Waaijer Projectrealisatie

What Waaijer Projectrealisatie does

WPR (formerly Waaijer Projectrealisatie) is an independent Dutch area and project developer founded in 1992 by Rob Waaijer and headquartered in Voorburg, Netherlands. The company develops complex inner-city residential, mixed-use, and area development projects across South Holland, serving end-user homebuyers and renters, municipalities, housing corporations, and commercial tenants (supermarkets, retail, hospitality, cultural and healthcare institutions). Its portfolio spans social housing, mid-range rental, affordable and luxury purchase segments, with active and delivered projects including Tuindershof (~500+ homes in consortium), Berkel Centrum West (~170 units), Dordts Geluk (~140 units), Puur Suyt (73 CLT/Passivhaus homes), Boomhof (45 CLT senior apartments), De Herentuyn, De Boezem, De Frederik, and De Bank.

The company's core technology and methodology centers on sustainable, nature-inclusive, and human-centered construction, including CLT mass timber building systems (approximately 50% of Puur Suyt units), Passivhaus principles, BENG (Bijna Energieneutraal Gebouw) compliance, aquathermy with ground heat/cold storage (Tuindershof), circular concrete with secondary raw materials, and demountable biobased prefabricated elements with Dutch-grown flax insulation (Boomhof). The organization is structured around a five-partner team with shared ownership, supported by a curated ecosystem of construction partners (Trebbe, Giesbers, BAM, Van Zanten, ABB Bouwgroep), architects (KOW, De Zwarte Hond, Faro, RPHS+, Groosman), housing corporations (Trivire, Rondom Wonen, Portaal), and retail anchors (Hoogvliet, Lidl, Albert Heijn, Jumbo).

The business model combines one-time residential property sales (the primary revenue stream), recurring mid-range rental income from a small retained portfolio, commercial space rental from supermarket and retail anchors, and development fees from tender-based public-private partnerships. Project acquisition is driven by competitive municipal tenders and prize competitions, supplemented by private land deals. Pricing is project-specific, spanning social rent (allocated via housing corporations), mid-range rental (EUR 775-1,450/month referenced for De Boezem), and luxury purchase units (up to 188 m² penthouses in De Bank). Marketing and distribution rely on project-specific websites, regional real estate brokers (De Pater Makelaardij, Ooms, Dullink, B-Right), and direct municipal relationships rather than volume-driven channels. The company is privately held with no disclosed parent company, external institutional investors, or public funding events.

Name

Waaijer Projectrealisatie

Legal name

Waaijer Projectrealisatie

Website

https://wpr.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

WPR is an independent Dutch area and project developer, founded 1992, building sustainable residential and mixed-use developments across South Holland for municipalities, housing corporations, end-user buyers, and commercial tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Voorburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales (Koopwoningen): WPR develops residential properties (apartments, terraced houses, semi-detached, and detached homes) for sale to individual homebuyers. Revenue is generated through direct sales to end-users via project-specific marketing and real estate brokers.
2. Mid-Range Rental (Middenhuur): WPR develops and retains mid-range rental properties (such as the 19 middenhuurwoningen in Puur Suyt) for rental income. The company also arranges rental and management of these units.
3. Area and Project Development Services: WPR acts as developer in public-private partnerships and tender-based contracts with municipalities, housing corporations, and co-developers, earning development fees and margins on sold/rented units.
4. Commercial Space Rental: Projects include commercial spaces (supermarkets, shops, horeca) in the plinths of mixed-use developments, providing rental income (e.g., Hoogvliet supermarket in De Herentuyn, Lidl in Berkel Centrum West).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Waaijer Projectrealisatie (trading as WPR) is an independent Dutch area and project developer that creates residential, mixed-use, and commercial real estate projects. The company develops housing across social, mid-range rental, and owner-occupied segments, including anchor retail space and community facilities, primarily in South Holland. Revenue is generated through property sales, mid-range rental, development fees from public-private partnerships, and commercial space rental.

