Business Awards UK

What Business Awards UK does

Business Awards UK operates a free-to-enter, sector-specific business awards platform serving UK companies and individuals, headquartered in Doncaster, South Yorkshire. The platform administers national awards across 60+ sectors and regional awards across 46 English counties, with entry offered at no cost and a £375+VAT Award Acceptance Fee charged only upon winning — a structural inversion of the £99-£200+ per-category upfront fees charged by traditional awards programs. The platform is operated by a 5-person core team within parent company Not Just Another Agency Ltd., and judging is conducted by a public panel of dozens of guest judges. Core technology is a web-based awards platform with online entry forms, press release distribution integration, and content marketing assets.

The company monetizes through four primary streams beyond the Award Acceptance Fee: trophy upsells (£99+VAT per additional unit with free UK delivery), tiered press services (£80 Single Outlet via Digital Journal, £199 Multi-Outlet via AP News, £349 Gold Package via Yahoo News and Benzinga), region and sector sponsorship packages (from £199+VAT), and a UK Business Directory service providing access to 265 directories for SEO and lead generation. Winners receive a complimentary publicity package including press release distribution, social media announcements, and optional in-depth PR features.

Go-to-market combines a self-serve online entry model (event-driven demand around award deadlines) with direct sales for sponsorship and press packages, supported by content marketing through the company Hub and distribution through AP News, Yahoo News, Digital Journal, Benzinga, and Google News — collectively claimed to provide potential reach of 40 million unique monthly visitors. Customer segments span UK SMEs (primary), enterprises, and regional businesses, with named winners/finalists including Gcore, UnitedLayer, HSBC, Vodafone, IBM, Lloyds Bank, and NatWest. The business operates under a private limited company structure with no disclosed funding rounds and no public revenue figures.

Name

Business Awards UK

Legal name

Not Just Another Agency Ltd.

Website

https://business-awards.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Awards UK is a UK-based, free-to-enter business awards platform serving SMEs and enterprises across 60+ sectors and 46 English counties, monetizing via a £375 winner acceptance fee, press services, sponsorships, and trophies.

Ownership category

akta.pro rank

Product category

Business Awards & Recognition

NAICS

Grantmaking and Giving Services (8132), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Awards Ceremonies & Recognition Events (MPAGAHAF)

akta.pro secondary industries

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD), Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Business awards programs
• Sector-specific awards
• Regional awards platform
• Awards publicity services
• Press release distribution

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Award Acceptance Fees: Primary revenue stream from winners who pay a £375+VAT Award Acceptance Fee upon winning. This single fee covers all award wins in any category and includes one Winner's trophy.
2. Trophy Sales: Optional additional trophies at £99+VAT per trophy, personalised with company and winner names, with free UK delivery.
3. Press Release Services: Optional paid press services including Single Outlet Press Release (£80), Multi-Outlet Press Release Package (£199), and Gold Press Release Package (£349).
4. Sponsorship Revenue: Region sponsorship at £199+VAT provides logo placement, business bio, backlinks, and social media mentions. Sector sponsorship options also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Business Awards UK operates an online business awards platform covering 60+ national sectors and 46 English county regional awards. Businesses submit entries for free across all categories and pay a £375+VAT Award Acceptance Fee only upon winning. Winners receive a personalised trophy, a publicity package with press release distribution through AP News, Yahoo News, Digital Journal, and Benzinga, and social media announcements. Optional paid add-ons include additional trophies, press release writing/distribution services, UK business directory submissions, and regional/sector sponsorships.

Product overview

Business Awards UK operates a multi-tiered business awards platform comprising national awards, regional awards (covering 46 English counties), and sector-specific award programmes across 60+ industries. The core offering is the awards programme itself, which uses a free-to-enter model where businesses submit entries at no cost and pay a £375 Award Acceptance Fee only upon winning. Winners receive a publicity package including press releases, social media announcements, and news database placements at no additional cost. Optional paid add-ons include press services (press release writing and distribution starting at £80), UK business directory submissions (access to 265 directories), and sponsorship packages. The platform is complemented by educational content through its Hub section featuring business guides and award news.

