Vermont Ski and Snowboard Museum

What Vermont Ski and Snowboard Museum does

The Vermont Ski and Snowboard Museum is a 501(c)(3) nonprofit organization founded in 1988 by Vermont publisher Roy Newton and currently operating out of the historic 1818 Town Meeting House in Stowe, Vermont. Its core function is the preservation, exhibition, and interpretation of Vermont's skiing and snowboarding heritage. The museum maintains a permanent collection of over 8,000 artifacts spanning alpine, Nordic, and snowboard disciplines — including equipment, apparel, photographs, patents, letters, and memorabilia — and has documented 184 lost Vermont ski areas over 25 years of research. Its primary public-facing products are rotating exhibits (current examples include 'Beginnings - Snurfing to Snowboarding' and 'From the Alps to Vermont - the Photography of Hubert Schriebl'), the Vermont Ski & Snowboard Hall of Fame (with 80+ inductees since 2002), and the seasonal Red Bench Speaker Series held monthly from autumn through April.

The museum operates a multi-revenue-stream nonprofit model: an annual membership program with seven tiers ranging from $60 (Partner) to $1,000 (Benefactor's Circle); a suggested $5 adult admission donation at the physical site (open Thursday-Sunday 12pm-5pm); event ticket and raffle sales (Hall of Fame ceremony tickets $160-$170; Red Bench events $10; Spring Skiing Raffle); an online gift shop selling apparel, books, and memorabilia; private venue rental of the historic building; artifact donation programs; and corporate/event sponsorships (Premier sponsor Casella Waste Systems for 2026 Hall of Fame; Burton, Union Bank, Morgan Stanley among others). Distribution is both physical (Stowe, VT location in a Vermont ski tourism corridor) and digital (e-commerce, online auctions, YouTube, Instagram, Facebook, email newsletter). Customers are highly distributed across individual members, walk-in visitors, schools, Vermont ski industry professionals, and Hall of Fame inductees. Governance is by an independent Board of Directors led by Co-Chairs Poppy Gall and Dave Schmidt, with Vice Chair Jann Perkins and Treasurer Mark Armstrong; the museum has no parent company and no institutional investment backing.

Name

Vermont Ski and Snowboard Museum

Legal name

Vermont Ski and Snowboard Museum

Website

https://vtssm.org

Company type

Private

Founded year

1988

Operating status

Operating

Short description

The Vermont Ski and Snowboard Museum is a 501(c)(3) nonprofit museum in Stowe, Vermont that preserves Vermont's skiing and snowboarding heritage through 8,000+ artifacts, the Vermont Ski & Snowboard Hall of Fame, rotating exhibits, and the Red Bench Speaker Series.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110), Museums (71211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski history museum
• Winter sports heritage
• Artifact preservation
• Hall of fame
• Cultural exhibits

Headquarters

HQ city

Stowe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels6 records

Marketing channels10 records

Core offering

The Vermont Ski and Snowboard Museum is a nonprofit museum that preserves and exhibits Vermont's skiing and snowboarding history through a permanent collection of over 8,000 artifacts, rotating exhibits, the annual Hall of Fame induction ceremony, and community programming such as the Red Bench Speaker Series. It also operates a membership program, gift shop, online auctions, venue rental, and a raffle to fund its preservation mission.

Product overview

The Vermont Ski and Snowboard Museum operates as a unified museum experience offering multiple interconnected products and services. The core offerings include physical museum exhibits showcasing Vermont's skiing and snowboarding heritage (open Thursday-Sunday), the annual Hall of Fame induction ceremony recognizing industry contributors, and the rotating Red Bench Speaker Series. Supporting services include an online retail shop selling themed merchandise, a membership program with multiple benefit tiers offering ski resort discounts, event rental of the historic Stowe venue, and an artifact donation program. The museum's permanent collection comprises over 8,000 items spanning alpine, Nordic, and snowboarding disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Exhibits Rotating exhibits exploring Vermont's skiing and snowboarding history displayed at the Stowe, VT museum for general public visitors, historians, and school groups.
• Vermont Ski & Snowboard Hall of Fame Annual induction ceremony and ongoing recognition program honoring athletes, pioneers, and special contributors to Vermont skiing and snowboarding history.
• Red Bench Speaker Series

