RubberBandGames
RubberBandGames is a UK-based independent game studio behind Wobbly Life, an open-world physics sandbox game sold across Steam, Xbox, PlayStation, and Nintendo Switch, serving casual and family gamers globally.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What RubberBandGames does
RubberBandGames is an independent United Kingdom–based video game studio operating as RUBBERBANDGAMES LTD, registered in Whitstable, Kent. Founded around 2019, the studio operates with a small core team of approximately four people (founder Tom, 3D artist/level designer Mark, 2D/3D artist Will, and sound designer Alex) and concentrates exclusively on a single product franchise, Wobbly Life. The studio distributes the title globally across Steam, Xbox (One and Series), PlayStation (4 and 5), and the Nintendo Switch eShop.
Wobbly Life is an open-world physics sandbox game built on the Unity engine, supporting 1-4 player co-op via both online multiplayer and local split-screen. The game offers 50+ missions and jobs, 90+ vehicles, and 250+ character customization items, with content updates shipped roughly every four months. The studio monetizes through premium one-time-purchase game sales, a direct-to-consumer merchandise store, and — as announced in December 2025 — a film and television adaptation partnership with Prime Universe Films and producer Adrian Askariah, extending the Wobbly Life IP into transmedia.
The studio reaches consumers through community-driven marketing on Discord, Facebook, Instagram, and Twitter/X, supplemented by an email newsletter and a direct merchandise storefront. As of December 2025 the studio reports 2.8M+ cumulative units sold and 6M+ total players, with the founder publicly projecting 2026 to be larger than 2025. No external funding rounds, institutional investors, or parent company are disclosed in the input data.
RubberBandGames firmographics
Firmographics- Name
- RubberBandGames
- Legal name
- RUBBERBANDGAMES LTD
- Website
- https://rubberbandgames.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RubberBandGames is a UK-based independent game studio behind Wobbly Life, an open-world physics sandbox game sold across Steam, Xbox, PlayStation, and Nintendo Switch, serving casual and family gamers globally.
- Ownership category
- akta.pro rank
RubberBandGames industry classification
Industry- Product category
- Indie Video Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where RubberBandGames is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RubberBandGames business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Game Sales (Direct Digital Distribution): Wobbly Life is sold as a one-time purchase game available on major gaming platforms including Steam, Xbox, PlayStation, and Nintendo Switch. The game appears to operate on a premium (one-time purchase) model rather than free-to-play or subscription.
- Merchandise Sales: RubberBandGames operates an online merchandise store selling Wobbly-themed clothing and accessories ('Wobbly Merch').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Game Purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
RubberBandGames product offering
Product offeringCore offering
RubberBandGames develops and publishes Wobbly Life, an open-world physics sandbox video game built on the Unity engine. Players explore Wobbly Island, earn money through more than 50 quirky jobs and mini-games, unlock over 90 vehicles and 250+ clothing items, and play with up to four people through online multiplayer or local split-screen co-op. The game is sold as a one-time-purchase premium title across Steam, Xbox, PlayStation, and Nintendo Switch, supported by a merchandise store and an active Discord community.
Product overview
RubberBandGames operates as a single-product indie game studio. The company's sole offering is Wobbly Life, an open-world physics sandbox game developed with the Unity engine. Wobbly Life features online and local split-screen co-op multiplayer for 1-4 players, offering an extensive sandbox world with mini-games, toys, secrets, over 50 unique missions and jobs, 90+ vehicles, and 250+ clothing items. The game is available across multiple platforms including Steam, Xbox, PlayStation, and Nintendo Switch.
Differentiator
Problem solved
Functional benefit
Products and services
- Wobbly Life Wobbly Life is an open-world physics sandbox game for PC and consoles (Steam, Xbox One/Xbox Series, PlayStation 4/5, Nintendo Switch) where 1-4 players explore Wobbly Island, take on more than 50 quirky jobs and story missions, customize their character with 250+ clothing items, drive 90+ vehicles, and play together via online multiplayer or local split-screen co-op.
- Wobbly Merch Wobbly Merch is a direct-to-consumer online merchandise store operated by RubberBandGames, selling Wobbly Life-themed clothing and accessories to players and fans.