Product overview

WPR (formerly Waaijer Projectrealisatie) is an independent area developer specializing in creating meaningful living environments. The company operates as a single unified service offering - area and project development for residential, commercial, and mixed-use properties. Their portfolio includes completed projects (De Boezem, De Frederik), ongoing developments (De Herentuyn, Berkel Centrum West, Boomhof, Dordts Geluk, Puur Suyt, Tuindershof), and planned projects. The company focuses on complex inner-city redevelopment and area development at city edges, with emphasis on sustainability, nature-inclusive design, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

• Puur Suyt Green residential neighborhood in Waddinxveen with 73 homes including social rent, mid-rent, and purchase options, built to Passive House standards with 50% CLT timber construction.
• Boomhof Wooden (CLT), circular residential building in Leiden with 45 apartments for vital seniors and a Partou childcare facility, featuring a shared courtyard with vegetable garden.
• Dordts Geluk Joint development with Trebbe in Dordrecht featuring approximately 140 apartments (51 social rent via Trivire) and 6 commercial facilities around a communal courtyard.
• Tuindershof Large-scale area development in Pijnacker with over 500 rental and purchase homes in 8 phases, developed with BPD and Kavel Vastgoed as a gas-free neighborhood using aquathermy and heat/cold storage.
• Berkel Centrum West Mixed-use center plan in Berkel en Rodenrijs with supermarket, shops, restaurants, Casa Cadanza cultural house, and approximately 170 rental and purchase apartments, developed with ABB Bouwgroep.
• De Herentuyn Center development in Voorburg combining a new Hoogvliet supermarket, 37 urban apartments above, green courtyard, and 100 underground parking spaces.
• De Bank Luxury apartment complex in Voorburg with 16 apartments (10 luxury, 2 medium-priced, 4 social) featuring distinctive rounded corners inspired by Amsterdam School architecture.
• De Boezem Mid-range rental apartment building in Rotterdam with 80 apartments (60-130 m²) with energy label A++, mix of short-stay and long-stay options; priority given to workers in crucial professions.
• De Frederik Energy-neutral apartment building in Wassenaar (EPC=0, first energy-neutral building in Wassenaar) with 40 purchase apartments, large terraces, and structural facade planting.
• Dubbeldam InBloei Development in Dordrecht with 50 free-sector purchase homes (32 row houses, 10 semi-detached, 8 detached) featuring nature-inclusive design and climate adaptation, with Trivire adding 25 social rent units.
• Hoofdkantoor Auris Groep Headquarters and audiological center for Koninklijke Auris Groep at Ammanplein Rotterdam, comprising 2,600 m² BVO of office space with 26 parking places.
• Herenstraat Extension of De Herentuyn with 7 exclusive apartments in Voorburg plus commercial space for entrepreneurs on the ground floor.
• De Brink

