Cello Products
Cello Products is a 51-100 employee Canadian manufacturer of copper and brass solder fittings, press fittings, PEX products, and related plumbing components founded in 1946, serving wholesale distributors across the North American plumbing and heating industry from its Cambridge, Ontario facility.
- Company typePrivate
- Founded1946
- HeadquartersCambridge, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cello Products does
Cello Products Inc. is a Cambridge, Ontario-based manufacturer of copper and brass plumbing fittings founded in 1946. The company produces an extensive line of wrought copper and cast brass solder fittings in sizes ranging from 1/8" to 8", plus complementary product categories including C-Press copper and carbon steel press fittings (1/2" to 4"), PEX plastic and lead-free products, push-fit lead-free fittings and valves, threaded brass products, rough brass valves, dielectric unions, and custom cast fittings. All manufacturing is conducted in a single 85,000 sq.ft. facility in Cambridge, Ontario, using CNC lathes, programmable logic controllers, and computer-controlled multi-axis positional controllers.
The company serves plumbing, heating, and mechanical contractors across residential, commercial, industrial, and institutional applications in North America. Cello holds ISO 9001:2015 quality certification, NSF/ANSI 61 certification for drinking water system components (including Annex G), and Canadian Registration Numbers under CSA B51-95 for all pressure fittings. It is the only full-line copper solder fittings manufacturer in Canada and one of only a few cast brass fittings producers in North America.
Cello operates a wholesale-only distribution model, selling exclusively through wholesalers and distributors of flow products to the plumbing and heating industry. All orders are processed through inside sales desks at the Cambridge headquarters. Products are distributed across North America from ten warehouse locations, supported by a network of at least 17 regional sales representative firms covering US states and Canadian territories. The company is 100% Canadian owned and privately held, with no disclosed institutional investment, funding rounds, or M&A activity.
Cello Products firmographics
Firmographics- Name
- Cello Products
- Legal name
- Cello Products Inc.
- Website
- https://celloproducts.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cello Products is a 51-100 employee Canadian manufacturer of copper and brass solder fittings, press fittings, PEX products, and related plumbing components founded in 1946, serving wholesale distributors across the North American plumbing and heating industry from its Cambridge, Ontario facility.
- Ownership category
- akta.pro rank
Where Cello Products is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Cello Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fittings and Plumbing Products Sales: Cello Products generates revenue through the manufacture and sale of copper solder fittings, brass fittings, press fittings, PEX products, push-fit products, threaded-brass products, rough-brass products, and dielectric products. Products are sold exclusively through wholesalers and distributors to the plumbing and heating industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through customer service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Cello Products product offering
Product offeringCore offering
Cello Products manufactures an extensive line of wrought copper and cast brass solder fittings, in sizes ranging from 1/8" to 8", used in plumbing, heating, and related mechanical applications. The product portfolio spans five general solder fitting types (Wrought Copper Pressure, Cast Brass Pressure, Wrought Copper Drainage, Cast Brass Flanges, and threaded brass products) complemented by press fittings, PEX products, push-fit fittings, valves, and dielectric unions. All manufacturing is conducted in an 85,000 sq.ft. facility in Cambridge, Ontario, serving Canadian and United States markets exclusively through wholesalers and distributors.
Product overview
Cello Products Inc. is the premier copper solder fittings manufacturer in North America and one of only a few cast brass fittings producers. The company operates as a single, unified manufacturing business producing an extensive portfolio of plumbing and heating components. The core product line consists of five main fitting types: Wrought Copper Pressure Fittings, Cast Brass Pressure Fittings, Wrought Copper Drainage Fittings, Cast Brass Flanges, and Threaded Brass products. These are complemented by C-Press (copper and carbon steel press fittings), PEX products (plastic and lead-free), Push-Fit Lead-Free Fittings and Valves, Rough Brass and Valves, and Dielectric Unions. The company also offers value-added services including Clean and Bagged Fittings for oxygen systems, Import Solder Fittings, and Custom Casting Services for special order requirements. All products serve the plumbing, heating, and mechanical industries across residential, commercial, industrial, and institutional applications. Cello is the only full-line copper solder fittings manufacturer in Canada, with all manufacturing conducted in an 85,000 sq.ft. facility in Cambridge, Ontario.
Differentiator
Problem solved
Functional benefit
Products and services
- Wrought Copper Pressure Fittings Pressure-rated fittings made from wrought copper, available in sizes from 1/8" to 8", for use in water distribution, gas services, and air conditioning systems in residential, commercial, industrial, and institutional applications.
