cinnamon rainbows surf company

What cinnamon rainbows surf company does

Cinnamon Rainbows Surf Company is a survivor-owned, family-operated full-service surf shop headquartered at 62 Lafayette Rd in North Hampton, New Hampshire. Founded in Orleans, Massachusetts in 1980 by Todd Walker and expanded to New Hampshire in 1983, the business is now owned by Dave Cropper, who purchased the shop from the founder in 1989. The retail storefront holds approximately 400 surfboards and stocks new and used surfboards from major shapers (FireWire, Channel Islands, Pyzel, Lost, WRV), stand-up paddle boards (Naish, Surftech, Starboard, NSP), and a full wetsuit range (Xcel, Patagonia, Quiksilver, Billabong) calibrated for New England's cold-water temperatures. The shop is one of the largest full-service surf shops in the Northeast and has been recognized by SIMA as one of the top five retail surf shops in the country and by Surfer Magazine in a November 2004 centerfold feature.

The company generates revenue through retail product sales, equipment rentals and demos ($50/day credited toward purchase), private and group surf lessons and camps (booked via FareHarbor), professional surfboard repair services staffed by a 30+ year veteran, and a small e-commerce channel for apparel, gift cards, and accessories powered by Square. Its customer base is largely consumer, spanning individual surfers, families and youth, adaptive surfers participating in the Surfing with Smiles program, wounded veterans through the long-running Hit the Beach partnership, and state beach lifeguard programs. Technology stack is minimal: Squarespace for the website, Square for e-commerce and POS, and FareHarbor for lesson bookings, with no proprietary software, AI, or data platforms.

Cinnamon Rainbows is privately held, debt-free, and operates without institutional investors. The historic Hampton, NH location at 931 Ocean Blvd has closed, and the shop is operating from a temporary Lafayette Rd site during summer hours of 9am–8pm daily. Recent strategic activity centers on community programming, brand partnerships (Instinct/Shaun Tomson, Funday Surf, Patagonia Wetsuit Repair Tour), and seasonal product launches (FireWire Groove surfboard, 2025 lesson program), rather than on scale expansion or new geographies.

Name

cinnamon rainbows surf company

Legal name

Cinnamon Rainbows Surf Co.

Website

https://cinnamonrainbows.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Cinnamon Rainbows is a family-owned, full-service surf shop in North Hampton, NH, serving the New Hampshire seacoast since 1983 with surfboards, paddle boards, wetsuits, surf lessons, rentals, and repair services for individual surfers, families, and community programs.

Ownership category

akta.pro rank

Product category

Surf Shop Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Surf Schools & Surf Camps (THAAAKAC), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

Keywords

• Surfboard retail
• Wetsuit sales
• Paddle board sales
• Surf lessons and camps
• Surfboard repair services

Headquarters

HQ city

North Hampton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Surfboard Sales: New and used surfboard sales from various manufacturers including FireWire, Channel Islands, Pyzel, Lost, WRV, and custom boards. Both PU and EPS construction available in shortboards, longboards, midlengths, and fish designs.
2. Paddle Board Sales: New and used stand-up paddle board sales from brands including Naish, Surftech, Starboard, NSP. Also offers SUP tours.
3. Wetsuit Sales: Full range of men's, women's, and kids wetsuits from Xcel, Patagonia, Quiksilver, Billabong and other brands. Various thicknesses from spring suits to hooded 5/4mm winter suits.
4. Board Repair Services: Professional ding repair for surfboards, longboards, and SUPs year-round by Mike, a local Hampton surfer with over 30 years of repair experience. Small wetsuit repairs also available.
5. Demo/Rental Services: High-end surfboard rentals and demos at $50/day that can be credited toward a board purchase. Wide selection from FireWire, Channel Islands, Pyzel, Hayden Shapes, and other brands.
6. Surf Lessons & Camps: Private and group lessons, ladies camps, grom camps, adult camps, and SUP tours available. Bookings open for summer 2025 via FareHarbor.
7. Apparel & Accessories: Apparel including Instinct brand (coming 2025 from Shaun Tomson), gift cards, and surf accessories through online Square store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cinnamon Rainbows operates a full-service retail surf shop selling new, used, and custom surfboards, stand-up paddle boards, and seasonal wetsuits from leading brands, alongside surf lessons, youth and ladies camps, equipment rentals/demos, and professional surfboard ding repair services. It serves the New Hampshire seacoast surf community from a North Hampton, NH storefront, supplemented by a Square-powered online apparel and gift card store, and integrates community-driven events such as adaptive surfing and wounded-veteran programs.

Product overview

Cinnamon Rainbows Surf Company is a surfer-owned and -operated family surf shop that has served the New Hampshire surf community since 1983. The company operates as a full-service surf shop offering a comprehensive product portfolio centered around surfboards (new, used, and custom), paddle boards (SUPs), and wetsuits as core products. Supporting services include surf lessons, camps, equipment rentals, and professional surfboard repair. The shop also maintains an e-commerce presence through a Square-powered online store for apparel, gift cards, and merchandise, along with a Surf Cam Report providing real-time conditions. Described as one of the largest full-service surf shops in the Northeast and voted top 5 retail surf shops in the country by SIMA, the company serves as both a retail outlet and a community hub for the surfing lifestyle.

