Alive and Well Communities

What Alive and Well Communities does

Alive and Well Communities (AWC) is a Missouri-based nonprofit organization that delivers trauma-informed training, consulting, and community programs to schools, healthcare organizations, justice system agencies, and social-service providers. Founded in 2017 and rooted in the St. Louis Regional Health Commission's earlier health-equity work, AWC combines a grassroots Ambassador movement with fee-for-service organizational transformation services, anchored by proprietary frameworks such as the Equity-Centered Trauma-Informed Care (EC-TIC) model and the Missouri Model for Trauma-Informed Schools alignment.

Its core offerings include foundational Trauma Awareness Training, a five-day Train-the-Trainer program, sector-specific consulting (Activating Schools, Activating Healthcare), Community Empowerment Workshops, Healing Circles, the Ambassador and Youth Ambassador programs, and specialized toolkits (e.g., the Learners with IDD Toolkit developed with the Missouri Developmental Disabilities Council). The underlying technology consists of curated curricula, guidance documents, a Self-Care Clock resource, and the Ambassador Activation Alert (A3) system rather than software products. Regional programs include #AliveKC (Kansas City, supported by Health Forward Foundation), Heal Bootheel (seven-county southeast Missouri), and the integrated Cultural Competency Collective.

AWC operates a hybrid revenue model combining fee-for-service training and consulting contracts (quote-based, multi-year) with donations and charitable support. Distribution is dual-track: direct contracting with institutional buyers (enterprise/government) and self-serve open registration for free public trainings that serve as the Ambassador recruitment funnel. In March 2023 AWC affiliated with the St. Louis Regional Health Commission, and in July 2024 the merged entity was renamed the Community Health Commission of Missouri (CHCM), signaling a pivot toward statewide institutional scale.

Name

Alive and Well Communities

Legal name

Alive & Well Communities

Website

https://awcommunities.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alive and Well Communities is a Missouri-based nonprofit that delivers trauma-informed training, consulting, and community programs to schools, healthcare organizations, justice agencies, and social-service providers, combining fee-for-service contracts with a grassroots Ambassador movement.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Reentry & Justice-Involved Support Services (BPAGAEAN)

Keywords

• Trauma-informed care training
• Community health consulting
• Health equity programs
• Mental health education
• Organizational transformation services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Consulting Services: Health care organizations, schools (PK-12), agencies in the justice system, and other social service providers contract with the organization for trauma-informed training and consulting services. The organization provides one-time trainings, workshops, professional development, leadership coaching, and workplace assessments to organizations on a fee-for-service basis.
2. Donations and Charitable Support: The organization raises funds through donations from individuals and institutional donors. Donations are used to support community healing programs and ambassador activation initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alive and Well Communities provides trauma-informed training, consulting, and community programs to help schools, healthcare organizations, justice system agencies, and social service providers address toxic stress, racial trauma, and health disparities. Services include foundational Trauma Awareness Training, Train-the-Trainer programs, EC-TIC healthcare consulting, Activating Schools program, organizational assessments, and leadership coaching, alongside community-level Ambassador programming and Healing Circles.

Product overview

Alive and Well Communities is a nonprofit service organization offering trauma-informed care education and consulting. The organization provides a comprehensive suite of services including foundational Trauma Awareness Training, Train-the-Trainer programs, and regional Community Empowerment Workshops facilitated by Community Consultants. Services are delivered across multiple sectors (healthcare, schools, justice system, social services) and regions (St. Louis, Kansas City, Bootheel). The portfolio includes the Ambassador Program for grassroots mobilization, Youth Ambassador Program, Healing Circles, and sector-specific programs like Activating Schools and EC-TIC Healthcare Services. The organization also provides educational resources including the Learners with IDD Toolkit and recorded trainings. Services are customized through Leadership Coaching, Workplace Assessments, and organizational consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Awareness Training Foundational two-hour virtual training covering the science of trauma, toxic stress, ACEs, and impact on brain development and health outcomes. Offered free of charge and open to the public, it serves as the entry point for Ambassador recruitment.
• Trauma Responsive Train-the-Trainer Program Five-day immersive training that equips participants to lead their own Trauma Awareness trainings and includes two individual coaching hours from Alive & Well staff. Delivered virtually and free after prerequisite training.
• Equity-Centered Trauma-Informed Healthcare (EC-TIC) Services Comprehensive healthcare consulting including clinical transformation, trauma-sensitive practices, trauma responsive management, workplace policy, organizational transformation, and community empowerment workshops for healthcare providers.
• Activating Schools Program Training, technical assistance, and coaching for educators on the trauma-informed journey, including universal trauma training, community building practices, and staff well-being support, aligned with the Missouri Model for Trauma-Informed Schools.
• Community Empowerment Workshops Three-part workshop series covering Know Thyself, Self-Care is the Best Care, and Together We Triumph over Trauma, facilitated by Community Consultants in St. Louis and the Bootheel region.
• Healing Circles Supportive collaborative gatherings led by trained facilitators for sharing experiences and promoting healing and community building across AWC's service regions.
• Ambassador Program Network of community members building trauma-awareness through three pillars - Build (knowledge), Connect (share information), and Activate (drive change) - with regional Steering Committees elected to lead area work.
• Youth Ambassador Program Platform for youth to explore strengths, build confidence, and connect with community through advocacy for trauma awareness and systemic change, including a Youth Advisory Board.
• Learners with IDD Toolkit Toolkit developed with the Missouri Developmental Disabilities Council to support educators in taking a trauma-informed approach to serving students with intellectual and developmental disabilities (IDD), including English learners.
• Recorded Trainings and Guidance Documents Self-paced educational resources including recorded trainings and guidance documents on topics such as behavior management, educator well-being, and grief and loss support for schools.
• Alive KC Initiative Kansas City metro initiative raising awareness around racial justice through story-based change, focusing on restorative justice, Black women entrepreneurship, family preservation, and community mobilization.
• Heal Bootheel Program Southeast Missouri regional initiative providing Trauma Awareness training and Breaking Through Trauma programming across seven Bootheel counties facing community-level trauma from systemic oppression, racial inequality, and health disparities.
• Organizational Consulting Services Suite of fee-based organizational consulting services including One-Time Trainings, Workshops, Professional Development, Leadership Coaching, and Workplace Assessments for organizations on the trauma-informed journey.

