Hideout Vodka

What Hideout Vodka does

Hideout Vodka is an ultra-premium American vodka brand operated by Ublendit, Inc., a privately held California corporation headquartered in the Santa Cruz Mountains region and bottled in Scotts Valley, CA via a contract manufacturing arrangement. The product is a gluten-free corn-grain vodka that is six-times distilled, aerated, and carbon filtered, positioned as a smooth, award-winning spirit. The portfolio includes a flagship 80-proof expression, flavored variants (Vanilla at 70 proof, Spicy Jalapeno, Blackout at 84 proof), and a National Park limited-edition line (Yosemite, Sequoia, Joshua Tree) where $5 per bottle is pledged to National Parks conservation.

The brand sells through a multi-channel U.S. distribution footprint spanning a primary online marketplace (YouBooze.com), physical retail stores nationwide under a 'From the Bay - Coast to Coast' positioning, and on-premise bars and restaurants. Pricing ranges from $15.99 for the standard 80-proof bottle to $59.99 for a National Park 3-pack bundled with complimentary mountain glasses, with mid-tier variety packs at $39.99. There is no proprietary direct-to-consumer e-commerce platform; the brand's Wix-hosted website functions as a marketing and brand-story site that funnels purchases to YouBooze.com.

Leadership consists of CEO John Spagnola, who anchors the founder narrative around outdoor adventure and conservation. No venture capital, private equity, or institutional funding is disclosed, and no revenue, headcount, or distributor data is publicly available. Growth signaling is qualitative rather than financial: product-line extension into flavored and limited-edition SKUs, geographic expansion claims, and a conservation-driven cause-marketing angle aimed at premium spirits consumers and gift buyers.

Name

Hideout Vodka

Legal name

Ublendit, Inc.

Website

https://hideoutvodka.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Scotts Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: Hideout Vodka generates revenue through the sale of premium vodka products at various price points. Products are sold as individual bottles and multi-packs through the YouBooze.com marketplace and are also available in retail stores and bars/restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hideout Vodka, made by Ublendit, Inc. in California, is a premium vodka produced from American-grown, gluten-free corn and finished through a six-times distillation, aeration, and carbon filtration process. The brand sells straight, flavored (Vanilla 70 Proof, Blackout 84 Proof, Spicy Jalapeño), and National Park-themed collector editions (Yosemite, Sequoia, Joshua Tree), distributed through online marketplaces, retail liquor stores, bars, restaurants, and hotels.

Product overview

Hideout Vodka is an ultra-premium American vodka brand that serves as a single-product platform with multiple expression variants. The core offering is a corn-grain-based vodka that is six times distilled, aerated, and carbon filtered, available at 70, 80, and 84 proof depending on the variant. The product portfolio is organized around two sub-brands: flavored variants (Vanilla, Spicy Jalapeno, Blackout) and National Park-themed limited edition bottles (Yosemite, Sequoia, Joshua Tree), each featuring the same award-winning base spirit with distinct label artwork tied to conservation themes. Bundle packs (3-Pack options) combine multiple variants for retail sale. All products share the same core distillation process and gluten-free corn grain base, with $5 per bottle of National Park editions donated to conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hideout Vodka 80 Proof Premium Flagship premium vodka at 80 proof, made from American-grown gluten-free corn, distilled six times, aerated, and carbon filtered; intended for at-home consumers, gifting, and on-premise service.
• Hideout Vodka Vanilla Flavored (70 Proof) Vanilla-flavored expression at 70 proof, positioned as a sweet, aromatic variant for cocktails and sipping; produced by Ublendit, Inc. for consumer and on-premise use.
• Hideout Vodka Blackout Edition (84 Proof) Higher-proof 84 proof Blackout expression of Hideout Vodka, offering a stronger take on the brand's gluten-free corn vodka for consumer and hospitality use.
• Hideout Spicy Vodka (Jalapeño Flavored) Jalapeño-flavored vodka in the Hideout lineup, marketed as a spicy spirit for Bloody Marys and savory cocktails, targeting adult consumers and on-premise accounts.
• Hideout Vodka Yosemite National Park Edition Limited-edition themed bottling tied to Yosemite National Park, with a portion of proceeds supporting the National Park Foundation; positioned as a collectible for spirits collectors and gift buyers.
• Hideout Vodka Sequoia National Park Edition Limited-edition Sequoia National Park-themed vodka bottle, part of the National Parks collection supporting conservation, intended for collectors, gifting, and premium retail shelves.
• Hideout Vodka Joshua Tree National Park Edition Joshua Tree National Park-themed variant in the Hideout National Parks collection, packaged as a collectible bottle with a conservation-donation component.
• Hideout Vodka National Parks 3-Pack with 2 Free Mountain Glasses Gift bundle containing the Yosemite, Sequoia, and Joshua Tree National Park editions of Hideout Vodka, plus two complimentary mountain-themed glasses; sold as a collectible gift set for consumers and premium gifting occasions.
• Hideout Vodka 3-Pack (Vanilla, Straight, Blackout) Three-bottle bundle combining the Vanilla (70 Proof), Straight (80 Proof), and Blackout (84 Proof) Hideout Vodka expressions, positioned as a tasting and gifting set.

