Bethany Medical Center

What Bethany Medical Center does

Bethany Medical Center PA is an independent, privately-held multi-specialty medical practice founded in 1987 by Dr. Lenny Peters in partnership with Dr. Hampton Chiles, headquartered in High Point, North Carolina. The practice operates 16 clinic locations across the Piedmont Triad and Western Piedmont regions of North Carolina (High Point, Greensboro, Winston-Salem, Kernersville, Jamestown, North Wilkesboro, Mt. Airy) and employs 500+ staff with 60+ providers across 14 medical specialties. It functions as the largest independent healthcare provider in the Triad, operating a unified platform that combines primary care (Family Medicine, Internal Medicine, Urgent Care) with specialty services (Cardiology, Gastroenterology, Behavioral Health, Pain Management, Neurology, Pulmonology, Sleep Medicine, Weight Loss, Women's Health, Dermatology, Addiction Medicine), on-site diagnostic services (X-ray, CT, ultrasound, vascular ultrasound, DEXA, allergy testing, pulmonary function, cardiac testing, sleep studies), and occupational health (DOT physicals, workers' compensation, pre-employment screenings).

Underlying technology is conventional outpatient healthcare IT rather than a differentiated platform: a Follow My Health patient portal for records access, Phreesia for online self-scheduling and payment, Google Reviews for reputation capture, and the AAAHC-accredited Peters Endoscopy Center plus the AASM-accredited Sleep Center as the regulated specialty facilities. The practice is open 7 days a week, offers walk-in urgent care at all locations, extended hours at select sites, and bilingual Spanish service. Specialized subsidiaries include Peters Endoscopy Center LLC, Bethany Dermatology, and Bethany Cardiology & Sleep Lab.

The business model is fee-for-service patient care across the multi-specialty stack, billed to insurance (most major plans including Medicare and Medicaid) and self-pay patients, with employer-paid occupational health contracts as a secondary channel. Patient acquisition is direct-to-consumer via walk-ins, self-scheduling, digital marketing (Facebook, Instagram, YouTube, blog), community sponsorships, provider-to-provider referrals, and employer occupational-health partnerships. Ownership is founder-led (Dr. Lenny Peters as CEO, with Elise Peters Carey in a leadership role) under a Professional Association structure; no private equity, venture, or institutional ownership is identified. No revenue figures are publicly disclosed.

Name

Bethany Medical Center

Legal name

Bethany Medical Center PA

Website

https://mybethanymedical.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bethany Medical Center PA is a privately-held independent multi-specialty medical practice operating 16 clinics across North Carolina's Triad and Western Piedmont regions, employing 60+ providers across 14 specialties to deliver primary, urgent, specialty, diagnostic, and occupational care to insured and self-pay patients.

Ownership category

akta.pro rank

Product category

Outpatient Multi-Specialty Healthcare

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621), Outpatient Care Centers (6214), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Ambulatory Sleep Medicine Centers (HLAFABAJ)

Keywords

• Multi-specialty medical practice
• Primary care services
• Urgent care clinics
• Diagnostic imaging services
• Occupational health services

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery through multiple specialties including primary care, urgent care, and specialty care. Services billed to insurance (most insurance accepted including Medicare and Medicaid) and patients. Revenue generated from office visits, procedures, diagnostic testing, and treatments provided across 14 medical specialties.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bethany Medical Center operates a multi-specialty outpatient medical practice delivering primary care, urgent care, specialty care, diagnostic testing, and occupational health services across 14 medical specialties. The practice runs 16 clinic locations in North Carolina's Triad region and operates integrated facilities including an AAAHC-accredited endoscopy center and an AASM-accredited sleep center. Services are provided by more than 60 providers and 500+ staff, billed primarily through insurance (including Medicare and Medicaid) on a fee-for-service basis.

