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Walkers

Full company profile

uuid00sn7cl

Namestring
Walkers
Websiteurl
walkers.com.au
Company typeenum
Private
Founded yearint
1906
Descriptiontext

Walkers is an Australian building-products supplier and installer headquartered in Newtown, Australia. Founded in 1906 and operating as a private, for-profit business with 11-50 employees, the company has traded continuously for approximately 119 years in the specialty building materials and finishes category.

Per its stated offering, Walkers supplies tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and additionally provides design and installation services — effectively bundling materials procurement with project execution. The product mix spans interior finishes (tiles, flooring, bathware, tapware) and envelope/structural materials (plaster, insulation, cladding), implying exposure to both residential renovation/refurbishment and new-build or commercial trade customers.

No revenue model, pricing structure, customer segmentation, or distribution-channel details were available in the supplied data, and the company's own website returned only a loading/verification page with no substantive content. As a result, the precise go-to-market mechanics, customer mix, and unit economics cannot be characterized beyond the descriptive product and service list, and the firm is best understood as a long-standing, locally anchored specialty trade supplier rather than a scaled national distributor.

Short descriptiontext

Walkers is an Australian building-products supplier and installer based in Newtown, supplying tiles, plaster, insulation, cladding, flooring, bathware, and tapware alongside design and installation services for construction and renovation customers.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersGeelong, Australia
HQ citystring
Geelong
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Keyword5 values
building materials supply, tiles and flooring, bathware and tapware, insulation and cladding, design and installation
Industry1 code
PRIMARYCRAIAGAJ
Flooring Tools, Adhesives, Grout & Installation Supplies Retail
NAICS code2 codes
  • Other Building Material Dealers444180
  • Tile and Terrazzo Contractors23834
Product category
Building Materials Supply
Cost components4 values
Personnel, Operations, Supply Chain, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Walkers supplies a broad range of building materials including tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and complements the product range with design and installation services for residential and commercial building and renovation projects.

Differentiator
Functional benefit
Problem solved
Product and service5 records
1Tiles and flooring supply
CategoryBuilding materials
Description

Supply of tiles and flooring products for residential and commercial building or renovation projects.

2Plaster and insulation supply
CategoryBuilding materials
Description

Supply of plaster and insulation products for wall, ceiling, and thermal-envelope applications in construction and renovation.

3Cladding supply
CategoryBuilding materials
Description

Supply of cladding materials for external and internal building surfaces.

4Bathware and tapware supply
CategoryBathroom fixtures
Description

Supply of bathware (e.g., baths, basins, showers) and tapware (taps, mixers, fittings) for bathroom fit-outs and renovations.

5Design and installation services
CategoryInstallation and design services
Description

Design and installation services accompanying the supplied building materials and fixtures, delivered to customers purchasing from Walkers.

No data
Peers10 records
TypeDirect peer
Description

Australia's largest specialty tile retailer with 100+ stores offering tiles, bathroomware, and installation tools. Directly comparable to Walkers in the tile and bathware retail category, serving similar homeowners and trade customers across Australia.

TypeBroad incumbent
Description

Australian hardware and home improvement retail chain with hundreds of stores nationwide. A broad incumbent that overlaps with Walkers across building materials, insulation, flooring, and renovation supplies, serving similar DIY and trade customers at significantly greater scale.

TypeDirect peer
Description

Australia's leading plumbing and bathroom products distributor with 900+ branches. Directly comparable to Walkers in the bathware, tapware, and plumbing-adjacent building products category, serving both trade and retail customers with a similar product mix.

TypeBroad incumbent
Description

Australian hardware retail network combining independent and corporate stores across the country. A broad incumbent that competes with Walkers in building materials, insulation, and home improvement categories with a comparable customer base of trade contractors and DIY homeowners.

TypeDirect peer
Description

Australian tile and bathroomware outlet retailer offering discounted tiles, bathware, and installation supplies. Directly comparable to Walkers in the tile and bathroomware retail space with a similar product mix focused on renovation and installation.

