Blackjack Marketing

What Blackjack Marketing does

Blackjack Mountain Marketing, Inc., operating under the trade name Blackjack Marketing, is a privately held manufacturer's representative firm founded in 2007 and headquartered in Romance, Arkansas. The firm acts as an intermediary sales channel for ten commercial plumbing manufacturers, bringing their product lines — pumps and accessories (Barnes Pumps), copper and brass fittings (Cello Products), tankless water heaters (EEMAX), emergency eyewash and shower equipment (Guardian Equipment), industrial valves (Hammond Valve, Milwaukee Valve), commercial plumbing drainage and fixture products (MIFAB), condensing boilers and water heaters (Navien), and polyethylene grease interceptors, oil separators and chemical waste tanks (Schier Products and Striem Products) — to plumbing wholesalers, specification engineers, mechanical contractors, and architects across the North and West markets of the United States.

The company has no proprietary technology products, software platforms, or AI components. Its operational assets consist of its personnel, manufacturer relationships, and customer relationships in the field. The firm operates with a four-person team led by Caleb Calhoun (President/CEO, joined 2011 from Tyson, Inc.), with Steve Calhoun handling outside sales (30+ years of commercial plumbing experience), Teresa Calhoun providing IT and office management, and Jon Farquharson (joined January 2025) covering the North and West Arkansas markets with prior wholesaler and contractor experience.

Revenue is generated through commissions or referral fees paid by the represented manufacturers on sales closed within the firm's territory — a classic manufacturer's rep / channel-partner revenue model. The company is family-owned by the Calhoun family with no external institutional investors, no parent company, no funding rounds, and no disclosed revenue or headcount beyond the four identified team members. Pricing is quote-based and not publicly disclosed.

Name

Blackjack Marketing

Legal name

Blackjack Mountain Marketing, Inc.

Website

https://blackjackmountainmarketing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Blackjack Mountain Marketing is a privately held, family-owned manufacturer's representative firm founded in 2007 that sells commercial plumbing products from ten manufacturers to wholesalers, specifiers, contractors, and architects in the U.S. North and West markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Romance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Manufacturer Representative Services: Blackjack Mountain Marketing earns revenue as a manufacturer's representative firm by representing commercial plumbing manufacturers to wholesalers, specification engineers, mechanical contractors, and architects. Revenue is generated through commissions or fees from the manufacturers they represent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Blackjack Marketing is a manufacturer's representative firm that sells commercial plumbing products on behalf of multiple manufacturers to wholesalers, specification engineers, mechanical contractors, and architects. Founded in 2007, the firm operates as an outsourced sales agency for ten plumbing brands (including Barnes Pumps, Cello Products, EEMAX, Guardian, Hammond Valve, MIFAB, Milwaukee Valve, Navien, Schier Products, and Striem Products) across the North and West U.S. territories, with primary focus in Arkansas.

