Vote Pro-Choice
Vote Pro-Choice is a non-profit political organization that supports pro-choice candidates through a comprehensive 50-state voter guide, candidate endorsements, and grassroots voter engagement via SMS, email, social media, and direct contact. It serves pro-choice voters and political candidates nationwide.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vote Pro-Choice does
Vote Pro-Choice is a 501-aligned non-profit political organization founded in 2016 and headquartered in New York that supports pro-choice candidates and equips voters with registration resources, election information, and personalized ballot recommendations. The organization's core product is a digital voter guide accessible via web and mobile at voteprochoice.us, providing candidate endorsements at every level of the ballot — from city councils and state legislatures to Congress. Supporting products include voter registration and polling place tools, a candidate endorsement application program (hosted on Airtable), the "Care is Not Criminal" campaign focused on pro-choice criminal justice officials, SMS/email action alerts distributed through Action Network, and a union-made merchandise ecommerce shop. Technology stack is lean: a Wix-hosted website, ActBlue donation processing, Action Network for supporter communications, Airtable for candidate application workflows, and Google Analytics for web traffic monitoring.
Vote Pro-Choice operates on a donation-based revenue model with no fees for voter resources. Suggested donations of $25 are displayed prominently, with both one-time and recurring monthly giving options routed through ActBlue. The go-to-market motion is community-led and grassroots: the organization engages supporters through its digital voter guide, SMS campaigns, email action alerts, social media (Instagram, Facebook, TikTok, Threads, Twitter), celebrity endorsements (Julia Louis-Dreyfus, Nick Offerman, Rep. Brianna Titone), and direct voter contact including 71,000+ mailed registration materials and 205,000+ texts sent in 2022 electorate expansion work.
The organization engages two primary customer segments: pro-choice American voters seeking reliable candidate information across all ballot levels, and pro-choice political candidates seeking organizational backing, voter guide visibility, and campaign coaching. In 2022, Vote Pro-Choice engaged 45.8 million pro-choice voters, distributed 11.4 million voter guides, researched 12,600 candidates, coached 95 candidates, made 589 endorsements, and reported a 62% win rate for endorsed candidates. Current geographic focus targets five priority states for the 2026 cycle: Virginia, Michigan, North Carolina, Arizona, and Pennsylvania.
Vote Pro-Choice firmographics
Firmographics- Name
- Vote Pro-Choice
- Legal name
- Vote Pro-Choice Action Fund
- Website
- https://voteprochoice.us
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vote Pro-Choice is a non-profit political organization that supports pro-choice candidates through a comprehensive 50-state voter guide, candidate endorsements, and grassroots voter engagement via SMS, email, social media, and direct contact. It serves pro-choice voters and political candidates nationwide.
- Ownership category
- akta.pro rank
Vote Pro-Choice industry classification
Industry- Product category
- Political Advocacy
- NAICS
- Political Organizations (813940), Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industries
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Electoral Support & Election Observation (BPADAGAA)
Keywords
Where Vote Pro-Choice is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Vote Pro-Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Political Donations: Vote Pro-Choice Action Fund operates as a political action organization that raises funds through donations via ActBlue platform. The organization accepts recurring donations (monthly giving options visible in donation CTAs) and one-time contributions to support their candidate endorsement and voter engagement activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free voter guide access with optional donation support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Vote Pro-Choice product offering
Product offeringCore offering
Vote Pro-Choice operates a comprehensive digital voter guide platform and candidate endorsement program that supports pro-choice candidates running for office at every level of government across all 50 U.S. states. The organization provides free voter registration resources, election information, polling place locators, absentee ballot tools, and 589 candidate endorsements annually, alongside targeted advocacy campaigns such as Care is Not Criminal.
Product overview
Vote Pro-Choice is a political organization that operates primarily as a voter guide platform and candidate endorsement organization. The core offering is the Vote Pro-Choice Voter Guide, which provides comprehensive recommendations for pro-choice candidates at every level of the ballot. Supporting products include Voter Resources (registration tools, polling place finders, absentee ballot requests), a Candidate Endorsement program, the Care is Not Criminal Campaign (focused on electing criminal justice officials who support reproductive freedom), Action Alerts (SMS-based election notifications), and a Union Made Merchandise Shop for supporter engagement. The organization does not offer a software product per se, but rather political organizing services and information resources for pro-choice voters.
Differentiator
Problem solved
Functional benefit
Products and services
- Vote Pro-Choice Voter Guide Comprehensive nonpartisan digital voter guide that lists candidates on the ballot across all 50 U.S. states and identifies pro-choice endorsed candidates up and down the ballot; intended for individual voters seeking election information.
- Voter Resources Suite of voter registration tools, polling place locators, and absentee ballot resources available to voters across all 50 U.S. states.
