Big Easy
Big Easy Restaurants Limited is a London-based private restaurant group operating five American BBQ, lobster and crabshack venues across Chelsea, Canary Wharf, Covent Garden, Westfield Stratford and Bluewater, serving casual diners, groups and event customers with live music nightly.
- Company typePrivate
- Founded1991
- HeadquartersCity Of London, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Big Easy does
Big Easy Restaurants Limited operates a five-location casual dining chain in London specialising in American Gulf Coast-style barbecue, lobster, crab and steaks, with live music every night at all venues. Founded on King's Road in Chelsea in 1991, the group has expanded to flagship sites in Canary Wharf (11,000 sq ft with imported 2-tonne US smokers and a wraparound terrace), Covent Garden, Westfield Stratford (250 covers across two floors) and Bluewater/Greenhithe (6,500 sq ft, 250 seats over three floors), covering theatre, business, shopping-centre and affluent-residential catchments. The menu centres on slow-smoked meats (Texas brisket, St. Louis and baby back pork ribs, Carolina pulled pork, half BBQ chicken), fresh Nova Scotia lobster dishes (whole lobster, lobster rolls, lobster Mac 'n' cheese, lobster bake from a wood-burning oven), steaks, surf & turf combinations, sandwiches and burgers, and seafood platters such as the Crabshack Combo.
The business runs a traditional direct-to-consumer restaurant model supplemented by takeaway and delivery partnerships with Deliveroo, Uber Eats and Just Eat, and gift voucher sales through Giftpro-powered portals for each location. Pricing is set per cover via à la carte menus, daily specials (£26.50–£39.50 per person), a weekday express lunch from £11, a deluxe lunch at £19.50, and a weekend boozy brunch from £32.50, with a discretionary 12.5% service charge applied to all bills. There is no proprietary technology platform; the online ordering stack relies on Slerp for in-house ordering and third-party delivery aggregators for off-premise sales, and a Slerp-powered portal sits alongside the Giftpro voucher system.
Revenue is split across dine-in food and beverage (primary), delivery and click-and-collect, and voucher sales. Customer segments are predominantly individual diners and groups seeking casual dining, group celebrations and weekend social occasions, with secondary demand from corporate and private events using dedicated rooms such as the Captain's Room. The legal entity is Big Easy Restaurants Limited, a privately held UK company headquartered in the City of London, operating five restaurants across Greater London with 101–250 employees, no disclosed institutional investors and no parent company identified.
Big Easy firmographics
Firmographics- Name
- Big Easy
- Legal name
- Big Easy Restaurants Limited
- Website
- https://bigeasy.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Big Easy Restaurants Limited is a London-based private restaurant group operating five American BBQ, lobster and crabshack venues across Chelsea, Canary Wharf, Covent Garden, Westfield Stratford and Bluewater, serving casual diners, groups and event customers with live music nightly.
- Ownership category
- akta.pro rank
Big Easy industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Big Easy is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Big Easy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Food & Beverage Sales: Primary revenue from on-site dining at 5 London restaurant locations. Customers purchase from full menus including BBQ, lobster, steaks, and cocktails. Service charge of 12.5% applied to all bills.
- Delivery & Takeaway: Revenue from food delivery through third-party platforms (Deliveroo, Uber Eats, Just Eat) and click & collect orders. 10% discount offered on click & collect orders.
- Voucher Sales: Sale of gift vouchers for all 5 locations through dedicated voucher portals (giftpro.co.uk).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday One Course Express Lunch |
| Unit Pricing | Pay-as-you-go | Weekday Deluxe Lunch Special |
| Unit Pricing | Pay-as-you-go | Weekend Boozy Brunch |
| Unit Pricing | Pay-as-you-go | Monday Special - Big Pig Gig |
| Unit Pricing | Pay-as-you-go | Tuesday Special - Shrimp Tuesdays |
| Unit Pricing | Pay-as-you-go | Wednesday Special - Wing or Rib Fest |
| Unit Pricing | Pay-as-you-go | Thursday Special - Date Night |
| Unit Pricing | Pay-as-you-go | Friday Special - Jumbo Shrimp Boil |
| Unit Pricing | Pay-as-you-go | Saturday-Sunday Weekend Specials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Big Easy product offering
Product offeringCore offering
Big Easy operates five American-style BBQ and seafood restaurants across London (Chelsea, Canary Wharf, Covent Garden, Westfield Stratford, Bluewater), serving slow-smoked meats, fresh lobster, steaks, and cocktails alongside nightly live music. The chain supplements dine-in service with home delivery through Deliveroo, Uber Eats and Just Eat, click-and-collect with a 10% discount, gift voucher sales via per-location Giftpro portals, private dining, group events, and themed daily/weekly deal programs including weekday express lunches and a weekend boozy brunch.
