Fliegl AGRO - Center

What Fliegl AGRO - Center does

Fliegl Agro-Center GmbH is a privately held German agricultural e-commerce retailer headquartered in Kastl (Reuth bei Kastl), operating the agro-center.de online shop and a physical pickup market (Abholmarkt) at the same location. The company sells a broad assortment of agricultural equipment, attachments, spare parts, hydraulics, pneumatics, electronics, forestry tools, manure-technology products, and workshop supplies across 15 main product categories and a separate attachment-line catalog, serving farmers, agricultural contractors, forestry operators, and technology-forward farms primarily in Germany and Austria. The platform targets both B2C and B2B buyers, including SMB customers across livestock, crop, and liquid-manure management use cases.

The technical stack is a standard e-commerce platform with shopping cart, user accounts, and order management, augmented by interactive product configurators (for pruning saws, side plates, bunker fillers, sweeper machines, sweeping brooms), content-driven product advisors (Ratgeber), a vehicle-selection tool that maps products to compatible tractors, loaders, telescopic handlers, and forklifts, and a serial-number portal for warranty and service registration. Analytics are handled through Google Analytics 4, Matomo, and Sendinblue email, with remarketing via Google Ads. Catalog breadth and product-discovery tooling, rather than algorithmic recommendation or AI features, are the principal differentiators.

The business model is direct e-commerce sales of branded and Fliegl-manufactured equipment with standard VAT-inclusive pricing (19% standard / 7% reduced), shipping fees of 4.90 EUR within Germany and 5.90 EUR to Austria for parcels up to 45 kg, and a broad payment-method roster (Visa, Mastercard, PayPal, Amazon Pay, SEPA, invoice, direct debit). Revenue is generated through one-time product sales plus ancillary shipping and delivery fees. The company is part of the Fliegl Group, a family-controlled agricultural-equipment conglomerate known for liquid-manure/slurry technology, with representatives Josef Fliegl sen. and Angelika Fliegl disclosed in legal filings. No funding rounds, M&A activity, or public financial disclosures are identified in the available data.

Name

Fliegl AGRO - Center

Legal name

Fliegl Agro-Center GmbH

Website

https://agro-center.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Fliegl Agro-Center GmbH is a German agricultural e-commerce retailer selling equipment, attachments, and spare parts across 15+ categories to SMB farmers, contractors, and forestry operators in Germany and Austria via agro-center.de and an on-site pickup market in Kastl.

Ownership category

akta.pro rank

Product category

Agricultural Equipment and Parts Retail

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural equipment
• Farm machinery parts
• Tractor accessories
• Hydraulic components
• Forestry equipment

Headquarters

HQ city

Reuth Bei Kastl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct online sales of agricultural equipment, attachments, spare parts, and accessories through the agro-center.de online shop. The company operates a B2C and B2B e-commerce model selling to farmers, agricultural businesses, and contractors. Products span 15 main categories including tillage equipment, electronics, vehicle construction, forestry, hydraulics, and specialized attachments.
2. Shipping and Delivery Services: Revenue generated from shipping and delivery fees. Standard shipping within Germany up to 45 kg costs 4.90 EUR; shipping to Austria up to 45 kg costs 5.90 EUR. Other countries and heavier packages are priced individually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fliegl Agro-Center operates an XXL online agricultural shop selling equipment, attachments, hydraulics, electronics, forestry tools, and spare parts across 15 main product categories and a specialized Attachment Line. Customers order through the agro-center.de online shop with home delivery or contactless collection at the physical pickup market at the Kastl headquarters, supported by product advisors, product configurators, a vehicle selection tool, and a serial number portal.

