Pussykrew

What Pussykrew does

Pussykrew (DBA PXKRW) is a privately held, project-based hybrid creative studio founded in 2008 and operated by a two-person artistic duo — director-artists Ewelina Aleksandrowicz and Andrzej Wojtas — based in New York with global project reach. The studio produces hybrid films, music videos, immersive installations, VR sculptures, AR experiences, 3D-printed sculpture, and video mapping for fashion brands (HUGO, Burberry, Nike, Adidas, Chromat, Reebok), musicians (Peaches, Sampa The Great, Lil Yachty, Kelela, AlunaGeorge, Oyinda), and cultural institutions (Saatchi Gallery London, Museum of Contemporary Art Shanghai, Platoon Kunsthalle Berlin, Carnegie Museum of Art). Its production pipeline combines CGI, VR sculpting in Oculus Medium, full-body 3D scanning, photogrammetry, motion capture, real-time animation, CNC fabrication, and generative AI for visuals and narrative poetry.

The studio monetizes through commissioned creative direction and CGI on a project basis, professional-services installations at galleries and museums, NFT sales of AR Sculptures through Postmastersblockchain.com and Transfer Gallery, and direct-to-consumer interactive gaming experiences such as Serpent of Self and Fill the Whole. Customer acquisition is event-driven — driven by festival appearances (CTM Berlin, Boiler Room), fashion-week showcases (NYFW, LFW), and gallery exhibitions — rather than through a traditional sales motion. It has validated its work with Cannes Lions Gold and Silver (Innovation) for the Adidas Futurecraft project and Artist of the Year at the 3D Print Show London. The studio also operates its owned IP athenaeum.blue, an AI-collaborative immersive universe whose recent chapter Quantum Dreamweaver (2024) extends the studio's product surface beyond commissioned work into self-directed hybrid film and AR experiences.

Name

Pussykrew

Legal name

PXKRW

Website

https://hybrid-universe-emulation.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Pussykrew (PXKRW) is a New York-based two-person hybrid creative studio that produces CGI films, music videos, VR/AR installations, 3D sculptures, and AI-collaborative immersive experiences for global fashion brands, musicians, and cultural institutions.

Ownership category

akta.pro rank

Product category

Digital Art and Immersive Media Production

NAICS

Independent Artists, Writers, and Performers (71151), Graphic Design Services (541430)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA), VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Immersive media production
• Digital art creation
• VR AR experiences
• Music video direction
• Fashion campaign CGI

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Direction and CGI Commissioned Work: Project-based commissioned work creating hybrid films, music videos, fashion campaigns, and immersive content for clients including fashion brands, musicians, and cultural institutions
2. NFT Art Sales: Sale of AR Sculptures as NFTs through Postmastersblockchain.com and Transfer Gallery, including 3D models, still images, and augmented reality experiences
3. Gallery and Museum Installations: Commissioned site-specific installations at galleries and museums including Replay Boardroom Gallery, Galeria Szara, Saatchi Gallery, Museum of Contemporary Art Shanghai, Platoon Kunsthalle Berlin
4. Interactive Gaming Experiences: Development of online gaming experiences distributed directly to consumers, with Some experiences created for festivals and cultural institutions

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pussykrew (legally PXKRW) is an award-winning hybrid creative studio that produces commissioned digital art, immersive installations, music videos, fashion campaign films, and extended reality (VR/AR) experiences for cultural, fashion, and music clients. The studio also develops interactive gaming experiences, AI-collaborative narratives, and NFTs of its AR sculptures, leveraging CGI, VR sculpting, 3D scanning, motion capture, photogrammetry, and real-time animation as its primary craft tools.

Product overview

Pussykrew is an award-winning immersive media studio co-founded by Ewelina Aleksandrowicz and Andrzej Wojtas, creating hybrid films, music videos, immersive installations, and extended reality experiences. The portfolio spans music videos (Serpentine, No Drama), VR Sculptures and VR Installations (Bliss of Metamorphing Collapse, Amalgam), AR Experiences (orcl AR, Adobe AR), AR Sculptures (NFT series at Postmasters), 3D Printed Sculptures (Materia/Metaballs/Mimicry), Interactive Gaming Experiences (Significant Harmonies, Serpent of Self, Fill the Whole), Video Installations and Mapping (Chromat Serenity, Forces Between Particles), Brand Collaborations (Burberry, Nike, Adidas, Chromat x Reebok), and NFT Exhibitions (Pieces Of Me). Recent work includes Quantum Dreamweaver (2024 hybrid short film) combining AI, AR, poetry, and sculpture. The studio operates across global locations, blending physical and digital worlds through 3D scanning, motion capture, real-time animation, VR/AR sculpting, and AI-generated content to reinforce inclusive futures and new mythologies.

Differentiator

Problem solved

Functional benefit

Brands

• athenaeum.blue: An immersive gaming odyssey exploring themes of hybrid bodies, materiality, non-binary dreams, mysticism, primal forces of nature and ritual as a form of healing and reclaiming energy. Initiated by Pussykrew in collaboration with AI (2020-present).

Products and services

• Music Videos
• VR Sculptures and VR Installations
• AR Sculptures (NFT Series)
• 3D Printed Sculptures
• Interactive Gaming Experiences
• Location-Based AR Experiences
• Video Installations for Fashion Weeks
• Facade Video Mapping
• Quantum Dreamweaver (Hybrid Short Film)
• NFT Exhibitions

Quantifiable outcome

• Gold and Silver Cannes Lions (Innovation category) for Adidas Futurecraft project
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability47 records

Feature6 records

Partnerships

19 partnerships are on record, tiered major, core and minor.

