Care choice Homecare

What Care choice Homecare does

CareChoice Homecare is a multi-state, non-medical home care agency founded in 2004 and headquartered in Wyncote, Pennsylvania. The company provides in-home personal care, companionship, dementia support, and disability services to seniors and Medicaid-eligible adults across Pennsylvania (Wyncote, Philadelphia, Pittsburgh, Harrisburg), Michigan (Detroit), Texas (Carrollton/Dallas), and Florida via a partnership with Home Advantage Home Health Agency, with announced expansion into Ohio, New York, and Georgia. Its core differentiator is the Paid Family Caregiver Program, which enables Medicaid-eligible families to designate a trusted relative or friend as their paid caregiver rather than be assigned a stranger, with CareChoice handling caregiver enrollment, payroll, training, and compliance on the family's behalf.

Operationally, CareChoice runs an Electronic Visit Verification system integrated with HHAeXchange, a proprietary caregiver enrollment and matching platform, and uses Monday.com for application processing. The company has delivered more than 2 million hours of care cumulatively, employs 501 to 1,000 staff across its owned offices, has been recognized as a top employer by the Philadelphia Business Journal in 2025, earned Great Place to Work certification at 95% approval, and ranked No. 3 on Inc. 2026 Regionals: Northeast.

Revenue is generated primarily through Medicaid Home and Community-Based Services waivers and managed care contracts (Pennsylvania Community HealthChoices, Michigan managed care, Texas Medicaid with WellMed, Molina, Superior HealthPlan, and UnitedHealthcare), with secondary streams from private pay, long-term care insurance, and Veterans benefits. The go-to-market combines directly owned offices in core states with a partner-led entry model in adjacent geographies such as Florida, supporting a multi-state rollout without proportional fixed-cost expansion.

Name

Care choice Homecare

Legal name

CareChoice

Website

https://carechoice.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CareChoice Homecare is a multi-state, non-medical home care agency founded in 2004 that enables Medicaid-eligible families to designate a trusted relative or friend as their paid caregiver, serving seniors and disabled adults across Pennsylvania, Michigan, Texas, and Florida.

Ownership category

akta.pro rank

Product category

Non-Medical Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Non-medical home care
• Paid family caregiver program
• Medicaid waiver services
• In-home personal care
• Senior companion care

Headquarters

HQ city

Wyncote

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicaid Waiver Program Services: CareChoice generates revenue primarily through Medicaid waiver and home-and-community-based services (HCBS) programs. The company is paid by state Medicaid programs and managed care organizations (MCOs) to deliver non-medical in-home care. Families and participants who qualify for Medicaid can receive full coverage for home care services through programs such as Pennsylvania's Community HealthChoices (CHC) and Michigan's managed care programs. Caregivers (including family members) are paid wages and benefits by CareChoice, which is reimbursed by the state programs.
2. Private Pay / Out-of-Pocket: Families who do not qualify for Medicaid or who want additional care beyond program-covered hours pay privately. The company offers flexible scheduling (part-time, full-time, 24-hour) and customized care plans billed at hourly rates.
3. Long-Term Care Insurance: CareChoice accepts long-term care insurance as a payment method for eligible families, working with LTC insurance providers to process claims and coordinate benefits.
4. Veterans Benefits: Veterans who qualify for VA benefits can use those benefits to cover home care services provided by CareChoice.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

CareChoice Homecare is a US-based, multi-state non-medical home care provider that delivers in-home support services such as personal care, companion care, dementia and Alzheimer's care, respite care, and 24-hour care. The company's distinguishing offering is its Paid Family Caregiver Program, which enables eligible family members or friends to be hired and paid as caregivers for their loved ones through Medicaid waiver and state programs, while CareChoice manages all onboarding, paperwork, payroll, training, and compliance.

Product overview

CareChoice Home Care Agency operates as a home care services platform offering non-medical in-home support across multiple U.S. states. The company's portfolio includes nine distinct service offerings organized around senior and personal care: Senior Care (general elderly assistance), Personal Care (hands-on daily living support), Companion Care (social engagement and supervision), 24-Hour Care (continuous round-the-clock support), Dementia Care (specialized cognitive support), Alzheimer's Care (memory-focused care), Respite Care (temporary caregiver relief), and Transitional Care (post-hospitalization recovery support). The unique differentiator is the Paid Family Caregiver Program, which allows family members to become compensated caregivers through Medicaid waiver programs. Services are available across Pennsylvania, Michigan, Texas, and Florida, with expansion plans for Ohio, New York, and Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Care Specialized assistance for older adults who need companionship, health monitoring, and help with daily tasks to age safely in their homes.
• Personal Care Practical assistance with dressing, grooming, using the restroom, showering, and mobility to maintain comfort and dignity for individuals at home.
• Companion Care Transportation to social gatherings or appointments, light housekeeping, meal preparation, conversation, and friendly companionship for individuals at home.
• 24-Hour Care Continuous around-the-clock support for individuals who require ongoing supervision and assistance throughout the day and night.
• Dementia Care Specialized dementia support addressing behavioral symptoms, cognitive challenges, and unique needs of individuals with dementia through structured routines and memory techniques.
• Alzheimer's Care Compassionate memory support helping loved ones gently navigate cognitive changes while preserving dignity and quality of life at home.
• Respite Care Temporary relief for family caregivers, providing non-medical help ensuring loved ones receive care and attention while primary caregivers take breaks.
• Transitional Care