Differentiator

Problem solved

Functional benefit

Products and services

• Surfboards New, used, and custom surfboards from leading shapers (FireWire, Pyzel, Channel Islands, Lost, WRV), available in shortboards, longboards, midlengths, fish, and groveler designs for New England surfers of all levels.
• Paddle Boards (SUPs) New and used stand-up paddle boards from Naish, Surftech, Starboard, and NSP in shapes for cruising, wave riding, racing, and all-around use, with paddles and SUP accessories.
• Wetsuits Men's, women's, and kids wetsuits from Xcel, Patagonia, Quiksilver, Billabong, Body Glove in thicknesses ranging from spring suits to hooded 5/4mm winter suits calibrated for New England water conditions.
• Surf Lessons and Camps Private and group surf lessons, ladies camps, grom camps, adult camps, and SUP tours for surfers of all ages and skill levels, booked through the integrated FareHarbor reservation system.
• Equipment Rentals and Demos Surfboard and paddle board demo rentals at $50 per day, with the rental fee credited one-time toward a board purchase if the renter buys the same demo board.
• Surfboard Repair Service Professional ding repair for surfboards, longboards, and SUPs performed year-round by an experienced local repair technician, with typical turnaround around one week; minor wetsuit repairs also offered.
• Online Store (Apparel, Gift Cards, Merchandise) E-commerce storefront powered by Square offering Cinnamon Rainbows branded apparel, gift cards, and related merchandise for direct online purchase.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Surfing with SmilescoreStrategic or Co-development Partner · 25 June 2026Hosting adaptive surfing events for people with physical, mental, sensory, and intellectual disabilities. Three events planned for summer 2026 (June, July, August) at The Wall in Hampton, NH. Participants surf free with volunteer-led groups of 1 leader and 4+ volunteers per participant.
• PatagoniaminorGTM or Marketing Partner · 6 September 2025Patagonia Wetsuit Repair Tour visits the shop annually. Their team provides free wetsuit repairs for any brand (limit one per customer) and showcases their Yulex Regulator wetsuits. Event runs for 2-3 days at the shop.
• Wounded Warrior ProjectcoreStrategic or Co-development Partner · 29 August 202515th annual Hit the Beach event bringing injured veterans and their families to learn surfing. The shop provides equipment, instructors, and organizes the event alongside Wounded Warriors and American Legion Post 35. This is a long-standing community partnership since approximately 2009.
• Instinct (Shaun Tomson Brand)minorChannel Partner/ Reseller/ Distributor · 20 January 2025Will carry Instinct apparel brand in 2025. Founded in 1979 by Shaun Tomson, relaunched after his reacquisition. The shop will host Shaun Tomson for a Surfer's Code presentation in October 2025.
• Eastern Surf Association (ESA)minorChannel Partner/ Reseller/ DistributorESA competitions hosted at The Wall in Hampton, NH. New director Nohea Nichols leading 2026 season. The shop serves as venue and likely provides equipment support.
• 935 Surf ShackminorChannel Partner/ Reseller/ DistributorThe shop's event venue at 935 Ocean Blvd where events like Shaun Tomson presentations are held. Community space for surf culture events.
• SURFTECHminorChannel Partner/ Reseller/ DistributorCarries SURFTECH surfboards and paddleboards including Timmy Patterson x Surftech, Surftech Chameleon, Surftech Lido, Surftech Alta, and Surftech X Bark Aleka lines.
• Funday SurfminorChannel Partner/ Reseller/ DistributorFirst shop on the East Coast to carry Funday Surf boards by WhoIsJob. New brand partnership announced on Instagram.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Becker Surf + Sport: Long-established Southern California surf shop carrying surfboards, wetsuits, and apparel from major brands. Comparable as a brick-and-mortar surf specialty retailer serving a regional surf community with similar product mix.
• 17th Street Surf Shop: Florida-based surf shop offering new and used surfboards, wetsuits, apparel, and accessories from leading brands. Comparable as an East Coast-independent surf specialty retailer with similar community focus.
• Jack's Surfboards: Huntington Beach surf retailer founded in 1957, carrying surfboards, wetsuits, apparel, and accessories across multiple SoCal locations. Directly comparable as a multi-brand surf specialty retailer with comparable product depth and surf-culture focus.
• Hansen Surfboards: Long-running Southern California surf shop founded 1961 in San Clemente, offering new/used surfboards, wetsuits, apparel, and surf lessons/repairs. Closely comparable as a surfer-owned, community-rooted full-service surf shop with retail + service mix.
• Sunrise Surf Shop: East Coast surf retailer selling surfboards, wetsuits, SUPs, and apparel. Comparable as a regional surf specialty retailer with similar product portfolio and service offerings.

Broad incumbents

• Ron Jon Surf Shop: Iconic U.S. surf retail chain founded in 1959 in Florida, operating multiple large-format stores plus online surf, skate, and beach apparel retail. Directly comparable as a destination surf specialty retailer with multi-category inventory and an industry-recognized brand.
• Patagonia Retail: Global outdoor apparel and wetsuit brand operating its own DTC retail stores and e-commerce, including the Patagonia Wetsuit Repair Tour that partners with shops like Cinnamon Rainbows. Comparable as a wetsuit/apparel supplier that increasingly competes with retailer distribution.
• Tilly's: California-based specialty retailer of action sports apparel and accessories (surf, skate, snowboard) operating over 200 stores plus e-commerce. Comparable as a multi-store surf-lifestyle retailer competing for the same customer wallet, though at significantly larger scale.
• Billabong: Global surf apparel and accessories brand selling direct via DTC and wholesale retailers. Comparable as a leading wetsuit and apparel brand that influences the retail product mix Cinnamon Rainbows carries.

Regional players

• SweetWater Surf Shop: East Coast surf shop specializing in boards, wetsuits, and accessories. Comparable as a community-rooted surf specialty retailer with similar regional positioning to the New Hampshire seacoast market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cinnamonrainbows1983
• Facebookfacebook.com/CinnamonRainbowsSurfCo1983
• LinkedInlinkedin.com/company/cinnamon-rainbows

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cinnamon rainbows surf company