• Saatchi Gallery LondonmajorStrategic or Co-development PartnerPussykrew created 'BWR' - a 2-channel video installation for HUGO's 'Red Never Follows' 20th anniversary exhibition at Saatchi Gallery, featuring 20 urban creatives from around the world.
• Platoon Kunsthalle BerlincoreStrategic or Co-development PartnerArtist Lab residency at Platoon Kunsthalle Berlin, resulting in 'Forces Between Particles' facade video mapping installation, with support from ICBerlin.
• Carnegie Museum of ArtcoreStrategic or Co-development Partner5-day residency at Frank-Ratchye Studio for Creative Inquiry creating surreal CGI environment for Kelela's performance, based on 3D scans of Carnegie Museum sculptures.
• AdobecoreStrategic or Co-development PartnerAdobe Immersive Media Research Artist Residency where Pussykrew developed AR sculptures designed and sculpted in VR using Oculus Medium.
• Replay Boardroom GalleryminorStrategic or Co-development PartnerSite-specific 'Biome' installation commissioned by Replay and Glamcult Magazine at Replay Boardroom Gallery in Amsterdam, exploring post-digital notions.
• Transfer Gallery / NADA Art FaircoreStrategic or Co-development PartnerRLIQ digital painting/installation for Transfer Gallery's presence at NADA Art Fair New York, exploring post-gender augmented living bodies.
• left.gallerycoreStrategic or Co-development PartnerOnline exhibition 'Pieces of Me' installed in partnership with left.gallery for NFT marketplace dialogue about equitable markets.
• Galeria Szara (Poland)minorStrategic or Co-development PartnerPhoenix Syndrome exhibition at Galeria Szara in Poland.
• Postmastersblockchain.comcoreChannel Partner/ Reseller/ DistributorAR Sculptures NFT sales through Postmastersblockchain.com platform, including 3D models, still images, and AR experiences.
• CTM Festival Berlin / Cyberia Virtual SpacecoreStrategic or Co-development Partner'Fill the Whole' online gaming experience by Peaches and Pussykrew supported by CTM Festival Berlin as part of Cyberia Virtual Space.
• ICAS (International Cities of Advanced Sound Network)minorStrategic or Co-development PartnerVisuals for Nguzunguzu & Sentel during ICAS/CTM Club night at Festsaal Kreuzberg Berlin Music Week.
• Polish Cultural Institute New YorkminorStrategic or Co-development Partner'Significant Harmonies' presented with Polish Cultural Institute New York and co-curated with Sonar +D as part of We Are Europe collaboration.
• Adobe HQminorStrategic or Co-development PartnerMagik Gallery Mixed Reality exhibition at Adobe HQ San Francisco featuring VR, AR sculpture design, with 3D printing by Carbon/Hendric Vogel.
• Animamix Biennale / Museum of Contemporary Art ShanghaiminorStrategic or Co-development Partner'Aether VR' 360 meditative piece premiered at Animamix Biennale at Museum of Contemporary Art Shanghai.
• Meow Wolf (Infinite Playa Burning Man Multiverse)minorStrategic or Co-development PartnerVirtual experience at Meow Wolf Space Infinite Playa Burning Man Multiverse.
• 700 Bliss (Moor Mother and DJ Haram)minorStrategic or Co-development PartnerCollaborative interactive gaming experience 'Significant Harmonies' with original sound score by 700 Bliss.
• BurberrymajorStrategic or Co-development PartnerCommissioned to visualize Burberry Monogram collection through three digital sculptures, liquefying and deconstructing garments.
• AdidasmajorStrategic or Co-development Partner3D printed sculptures and digital portraits for Adidas Futurecraft launch in New York, featuring scanned athletes.
• HUGOmajorStrategic or Co-development Partner'BWR' 2-channel video installation for Red Never Follows celebrating 20 years of HUGO brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Visual Artists (UVA): London-based studio creating large-scale immersive installations combining sculpture, light, and digital media for cultural institutions and music artists — overlapping directly with Pussykrew's gallery and live performance work.
• Refik Anadol Studio: AI/data-driven immersive art studio creating large-scale installations and sculptures. Highly comparable to Pussykrew in combining generative AI, 3D scanning, and immersive media for cultural and brand commissions.
• Random International: Art collective producing immersive installations that blend physical and digital — including digital sculptures and AI-influenced work — for galleries and brand collaborations.
• Universal Everything: UK-based digital art and immersive installation studio with similar boutique scale, focusing on motion-driven visuals and immersive experiences for cultural and commercial clients.
• Tin Drum: London-based immersive music and visual studio creating real-time visuals and interactive experiences for artists and brands — directly comparable to Pussykrew's music video and live visual work.

Emerging players

• Studio Smack: Dutch multidisciplinary creative studio working across CGI, animation, and immersive media for fashion and cultural clients — partial overlap with Pussykrew's commissioned creative model.
• PlayLab Inc: Los Angeles-based creative studio blending art, fashion, and technology — comparable emerging player in the fashion-tech-art intersection serving similar brand clients.

Broad incumbents

• Moment Factory: Montreal-based immersive experience studio with much larger headcount, producing multimedia environments for museums, brands, and music artists — a broad incumbent competing for the same immersive commission category.
• BUCK: Larger design and animation studio producing CGI, motion, and brand-driven visual content for tech and entertainment clients — broader incumbent serving similar fashion and music brand work.
• teamLab: Japanese interdisciplinary art collective producing massively scaled immersive digital installations — operates as a broad incumbent in the immersive art category where Pussykrew competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pxkrw.hybrid
• Facebookfacebook.com/pxkrw
• LinkedInlinkedin.com/company/pxkrw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pussykrew