What Verb DB (Development+Branding) does

Verb DB (Development+Branding), operating as Verb™, is a privately held, founder-led digital marketing and branding agency headquartered in Geneva, Illinois. The firm provides identity-based branding, digital marketing strategy, and digital experience design services for organizations ranging from Fortune 500 enterprises to local startups. Its client portfolio spans energy (bp, ARCO), healthcare (Medtronic), manufacturing (Georgia Pacific, CMC Materials, Siemens), education (IDEA Public Schools), logistics (Forward by Norman, Catom Trucking), retail (ampm), and consulting (Epsilon Economics), demonstrating breadth across industries but with a consistent enterprise orientation.

The company's core offering is a services portfolio rather than a software product, encompassing digital marketing strategy, social media strategy, identity-based brand development, web presence optimization, and strategic marketing consulting. Its delivery is anchored by the proprietary "Getting REAL Process" — a five-phase methodology (Re-discover, Re-connect, Establish, Assess, Launch) designed to align brand identity with organizational purpose. The firm operates on a sales-led B2B go-to-market with quote-based, project-tailored pricing and inbound conversion driven through discovery calls with actual human consultants. Revenue mechanics are professional services–based with no disclosed pricing, recurring subscription model, or standardized product tiers.

Verb is independently owned with no disclosed parent company, no institutional investors, and no funding rounds in the source data. The firm has received an ANA B2B Award for its content delivery platform work with bp, supporting its claim of enterprise-credentialed marketing execution capability. The headcount is not disclosed in the available data.

Name

Verb DB (Development+Branding)

Legal name

Verb™

Website

https://verb.digital

Company type

Private

Operating status

Operating

Short description

Verb DB (Development+Branding) is a privately held, founder-led B2B digital marketing and identity-based branding agency serving enterprise clients such as bp, Siemens, Medtronic, and Georgia Pacific, as well as startups, via project-based strategy and execution services.

Ownership category

akta.pro rank

Product category

Digital Marketing & Brand Strategy Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Naming & Verbal Identity (BPAFAEAB), Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing services
• Brand development
• Identity-based marketing
• Social media strategy
• Digital experience design

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Strategic digital marketing services including social media strategy, content creation, and identity-based brand development for enterprise and startup clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Verb DB (operating as Verb™) is a digital marketing and branding agency that provides identity-based digital experience, strategic marketing, social media strategy, and brand development services. The company helps organizations formalize their core identity and execute authentic digital marketing campaigns across channels, serving both Fortune 500 enterprises and local startups through its proprietary 'Getting REAL Process' methodology.

Product overview

Verb DB (Development+Branding) operates as a digital marketing and branding agency offering identity-based digital experience services. The company provides a unified suite of marketing strategy and execution services rather than a modular software product platform. Their core offering centers on helping organizations come to market with authenticity and purpose through transformative digital experience platforms and identity-based strategic marketing. Key service offerings include: digital marketing strategy, social media strategy, brand development, web presence optimization, and strategic marketing consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Strategy Identity-based digital marketing strategy designed to drive qualified leads and quality conversions by meeting customers at key points along their journey, offered to enterprise and startup clients.
• Social Media Strategy Authentic social media engagement strategies across multiple social platforms designed to engage customers effectively, focused on maximizing content to drive quality leads and conversions.
• Identity-Based Brand Development Helping organizations establish and launch identity-based brands through a process of discovering purpose, establishing identity, assessing collateral, and launching authentic brands via the Getting REAL Process.
• Strategic Marketing Consulting Consulting services identifying warning signs in marketing, sales, social media, and web presence that may indicate gaps in strategic marketing for organizations.
• Web Presence Optimization Services focused on improving digital discoverability, SEO performance, and overall web presence for organizations seeking stronger online visibility.
• Digital Experience Platform Development Development of digital experience platforms, B2B applications, and content delivery systems for enterprise clients, demonstrated through bp's content delivery platform recognized with an ANA B2B Award.

Quantifiable outcome

• Generated 30+ highly qualified leads for Vanguard Gifted Academy with enrollment of 4 new students, increasing student body by 24%
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Association of National AdvertisersminorOthersRecognized by ANA for B2B marketing award for work delivered to BP client.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Idea Grove: Boutique B2B PR and content marketing agency that pairs earned media with brand storytelling for technology and industrial clients; closely mirrors Verb's B2B positioning and identity-led approach.
• Impact: B2B marketing agency delivering branding, web design, and demand generation for mid-market and enterprise clients; similar service mix and customer size profile to Verb.
• Godfrey: B2B marketing and communications agency serving industrial, technology, and healthcare brands with branding, content, and demand-generation capabilities that parallel Verb's enterprise brand strategy work.
• Brafton: Content marketing and digital agency producing branding, SEO, and content strategy for mid-market and enterprise clients; comparable in scope of digital marketing services offered.
• Rise Interactive: Performance-driven digital marketing agency focused on media, analytics, and customer experience for enterprise brands; aligns with Verb's digital experience and channel strategy offerings.
• Walker Sands: Mid-size B2B marketing and PR agency serving enterprise and growth-stage clients with integrated content, demand generation, and brand work — directly comparable to Verb's B2B full-service model and Fortune 500 client base.
• Quarry Integrated Communications: B2B marketing agency combining strategy, branding, and integrated communications for industrial and technology clients; closely comparable services and target verticals.
• The Brandon Agency: Mid-size full-service agency providing brand strategy, digital marketing, and creative services to regional and national clients; similar boutique-to-mid-market positioning.

Broad incumbents

• gyro (Dentsu): Global B2B creative agency within the Dentsu network offering brand strategy and integrated marketing at scale; represents the scaled, network-backed competitor Verb may compete with on enterprise RFPs.
• Merkle: Large data-driven B2B/CXM agency within Dentsu offering brand, analytics, and digital experience at enterprise scale; sets the competitive ceiling for boutique identity-based agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/verb.social
• LinkedInlinkedin.com/company/verb-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verb DB (Development+Branding)