Quantifiable outcome

• Gezonde Woning Keur certification for Puur Suyt, confirming healthy indoor climate, carefully selected healthy building materials, and a green living environment.
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Gezonde Woning KeurcoreStrategic or Co-development Partner · 12 June 2026Certification partnership formalized at Provada 2026. Gezonde Woning Keur will test and certify the homes in Puur Suyt, Waddinxveen, providing independent recognition for health, comfort, sustainability, and living environment quality.
• Van Zanten BouwminorImplementation/ SI/ Consulting Partner · 21 January 2026Construction partner for Puur Suyt in Waddinxveen.
• De Pater MakelaardijminorChannel Partner/ Reseller/ Distributor · 21 January 2026Real estate broker handling sales for Puur Suyt in Waddinxveen.
• Trebbe WonencoreStrategic or Co-development Partner · 24 September 2025WPR and Trebbe won the prize competition for Dordts Geluk in Dordrecht (~140 apartments, 51 social rent). Trebbe is the construction partner. Both companies were selected by the municipality and housing corporation Trivire as winners of the competition for the Hellingen site redevelopment.
• Giesbers Bouwen en RenoverencoreImplementation/ SI/ Consulting Partner · 3 March 2025Giesbers is the construction partner for Boomhof in Leiden (45 CLT apartments with childcare). WPR and Giesbers Rotterdam won the Vijfhoven tender in Leiden. Giesbers also builds Dubbeldam InBloei in Dordrecht.
• ABB BouwgroepcoreStrategic or Co-development Partner · 29 March 2018WPR and ABB Bouwgroep form a development joint venture (Berkel Centrum West BV / BCW) for the expansion of Berkel en Rodenrijs centrum. ABB acts as both developer and builder. The partnership won the municipal tender for Berkel Centrum West (~170 apartments, supermarket, retail, and Casa Cadanza cultural house). The partnership also collaborated on De Winkelier in De Lier.
• Hoogvliet SupermarktencoreStrategic or Co-development PartnerHoogvliet Beheer and WPR partnered for the Huygenskwartier centrum plan in Voorburg. WPR is developing a new, larger Hoogvliet supermarket (~2,000 m²), residential units, and underground parking on the combined former municipal office and supermarket site.
• Lidl NederlandcoreStrategic or Co-development PartnerLidl signed a lease and purchase agreement for a ~2,500 m² BVO supermarket in Berkel Centrum West (opened Q3 2021), anchored by a 196-space public parking facility.
• Stichting Cultuurhuis Casa CadanzaminorStrategic or Co-development PartnerCultural foundation that will be the main tenant of Casa Cadanza cultural house in Berkel Centrum West, serving as Lansingerland's cultural hub with theater, cinema, library, and hospitality.
• Stichting Bibliotheek OostlandminorStrategic or Co-development PartnerFirst sub-tenant of Casa Cadanza cultural house, partnering to create a future-oriented facility for Lansingerland.
• Batenburg Bouw & OntwikkelingminorImplementation/ SI/ Consulting PartnerConstruction firm that won the tender for building Casa Cadanza cultural house in Berkel Centrum West.
• PartouminorStrategic or Co-development PartnerChildcare organization operating the daycare and after-school care facility on the ground floor of Boomhof in Leiden, bringing two generations together in a community setting.
• Portaal (Woningcorporatie)minorStrategic or Co-development PartnerHousing corporation in Leiden, collaborating with WPR on the Boomhof project. WPR is conducting a participatory process involving both future Boomhof residents and existing Portaal tenants.
• Trivire (Woningcorporatie)coreStrategic or Co-development PartnerHousing corporation developing 25 social rent units as part of Dubbeldam InBloei (Oudland) in Dordrecht, and 51 social rent units in Dordts Geluk. WPR develops the remaining 50 free-sector homes.
• Giesbers Bouwen en RenoverenminorImplementation/ SI/ Consulting PartnerConstruction partner for Dubbeldam InBloei (50 units), signed via a bouwteamovereenkomst (construction team agreement) in July 2024.
• B-Right Urban LivingminorChannel Partner/ Reseller/ DistributorRental and property management partner for De Boezem in Rotterdam (80 mid-range rental apartments, delivered 2022). B-Right manages both short-stay (furnished) and long-stay units.
• BAM WoningbouwminorImplementation/ SI/ Consulting PartnerConstruction partner for De Frederik (Sterrenbad) in Wassenaar, the first energy-neutral building in Wassenaar.
• Rondom Wonen (Woningcorporatie)coreStrategic or Co-development PartnerHousing corporation for 41 social rent units in Tuindershof, Pijnacker (of a planned 240 social rent units in the total ~600-home neighborhood). Partnership signed May 2021.
• BPD / Bouwfonds Property DevelopmentcoreStrategic or Co-development PartnerDevelopment partner with WPR and Kavel Vastgoed in Tuindershof (Pijnacker, ~600 homes), one of the largest mixed developments in South Holland.
• Kavel VastgoedcoreStrategic or Co-development PartnerDevelopment partner with WPR and BPD in Tuindershof (Pijnacker).
• Van Rhijn Groep BVminorImplementation/ SI/ Consulting PartnerConstruction firm for De Herentuyn in Voorburg (37 homes, supermarket, parking garage), signed bouwteamovereenkomst October 2024.
• Municipality of Pijnacker-NootdorpcoreStrategic or Co-development PartnerMunicipality partnered with WPR, BPD, and Kavel Vastgoed for the Tuindershof area development (~600 homes, gas-free, nature-inclusive), signed intent agreement December 2017 and cooperation agreement June 2019.
• Van Zanten Bouw BVminorImplementation/ SI/ Consulting PartnerConstruction partner for ODA at Rietkamers in Hoogvliet Rotterdam (90 units), selected as bouwteampartner.
• Koninklijke Auris GroepcoreStrategic or Co-development PartnerNon-profit education and care organization for people with hearing, speech, and language difficulties. WPR developed their headquarters and audiological center (2,600 m² BVO, 26 parking spaces) at Ammanplein Rotterdam (opened 2016).
• Waaijer Bouw B.V.minorImplementation/ SI/ Consulting PartnerConstruction partner for Vlinderzoom in Berkel en Rodenrijs (9 patio homes).
• Albert HeijncoreStrategic or Co-development PartnerAnchor tenant in De Winkelier centrum plan, De Lier — 2,500 m² supermarket opened December 2015.
• MAB DevelopmentcoreStrategic or Co-development PartnerDevelopment partner with WPR in VOF De Winkelier for the De Lier centrum plan (supermarket, retail, apartments).