Product overview

Bethany Medical Center is a multi-specialty medical practice offering comprehensive outpatient healthcare services across 16 locations in North Carolina's Triad region. The practice operates a unified platform combining primary care (Family Medicine, Internal Medicine, Urgent Care) with specialty services (Cardiology, Gastroenterology, Behavioral Health, Pain Management, Neurology, Pulmonology, Sleep Medicine, Weight Loss, Women's Health, Dermatology, Addiction Medicine), diagnostic testing (Imaging, Allergy Testing, Bone Density, Cardiac Testing, COVID-19 Testing, Lung Function Testing), and occupational health services (DOT Physicals, Occupational Medicine). The practice features specialized facilities including Peters Endoscopy Center (AAAHC-accredited) and an AASM-accredited Sleep Center, providing integrated care where patients can access primary care, specialty referrals, and diagnostic services under one umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Family Medicine and Internal Medicine services provided 7 days a week with walk-in availability. Includes well-child care, adult preventive medicine, chronic disease management, cancer screening, geriatrics, dermatology, and sports medicine for individuals and families across all age groups.
• Urgent Care Walk-in urgent care available 7 days a week from 8AM-6PM at all locations, with extended hours until 7PM at the Battleground location. Treats respiratory issues, ear problems, migraines, musculoskeletal injuries, skin problems, and stomach issues on a no-appointment basis.
• Cardiology Cardiac care including diagnosis and treatment of congenital heart defects, coronary artery disease, heart failure, valvular heart disease, and electrophysiology. Services include cardiac consultations, risk analysis, ultrasound/echocardiography, exercise/stress testing, and nuclear stress testing.
• Gastroenterology & Peters Endoscopy Center Prevention, diagnosis, and treatment of digestive system diseases through an AAAHC-accredited state-of-the-art endoscopy center offering colonoscopy, sigmoidoscopy, upper endoscopy (EGD), hemorrhoid treatments, FibroScan liver assessment, and InterStim therapy for incontinence.
• Behavioral Health Outpatient mental health services treating ADHD, anxiety disorders, mood disorders, psychotic disorders, substance-related disorders, and trauma-related conditions. Includes Suboxone treatment for substance abuse and integration with primary care.
• Pain Management Comprehensive pain management services treating chronic pain conditions including fibromyalgia, nerve pain, joint pain, arthritis, back pain, neck pain, and diabetic neuropathy. Expanded in 2026 with the addition of 3 physicians and 2 nurse practitioners.
• Neurology Treatment of nervous system disorders including headaches, migraines, neuropathies, seizures, sleep disorders, stroke, movement disorders, memory disorders, and Parkinson's disease.
• Pulmonology Treatment of lung and respiratory tract diseases including COPD, pneumonia, chronic cough, sleep apnea, occupational lung disease, emphysema, bronchitis, and allergies, including pulmonary function testing.
• Sleep Medicine AASM-accredited Sleep Center with a two-bed sleep study unit providing evaluation, diagnosis, and treatment of sleep disorders including snoring, narcolepsy, sleep apnea, insomnia, and restless legs syndrome. Home sleep testing also offered.
• Weight Loss Program Medical weight loss program with one-on-one care, personalized plans, nutrition guidance, and GLP-1/GiP medication options. Includes health screenings for thyroid dysfunction, diabetes, high cholesterol, hypertension, and sleep apnea.
• Women's Health Women's health services including annual physicals, Pap smears, mammograms, ultrasounds, birth control, perimenopause/menopause care, hormone replacement therapy, incontinence care, and mental health support.
• Dermatology Treatment of skin, hair, and nail conditions including acne, eczema, psoriasis, skin infections, skin cancers, warts, rosacea, and mole evaluations with on-site surgical biopsy procedures at Bethany Dermatology.
• Imaging Services Full spectrum digital imaging including X-rays, CT scanning, ultrasound, vascular ultrasound, and low-dose CT for lung cancer screening. Available at most locations.
• Allergy Testing & Treatment Needle-free environmental, food, and skin allergy testing and treatments available at five locations, including immunotherapy options (drops and shots).
• Bone Density Testing DEXA scan-based osteoporosis screening using bone densitometry to detect osteoporosis or osteopenia early.
• Cardiac Testing Cardiac diagnostics including nuclear stress testing, echocardiograms, and electrocardiograms (EKG).
• COVID-19 Testing Rapid 15-minute COVID-19 antigen testing and 24-48 hour SalivaNow PCR testing, plus influenza testing available at 12 urgent care locations.
• Lung Function Testing Pulmonary function testing (PFT) overseen by pulmonologists to identify lung disorders and help patients improve respiratory function.
• DOT Physicals DOT medical examinations for commercial driver's license (CDL) holders, including vision, hearing, blood pressure, urine tests, and physical examinations performed by FMCSA-certified medical examiners.
• Occupational Medicine Workplace health services including work injury evaluation, DOT physicals, executive and pre-employment exams, workers' compensation, vaccinations, screenings, drug testing, and occupational lung disease evaluation.
• Addiction Medicine Addiction treatment services including Medication-Assisted Treatment (MAT) using Suboxone for substance use disorders.
• Immigration Physicals I-693 immigration medical examinations performed by Dr. Jones at the College Road location for individuals seeking permanent resident status adjustment.