Companies that use RubberBandGames
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
RubberBandGames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RubberBandGames partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Prime Universe FilmsflagshipPrime Universe Films, known for producing two Hitman films, has partnered with RubberBandGames to develop a film and television adaptation of Wobbly Life. This marks Wobbly Life's first major step beyond gaming into transmedia entertainment. Producer Adrian Askariah cited the game's playful world and growing audience as key draws for the partnership. The adaptation represents a significant expansion of the Wobbly Life franchise into film and TV media.
- Adrian AskariahcoreAdrian Askariah is the producer leading the Wobbly Life film and television adaptation project in partnership with Prime Universe Films. He cited the game's playful world and growing audience as key factors in his interest in the project.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
RubberBandGames competitors and assessment
Company assessmentDirect peers
- InnerSloth: Developer of Among Us, a family-friendly multiplayer hit built by a very small indie team and distributed as a premium game across Steam, console, and mobile — comparable as a lean team achieving outsized reach with a casual multiplayer product.
- ConcernedApe: Solo developer of Stardew Valley, the benchmark case of a premium indie game scaled to massive sales across all platforms. Comparable as a small-team premium indie success story with multi-platform distribution.
- Hello Games: Small UK-based independent developer of No Man's Sky. Directly comparable as a small indie team that built a major premium space-sandbox franchise across consoles and PC with substantial post-launch content updates.
- Supergiant Games: Independent developer of Hades, Bastion, and other premium titles. Comparable as a small, focused indie studio shipping acclaimed premium games with strong community engagement and multi-platform reach.
- Mediatonic: Developer of Fall Guys, a family-friendly physics-based multiplayer party game. Direct peer in casual co-op multiplayer, physics-driven gameplay, and family-safety positioning, now part of Epic Games.
- Team Cherry: Small indie developer of Hollow Knight, a premium game distributed across PC and consoles. Comparable as a lean independent team that converted a premium title into a multi-platform hit with strong community engagement.
- Re-Logic: Independent developer of Terraria, a premium 2D sandbox game sold across PC and consoles with continuous content updates. Closely comparable as a small indie studio that scaled a single premium sandbox title into a long-running franchise.
- Mojang Studios: Developer of Minecraft, the archetypal family-friendly open-world sandbox game with creative building, exploration, and multiplayer co-op — directly comparable in genre, audience, and gameplay loop to Wobbly Life.
Broad incumbents
- Devolver Digital: Independent publisher of numerous premium indie games including Fall Guys-era hits and sandbox titles. Comparable as a broader ecosystem player enabling premium indie games to reach multi-platform distribution at scale.
- Roblox Corporation: Operator of Roblox, the dominant family-friendly user-generated sandbox platform. Comparable in audience (children and families) and category (open-world sandbox play), though as a much larger incumbent with a fundamentally different monetization and delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RubberBandGames social profiles
Digital presenceRubberBandGames financial estimates
Financial estimateRevenue estimate
Valuation estimate
RubberBandGames leadership team
Management profileNumber of profiles
Profiles4 records
RubberBandGames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RubberBandGames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RubberBandGames
What does RubberBandGames do?
RubberBandGames develops and publishes Wobbly Life, an open-world physics sandbox video game built on the Unity engine. Players explore Wobbly Island, earn money through more than 50 quirky jobs and mini-games, unlock over 90 vehicles and 250+ clothing items, and play with up to four people through online multiplayer or local split-screen co-op. The game is sold as a one-time-purchase premium title across Steam, Xbox, PlayStation, and Nintendo Switch, supported by a merchandise store and an active Discord community.
Is RubberBandGames a public or private company?
RubberBandGames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RubberBandGames founded?
RubberBandGames was founded in 2019. It employs 1 to 10 people.
Where is RubberBandGames based?
RubberBandGames is headquartered in London, United Kingdom, in the Europe region.
How does RubberBandGames make money?
Two revenue lines are on record. Game Sales (Direct Digital Distribution) is the primary driver. The others are merchandise Sales.
Who are RubberBandGames's main competitors?
Direct peers on record are InnerSloth, ConcernedApe, Hello Games, Supergiant Games, Mediatonic, Team Cherry, Re-Logic and Mojang Studios. Broad incumbents are Devolver Digital and Roblox Corporation.
Does RubberBandGames have an API?
No public API is recorded for RubberBandGames.
What industry is RubberBandGames in?
RubberBandGames's product category is Indie Video Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 33993 and its SIC code is 3944.