Vermont Lottery

Name

Vermont Lottery

Legal name

Vermont Lottery Commission

Website

https://vtlottery.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

State Lottery Operations

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

• State lottery operations
• Instant scratch tickets
• Draw games
• Multi-state lottery
• Education fund contribution

Headquarters

HQ city

Barre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Instant Scratch Ticket Sales: Sale of instant scratch-off lottery tickets at various price points ($1-$30). Players purchase tickets from authorized retailers, with prizes paid out for winning tickets.
2. Draw Game Sales: Sale of draw game tickets including Powerball, Mega Millions, Megabucks, Lucky for Life, Pick 3, Pick 4, Gimme 5, Millionaire For Life, and Fast Play. Drawings held on scheduled days with jackpot prizes.
3. Game Subscriptions: Subscription-based play for select lottery games, allowing players to automatically enter draws on an ongoing basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Vermont Lottery is a state-run lottery operator that sells instant scratch-off tickets (priced $1–$30) and draw-based lottery games to Vermont residents aged 18 and older. The portfolio includes multi-state games (Powerball, Mega Millions, Lucky for Life), Tri-State games (Megabucks, Gimme 5) shared with New Hampshire and Maine, and state-specific games (Millionaire For Life, Pick 3, Pick 4, Fast Play, Fast Play Pro), plus a 2nd Chance Player program for non-winning tickets. Tickets are sold through approximately 700 authorized retail agent locations, with all profits directed by state statute to the Vermont Education Fund.

Product overview

Vermont Lottery is a state-run lottery operator offering a portfolio of lottery products including instant scratch-off tickets and draw-based games. The core offerings consist of multi-state games (Powerball, Mega Millions, Lucky for Life), Tri-State games (Megabucks, Gimme 5), and state-specific games (Millionaire For Life, Pick 3, Pick 4). Additional products include Fast Play and Fast Play Pro instant-win games, plus Game Subscriptions for automated play. The portfolio is supported by a 2nd Chance Player program for entering non-winning tickets into supplementary drawings. All profits support the Vermont Education Fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Tickets Scratch-off lottery tickets available at various price points ($1, $2, $3, $5, $10, $20, $25, $30) with instant prize determination, sold to Vermont residents 18 and older through authorized retail agent locations.
• Powerball Multi-state lottery game with jackpots starting at $20 million and drawings held every Monday, Wednesday, and Saturday, coordinated through the Multi-State Lottery Association (MUSL) across 47 participating lotteries.
• Mega Millions Multi-state lottery game with large jackpots, drawings held every Tuesday and Friday, coordinated through the Multi-State Lottery Association (MUSL) across 46 participating lotteries.
• Megabucks Tri-State Lottery game spanning New Hampshire, Vermont, and Maine with jackpots starting at $1 million and drawings held every Monday, Wednesday, and Saturday.
• Lucky for Life Multi-state lottery game with top prize of $1,000/Day for Life and second prize of $25,000/Year for Life, coordinated through MUSL across 26 participating lotteries.
• Millionaire For Life State-specific Vermont lottery game with top prize of $1,000,000/Year for Life and second prize of $100,000/Year for Life.
• Gimme 5 Tri-State Lottery game with daily drawings, shared between Vermont, New Hampshire, and Maine.
• Pick 3 Daily lottery game with three-digit numbers and Day and Evening drawings held twice per day.
• Pick 4 Daily lottery game with four-digit numbers and Day and Evening drawings held twice per day.
• Fast Play Instant-win lottery games printed from lottery terminals with the current jackpot displayed, providing immediate prize determination.
• Fast Play Pro Enhanced version of Fast Play featuring progressive jackpot prizes, printed from lottery terminals with current jackpot displayed.
• Game Subscriptions Subscription-based service allowing players to automatically enter ongoing lottery drawings for select games on a recurring basis.
• 2nd Chance Player Second-chance program allowing players to enter non-winning instant scratch tickets into supplemental drawings for additional prize opportunities.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Vermont Agency of EducationcoreStrategic or Co-development PartnerPartnership through the 'Educate Innovate Initiative' which seeks to identify schools that can integrate technology into curriculum to support innovative programs meeting Education Quality Standards. The program provides technology awards for 'makerspaces' and awards video presentations to tell stories of winning projects.
• Multi-State Lottery Association (MUSL)coreStrategic or Co-development PartnerVermont Lottery participates in MUSL for Powerball, Mega Millions, and Lucky for Life games. MUSL coordinates multi-state lottery operations, pooling resources and ticket sales across participating states to create larger jackpots.
• Tri-State Lottery (New Hampshire, Maine)coreStrategic or Co-development PartnerMulti-state lottery arrangement spanning Vermont, New Hampshire, and Maine for games like Megabucks Plus and Gimme 5. Tri-State expenses are approximately $1 million per year.
• Vermont Amber Alert NetworkminorStrategic or Co-development PartnerVermont Lottery participates in the Vermont Amber Alert network. Approximately 700 ticket terminals and player advertising displays at retail locations broadcast emergency notices when a child is abducted. Terminals print full Amber Alert messages for customers to read.
• WCAX TelevisionminorChannel Partner/ Reseller/ DistributorLocal television station that airs Powerball and Mega Millions drawings, helping distribute winning numbers and lottery information to Vermont players.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ohio Lottery: Mid-size state lottery operating instant and draw games with established retail and digital channels. Useful peer for benchmarking product economics, retailer commissions and prize payout structures.
• Pennsylvania Lottery: Among the most profitable state lotteries in the US; offers a wide instant-ticket and draw-game portfolio and operates iLottery. Useful benchmark for product breadth, scale and digital channels Vermont could adopt.
• New York State Gaming Commission (Lottery): One of the largest US state lotteries by revenue, offering Take5, Mega Millions, Powerball, instant games and an established iLottery channel. Comparable in product mix but operates at materially larger scale in a different jurisdiction.

Direct peers

• New Hampshire Lottery: Tri-State Lottery partner with Vermont (and Maine), running shared games like Megabucks and Gimme 5. Operates as a state-run lottery commission with a similar mix of instant tickets and multi-state draw games.
• Maine Lottery: Third member of the Tri-State Lottery alongside Vermont and New Hampshire, offering shared draw games and a comparable state-run instant-ticket portfolio; directly comparable in size and regulatory structure.

Regional players

• Connecticut Lottery: Regional peer in New England operating instant scratch and draw games including multi-state jackpots. Comparable state-run model with similar product portfolio but larger population and separate geographic footprint.
• Massachusetts State Lottery: Neighboring New England state lottery offering a similar product mix (instant tickets, Mega Millions/Powerball, state draw games) but operating in a separate, larger jurisdiction with iLottery capability Vermont does not yet have.
• Rhode Island Lottery: Small New England state lottery comparable in population size to Vermont; offers a similar instant/draw mix through retail and has launched iLottery, making it a relevant benchmark for digital channel adoption in a small-state context.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TheVermontLottery
• Facebookfacebook.com/profile.php
• Xx.com/Vermont_Lottery
• LinkedInlinkedin.com/company/vermont-lottery-commission

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Lottery