Product overview

Fliegl AGRO - Center operates as an agricultural e-commerce platform offering a comprehensive range of equipment and parts across 15 main product categories. The core offering includes tillage and grassland equipment, hydraulics, electronics and lighting, forestry products, manure technology, and industrial workshop supplies. The Attachment Line provides specialized equipment subcategories including working platforms, sweeping machines, clearing equipment, baling machines, feeding and silage technology, soil cultivation, shovels, silo unloading equipment, forklift forks and rotators, mixing and drilling, landscape conservation, slurry technology, adapters and weights, and excavators. The platform features supporting services including an online product configurator, attachment advisor guides, serial number portal, and direct ordering functionality. Featured products highlighted on the platform include FlexCut pruning shears, Krokodil-PLUS felling head, and finger weeder equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Tillage and Grassland Equipment Agricultural equipment for soil cultivation and grassland management sold through the online shop.
• Forestry Equipment Equipment and tools for forestry operations including pruning saws, felling heads, grapples, and landscape conservation tools.
• Manure Technology and Biogas Equipment Equipment for liquid manure technology and biogas applications — a core Fliegl competency including slurry handling and distribution.
• Hydraulic Components Hydraulic couplings, screw connections, fittings, hoses, and components for agricultural and industrial equipment.
• Electronics and Lighting Electronic components and lighting solutions for agricultural vehicles and equipment.
• Animal Husbandry Equipment Equipment for animal breeding and farm management including barn monitoring systems, hygiene, and protection equipment.
• Weighing Technology and Smart Farming Precision weighing systems and smart farming technologies for data-driven agriculture including steering systems and GPS-related applications.
• Attachment Line Equipment Specialized attachments spanning working platforms, sweeping machines, clearing equipment, baling machines, feeding and silage technology, soil cultivation and grassland, shovels, silo unloading equipment, forklift forks and rotators, mixing and drilling, landscape conservation and forestry, slurry technology, adapters/weights/accessories, and excavators.
• FlexCut Pruning Shears Professional pruning shears for forestry and agricultural applications.
• Krokodil-PLUS Felling Head Heavy-duty felling head for tree harvesting operations.
• Finger Weeder Agricultural weeding equipment for crop management.

Quantifiable outcome

• High warehouse availability with fast delivery times
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fliegl GroupcoreOthersFliegl Agro-Center is part of the Fliegl Group, a well-known manufacturer of agricultural equipment particularly recognized for liquid manure technology. The parent company develops and produces agricultural machinery including attachments, and the Agro-Center serves as the online sales and distribution channel for Fliegl products and other agricultural equipment brands. The Fliegl Group website (fliegl.com) is referenced as the main corporate presence.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BayWa: Large German agricultural cooperative/trader with a multi-category online farm-supply shop serving DACH farmers; comparable to Fliegl Agro-Center in product breadth (parts, equipment, inputs) but vastly larger in scale and B2B/B2C reach.
• CLAAS: Major German agricultural machinery manufacturer with its own parts and digital services channel; comparable as a competitor in attachment/parts distribution and as a manufacturer using dealer/online channels in DACH.
• Lemken: German agricultural implement manufacturer with a recognized brand in tillage and crop care equipment; comparable in being a German agricultural equipment brand whose products flow through online dealer channels.
• AGCO Parts: OEM parts division of AGCO (Massey Ferguson, Fendt, Valtra); comparable as a manufacturer-direct parts channel that competes with multi-brand retailers like Fliegl Agro-Center for tractor and equipment replacement parts.
• Amazone: German agricultural equipment manufacturer (tillage, seeding, crop protection); comparable as a competing parts/equipment source distributed through dealer and online channels in the same DACH market.
• Krone: German agricultural machinery manufacturer (forage, harvesting, transport); comparable as a German ag-equipment brand whose parts and equipment are distributed through online channels competing with Agro-Center.
• John Deere (parts & equipment): Global agricultural machinery incumbent that is pushing direct-to-customer parts e-commerce; comparable as a competing source for tractor parts, attachments, and smart-farming equipment sold to DACH farmers.

Direct peers

• RWZ (Raiffeisen Waren-Zentrale): German agricultural cooperative with online shop selling agricultural equipment, parts and inputs to farmers in DACH; directly comparable in product mix and target customer.
• AGRAVIS Raiffeisen: German agricultural cooperative group with online farm-inputs and equipment retail; directly comparable in serving SMB German farmers with a wide agricultural product assortment across multiple categories.

Regional players

• AGROLAND: Agricultural retail chain and online shop primarily serving Romania and Eastern Europe; comparable as a multi-category farm supply retailer with physical stores plus online commerce, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/agrocenter2012
• Facebookfacebook.com/Fliegl.Agro.Center
• LinkedInlinkedin.com/company/agro---center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fliegl AGRO - Center