- Cast Brass Pressure Fittings Pressure-rated fittings manufactured from cast brass, available for both soft solder joining systems and silver brazing systems. Used in plumbing and heating applications.
- Wrought Copper Drainage Fittings Drainage fittings made from wrought copper for drainage, waste, and vent piping applications.
- Cast Brass Flanges Flange fittings manufactured from cast brass for plumbing and mechanical connections.
- Solder Fittings (Wrot Leaded and Lead-Free, Cast, Bar Stock) Copper solder fittings including wrot fittings (leaded and lead-free), cast fittings and flanges, and bar stock for plumbing and heating applications.
- C-Press Copper Press Fittings Press-style copper fittings available in 1/2" to 4" sizes for quick installation without soldering, as an alternative to traditional solder fittings.
- Carbon Steel Press Fittings Press-style fittings manufactured from carbon steel for plumbing and heating applications.
- PEX Products (Plastic) Plastic PEX (cross-linked polyethylene) tubing and fittings for water distribution applications.
- PEX Lead-Free Products Lead-free PEX products meeting NSF/ANSI 61 standards for drinking water applications.
- Push-Fit Lead-Free Fittings and Valves Lead-free push-fit fittings and valves for quick-connect plumbing installations without tools or soldering.
- Threaded Brass Nipples Threaded brass nipples for plumbing connections and extensions.
- Threaded Brass Lead-Free Products Lead-free threaded brass products for potable water applications meeting regulatory requirements.
- Rough Brass and Valves Rough brass products including ball valves, gas ball valves, and press style ball valves for plumbing installations.
- Dielectric Unions Dielectric unions that prevent galvanic corrosion between dissimilar metals in plumbing systems.
- Custom Casting Services Custom casting services for special order fittings using company-made special patterns, with very fast foundry turnaround (urgent cast requirements fulfilled within days of order placement).
Quantifiable outcome
- 100% Canadian owned and operated since 1946
- +2 more outcomes
Companies that use Cello Products
Customer profileSegments3 records
Ideal customer profiles2 records
Cello Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cello Products partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered regional.
- Dalcart & Associates Inc.regionalUS distributor covering Colorado, Wyoming, and Montana. Located at 4945 Moline Street, Denver, CO 80239. Contact: (303) 292-5616.
- Evans & AssociatesregionalUS distributor covering Georgia, Alabama, Tennessee, and Florida Panhandle. Located at 4907 Golden Pkwy, Suite 200, Buford, GA 30518. Contact: (678) 455-8118.
- McGuire Group, LLCregionalUS distributor covering Florida (less the Pan Handle). Located at 4333 Silver Star Rd, Suite 130, Orlando, FL 32808. Contact: (407) 299-4740.
- New Horizon Sales, Inc.regionalUS distributor covering Arizona, New Mexico, Clark County NV, and El Paso county TX. Located at 3650 E La Salle St, Phoenix, AZ 85040. Contact: (602) 437-4795.
- O'Connor Sales, Inc.regionalUS distributor covering California. Located at 16107 Piuma Ave, Cerritos, CA 90703. Contact: (562) 403-3848.
- JFL Marketing Inc.regionalUS distributor covering Wisconsin, North Dakota, South Dakota, Illinois, Minnesota, Missouri, Iowa, Kansas, and Nebraska. Located at 813 Wisconsin St., Walworth, WI 53184. Contact: (414) 747-8655.
- Gleason-Tait MarketingregionalUS distributor covering Utah and Idaho. Located at 1173 S 425 W, Bountiful, UT 84010. Contact: (801) 296-0427.
- Kings Manu Reps. IncregionalUS distributor covering New York and Northern New Jersey. Located at 138 South 1st Street, Suite 115, Lindenhurst, NY 11757. Contact: (631) 991-7511.
- Lewis Marketing, Inc.regionalUS distributor covering North Carolina and South Carolina. Located at 648D Griffith Road, Charlotte, NC 28217. Contact: (704) 376-0262.
- Pannell AssociatesregionalUS distributor covering Oklahoma. Located at 13408 Railway Drive, Oklahoma City, OK 73114. Contact: (405) 348-7732.
- Pendleton Associates, Inc.regionalUS distributor covering Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, and Maine. Located at 85 Sanrico Drive, Manchester, CT 06040. Contact: (860) 646-4411.
- ProLineBKregionalUS distributor covering Eastern Pennsylvania and Southern New Jersey. Located at 341 W Glenside Ave, Glenside, PA 19038. Contact: (215) 517-7543.