Product overview

Blackjack Mountain Marketing, Inc. is a manufacturer's representative firm that does not develop or sell its own products. Rather, the company serves as an intermediary representing a portfolio of commercial plumbing manufacturers to plumbing wholesalers, specification engineers, mechanical contractors, and architects. The represented brands include Barnes Pumps (pumps and accessories), Cello Products (copper press fittings and brass solder fittings), EEMAX (tankless water heaters), Guardian Equipment (emergency eyewash and shower systems), Hammond Valve (industrial valves), MIFAB (commercial plumbing fixtures including floor drains and roof drains), Milwaukee Valve (plumbing and heating valves), Navien (condensing tankless water heaters and boilers), Schier Products (grease interceptors), and STRIEM Products (oil separators and chemical waste tanks). The company operates across commercial, industrial, residential, and municipal market segments, focusing on North and West Arkansas markets since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer Representative Services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Barnes Pumps (Crane Pumps & Systems)coreChannel Partner/ Reseller/ DistributorBarnes Pumps is a division of Crane Pumps & Systems, a world class manufacturer of pumps, accessories, and services. Provides solutions for Municipal, Commercial, Industrial, Residential and Military market segments. Blackjack Mountain Marketing represents this manufacturer to plumbing wholesalers and contractors.
• Cello ProductscoreChannel Partner/ Reseller/ DistributorFounded in 1946 in Cambridge, Ontario as a manufacturer of cast brass solder fittings. Produces extensive line of wrought copper and cast brass solder fittings, in sizes ranging from 1/8" to 8". Facility certified to ISO 9001:2015. Blackjack Mountain Marketing represents this manufacturer in their sales territory.
• EEMAXcoreChannel Partner/ Reseller/ DistributorThe #1 supplier of tankless water heater solutions for over 20 years, offering energy efficient on demand water heaters for commercial, residential, and industrial applications. Offers the largest selection of green, environmentally friendly water heaters made in the USA. Blackjack Mountain Marketing represents this manufacturer.
• Guardian EquipmentcoreChannel Partner/ Reseller/ DistributorInnovative leader in the emergency eyewash and shower industry, continually expanding product offering. Features 24-hour Quickship program and responsive customer service. Blackjack Mountain Marketing represents this manufacturer for emergency response equipment products.
• Hammond ValvecoreChannel Partner/ Reseller/ DistributorManufactures gate, globe, check, ball valves and butterfly valves in brass, bronze and iron values. Offers both domestic and import valves for longer valve life and better value. Blackjack Mountain Marketing represents this manufacturer.
• MIFABcoreChannel Partner/ Reseller/ DistributorEstablished in 1982 as a manufacturer of commercial plumbing products including Cleanouts, C-Port recycled rubber pipe supports, trench drains, fixture carriers, floor drains, roof drains, floor sinks and more. Blackjack Mountain Marketing represents this manufacturer.
• Milwaukee ValvecoreChannel Partner/ Reseller/ DistributorEstablished in Wisconsin in 1901, an ISO 9001 company offering over 5,000 items used in a wide range of applications and industries from small plumbing valves to large petro chemical valves. Blackjack Mountain Marketing represents this manufacturer.
• NaviencoreChannel Partner/ Reseller/ DistributorLeader in Condensing Technology manufacturing Condensing Tankless Gas Water Heaters, Gas Combi Boilers and Gas Heating Boilers. Features Ultra Condensing, Dual Stainless Steel Heat Exchangers, and Low NOx Emissions (≤ 20 ppm). Blackjack Mountain Marketing represents this manufacturer.
• Schier ProductscoreChannel Partner/ Reseller/ DistributorFamily owned American manufacturer of polyethylene grease interceptor and sampling ports, featuring a lifetime guarantee. Blackjack Mountain Marketing represents this manufacturer.
• Striem ProductscoreChannel Partner/ Reseller/ DistributorFamily owned American manufacturer of polyethylene oil separators, solid interceptors and chemical waste tanks. Blackjack Mountain Marketing represents this manufacturer.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Others

• NIBCO Inc. Manufacturer of commercial plumbing valves, fittings, and flow control products. Representative of the type of principal that hires rep firms like Blackjack to call on wholesalers and engineers; comparable as an upstream principal in the same commercial plumbing category.
• Watts Water Technologies: Manufacturer of plumbing, water safety, and water treatment products for commercial and residential markets. Comparable as a principal in the same commercial plumbing category that uses independent rep firms to reach wholesalers and specifiers.
• Reliance Worldwide Corporation: Manufacturer of plumbing fittings, valves, and water control products including SharkBite and other commercial plumbing lines. Comparable as a principal manufacturer whose products are represented by independent reps like Blackjack.

Direct peers

• M&M Sales Inc. Midwest-based independent manufacturer's representative covering plumbing, HVAC, and industrial mechanical equipment. Similar small-team, multi-principal structure that mirrors Blackjack's rep model in plumbing channels.
• Tom Barrow Company: Independent manufacturer's representative firm serving the HVAC, plumbing, and mechanical trades across the Southeastern United States. Comparable to Blackjack Mountain Marketing as a regional, relationship-driven rep agency representing multiple principals to wholesalers, engineers, and contractors.
• Walter F. Stephen Co. Manufacturer's representative firm for the HVAC, plumbing, and refrigeration industries. Comparable to Blackjack as a multi-principal rep agency earning commissions by selling through wholesalers and to specifiers.
• R.L. Deppmann Company: Manufacturer's representative firm covering Michigan and Northern Ohio for plumbing, HVAC, and hydronic equipment manufacturers. Closely comparable as a regional rep agency selling through wholesalers, engineers, and contractors on a commission basis.
• Donley Sales Company: Independent manufacturer's representative agency serving the mechanical/plumbing industry in the Midwest. Comparable business model: regional rep firm representing multiple plumbing and HVAC manufacturers to wholesalers, engineers, and contractors.

Broad incumbents

• Ferguson Enterprises: Largest North American plumbing and HVAC wholesale distributor, serving the same plumbing wholesalers, contractors, and engineers that Blackjack targets. While not a rep firm, Ferguson sits in the same channel and competes for the specifier/wholesaler relationship.
• Winsupply: National plumbing and HVAC wholesale distributor operating through local companies serving contractors. Comparable channel position: interfaces with the same contractors and specifiers Blackjack targets, though at much larger scale and as a buyer rather than a rep.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blackjack-mountain-marketing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackjack Marketing