public relations
- Company typePrivate
- Founded2006
- HeadquartersHarrogate, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
public relations firmographics
Firmographics- Name
- public relations
- Legal name
- Different PR Ltd
- Website
- https://differentpr.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
public relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Healthcare & Life Sciences PR (BPAFADAJ)
Keywords
Where public relations is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
public relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Public Relations Services: Core PR services including media relations, crisis management, campaigns, media training, community engagement, internal communications, photocalls, event management, copywriting/design/print, and social media management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
public relations product offering
Product offeringCore offering
Different PR is a Yorkshire-based public relations agency offering end-to-end communications services including media relations, issues and crisis management, campaigns, media training, community engagement, internal communications, photocalls, event management, copywriting/design/print, and social media management. Services are delivered by former journalists from the agency's Harrogate headquarters to clients across the UK.
Product overview
Different PR is a Yorkshire-based public relations agency offering a comprehensive suite of communications and media services. The agency operates as a unified service portfolio rather than a platform-with-modules architecture, providing public relations, media relations, social media management, copywriting/design/print, event management, photocalls, internal communications, media training, issues and crisis management, community engagement/CSR, campaigns, and drone photography. The services are delivered by former journalists with extensive media contacts and crisis management experience, serving clients from their Harrogate base with full UK coverage.
Differentiator
Problem solved
Functional benefit
Companies that use public relations
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
public relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
public relations partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
public relations competitors and assessment
Company assessmentBroad incumbents
- Edelman UK: Global PR firm's UK operation offering the full spectrum of communications services including crisis, public affairs, healthcare, and consumer PR. Competes for the same enterprise and NHS clients as Different PR but at vastly larger scale.
- FleishmanHillard UK: Global communications network with strong UK presence across corporate, healthcare, and consumer PR. Same service categories as Different PR (media relations, crisis, campaigns) but at network scale.
- Weber Shandwick: Global PR network with a substantial UK healthcare, public sector, and consumer practice. Directly overlaps with Different PR's NHS, healthcare, and corporate service lines, though operating at much larger scale.
Direct peers
- Calacus: UK PR agency specializing in B2B technology and consumer PR. Similar boutique scale, media-relations-led service model, and UK enterprise client orientation.
- Frank PR: London-based PR agency offering consumer, lifestyle, and corporate communications. Directly comparable in service portfolio and target mid-market clients in the UK.
- Citypress: Manchester-based UK PR agency providing media relations, public affairs, social media, and content services. Closely comparable regional agency with similar scope and enterprise client base.
- Threepipe: London-based PR and digital agency with integrated earned media, content, and social capabilities. Comparable as a UK full-service PR firm targeting mid-market and enterprise clients.
- Smoking Gun PR: UK mid-sized consumer and corporate PR agency offering media relations, social media, and crisis communications to brands and SMEs. Directly comparable to Different PR in service mix, mid-market positioning, and full-service delivery model.
- Cirkle: UK consumer and lifestyle PR agency with offices outside London. Similar mid-sized full-service positioning and media-relations-led offering.
- Hatch Communications: UK-based PR and communications consultancy providing media relations, social media, and content services to consumer and B2B clients. Comparable boutique mid-market UK agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
public relations social profiles
Digital presencepublic relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
public relations leadership team
Management profileNumber of profiles
Profiles2 records
public relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
public relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about public relations
What does public relations do?
Different PR is a Yorkshire-based public relations agency offering end-to-end communications services including media relations, issues and crisis management, campaigns, media training, community engagement, internal communications, photocalls, event management, copywriting/design/print, and social media management. Services are delivered by former journalists from the agency's Harrogate headquarters to clients across the UK.
Is public relations a public or private company?
public relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was public relations founded?
public relations was founded in 2006. It employs 1 to 10 people.
Where is public relations based?
public relations is headquartered in Harrogate, United Kingdom, in the Europe region.
How does public relations make money?
One revenue line is on record: public Relations Services.
Who are public relations's main competitors?
Broad incumbents on record are Edelman UK, FleishmanHillard UK and Weber Shandwick. Direct peers are Calacus, Frank PR, Citypress, Threepipe, Smoking Gun PR, Cirkle and Hatch Communications.
Does public relations have an API?
No public API is recorded for public relations.
What industry is public relations in?
public relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541820 and its SIC code is 7310.