TypeDirect peer
Description

Australia's largest flooring retailer with 140+ stores offering carpet, timber, laminate, vinyl, and tiles. Directly comparable to Walkers in the flooring retail category, with a similar homeowner and trade customer base focused on renovation and new build projects.

TypeBroad incumbent
Description

Australia and New Zealand's largest home improvement retailer with comprehensive building materials, tools, and home improvement products. A broad incumbent that overlaps with Walkers across tiles, flooring, insulation, cladding, and bathware categories, but with vastly greater scale and breadth.

TypeBroad incumbent
Description

ASX-listed Australian and international retailer with significant flooring, bathware, and home improvement categories across its franchise network. A broad incumbent that competes with Walkers in flooring and bathware, with a much larger store footprint and broader product range.

TypeDirect peer
Description

Australian tile and stone retailer offering wall and floor tiles, natural stone, and related installation products. Directly comparable to Walkers in the tile retail category, with a similar specialty focus on tile products for residential renovation.

TypeDirect peer
Description

Australian specialty tile retailer with showrooms across multiple states, offering wall and floor tiles, bathroomware, and installation tools. Directly comparable to Walkers in the tile retail category, with a similar target customer base of homeowners and trade contractors.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Walkers

Building Materials Supplywalkers.com.au

Walkers is an Australian building-products supplier and installer based in Newtown, supplying tiles, plaster, insulation, cladding, flooring, bathware, and tapware alongside design and installation services for construction and renovation customers.

What Walkers does

Walkers is an Australian building-products supplier and installer headquartered in Newtown, Australia. Founded in 1906 and operating as a private, for-profit business with 11-50 employees, the company has traded continuously for approximately 119 years in the specialty building materials and finishes category.

Per its stated offering, Walkers supplies tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and additionally provides design and installation services — effectively bundling materials procurement with project execution. The product mix spans interior finishes (tiles, flooring, bathware, tapware) and envelope/structural materials (plaster, insulation, cladding), implying exposure to both residential renovation/refurbishment and new-build or commercial trade customers.

No revenue model, pricing structure, customer segmentation, or distribution-channel details were available in the supplied data, and the company's own website returned only a loading/verification page with no substantive content. As a result, the precise go-to-market mechanics, customer mix, and unit economics cannot be characterized beyond the descriptive product and service list, and the firm is best understood as a long-standing, locally anchored specialty trade supplier rather than a scaled national distributor.

Walkers firmographics

Firmographics
Name
Walkers
Website
https://walkers.com.au
Company type
Private
Founded year
1906
Headcount range
11–50 employees
Short description
Walkers is an Australian building-products supplier and installer based in Newtown, supplying tiles, plaster, insulation, cladding, flooring, bathware, and tapware alongside design and installation services for construction and renovation customers.
Ownership category
akta.pro rank

Walkers industry classification

Industry
Product category
Building Materials Supply
NAICS
Other Building Material Dealers (444180), Tile and Terrazzo Contractors (23834)
akta.pro industry
PRIMARYCRAIAGAJ
Flooring Tools, Adhesives, Grout & Installation Supplies Retail

Keywords

  • Building materials supply
  • Tiles and flooring
  • Bathware and tapware
  • Insulation and cladding
  • Design and installation

Where Walkers is headquartered

Location

Headquarters

HQ city
Geelong
HQ country
Australia
HQ region
Oceania

Markets served

Walkers business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales

Walkers product offering

Product offering

Core offering

Walkers supplies a broad range of building materials including tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and complements the product range with design and installation services for residential and commercial building and renovation projects.