Quantifiable outcome

• $5 per bottle goes to protect and preserve the National Parks

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ublendit IncminorOthersHideout Vodka is bottled by Ublendit Inc, located in Scotts Valley, CA. Ublendit is the contract manufacturer for the brand's products.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Absolut Vodka: Global mass-premium vodka with broad flavored portfolio and city/cause-tied limited editions. Operates in the same channels as Hideout (retail, on-premise, online) but at vastly larger scale and broader portfolio depth.
• Smirnoff: World's largest vodka brand by volume with extensive flavored portfolio and mass-market distribution. Sets the price floor in the vodka category and competes for the same cocktail-occasion consumer Hideout targets.

Direct peers

• Chopin Vodka: Premium potato and wheat vodka with farm-to-bottle branding and gluten-free variants. Overlaps with Hideout on gluten-free corn base, ultra-premium positioning, and cocktail-occasion marketing.
• Deep Eddy Vodka: Texas-based craft vodka with a flavored-variant portfolio (Ruby Red, Lemon, Peach) at the same accessible premium price tier. Comparable American craft positioning and reliance on regional-to-national retail expansion.
• Tito's Handmade Vodka: America's largest craft/independent vodka brand, distilled in Texas from corn. Hideout shares Tito's American-made, corn-based, gluten-free craft positioning and premium-but-accessible pricing, though Tito's operates at vastly larger scale with owned production.
• Belvedere Vodka: Polish rye-based ultra-premium vodka with distinctive bottle design and cocktail-led marketing. Direct competitor in the premium on-premise and gift channel where Hideout's National Park editions also compete.
• Ketel One: Premium vodka with strong craft/heritage positioning and cocktail-forward marketing. Operates in the same premium on-premise channel where Hideout competes, with comparable bottle price points.
• Grey Goose: Premium French vodka positioned at the ultra-premium price tier where Hideout's $24.99 special editions also sit. Comparable in targeting cocktail-led occasions (martinis, espresso martinis) and aspirational lifestyle branding.
• Reyka Vodka: Icelandic small-batch craft vodka with a nature/origin storytelling brand identity. Closely comparable to Hideout in tying a distinct geographic origin story (wilderness, water source) to a premium price point.

Emerging players

• Wheatley Vodka: Craft vodka from Buffalo Trace Distillery, launched at accessible premium pricing. Similar American craft, multi-occasion positioning and overlap with Hideout's standard 80 proof expression in the same retail/bars channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hideoutvodka
• Instagraminstagram.com/hideoutvodka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hideout Vodka