Quantifiable outcome

• Over 8,000 artifacts preserved in collection
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Casella Waste Systems InccoreGTM or Marketing Partner · 30 May 2026Premier sponsor for Hall of Fame Induction Ceremony and Film. Key annual event sponsor supporting museum's recognition of Vermont skiing and snowboarding achievements.
• Vermont Orthopaedic ClinicminorGTM or Marketing Partner · 30 May 2026Silver Event Sponsor for Hall of Fame Induction Ceremony.
• BurtonminorGTM or Marketing Partner · 30 May 2026Bronze event sponsor for Hall of Fame Induction Ceremony.
• Union BankminorGTM or Marketing Partner · 30 May 2026Bronze event sponsor for Hall of Fame Induction Ceremony.
• Bolton Valley ResortcoreGTM or Marketing PartnerPartner resort offering membership benefits including $15 off one-day lift ticket for 2025-2026 ski season with blackout dates.
• Jay Peak ResortcoreGTM or Marketing PartnerPartner resort offering $15 off one-day lift ticket for 2025-2026 ski season with holiday restrictions.
• Killington ResortcoreGTM or Marketing PartnerHost sponsor for Hall of Fame Induction Ceremony; partner resort offering 15% off lift tickets (online, no blackout dates, multiple use) for 2025-2026 season.
• Pico MountaincoreGTM or Marketing PartnerPartner resort offering 15% off lift tickets (online, no blackout dates, multiple use) for 2025-2026 season.
• Saskadena SixcoreGTM or Marketing PartnerPartner resort offering 2 for 1 lift ticket valid Wednesday-Friday for 2025-2026 season.
• Grafton Trails & Outdoor CentercoreGTM or Marketing PartnerPartner offering 2 for 1 trail fee & rental equipment for 2025-2026 season.
• Mountain Top ResortminorGTM or Marketing PartnerPartner offering 2 for 1 XC trail fee & rental equipment valid Jan 2, 2026-end of March 2026.
• Trapp Family Lodge XC CentercoreGTM or Marketing PartnerPartner offering 2 for 1 trail fee & rental equipment valid Sunday-Friday for 2025-2026 season.
• Woodstock Nordic CenterminorGTM or Marketing PartnerPartner offering 2 for 1 trail fee & rental equipment valid Sunday-Friday for 2025-2026 season.
• Equip SportminorGTM or Marketing PartnerPartner retailer offering 15% off purchase of $100 or more, valid through Dec 31, 2026.
• Pinnacle Ski & Sports / Basin SportsminorGTM or Marketing PartnerPartner retailer offering 20% off purchase of $100 or more, valid through Oct 31, 2026.
• Grafton InnminorGTM or Marketing PartnerPartner lodging offering 20% off best available room rate, valid midweek only through Dec 25, 2026.
• Topnotch ResortminorGTM or Marketing PartnerPartner lodging offering 20% off best available room rate, valid midweek only through Dec 22, 2026.
• Woodstock Inn & ResortminorGTM or Marketing PartnerPartner lodging offering 20% off best available room rate, valid Sunday-Thursday through Dec 18, 2026.
• Lawson's Finest LiquidsminorGTM or Marketing PartnerWaitsfield taproom offering 10% off with membership card.
• Lookout TavernminorGTM or Marketing PartnerKillington dining offering 10% off with membership card.
• Stratton MountaincoreStrategic or Co-development PartnerMajor sponsor for Hubert Schriebl exhibit 'From the Alps to Vermont'; longtime supporter of Vermont skiing history.
• Cabot Hosiery MillscoreStrategic or Co-development PartnerSponsor for Hubert Schriebl exhibit, supporting photography and winter sports documentation.
• Chuck & Jann PerkinscoreStrategic or Co-development PartnerFounders of Alpine Shop and museum founders; key financial supporters for exhibits. Chuck and Jann Perkins were instrumental in establishing the museum and continue as major supporters.
• Green Mountain CameraminorOthersService sponsor for Hubert Schriebl exhibit, providing photography equipment and support.
• North American Reciprocal Museum Association (NARM)coreStrategic or Co-development PartnerProvides members at Historian ($100) level or higher free admission to over 1,000 museums across North America.
• Stowe Mountain Resort / Vail ResortscoreStrategic or Co-development PartnerPartner through EpicPromise program for Spring Skiing Raffle; provides lift tickets and dining credits as raffle prizes.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Alf Engen Ski Museum: Utah-based ski heritage museum at Utah Olympic Park with parallel alpine-skiing archival, exhibit, and educational programming serving the Wasatch ski community.
• Colorado Ski and Snowboard Museum: Colorado-based ski and snowboard heritage museum in Vail offering comparable alpine/Nordic/snowboarding artifact preservation and winter-sports community programming in another major U.S. ski state.
• New England Ski Museum: The most direct regional peer: a New England-focused ski heritage museum in North Conway, NH operating with an identical archival, exhibit, and educational mission in the same broader ski market.
• National Ski Hall of Fame: U.S. national ski hall of fame in Ishpeming, MI with similar inductee-recognition programming and heritage-preservation mission; competes for cultural authority and donor mindshare in the same ski-history space.

Others

• Vermont Historical Society: Statewide historical organization operating a museum and library in Barre, VT; thematic peer in cultural-heritage programming and donor cultivation within the same Vermont geography.
• International Skiing History Association: Industry association publishing on ski history and convening enthusiasts and historians; an adjacent peer serving overlapping scholarly and collector audiences but operating as a membership association rather than a museum.

Regional players

• Stowe Historical Society: Local Stowe-based heritage organization covering broader town history including ski heritage; geographic peer sharing the same local audience, tourism traffic, and overlapping archival interests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vermontskimuseum
• Facebookfacebook.com/VermontSkiandSnowboardMuseum
• Instagraminstagram.com/vtssm

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Ski and Snowboard Museum