Differentiator

Problem solved

Functional benefit

Products and services

  • Tiles and flooring supply Supply of tiles and flooring products for residential and commercial building or renovation projects.
  • Plaster and insulation supply Supply of plaster and insulation products for wall, ceiling, and thermal-envelope applications in construction and renovation.
  • Cladding supply Supply of cladding materials for external and internal building surfaces.
  • Bathware and tapware supply Supply of bathware (e.g., baths, basins, showers) and tapware (taps, mixers, fittings) for bathroom fit-outs and renovations.
  • Design and installation services Design and installation services accompanying the supplied building materials and fixtures, delivered to customers purchasing from Walkers.

Companies that use Walkers

Customer profile

Ideal customer profiles1 record

Walkers technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Walkers competitors and assessment

Company assessment

Direct peers

  • Beaumont Tiles: Australia's largest specialty tile retailer with 100+ stores offering tiles, bathroomware, and installation tools. Directly comparable to Walkers in the tile and bathware retail category, serving similar homeowners and trade customers across Australia.
  • Reece Limited: Australia's leading plumbing and bathroom products distributor with 900+ branches. Directly comparable to Walkers in the bathware, tapware, and plumbing-adjacent building products category, serving both trade and retail customers with a similar product mix.
  • Tile Factory Outlet: Australian tile and bathroomware outlet retailer offering discounted tiles, bathware, and installation supplies. Directly comparable to Walkers in the tile and bathroomware retail space with a similar product mix focused on renovation and installation.
  • Choices Flooring: Australia's largest flooring retailer with 140+ stores offering carpet, timber, laminate, vinyl, and tiles. Directly comparable to Walkers in the flooring retail category, with a similar homeowner and trade customer base focused on renovation and new build projects.
  • Tile Solutions: Australian tile and stone retailer offering wall and floor tiles, natural stone, and related installation products. Directly comparable to Walkers in the tile retail category, with a similar specialty focus on tile products for residential renovation.
  • National Tiles: Australian specialty tile retailer with showrooms across multiple states, offering wall and floor tiles, bathroomware, and installation tools. Directly comparable to Walkers in the tile retail category, with a similar target customer base of homeowners and trade contractors.

Broad incumbents

  • Mitre 10: Australian hardware and home improvement retail chain with hundreds of stores nationwide. A broad incumbent that overlaps with Walkers across building materials, insulation, flooring, and renovation supplies, serving similar DIY and trade customers at significantly greater scale.
  • Home Timber & Hardware: Australian hardware retail network combining independent and corporate stores across the country. A broad incumbent that competes with Walkers in building materials, insulation, and home improvement categories with a comparable customer base of trade contractors and DIY homeowners.
  • Bunnings Warehouse: Australia and New Zealand's largest home improvement retailer with comprehensive building materials, tools, and home improvement products. A broad incumbent that overlaps with Walkers across tiles, flooring, insulation, cladding, and bathware categories, but with vastly greater scale and breadth.
  • Harvey Norman: ASX-listed Australian and international retailer with significant flooring, bathware, and home improvement categories across its franchise network. A broad incumbent that competes with Walkers in flooring and bathware, with a much larger store footprint and broader product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Walkers social profiles

Digital presence

Walkers financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Walkers leadership team

Management profile

Number of profiles

Walkers funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Walkers M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walkers

What does Walkers do?

Walkers supplies a broad range of building materials including tiles, plaster, insulation, cladding, flooring, bathware, and tapware, and complements the product range with design and installation services for residential and commercial building and renovation projects.

When was Walkers founded?

Walkers was founded in 1906. It employs 11 to 50 people.

Where is Walkers based?

Walkers is headquartered in Geelong, Australia, in the Oceania region.

Who are Walkers's main competitors?

Direct peers on record are Beaumont Tiles, Reece Limited, Tile Factory Outlet, Choices Flooring, Tile Solutions and National Tiles. Broad incumbents are Mitre 10, Home Timber & Hardware, Bunnings Warehouse and Harvey Norman.

Does Walkers have an API?

No public API is recorded for Walkers.

What industry is Walkers in?

Walkers's product category is Building Materials Supply. Its primary akta.pro industry code is CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its NAICS code is 444180.

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