Mirari
- Company typePrivate
- Founded2018
- HeadquartersSouthfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Mirari firmographics
Firmographics- Name
- Mirari
- Website
- https://mirari.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mirari industry classification
Industry- Product category
- 3D Visualization Software
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
- akta.pro secondary industries
- VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), 3D Product/Explainer Animation (MPAHACAD), VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)
Keywords
Where Mirari is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Markets served
Mirari business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- 3D Product Configurator Development: Custom development and deployment of 3D product configurator solutions for businesses, likely project-based or recurring licensing.
- CGI and Animation Production: Visual content creation services including renderings, animations, and 3D services for marketing and sales purposes.
- Generative AI Content Generation: AI-powered content creation services for generating CGI, infographics, and marketing videos.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Mirari product offering
Product offeringCore offering
Mirari creates 3D product configurators, CGI content, and generative AI assets for digital sales and marketing. The company delivers real-time 3D product visualization solutions (LAUNCH3D, EXPLOR3D, CONFIGUR3D) alongside CGI/VFX production services (renderings, animations, 3D services) and AI-powered content generation tools, built on Unreal Engine 5 and NVIDIA infrastructure.
Product overview
Mirari offers a unified suite of 3D visualization and AI-powered content creation solutions centered around three core product lines: 3D Product Configurators (LAUNCH3D, EXPLOR3D, and CONFIGUR3D), CGI services (renderings, animations, and 3D services), and Generative AI Solutions. These products work together to enable brands to create immersive, real-time 3D experiences for product visualization, combined with AI-generated CGI, infographics, and video content for sales and marketing applications. The portfolio is complemented by Metacity3D, a specialized 3D technology component. The company serves industries including marine/boat through its boat show presence.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Product Configurators (LAUNCH3D | EXPLOR3D | CONFIGUR3D) A suite of 3D product configurator solutions that enable customers and dealers to view and customize products in real-time with realistic visuals and interactivity, transforming complex purchasing decisions into intuitive experiences. Built on Unreal Engine 5 and NVIDIA technology.
- CGI Services (Renderings, Animations, 3D Services) Computer-Generated Imagery services including photorealistic renderings, animations, and 3D production services that enable marketers to create visually stunning and immersive brand experiences that may be challenging or impossible to capture on camera.
- Generative AI Solutions AI-powered content generation tools used across the entire product development lifecycle, from initial ideation to market launch, for generating CGI, infographics and videos for sales and marketing at accelerated speed and reduced cost.
- Metacity3D A specialized proprietary 3D technology platform offering within the Mirari product ecosystem for creating immersive experiences.
Quantifiable outcome
- Iteration speed and cost efficiency improved through Generative AI implementation
Companies that use Mirari
Customer profileSegments2 records
Ideal customer profiles2 records
Mirari technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Mirari partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NVIDIAcoreTechnology partnership for graphics processing. Mirari's 3D configurators and CGI products utilize NVIDIA hardware and technologies for high-quality real-time rendering and visualization. This partnership provides access to cutting-edge GPU capabilities for photorealistic product rendering.
- Epic Games (Unreal Engine 5)coreDevelopment platform partnership. Mirari builds its 3D configurator solutions on Unreal Engine 5, leveraging the game engine's real-time rendering capabilities for photorealistic product visualization and interactive experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Mirari competitors and assessment
Company assessmentDirect peers
- Threekit: Enterprise 3D product configurator platform for visual commerce, selling the same 'real-time, photoreal product customization' value proposition that Mirari's LAUNCH3D / EXPLOR3D / CONFIGUR3D suite targets.
- VNTANA: 3D / AR product visualization platform built for brands and dealers, offering configurators and asset management directly comparable to Mirari's configurator + CGI offering.
- Zerolight: Real-time 3D product visualization and configurator specialist (heavily automotive), built on UE5/Unity — the closest technology-stack peer to Mirari's UE5+NVIDIA configurator work.
- Configura: Vendor of CET Designer, a 3D space-planning and product configuration platform used across complex product industries — overlapping with Mirari on configuration logic for complex SKUs.
- Marxent (Visual Enterprise Solutions): Provider of 3D product visualization and AR/VR configurators for manufacturers and dealers — same configurable-product-for-sales motion Mirari pursues in marine and adjacent verticals.
Emerging players
- CGTrader: 3D content marketplace and services platform where enterprises source CGI models and artists — overlapping with the CGI/content side of Mirari's business but not a dedicated configurator.
Broad incumbents
- The Mill: Established CGI and VFX production company for advertising campaigns, overlapping with Mirari's CGI/marketing offering as a much larger, full-service incumbent.
- Framestore: Global, award-winning VFX and CGI studio serving advertising and brand marketing — competes directly with Mirari's 'CGI/VFX for sales and marketing' stream but at vastly broader scale.
Others
- Unity Technologies: Provider of the Unity engine used by many 3D configurator competitors and a potential alternative real-time platform Mirari could leverage or be displaced by.
- Epic Games: Developer of Unreal Engine 5 — Mirari's core technology partner and a strategic enabler rather than competitor, but a key ecosystem dependency and an indirect channel for any UE5-native configurator vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mirari social profiles
Digital presenceMirari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirari leadership team
Management profileNumber of profiles
Mirari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirari
What does Mirari do?
Mirari creates 3D product configurators, CGI content, and generative AI assets for digital sales and marketing. The company delivers real-time 3D product visualization solutions (LAUNCH3D, EXPLOR3D, CONFIGUR3D) alongside CGI/VFX production services (renderings, animations, 3D services) and AI-powered content generation tools, built on Unreal Engine 5 and NVIDIA infrastructure.
When was Mirari founded?
Mirari was founded in 2018. It employs 1 to 10 people.
Where is Mirari based?
Mirari is headquartered in Southfield, United States, in the North America region.
How does Mirari make money?
Three revenue lines are on record. 3D Product Configurator Development is the primary driver. The others are CGI and Animation Production and generative AI Content Generation.
Who are Mirari's main competitors?
Direct peers on record are Threekit, VNTANA, Zerolight, Configura and Marxent (Visual Enterprise Solutions). CGTrader is listed as an emerging player. Broad incumbents are The Mill and Framestore. Others are Unity Technologies and Epic Games.
Does Mirari have an API?
No public API is recorded for Mirari.
What industry is Mirari in?
Mirari's product category is 3D Visualization Software. Its primary akta.pro industry code is MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines), with a secondary code of MPAAAMAC, VFX & Motion Graphics (CGI, Compositing, 2D/3D). Its NAICS code is 541511 and its SIC code is 7330.