- Soter-Martin Sales & MarketingregionalUS distributor covering Virginia, Maryland, and DC. Located at 10962 Richardson Rd, Suite G, Ashland, VA 23005. Contact: (804) 550-2164.
- ZG SalesregionalUS distributor covering Western Pennsylvania, Northern Ohio, and West Virginia. Located at 602 Penn Tree Dr, Gibsonia, PA 15044. Contact: (724) 502-0040.
- Sales Service PlusregionalUS distributor covering Michigan. Located at 45606 Mast Street, Plymouth, MI 48170. Contact: (734) 454-7620.
- Blackjack Mountain Marketing, Inc.regionalUS distributor covering Arkansas. Located at 955 Blackjack Mountain Road, Romance, AR 72136. Contact: (501) 556-0856.
- Hamilton SalesregionalUS distributor covering Louisiana and Mississippi. Located at 11725 Industriplex Blvd., Suite 5, Baton Rouge, LA 70809. Contact: (225) 756-9876.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Cello Products competitors and assessment
Company assessmentDirect peers
- Viega: Global leader in press-fit plumbing technology (ProPress, MegaPress) and push-fit systems. Competes head-on with Cello in press fittings and is a major alternative-joining-technology peer reshaping the same plumbing wholesaler channel.
- Reliance Worldwide Corporation: Owner of SharkBite and other push-fit plumbing brands. Direct competitor in push-fit fittings and valves for the same wholesale plumbing channel, with deeper international reach.
- JMF Company: US manufacturer/distributor specializing in brass fittings, valves, and tubular products sold through plumbing wholesalers. Directly comparable product portfolio and channel.
- Merit Brass: US manufacturer of brass pipe, fittings, and nipples serving plumbing wholesalers. Direct comparable in threaded brass fittings and nipples — a product family Cello also manufactures.
- Mueller Industries: Public US manufacturer of copper, brass, aluminum, and plastic products including plumbing fittings and tubular goods. Directly comparable as a North American copper/brass fittings producer serving plumbing wholesalers through similar channels.
- NIBCO: US manufacturer of commercial and residential plumbing fittings in copper, brass, and plastic, sold through plumbing wholesalers. Overlapping product line (copper solder, press, push-fit) and distribution model make NIBCO a direct comparable.
- Apollo Valves (Aalberts): US manufacturer of brass valves and fittings, part of Aalberts. Highly comparable in cast/threaded brass product overlap and plumbing wholesaler channel.
- Smith-Cooper International: Global manufacturer of pipe nipples, fittings, and engineered piping systems. Overlapping product mix in brass fittings and similar wholesale channel positioning.
- Elkhart Products (Masco): Elkhart Products is a US-based copper fittings manufacturer owned by Masco. Closely comparable product mix (wrought copper and cast brass fittings) and overlapping plumbing wholesaler customers.
Broad incumbents
- Watts Water Technologies: Large US-listed manufacturer of plumbing, water-quality, and flow-control products, including brass fittings and valves. Overlapping capabilities in fittings and valves, with much broader product breadth than Cello.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cello Products social profiles
Digital presenceCello Products compliance and trust
Trust signalCompliance3 records
Cello Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cello Products leadership team
Management profileNumber of profiles
Cello Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cello Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cello Products
What does Cello Products do?
Cello Products manufactures an extensive line of wrought copper and cast brass solder fittings, in sizes ranging from 1/8" to 8", used in plumbing, heating, and related mechanical applications. The product portfolio spans five general solder fitting types (Wrought Copper Pressure, Cast Brass Pressure, Wrought Copper Drainage, Cast Brass Flanges, and threaded brass products) complemented by press fittings, PEX products, push-fit fittings, valves, and dielectric unions. All manufacturing is conducted in an 85,000 sq.ft. facility in Cambridge, Ontario, serving Canadian and United States markets exclusively through wholesalers and distributors.
Is Cello Products a public or private company?
Cello Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cello Products founded?
Cello Products was founded in 1946. It employs 51 to 100 people.
Where is Cello Products based?
Cello Products is headquartered in Cambridge, Canada, in the North America region.
How does Cello Products make money?
One revenue line is on record: fittings and Plumbing Products Sales.
Who are Cello Products's main competitors?
Direct peers on record are Viega, Reliance Worldwide Corporation, JMF Company, Merit Brass, Mueller Industries, NIBCO, Apollo Valves (Aalberts), Smith-Cooper International and Elkhart Products (Masco). Watts Water Technologies is listed as a broad incumbent.
Does Cello Products have an API?
No public API is recorded for Cello Products.