Scale indicators18 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BPD (Bouwfonds Property Development): BPD is one of the largest Dutch area and residential developers, active across the Netherlands. WPR partners with BPD on the Tuindershof (~600 homes) development in Pijnacker, making it both a competitor for tenders and a JV partner. Highly comparable business model focused on residential and mixed-use area development.
• VORM Bouw: VORM is a Dutch developer-builder active in residential, mixed-use, and area development projects across the Netherlands. Comparable to WPR in segment and geographic focus, with similar involvement in mid-market and affordable housing development.
• Synchroon: Synchroon is a Dutch area developer focused on inner-city residential and mixed-use developments with sustainability focus. Comparable to WPR in segment (mixed-use residential), geographic focus on Randstad, and emphasis on area transformations.
• Trebbe: Trebbe is a Dutch developer and builder active in residential and mixed-use projects. WPR and Trebbe jointly won the Dordts Geluk tender in Dordrecht (140+ apartments). Comparable in scale and segment focus, with similar emphasis on area development and public-private partnerships.
• ERA Contour: ERA Contour is a Dutch area developer with strong sustainability focus, active in inner-city residential and mixed-use projects. Comparable to WPR's positioning on sustainable, human-centered area development, particularly in the Randstad region.
• Blauwhoed: Blauwhoed is a Dutch area developer active in residential, mixed-use, and inner-city redevelopment. Comparable in scope and target segments to WPR, with similar focus on complex urban projects and area development.
• ABB Bouwgroep: ABB Bouwgroep is a Dutch construction and development firm operating in residential and mixed-use projects. ABB is WPR's JV partner in Berkel Centrum West and Casa Cadanza. Comparable in project scope, regional focus on South Holland, and target segments.
• AM (Amsterdam Area Development): AM is a major Dutch area developer specializing in complex urban and inner-city redevelopment. Comparable to WPR in its focus on mixed-use, inner-city, and area-development projects, though larger in scale. Active in many of the same municipalities.

Broad incumbents

• Ballast Nedam Development: Ballast Nedam is a large Dutch construction and development company active across residential, commercial, and infrastructure. Overlaps with WPR in residential area development and mixed-use projects but operates at significantly larger scale with a broader portfolio.
• Heijmans: Heijmans is a major Dutch construction and development group with broad residential, area development, and infrastructure operations. Overlaps with WPR in residential and mixed-use area development but at much greater scale and with broader portfolio (infrastructure, non-residential).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waaijerpr
• Facebookfacebook.com/WaaijerProjectrealisatie
• LinkedInlinkedin.com/company/waaijer-projectrealisatie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waaijer Projectrealisatie