Nashville Pedal Tavern

What Nashville Pedal Tavern does

Nashville Pedal Tavern LLC is a privately-held experiential tourism operator founded in 2010 and headquartered at 1504 Demonbreun Street in Midtown Nashville. The company runs 15-passenger pedal-powered party bikes equipped with electric-assist technology, an onboard sound system, and cooler/ice provisions, conducting 90-minute guided tours through Lower Broadway, Music Row, and landmarks such as the Country Music Hall of Fame and Bridgestone Arena. Tours operate seven days a week and end in or near Lower Broadway to integrate with the honky-tonk corridor.

The business operates three product tiers: Public Tours (shared group rides, $49.99-$52.99 per seat), Private Tours (full-bike rental for groups up to 15, $520-$540), and Corporate Tours (multi-bike events for up to 150 guests with custom routes, branded wraps, and 20% automatic gratuity). Ancillary revenue streams include The Bike Barrel on-site beverage store (pre-order beer and seltzers), digital gift certificates, and Trip Protection fees ($5/person). Distribution is primarily direct-to-consumer through a Singenuity-powered online booking platform, supplemented by phone reservations and corporate direct sales.

Nashville Pedal Tavern is the first and longest-operating pedal tavern operator in Nashville and sits at the center of the Nashville Tour Company network alongside Nashville Toons (pontoon cruises) and BEVĒ Curated (boutique tours). The company maintains partnerships with over 30 bars offering VIP drink and food specials to riders, and has received three consecutive TripAdvisor Traveler's Choice awards (2023-2025) plus a #1 Outdoor Activity ranking in Nashville. Customer segments span celebration groups (bachelorette, birthday), corporate teams, individual tourists, and small visitor groups, with marketing concentrated in organic social, content/blog SEO, TripAdvisor, and partner cross-promotion. The company also offers a Pedal Pub franchise program for expansion into other markets.

Name

Nashville Pedal Tavern

Legal name

Nashville Pedal Tavern

Website

https://nashvillepedaltavern.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Nashville Pedal Tavern is a privately-held experiential tourism operator in Nashville, Tennessee, running 15-passenger pedal-powered party bike tours through downtown and the Broadway honky-tonk district. It serves tourists, bachelorette and celebration groups, corporate teams, and small visitor groups via public, private, and corporate tour tiers.

Ownership category

akta.pro rank

Product category

Party Bike Tour Services

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Party bike tours
• Pedal tavern experiences
• Group entertainment tours
• Corporate team building
• Nashville tourism activities

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Public Tour Tickets: Individual seat sales for shared public tours where groups join together. Starting at $49 per person, $52.99 on Friday and Saturday evenings after 8pm.
2. Private Tour Bookings: Full bike rental for private groups up to 15 people. Starting at $520 for standard private tours, $540 for Friday and Saturday tours after 8pm.
3. Corporate Tour Bookings: Private corporate team-building events accommodating up to 150 individuals across multiple bikes with 20% gratuity per bike.
4. Pre-order Drinks (The Bike Barrel): On-site beverage store selling beer, seltzers, and drinks during check-in for convenience
5. Gift Certificates: Digital gift certificates sold via their booking platform, available as specific tour gifts or dollar amounts with no expiration date

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Nashville Pedal Tavern operates 15-passenger pedal-powered party bike tours through downtown Nashville landmarks including Lower Broadway, Country Music Hall of Fame, and Bridgestone Arena. The company sells Public Tours (shared seats at $49.99 per person), Private Tours (full-bike rental starting at $520 for groups up to 15), and Corporate Tours (customized team-building events for up to 150 people), supported by an on-site beverage store, exclusive bar partner discounts, and a franchise program.

Product overview

Nashville Pedal Tavern operates as a single core product: a 15-passenger pedal-powered party bike tour experience through downtown Nashville. The company offers three tour tiers—Public Tours (shared group, individual seats), Private Tours (full bike rental for private groups), and Corporate Tours (customized team-building events for large organizations). Adjacent offerings include The Bike Barrel (on-site beverage sales), gift cards, and a franchise program. The company was established in 2010 and has expanded through partner experiences including pontoon cruises, curated shopping tours, and photography tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Tours