Product overview
Big Easy is a multi-location American BBQ restaurant and crabshack chain operating five venues across London (Chelsea/King's Road, Bluewater, Westfield Stratford, Covent Garden, and Canary Wharf). The product portfolio centers on a core dining offering of slow-smoked American BBQ (Texas Brisket, St. Louis Pork Ribs, Baby Back Ribs, Carolina Pulled Pork, Half BBQ Chicken) and premium Nova Scotia lobster dishes (Whole Lobster, Lobster Rolls, Lobster Mac 'n' Cheese, Lobster Bake from wood-burning oven), complemented by steaks (Rib-Eye, Sirloin, Fillet, Rump), surf & turf combinations, sandwiches and burgers (Pitmaster BBQ Sandwich, Smokehouse Burger, Surf 'n' Turf Burger), and seafood (Crabshack Combo, Grilled Jumbo Shrimp). The company pairs its food with daily special deals (Monday Big Pig Gig, Tuesday Shrimp, Wednesday Wings, Thursday Date Night, Friday Shrimp Boil, Weekend Brunch) and a weekday Express Lunch menu. Additional services include Weekend Boozy Brunch, Private Dining, Group Events, and nightly Live Music. Beverages include a curated beer selection, extensive wine list, cocktails, and non-alcoholic options. Online ordering is available through Deliveroo, Uber Eats, and Just Eat delivery platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Easy Restaurant Dine-In Experience The flagship customer offering: full-service American BBQ, lobster, steaks, cocktails, and nightly live music across five London venues (Chelsea King's Road, Canary Wharf, Covent Garden, Westfield Stratford, Bluewater), targeted at individual diners, couples, and groups.
Companies that use Big Easy
Customer profileSegments4 records
Ideal customer profiles3 records
Big Easy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Big Easy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DeliveroocoreDelivery partnership enabling customers to order Big Easy food for home delivery through Deliveroo platform. Available at multiple locations including newly added Wood Green area.
- Uber EatscoreDelivery partnership through Uber Eats for food delivery service. Available at Chelsea/King's Road location.
- Just EatcoreTakeaway and delivery partnership via Just Eat platform. Click & collect option available with 10% discount.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Big Easy competitors and assessment
Company assessmentBroad incumbents
- Franco Manca: Soho House-backed sourdough pizza chain with dozens of UK sites. Comparable on multi-site London scaling, daily-deal pacing, and aggregator dependency, though in a different cuisine vertical.
- Hawksmoor: UK steakhouse group with multiple London restaurants known for premium meats, cocktails, and disciplined interiors. Comparable on the steak/Surf & Turf and premium London casual-dining axis.
- The Ivy: Caprice Holdings' flagship full-service premium casual chain across London. Sets the bar on full-service theatre, premium menu pricing, and high-traffic London locations; relevant for daypart and occasion benchmarking.
- Dishoom: Multi-site London premium casual Indian restaurant group with strong lunchtime trade, voucher/breakfast programmes, and disciplined daypart economics. Useful benchmark for weekday lunch and voucher-driven demand.
Direct peers
- Honest Burgers: UK-born burger-focused premium casual chain with proprietary supply chain and a strong digital/loyalty posture. Useful comparable for menu pricing, daily-deal mechanics, and digital gap assessment.
- MeatLiquor: Multi-site London BBQ/burger casual dining chain with bar-led design and value-driven daily deals. Competes for similar weeknight, group, and bottomless-drinks trade in London.
- Burger & Lobster: London-born premium casual chain built around lobster and steak/Surf & Turf combos at clearly priced tiers. Mirrors Big Easy's lobster-led, premium-ticket positioning and multi-site London footprint.
- Bodean's BBQ: London-focused American BBQ smokehouse chain with multiple sites, an adjacent menu (smoked meats, ribs, burgers), and a bar-led casual dining format. Closest concept-comparable in the UK BBQ category for Big Easy.
- Sticky Fingers: London BBQ rib specialist with a small portfolio of sites. Direct competitor on the BBQ ribs/shrimp/combo menu and casual American bar-b-q positioning.
Emerging players
- Smoky Barrels: Emerging UK BBQ smokehouse concept with a small footprint and growing cult following. Comparable on the authentic low-and-slow BBQ positioning and as a potential emerging threat or consolidation target.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Easy social profiles
Digital presenceBig Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Easy leadership team
Management profileNumber of profiles
Big Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Easy
What does Big Easy do?
Big Easy operates five American-style BBQ and seafood restaurants across London (Chelsea, Canary Wharf, Covent Garden, Westfield Stratford, Bluewater), serving slow-smoked meats, fresh lobster, steaks, and cocktails alongside nightly live music. The chain supplements dine-in service with home delivery through Deliveroo, Uber Eats and Just Eat, click-and-collect with a 10% discount, gift voucher sales via per-location Giftpro portals, private dining, group events, and themed daily/weekly deal programs including weekday express lunches and a weekend boozy brunch.
Is Big Easy a public or private company?
Big Easy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Easy founded?
Big Easy was founded in 1991. It employs 101 to 250 people.
Where is Big Easy based?
Big Easy is headquartered in City Of London, United Kingdom, in the Europe region.
How does Big Easy make money?
Three revenue lines are on record. Dine-in Food & Beverage Sales are the primary driver. The others are delivery & Takeaway and voucher Sales.
Who are Big Easy's main competitors?
Broad incumbents on record are Franco Manca, Hawksmoor, The Ivy and Dishoom. Direct peers are Honest Burgers, MeatLiquor, Burger & Lobster, Bodean's BBQ and Sticky Fingers. Smoky Barrels is listed as an emerging player.
Does Big Easy have an API?
No public API is recorded for Big Easy.
What industry is Big Easy in?
Big Easy's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.