Quantifiable outcome

• 50% of mental illness begins by age 14, emphasizing importance of early behavioral health intervention

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Blue Cross Blue ShieldcoreOthersBethany Medical is a preferred provider of gastroenterology procedures for Blue Cross Blue Shield insurance plans, specifically for colonoscopy and GI services at Peters Endoscopy Center.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Cone Health: Regional health system headquartered in Greensboro, NC — directly overlapping Bethany's Triad footprint. Operates multi-specialty physician practices, urgent care, and outpatient services as part of broader hospital system; key competitor for patient share and employer contracts in the same geography.
• UNC Health: North Carolina-based academic health system with growing primary care and multi-specialty footprint statewide. Competes for specialist referrals, employer health contracts, and patient share in the broader NC market adjacent to Bethany's Triad operations.
• Novant Health: North Carolina-based integrated health system with significant Triad and Winston-Salem presence. Operates multi-specialty physician practices, urgent care, and outpatient diagnostic services; competes for the same patient base and employer occupational health partnerships in Bethany's core geography.
• Atrium Health Wake Forest Baptist: Large regional integrated delivery network operating in the same North Carolina Triad market. Comparable in offering multi-specialty outpatient services and primary care, but operates as part of a much broader health system with hospital infrastructure, deeper payer leverage, and employed physician model.

Direct peers

• GoHealth Urgent Care: National urgent care operator with co-located primary care services. Directly comparable in walk-in urgent care delivery model, multi-site operations, and employer/occupational health partnerships, though larger geographic footprint.
• Tryon Medical Partners: Independent multi-specialty physician practice based in Charlotte, NC. Highly comparable as a large independent specialty/primary care group that broke away from a hospital system, with similar model of integrated multi-specialty care under one organizational umbrella.
• Oak Street Health (CVS Health): Multi-specialty primary care provider focused on Medicare patients with value-based care contracts. Comparable in offering integrated primary care plus specialty services (behavioral health, cardiology, podiatry) under one roof with strong patient access focus.
• One Medical (Amazon): Membership-based multi-specialty primary care practice acquired by Amazon. Highly comparable in offering integrated primary care, urgent care, and specialty services with technology-enabled scheduling (Phreesia-like tools); represents the consumer-tech-enabled multi-specialty model Bethany competes against.
• FastMed Urgent Care: Independent urgent care operator with multiple North Carolina locations, including in the Triad region. Directly comparable to Bethany's walk-in urgent care model with similar 7-day operations, walk-in availability, and occupational health services.

Emerging players

• MinuteClinic (CVS Health): Retail-based clinic operator inside CVS pharmacies offering walk-in primary care and basic urgent care. Overlaps with Bethany's walk-in urgent care and basic primary care services in the Triad region, though narrower in scope and lacking multi-specialty depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BethanyMedical
• Facebookfacebook.com/BethanyMedicalCenter
• Instagraminstagram.com/bethanymedical
• LinkedInlinkedin.com/company/bethany-medical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethany Medical Center