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• The Bike BarrelcoreGTM or Marketing PartnerOn-site beverage store located at Nashville Pedal Tavern headquarters offering pre-order drinks and on-site purchases of beer, seltzers, and other approved beverages. Provides convenience for guests to stock up before tours without visiting external liquor stores.
• AJ's Good Time Bar (Alan Jackson)minorGTM or Marketing PartnerBroadway honky tonk partner providing exclusive drink specials and wristband discounts for Nashville Pedal Tavern riders during tour stops.
• Friends in Low Places (Garth Brooks)minorGTM or Marketing PartnerGarth Brooks' multi-story honky tonk and rooftop bar partner providing exclusive drink specials for Nashville Pedal Tavern riders.
• Doc HollidaysminorGTM or Marketing PartnerWestern-themed honky tonk bar partner with cowboy vibes and country music, providing exclusive drink specials for riders.
• Redneck Riviera (John Rich)minorGTM or Marketing PartnerJohn Rich's nod to southern hospitality and working class pride; part dive bar part honky tonk, offering exclusive drink specials for riders.
• Tin RoofminorGTM or Marketing PartnerBroadway and Midtown bar partner offering exclusive drink specials during Nashville Pedal Tavern tour stops.
• Acme Feed & SeedminorGTM or Marketing PartnerBroadway restaurant and bar partner offering event spaces and exclusive drink specials for Nashville Pedal Tavern riders.
• Pete's Dueling Piano BarminorGTM or Marketing PartnerBroadway entertainment venue partner with exclusive drink specials for Nashville Pedal Tavern riders.
• Nashville ToonscoreStrategic or Co-development PartnerPart of the Nashville Tour Company network offering custom double-decker pontoon cruises on Percy Priest Lake. Cross-promotional partner for lake day experiences complementary to pedal tavern tours.
• Beve CuratedcoreStrategic or Co-development PartnerPart of the Nashville Tour Company network offering curated shopping experiences, boutique tours, and customized small group outings. Cross-promotional partner for extended Nashville experiences.
• Nashville TourbaseminorChannel Partner/ Reseller/ DistributorLocally-owned booking platform helping visitors discover and book tours and activities in Nashville. Features Nashville Pedal Tavern alongside other local experiences.
• Photowalk NashvilleminorGTM or Marketing PartnerPersonalized photography experience with expert photographers and local insiders. Cross-promotional partner for capturing Nashville memories.
• Music City Brew HopminorGTM or Marketing PartnerGuided brewery tours in Nashville promoting local craft beer scene. Cross-promotional partner for extended Nashville experiences.
• Liberty CommonminorGTM or Marketing PartnerDowntown Nashville bar partner offering exclusive drink specials for Nashville Pedal Tavern riders.
• Dogwood (Midtown)minorGTM or Marketing PartnerMidtown bar partner providing exclusive drink specials for Nashville Pedal Tavern riders.
• The Asbury (Demonbreun Hill)minorGTM or Marketing PartnerDemonbreun Hill bar partner offering exclusive drink specials for Nashville Pedal Tavern riders.
• Diskin Cider (Wedgewood/Houston)minorGTM or Marketing PartnerWedgewood-Houston cider partner providing exclusive drink specials for Nashville Pedal Tavern riders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pedal Pub: Pedal Pub operates multi-city, pedal-powered party-bike tours with an electric-assist platform analogous to Nashville Pedal Tavern's. It is the closest direct competitor and franchise model in the U.S. party-bike category and competes for the same bachelorette/celebration and tourist use cases.
• Big Al's Bash & Tour Co. Nashville-based operator of party buses, limos, and group-event transportation that competes head-to-head with Nashville Pedal Tavern for the same bachelorette, birthday, and corporate group bookings in Nashville's celebration market, though using motor vehicles rather than pedal bikes.

Broad incumbents

• Historic Tours of America: Parent company of Old Town Trolley Tours and several other city tour brands across the U.S. It overlaps with Nashville Pedal Tavern at the sight-seeing-while-in-Nashville use case and operates broadly in the same visitor-tourism industry from a much larger base.
• Old Town Trolley Tours: Operated by Historic Tours of America, Old Town Trolley runs hop-on-hop-off sightseeing tours in Nashville covering many of the same Lower Broadway, Country Music Hall of Fame, and Bridgestone Arena landmarks. It is a broader tour incumbent competing for the same Nashville tourist dollar with a wider portfolio of tour products.
• Gray Line of Tennessee: Established Nashville sightseeing and motor-coach tour operator that competes for in-bound tourist spend alongside Nashville Pedal Tavern. Offers packaged tours through hotels, conventions, and travel partners, giving it a different but overlapping distribution advantage in the same Music City sightseeing category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NashvillePedalTavern?ref=ts
• Instagraminstagram.com/nashvillepedaltavern
• Xx.com/nashpedaltavern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Pedal Tavern