- Candidate Endorsements Official endorsement program for pro-choice political candidates running for office at federal, state, and local levels; candidates are issued endorsements that appear in the voter guide to mobilize pro-choice voter support.
- Care is Not Criminal Campaign Advocacy campaign promoting access to reproductive care and opposing criminalization of care; engages supporters and donors around the issue.
- Union Made Merchandise Shop Online merchandise shop selling union-made pro-choice branded apparel and accessories to supporters.
- Action Alerts Action alerts that prompt supporters to contact representatives, donate, or volunteer via SMS and email communications.
Quantifiable outcome
- 62% win rate for endorsed candidates in 2022 elections
- +2 more outcomes
Companies that use Vote Pro-Choice
Customer profileSegments2 records
Ideal customer profiles2 records
Vote Pro-Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Vote Pro-Choice partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Vote Pro-Choice competitors and assessment
Company assessmentEmerging players
- Center for Reproductive Rights: A global human rights organization that uses legal advocacy to advance reproductive rights. Adjacent to Vote Pro-Choice's mission and donor base, but operates through litigation and legal strategy rather than direct electoral mobilization.
- Indivisible: A progressive grassroots organizing network focused on voter mobilization and electoral advocacy. Comparable as a community-led political mobilization organization, though with a broader progressive mandate beyond reproductive rights.
- Abortion Access Front: A nonprofit focused on abortion access and criminal-legal defense of providers. Comparable mission alignment and over-lapping 'Care is Not Criminal' interest area, with a more litigation-focused operating model.
Direct peers
- EMILY's List: A political action committee dedicated to electing pro-choice Democratic women to office. Directly comparable in the candidate endorsement and electoral support space, with a longer operating history and a fundraising-led model.
- Swing Left: A progressive voter engagement organization focused on flipping the U.S. House by mobilizing volunteers in swing districts. Comparable in voter registration, voter guide distribution, and digital mobilization mechanics, with overlap in target battleground states.
- NARAL Pro-Choice America: A leading national pro-choice advocacy organization focused on electing pro-choice candidates and advancing reproductive rights policy. Directly comparable to Vote Pro-Choice in mission, voter engagement, and endorsement activity, but operates at significantly larger scale.
Broad incumbents
- MoveOn: A progressive political action organization with a large online member base that mobilizes voters, runs petitions, and endorses candidates. Comparable in digital mobilization and community-led organizing, though broader in political agenda.
- Planned Parenthood Action Fund: The political and advocacy arm of Planned Parenthood, engaging in candidate endorsements, voter mobilization, and legislative advocacy for reproductive rights. Larger and more established than Vote Pro-Choice, with overlapping but significantly broader scope including direct service provision.
Others
- Guttmacher Institute: A research and policy organization focused on sexual and reproductive health. Not a direct electoral peer, but operates in the same policy ecosystem and frequently supplies data referenced by advocacy organizations like Vote Pro-Choice.
- Susan B. Anthony Pro-Life America: A leading anti-abortion political organization engaged in candidate endorsements and voter mobilization on the opposing side. An ideological mirror to Vote Pro-Choice — comparable in endorsement mechanics and political strategy, but operating from the opposite ideological position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vote Pro-Choice social profiles
Digital presenceVote Pro-Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vote Pro-Choice leadership team
Management profileNumber of profiles
Vote Pro-Choice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vote Pro-Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vote Pro-Choice
What does Vote Pro-Choice do?
Vote Pro-Choice operates a comprehensive digital voter guide platform and candidate endorsement program that supports pro-choice candidates running for office at every level of government across all 50 U.S. states. The organization provides free voter registration resources, election information, polling place locators, absentee ballot tools, and 589 candidate endorsements annually, alongside targeted advocacy campaigns such as Care is Not Criminal.
Is Vote Pro-Choice a public or private company?
Vote Pro-Choice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vote Pro-Choice founded?
Vote Pro-Choice was founded in 2016. It employs 1 to 10 people.
Where is Vote Pro-Choice based?
Vote Pro-Choice is headquartered in New York, United States, in the North America region.
How does Vote Pro-Choice make money?
One revenue line is on record: political Donations.
Who are Vote Pro-Choice's main competitors?
Emerging players on record are Center for Reproductive Rights, Indivisible and Abortion Access Front. Direct peers are EMILY's List, Swing Left and NARAL Pro-Choice America. Broad incumbents are MoveOn and Planned Parenthood Action Fund. Others are Guttmacher Institute and Susan B. Anthony Pro-Life America.
Does Vote Pro-Choice have an API?
No public API is recorded for Vote Pro-Choice.
What industry is Vote Pro-Choice in?
Vote Pro-Choice's product category is Political Advocacy. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813940.