Quantifiable outcome

• Over 2 million hours of care delivered while creating meaningful jobs for family caregivers
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• WellMed Medical ManagementcoreStrategic or Co-development Partner · 4 March 2026WellMed is a managed care organization operating in Texas that partners with CareChoice to provide coverage for home care services. CareChoice accepts WellMed insurance plans for eligible participants receiving in-home care.
• Community HealthChoices (CHC) Program (Pennsylvania)coreOthersPennsylvania's Community HealthChoices (CHC) program is the primary funding mechanism for CareChoice's services in Pennsylvania. The program allows Medicaid-eligible participants to receive non-medical home care, with CareChoice serving as the provider agency. Family members can become paid caregivers under this program. CareChoice works with leading MCOs administering the CHC program to coordinate care.
• Pennsylvania Managed Care OrganizationscoreStrategic or Co-development PartnerCareChoice works directly with the top Managed Care Organizations (MCOs) operating in Pennsylvania to process Medicaid waiver enrollments and coordinate care for eligible participants. The MCOs fund CareChoice's services and refer eligible individuals to the agency's caregiver network.
• Molina Healthcare of TexascoreStrategic or Co-development PartnerMolina Healthcare of Texas is a Medicaid managed care plan that partners with CareChoice to cover home care services for eligible members. CareChoice is an in-network provider for Molina's Texas members requiring non-medical home care.
• Superior HealthPlan (Centene)coreStrategic or Co-development PartnerSuperior HealthPlan, a Centene company, is a Texas Medicaid managed care organization that works with CareChoice to provide home care coverage for eligible participants in Texas.
• UnitedHealthcaresecondaryStrategic or Co-development PartnerUnitedHealthcare is a national health insurance provider that offers Medicare Advantage and Medicaid plans in Texas that may cover home care services provided by CareChoice.
• Michigan Managed Care ProgramscoreStrategic or Co-development PartnerMichigan's Medicaid managed care programs fully cover non-medical home care services for eligible individuals. CareChoice works directly with Michigan's best health plans to provide services and process enrollments.
• Home Advantage Home Health AgencysecondaryChannel Partner/ Reseller/ DistributorCareChoice partners with Home Advantage Home Health Agency in Florida to serve families in Miami-Dade and Broward counties. Through this partnership, CareChoice directs families to Home Advantage for 24/7 nursing, therapy, and caregiving services, maintaining its brand presence in Florida while leveraging the partner's local infrastructure.
• HHAeXchangecoreTechnology or IntegrationHHAeXchange is a home health technology and data platform that CareChoice uses for Electronic Visit Verification (EVV), care coordination, and reporting. CareChoice was recognized by HHAeXchange with the 'Outstanding Growth Award' at the 2025 PA Customer Summit.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bayada Home Health Care: One of the largest non-profit and for-profit home health and personal care providers in the US, operating across dozens of states with both skilled and non-medical home care services. Directly comparable in service mix and Medicaid waiver participation.
• Amedisys: Large publicly traded home health and hospice provider. While primarily skilled/clinical, the company has expanded into personal care services and competes for Medicaid waiver referrals in overlapping geographies.
• Comfort Keepers: National franchise provider of in-home care services including personal care, companion care, dementia/Alzheimer's care, and respite care. Comparable target market (seniors) and service portfolio with both private pay and Medicaid revenue streams.
• BrightStar Care: Nationally franchised home care and medical staffing provider offering both skilled and non-medical in-home care. Comparable service portfolio including personal care, dementia care, and 24-hour support across multiple US states.
• Home Instead Senior Care: Largest franchise network of non-medical home care services for seniors globally, with over 1,000 locations. Comparable personal care, companion care, dementia care, and respite offerings targeted at the same senior demographic.
• Visiting Angels: Large US franchise network providing non-medical senior home care including companion care, personal care, dementia care, and respite care. Directly comparable service offering and Medicaid/private pay revenue mix.
• Aveanna Healthcare: Large home health and medical solutions provider with personal care services across the US, with strong Medicaid HCBS participation in Pennsylvania, Texas, and other CareChoice operating states. Comparable Medicaid waiver revenue concentration.

Direct peers

• Senior Helpers: National franchisor providing in-home senior care including Alzheimer's/dementia care, personal care, and respite care. Operates in many of the same states as CareChoice with similar service offerings and Medicaid participation.
• Right at Home: International franchise providing in-home care and assistance for seniors and adults with disabilities. Closely matches CareChoice's service portfolio (personal care, dementia care, companionship, respite) and Medicaid/private pay revenue mix.

Regional players

• Penn Medicine Home Health: Major academic health system's home health arm serving Pennsylvania and surrounding states with skilled home health, hospice, and personal care services. Direct regional competitor in CareChoice's home Pennsylvania market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/carechoiceusa
• YouTubeyoutube.com/@CareChoiceUSA
• Facebookfacebook.com/profile.php?id=61580304635567
• LinkedInlinkedin.com/company/carechoice-homecare
• Instagraminstagram.com/carechoiceusa
• TikToktiktok.com/@carechoiceusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care choice Homecare