Quantifiable outcome

• The journey to becoming trauma informed generally takes three to five years for an organization to address all parts of their practices, policies, and culture.

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• St. Louis Regional Health Commission (RHC)coreStrategic or Co-development Partner · 16 March 2023On March 16, 2023, the St. Louis Regional Health Commission (RHC) and Alive and Well Communities announced an affiliation to advance health equity across the State of Missouri. RHC was formed in 2001 as a collaborative effort of St. Louis City, St. Louis County, the state of Missouri, health providers, and community members to improve health of uninsured and underinsured citizens. On July 17, 2024, the merged entity was renamed the Community Health Commission of Missouri (CHCM).
• Cultural Competency Collective (CCC)coreStrategic or Co-development Partner · 1 January 2020In 2020, the Cultural Competency Collective (CCC) approached Alive & Well Communities about structurally aligning their two organizations due to complementary missions and service delivery models. Both organizations engage volunteers in efforts to transform culture and improve community outcomes. After a year of deliberations, AWC recruited CCC members to join the Kansas City Steering Committee, created subcommittees (Community Activation Team and Institutional Activation Team), and is integrating CCC's programs into its operations.
• Missouri Developmental Disabilities Council (MODDC)coreStrategic or Co-development PartnerThe Missouri Developmental Disabilities Council partnered with Alive & Well Communities to develop a comprehensive toolkit for serving learners with intellectual and developmental disabilities (IDD) through a trauma-informed approach. Funding for the Trauma Informed Schools Project was provided by MODDC under grants #1801MOBSDD, #1901MOSCDD-02, and #2001MOSCDD-02 as authorized by the Developmental Disabilities Assistance and Bill of Rights Act of 2000.
• Building Resilience Collaborative (BCR)minorStrategic or Co-development PartnerAlive and Well Communities is a member of the Building Resilience Collaborative (BCR), hosted at George Washington University's Redstone Center. BCR views community resilience as an essential factor in improving public health outcomes, building networks that foster resilience against stressors including Adverse Childhood Experiences occurring in Adverse Community Environments (the 'Pair of ACEs').
• Missouri Model for Trauma-Informed SchoolsminorStrategic or Co-development PartnerThe organization's school programming is aligned with the Missouri Model for Trauma-Informed Schools, developed by the Missouri Department of Mental Health. This developmental model provides the framework for the organization's consulting services, which include four stages of change: trauma aware, trauma sensitive, trauma responsive, and trauma informed.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Andresen & Associates / The Sanctuary Model: Provides the Sanctuary Model, a trauma-informed organizational change framework for human service agencies, schools, and healthcare. Similar to AWC's organizational transformation consulting for schools, healthcare, and social services.
• Center for Community Resilience (George Washington University): Academic and applied research center that develops frameworks (e.g., ROPE - Resilience, Opportunity, Protection, Equity) for addressing childhood trauma and community adversity. AWC's EC-TIC framework and ambassador network overlap with this center's mission and methodology.
• Building Resilience Collaborative (BCR): Hosted at George Washington University's Redstone Center, BCR is a collaborative network focused on community resilience against Adverse Childhood Experiences occurring in Adverse Community Environments (the 'Pair of ACEs'). AWC is a member, and the two organizations share both mission and methodology around trauma-informed resilience, making BCR a direct peer.
• Trauma Resource Institute: Provides training, support, and resources for trauma-informed and trauma-responsive organizations. Both AWC and the Trauma Resource Institute serve similar audiences (schools, healthcare, social services) with comparable trauma-informed care frameworks and consultation services.

Broad incumbents

• Mental Health First Aid (National Council): National training program that teaches individuals how to identify and respond to mental health and substance use challenges. Comparable to AWC's foundational Trauma Awareness Training, but at much larger national scale and broader in scope.
• Crisis Prevention Institute (CPI): Established commercial training provider for healthcare, education, and social service professionals with crisis prevention and de-escalation curricula. While broader in scope, CPI operates in the same customer segments (K-12, healthcare, social services) with related training products.
• National Council for Mental Wellbeing: Major national membership organization that provides training, certifications, and policy advocacy around mental health and substance use, including trauma-informed care curricula. It serves a broader portfolio but overlaps substantially with AWC's healthcare and community training offerings.

Emerging players

• Kognito Interactive: Provides online simulations and training for trauma-informed conversations, particularly in schools and healthcare. Overlaps with AWC's training mission but leverages a digital/SaaS delivery model rather than community-led consulting.

Regional players

• Trauma-Informed Oregon: State-level initiative advancing trauma-informed care across Oregon's health, education, and social service systems. Highly comparable to AWC's state-level model in Missouri, but operates in a different geography.

Others

• Healthy Start EPIC Center: National training and technical assistance center for Healthy Start grantees, focused on community-based maternal and child health programs serving at-risk populations. Operates in adjacent space with overlapping funder ecosystem (federal grants, foundations) and trauma-informed training approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/awcommunites
• LinkedInlinkedin.com/company/alive-and-well-communities

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive and Well Communities