Sandwell Council
Sandwell Metropolitan Borough Council is a statutory local government authority in the West Midlands, England, serving residents across six towns (Smethwick, Oldbury, West Bromwich, Rowley Regis, Tipton, Wednesbury) with statutory and discretionary services including housing, social care, education, waste management, planning, and library services.
- Company typePublic
- Founded1974
- HeadquartersOldbury, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Sandwell Council does
Sandwell Metropolitan Borough Council is a statutory local government authority in the West Midlands, England, serving residents across six constituent towns — Rowley Regis, Tipton, Smethwick, West Bromwich, Oldbury, and Wednesbury. The council operates under a cabinet system with 72 elected councillors representing 24 wards and following the 2026 Local Elections is politically controlled by Reform UK, which holds 41 of 72 seats, with Councillor Ray Nock confirmed as Leader. It delivers a broad portfolio of statutory and discretionary public services including council tax administration, housing allocations, adult and children's social care, waste management, planning, education support, libraries, electoral services, and bereavement registration, and additionally hosts the shared Black Country Coroner Service serving four Black Country authorities at Jack Judge House in Oldbury.
The council's technology stack is conventional public-sector web infrastructure: a Jadu CMS-powered main website (www.sandwell.gov.uk), a Prism library management system, the Citizen Space consultation platform from Delib, and a MySandwell resident self-service portal, alongside purpose-built digital coroner's court facilities. Service delivery occurs across physical locations (libraries, council offices, community centres) and digital channels, with leisure facilities operated through a partnership with Kore Wellness at the Sandwell Aquatics Centre. The council does not offer a developer API or disclose any AI/ML capabilities.
Funding flows from a mix of council tax (property-band-based), business rates on commercial properties, central government grants, fees and charges (library reservations, copying, room hire, archive services, certified copies), and benefits administration processing. As a public sector entity there is no commercial revenue, no shareholders, and no equity capital structure; the council is democratically accountable to its residents through periodic local elections. Operational scale is large — 24 wards, six towns, shared coroner service across four authorities — though no consolidated budget figure is publicly disclosed.
Sandwell Council firmographics
Firmographics- Name
- Sandwell Council
- Legal name
- Sandwell Metropolitan Borough Council
- Website
- https://sandwell.gov.uk
- Company type
- Public
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sandwell Metropolitan Borough Council is a statutory local government authority in the West Midlands, England, serving residents across six towns (Smethwick, Oldbury, West Bromwich, Rowley Regis, Tipton, Wednesbury) with statutory and discretionary services including housing, social care, education, waste management, planning, and library services.
- Ownership category
- akta.pro rank
Sandwell Council industry classification
Industry- Product category
- Local Government / Public Administration
- NAICS
- Legislative Bodies (92112), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (925120), Administration of Air and Water Resource and Solid Waste Management Programs (924110), Administration of Housing Programs (925110)
- SIC
- Sanitary Services (4950), Services-To Dwellings & Other Buildings (7340), Services-Business Services, Nec (7389), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Local Public Health & Human Services Administration (BPAIACAK), Solid Waste & Recycling Services Administration (BPAIACAH), Public Works / In-House Municipal Collection Operations (EUAIAAAF), Local Education Authorities & Municipal Education Offices (EDADABAD)
Keywords
Where Sandwell Council is headquartered
LocationHeadquarters
- HQ city
- Oldbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sandwell Council business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Council Tax: Primary local taxation charged to residents based on property valuation bands to fund council services
- Business Rates: Levy on commercial properties within the borough
- Government Grants: Central government funding to support council operations and specific service delivery
- Service Fees and Charges: Various fees including library charges, photocopying, room hire, archive services, and administrative fees
- Benefits Administration: Processing of government benefits including housing benefits and council tax support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Library Services - Standard Rates |
| Unit Pricing | Pay-as-you-go | Library Services - Concessionary Rates |
| Unit Pricing | Pay-as-you-go | Archive Services |
| Unit Pricing | Pay-as-you-go | Room Hire - Commercial |
| Subscription | Annual | Basic Councillor Allowance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sandwell Council product offering
Product offeringCore offering
Sandwell Council is a metropolitan borough local government authority delivering statutory and discretionary public services to residents and businesses across the six towns of the Sandwell borough. Core offerings include council tax administration, housing, waste and recycling collection, adult and children's social care, benefits processing, planning, libraries, electoral registration, and registration of births, marriages and deaths. The council also hosts the shared Black Country Coroner Service serving four Black Country authorities.
Product overview
Sandwell Council provides a unified portal of local government services rather than a modular software platform. The offering consists of over 20 distinct service areas including council tax, housing, benefits, social care, education, planning, libraries, electoral services, and the shared Black Country Coroner Service. Most services are accessible online through the main website, with dedicated portals for specific functions like the Consultation Hub (powered by Delib's Citizen Space) and the Coroner's Web Portal. The council does not offer a developer API or AI-powered capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Council Tax Services
Quantifiable outcome
- Won 'Most Improved Council' award at Local Government Chronicle (LGC) Awards 2026
- +1 more outcomes
Companies that use Sandwell Council
Customer profileSegments3 records
Ideal customer profiles3 records
Sandwell Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sandwell Council partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- West Midlands PolicecoreJoint operations with West Midlands Police on enforcement activities including the seizure of counterfeit goods in Smethwick (June 2026) and ongoing street racing injunction enforcement. Trading Standards officers work in partnership with police on criminal investigation activities.
