Walkers
Walkers is an Australian building-products supplier and installer based in Newtown, supplying tiles, plaster, insulation, cladding, flooring, bathware, and tapware alongside design and installation services for construction and renovation customers.
- Company typePrivate
- Founded1906
- HeadquartersGeelong, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Walkers does
Walkers is an Australian building-products supplier and installer headquartered in Newtown, Australia. Founded in 1906 and operating as a private, for-profit business with 11-50 employees, the company has traded continuously for approximately 119 years in the specialty building materials and finishes category.
Per its stated offering, Walkers supplies tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and additionally provides design and installation services — effectively bundling materials procurement with project execution. The product mix spans interior finishes (tiles, flooring, bathware, tapware) and envelope/structural materials (plaster, insulation, cladding), implying exposure to both residential renovation/refurbishment and new-build or commercial trade customers.
No revenue model, pricing structure, customer segmentation, or distribution-channel details were available in the supplied data, and the company's own website returned only a loading/verification page with no substantive content. As a result, the precise go-to-market mechanics, customer mix, and unit economics cannot be characterized beyond the descriptive product and service list, and the firm is best understood as a long-standing, locally anchored specialty trade supplier rather than a scaled national distributor.
Walkers firmographics
Firmographics- Name
- Walkers
- Website
- https://walkers.com.au
- Company type
- Private
- Founded year
- 1906
- Headcount range
- 11–50 employees
- Short description
- Walkers is an Australian building-products supplier and installer based in Newtown, supplying tiles, plaster, insulation, cladding, flooring, bathware, and tapware alongside design and installation services for construction and renovation customers.
- Ownership category
- akta.pro rank
Walkers industry classification
Industry- Product category
- Building Materials Supply
- NAICS
- Other Building Material Dealers (444180), Tile and Terrazzo Contractors (23834)
- akta.pro industry
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail
Keywords
Where Walkers is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Walkers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Walkers product offering
Product offeringCore offering
Walkers supplies a broad range of building materials including tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and complements the product range with design and installation services for residential and commercial building and renovation projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiles and flooring supply Supply of tiles and flooring products for residential and commercial building or renovation projects.
- Plaster and insulation supply Supply of plaster and insulation products for wall, ceiling, and thermal-envelope applications in construction and renovation.
- Cladding supply Supply of cladding materials for external and internal building surfaces.
- Bathware and tapware supply Supply of bathware (e.g., baths, basins, showers) and tapware (taps, mixers, fittings) for bathroom fit-outs and renovations.
- Design and installation services Design and installation services accompanying the supplied building materials and fixtures, delivered to customers purchasing from Walkers.
Companies that use Walkers
Customer profileIdeal customer profiles1 record
Walkers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Walkers competitors and assessment
Company assessmentDirect peers
- Beaumont Tiles: Australia's largest specialty tile retailer with 100+ stores offering tiles, bathroomware, and installation tools. Directly comparable to Walkers in the tile and bathware retail category, serving similar homeowners and trade customers across Australia.
- Reece Limited: Australia's leading plumbing and bathroom products distributor with 900+ branches. Directly comparable to Walkers in the bathware, tapware, and plumbing-adjacent building products category, serving both trade and retail customers with a similar product mix.
- Tile Factory Outlet: Australian tile and bathroomware outlet retailer offering discounted tiles, bathware, and installation supplies. Directly comparable to Walkers in the tile and bathroomware retail space with a similar product mix focused on renovation and installation.
- Choices Flooring: Australia's largest flooring retailer with 140+ stores offering carpet, timber, laminate, vinyl, and tiles. Directly comparable to Walkers in the flooring retail category, with a similar homeowner and trade customer base focused on renovation and new build projects.
- Tile Solutions: Australian tile and stone retailer offering wall and floor tiles, natural stone, and related installation products. Directly comparable to Walkers in the tile retail category, with a similar specialty focus on tile products for residential renovation.
- National Tiles: Australian specialty tile retailer with showrooms across multiple states, offering wall and floor tiles, bathroomware, and installation tools. Directly comparable to Walkers in the tile retail category, with a similar target customer base of homeowners and trade contractors.
Broad incumbents
- Mitre 10: Australian hardware and home improvement retail chain with hundreds of stores nationwide. A broad incumbent that overlaps with Walkers across building materials, insulation, flooring, and renovation supplies, serving similar DIY and trade customers at significantly greater scale.
- Home Timber & Hardware: Australian hardware retail network combining independent and corporate stores across the country. A broad incumbent that competes with Walkers in building materials, insulation, and home improvement categories with a comparable customer base of trade contractors and DIY homeowners.
- Bunnings Warehouse: Australia and New Zealand's largest home improvement retailer with comprehensive building materials, tools, and home improvement products. A broad incumbent that overlaps with Walkers across tiles, flooring, insulation, cladding, and bathware categories, but with vastly greater scale and breadth.
- Harvey Norman: ASX-listed Australian and international retailer with significant flooring, bathware, and home improvement categories across its franchise network. A broad incumbent that competes with Walkers in flooring and bathware, with a much larger store footprint and broader product range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Walkers social profiles
Digital presenceWalkers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walkers leadership team
Management profileNumber of profiles
Walkers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walkers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walkers
What does Walkers do?
Walkers supplies a broad range of building materials including tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and complements the product range with design and installation services for residential and commercial building and renovation projects.
When was Walkers founded?
Walkers was founded in 1906. It employs 11 to 50 people.
Where is Walkers based?
Walkers is headquartered in Geelong, Australia, in the Oceania region.
Who are Walkers's main competitors?
Direct peers on record are Beaumont Tiles, Reece Limited, Tile Factory Outlet, Choices Flooring, Tile Solutions and National Tiles. Broad incumbents are Mitre 10, Home Timber & Hardware, Bunnings Warehouse and Harvey Norman.
Does Walkers have an API?
No public API is recorded for Walkers.
What industry is Walkers in?
Walkers's product category is Building Materials Supply. Its primary akta.pro industry code is CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its NAICS code is 444180.