• Sports betting tools
• Fantasy golf projections
• Strokes gained data
• Tournament predictions

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Membership: Member-only and subscription access to advanced analytics, predictions, and premium features. The platform offers tiered access with some content free and premium features requiring subscription.
2. API Access: Programmatic access to Data Golf data and predictions through API endpoints, likely subscription-based for developers and data consumers.
3. Bet Tracker: Track betting activity with subscription members having access to bet tracking tools and archives

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Data Golf operates a subscription-based golf analytics platform that provides predictive models (Pre-Tournament and Live), proprietary rankings (DG Rankings and DG Points) built on a True Strokes Gained methodology, and betting/fantasy tools for major professional tours including the PGA Tour, DP World Tour, LIV Golf, Korn Ferry Tour, and Challenge Tour. The platform also exposes its data via an API for developers and media consumers.

Product overview

Data Golf is a golf analytics platform providing data-driven predictions, rankings, and statistical analysis for professional and amateur golf. The platform operates as a unified system centered on its proprietary strokes-gained methodology, combining Pre-Tournament and Live prediction Models with comprehensive ranking systems (Data Golf Rankings, Data Golf Points). Additional modules include betting tools (Finish Position, 3-Balls, Tournament Props), fantasy projections, player skill decompositions, and course-fit analysis tools. The platform covers PGA Tour, DP World Tour, Korn Ferry Tour, LIV Golf, and Challenge Tour events, with API access available for programmatic data retrieval.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Golf Rankings Comprehensive ranking system for professional (men and women) and amateur golfers using adjusted strokes-gained methodology.
• Data Golf Points Proprietary points system that assigns point values to tournament finish positions based on field difficulty and strength, tracked across seasons and careers.
• Pre-Tournament Model Predictive model providing win probabilities, finish position predictions, and matchup odds before tournament play for PGA Tour and DP World Tour events.
• Live Model Real-time predictive model updating during tournament play with live probabilities and odds for PGA Tour and DP World Tour events.
• Custom Models User-customizable prediction models allowing adjustments to parameters for PGA Tour and other professional tours.
• Betting Tools Suite of betting-focused tools including Finish Position predictions, 3-Balls and Matchups odds tracking, and Tournament Props for winning margin and nationality markets.
• Fantasy Projections Daily fantasy sports projections for PGA Tour events including DFS points estimates and salary projections from DraftKings and FanDuel.
• API Access Programmatic access to Data Golf data including rankings, predictions, player statistics, and strokes-gained metrics for developers and data consumers.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• StripeminorOthersPayment processing service provider for subscription membership payments. Stripe handles payment processing and is a participant in the Privacy Shield program. Data Golf does not store payment details directly.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Establish The Run: Subscription horse racing and sports handicapping analytics platform with proprietary predictive models. Comparable model-driven, subscription-based content business targeting bettors.
• Fantasy National: Golf-specific DFS projections, player stats, and course history tools. Most direct golf vertical competitor to Data Golf's Fantasy Projections and Course Fit tools.
• FantasyLabs: Subscription-based DFS analytics platform providing projections, ownership, and lineup tools across multiple sports. Directly comparable to Data Golf's Fantasy Projections product and self-serve subscription model.

Broad incumbents

• Pickswise: Free and premium sports picks, predictions, and betting content across major US sports including golf. Comparable content/analytics model to Data Golf's Prediction Models and betting blog.
• Action Network: Sports betting data, predictions, and content platform covering NFL, NBA, MLB, NHL, and golf. Broader incumbent providing similar analytics-plus-betting-tools experience as Data Golf's betting tools.
• Sportradar: Global sports data and content company providing official data feeds, betting odds, and analytics to sportsbooks and media. Comparable as a data/analytics infrastructure layer, though at much larger scale and B2B-focused.
• Rotogrinders: DFS tools, projections, and content platform with subscription tiers. Comparable product-led subscription business in the DFS analytics category, although with broader sport coverage.

Emerging players

• StatsBomb: Advanced sports analytics provider using detailed event data for soccer primarily, expanding into other sports. Comparable data-deep, model-driven analytics approach, though not golf-focused.
• Hevr Sports Analytics: Subscription sports analytics platform with model-based predictions and rankings. Comparable PLG, model-driven subscription business targeting serious bettors.

Others

• Bet Mix: Sports betting data and tools provider offering odds comparison and betting analytics. Adjacent in the sports betting tooling ecosystem and a potential B2B customer or distribution channel for Data Golf's data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datagolf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Golf