- WRi GroupminorBrand protection partnership with WRi Group for enforcement activities. WRi Group provides brand protection officers who work alongside Sandwell Council Trading Standards and West Midlands Police on counterfeit goods investigations.
- Dudley Council, Walsall Council, Wolverhampton CouncilcoreThe Black Country Coroner is a shared service serving the residents of Sandwell, Dudley, Walsall and Wolverhampton. Sandwell hosts the Coroners Court at Jack Judge House in Oldbury with modern purpose-built facilities including two digital courts, reception area, family/advocate rooms and co-located office space. Services include investigation of deaths, arrangement of post-mortems/digital autopsies, hosting investigations and inquests, and treasure investigation.
- Kore WellnesscoreSandwell Aquatics Centre is operated by Kore Wellness. The council partners with this leisure operator to deliver aquatic and fitness facilities to residents.
- The Smethwick Partnership BoardcorePartnership board managing the Smethwick Pride in Place funding programme, launched 1 July 2026, to support local improvements in the Smethwick area.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Sandwell Council competitors and assessment
Company assessmentOthers
- Kore Wellness: Channel partner operating the Sandwell Aquatics Centre under licence for the council. Compares as a contracted service-delivery partner running leisure facilities on the council's behalf.
- Local Government Association: National membership body for English councils. Comparable as an ecosystem participant that sets standards, advocates funding, and convenes councils — including the LGC Awards that recognised Sandwell in 2026.
- West Midlands Combined Authority: Regional governance body of which Sandwell is a constituent member. Comparable as a public-sector administrative unit, coordinating devolved transport, housing, and skills funding across member councils.
- Delib (Citizen Space): Supplier of the Citizen Space consultation platform used by Sandwell's Consultation Hub. Compares as an adjacent technology vendor serving the same council digital-services ecosystem.
- Jadu: Provider of the CMS platform powering Sandwell's main council website. Compares as an adjacent technology supplier within the council's digital infrastructure stack.
Direct peers
- Walsall Council: Metropolitan borough council also sharing the Black Country Coroner Service. Same statutory service mandate, comparable scale, and co-partner in shared services.
- Coventry City Council: Metropolitan borough council in the West Midlands offering the same core portfolio of statutory services. Closely comparable in scale, governance model, and demographic profile.
- City of Wolverhampton Council: Metropolitan borough council and fourth partner in the Black Country Coroner Service. Direct service peer operating under the same statutory framework within the West Midlands Combined Authority.
- Dudley Council: Metropolitan borough council sharing the Black Country Coroner Service with Sandwell. Direct service-delivery peer within the same combined authority footprint and demographic profile.
Broad incumbents
- Birmingham City Council: Adjacent West Midlands metropolitan authority and the largest in the region. Comparable as a metropolitan borough council providing the same basket of statutory services, with overlapping Coroner catchment and West Midlands Combined Authority membership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sandwell Council social profiles
Digital presenceSandwell Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandwell Council leadership team
Management profileNumber of profiles
Profiles1 record
Sandwell Council subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sandwell Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandwell Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandwell Council
What does Sandwell Council do?
Sandwell Council is a metropolitan borough local government authority delivering statutory and discretionary public services to residents and businesses across the six towns of the Sandwell borough. Core offerings include council tax administration, housing, waste and recycling collection, adult and children's social care, benefits processing, planning, libraries, electoral registration, and registration of births, marriages and deaths. The council also hosts the shared Black Country Coroner Service serving four Black Country authorities.
Is Sandwell Council a public or private company?
Sandwell Council is a public company. It is classified as public and is currently operating.
When was Sandwell Council founded?
Sandwell Council was founded in 1974. It employs 5,001 to 10,000 people.
Where is Sandwell Council based?
Sandwell Council is headquartered in Oldbury, United Kingdom, in the Europe region.
How does Sandwell Council make money?
Five revenue lines are on record. Council Tax is the primary driver. The others are business Rates, government Grants, service Fees and Charges and benefits Administration.
Who are Sandwell Council's main competitors?
Others on record are Kore Wellness, Local Government Association, West Midlands Combined Authority, Delib (Citizen Space) and Jadu. Direct peers are Walsall Council, Coventry City Council, City of Wolverhampton Council and Dudley Council. Birmingham City Council is listed as a broad incumbent.
Does Sandwell Council have an API?
No public API is recorded for Sandwell Council.
What industry is Sandwell Council in?
Sandwell Council's product category is Local Government / Public Administration. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAK, Local Public Health & Human Services Administration. Its NAICS code is 92112 and its SIC code is 4950.