Differentiator

Problem solved

Functional benefit

Products and services

• National Business Awards A comprehensive national awards programme covering 33+ sectors including technology, finance, healthcare, hospitality, and professional services. Free submission; £375+VAT Award Acceptance Fee charged only upon winning.
• Regional Business Awards County-specific awards covering 46 counties across England, allowing SMEs and enterprises to compete regionally before advancing to national recognition. Free submission; acceptance fee applies upon winning.
• Publicity Package

Quantifiable outcome

• Reaches millions of UK start-ups, SMEs and enterprises through trusted publishing partners
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• OperaGXminorGTM or Marketing PartnerListed as partner with logo displayed on website
• FMTCminorGTM or Marketing PartnerFeatured partner with logo displayed on website
• TopCashBackminorGTM or Marketing PartnerFeatured partner with logo displayed on website
• SkimlinksminorGTM or Marketing PartnerPartner platform for affiliate marketing and content monetisation
• WickfireminorGTM or Marketing PartnerPartner with logo displayed on website
• AddStarscoreStrategic or Co-development PartnerPartnership providing affordable review aggregation service available to all businesses. Featured on website as valued partner enriching awards programme.
• AP NewscoreGTM or Marketing PartnerPrimary newswire partner for press release distribution; awards press releases are posted to AP News and indexed on major search engines
• Yahoo NewscoreGTM or Marketing PartnerPress release distribution partner for Gold Press Package; content published directly via Yahoo News and indexed on major search engines
• Digital JournalcoreGTM or Marketing PartnerPress release distribution partner; bespoke press releases posted to Digital Journal for Single Outlet package
• BenzingacoreGTM or Marketing PartnerFinancial news platform partner for Gold Press Package; provides exposure to investment and finance-focused audience
• Google NewscoreGTM or Marketing PartnerPress releases indexed on Google News for organic discoverability; provides potential reach through world's largest search platform
• Netcore365minorOthersPrevious sponsor of Business Awards UK
• TeknicalTalentminorOthersPrevious sponsor of Business Awards UK
• AttracttalentminorOthersPrevious sponsor of Business Awards UK
• Cozee Property ManagementminorOthersPrevious sponsor of Business Awards UK

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• PR Newswire: Global press release distribution service used by winners and awards platforms alike. Comparable as an enabling distribution channel underpinning Business Awards UK's publicity package, though not a direct competitor in awards administration.
• Benzinga: Financial news platform and press release distribution partner for Business Awards UK's Gold Press Package. Comparable as a distribution and media partner rather than a direct awards competitor.

Direct peers

• Great British Entrepreneur Awards: UK-wide business awards programme recognising entrepreneurs and SMEs across regions and sectors. Closely comparable to Business Awards UK in target market (UK SMEs and entrepreneurs), award-based revenue model, regional/national structure, and PR-led value proposition.
• Great British Small Business Awards: UK awards programme dedicated to recognising small businesses across sectors. Directly comparable to Business Awards UK in target customer (UK SMBs), award-based monetisation, and sector-by-sector coverage.
• Women in Business Awards: UK awards platform recognising female entrepreneurs and business leaders across sectors. Directly comparable to Business Awards UK's Women in Business Awards programme in vertical scope, target demographic, and PR-led value proposition.
• UK StartUp Awards: Awards platform specifically targeting UK start-ups and early-stage businesses across multiple sectors and regions. Comparable to Business Awards UK's SME-first positioning, sector-specific award categories, and PR-driven winner benefits.
• The British Business Awards: UK-focused business awards platform recognising companies across multiple sectors. Comparable in operating geography, target segments, and award-based monetisation, though with a different brand positioning.

Regional players

• UK Property Awards: Awards programme for UK property and real estate professionals. Comparable to Business Awards UK's sector-specific vertical awards (e.g., Property Awards) in scope and structure, but with a narrower single-sector focus.

Broad incumbents

• National Business Awards (UK): Long-running UK business awards covering enterprises and SMEs across sectors. Comparable awards structure but with established heritage, formal ceremony component, and stronger enterprise brand association than Business Awards UK.
• Lloyds Bank British Business Excellence Awards: Long-established UK business awards backed by a major bank, covering SMEs and enterprises across sectors. Comparable in scope and target audience but with significantly greater brand credibility, ceremony-based prestige, and enterprise sponsor relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/businessawardsuk
• LinkedInlinkedin.com/company/businessawardsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Awards UK