What Urbia Imports does

Urbia Imports is a Philadelphia-based private company that designs, imports, and wholesales modern furniture and home décor for residential, commercial, and hospitality interiors. The company operates a hybrid B2B/B2C model, selling directly to consumers through its own e-commerce website (urbiafurniture.com) at fixed MSRP pricing and to trade professionals through a dedicated Partner Portal requiring resale certification. Its trade channel targets interior designers, furniture retailers, showrooms, event planners, home staging companies, and hospitality buyers, with physical showroom presence at industry events such as High Point Market.

The product portfolio spans 223+ SKUs across 10+ named collections, including the MIXX fiber-reinforced concrete line (handmade by Vietnamese artisans from Portland cement), the Brooks acacia wood collection, the Metro indoor and outdoor seating lines, the hand-applied enamel Éclat collection, the Relique petrified wood series, the Modern Brazilian collection, and the 'Sier, Presented by Urbia' sub-brand. Core categories include dining tables and modular bases, sofas and sectionals, accent and outdoor seating, occasional tables, storage (sideboards, buffets, media consoles), and mirrors and décor. The company emphasizes indoor/outdoor versatility, UV-resistant polypropylene formulations, eco-friendly wood-plastic composite (15% wood chips, 25% recycled polypropylene, 60% fresh polypropylene), and a Unique Inventory Program of serial-numbered one-of-a-kind pieces.

Revenue mechanics rely on unit-pricing under a pay-as-you-go model, with wholesale/trade pricing gated behind the Partner Portal application process. Distribution combines direct e-commerce (global reach via small parcel and freight), trade account sales (mid-market), and showroom/market events (enterprise/regional). The company has no disclosed funding rounds, no published revenue, no public patents, no documented leadership team, and no AI/ML capabilities evidenced in available sources, leaving significant informational gaps regarding ownership, scale, and financial trajectory.

Name

Urbia Imports

Website

https://urbiafurniture.com

Company type

Private

Operating status

Operating

Short description

Urbia Imports is a Philadelphia-based private furniture importer and wholesaler that designs and sells modern indoor and outdoor furniture across 10+ collections to residential consumers, interior designers, retailers, and hospitality buyers through DTC e-commerce and a B2B trade Partner Portal.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time sales of furniture products through company-owned e-commerce website to consumers. Products include tables, seating, storage, and decor with fixed MSRP pricing.
2. Trade/B2B Account Sales: Sales to trade professionals including interior designers, retail stores, showrooms, event planners, and hospitality businesses through Partner Portal accounts requiring resale certification.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Urbia Imports designs, imports, and wholesales modern indoor and outdoor furniture and home decor across multiple proprietary collections (MIXX Concrete, Brooks, Metro, Metro Outdoor, Éclat/Hand-Applied Enamel, Relique Petrified Wood, Modern Brazilian, Sier). Products include dining tables and bases, sofas/sectionals, accent and outdoor stackable chairs, occasional tables, storage sideboards, and mirrors/decor, manufactured using fiber-reinforced concrete, UV-resistant polypropylene, wood-plastic composite, and hand-applied enamel finishes. Sales occur through a direct-to-consumer e-commerce storefront and an application-gated Partner Portal serving trade professionals, hospitality, and commercial buyers.

Product overview

Urbia Imports is a furniture import company offering a diverse portfolio of indoor and outdoor furniture across multiple collections. The product lineup includes the MIXX Concrete Collection featuring fiber-reinforced concrete pieces in Ivory Terrazzo, the Brooks Collection with solid acacia wood table tops, the Metro and Metro Outdoor Collections with contemporary seating options, the Hand-Applied Enamel Collection with sculptural enamel finishes, and the Relique Petrified Wood Collection featuring one-of-a-kind pieces. Core product categories span dining tables (including bases and tops), seating (sofas, sectionals, accent chairs, outdoor stackable chairs), occasional tables (coffee tables, console tables, end tables), storage solutions (sideboards, buffets, media consoles), and mirrors and decor. The company operates through a Partner Portal for trade customers including retailers, interior designers, showrooms, and hospitality businesses, and offers a Unique Inventory Program for one-of-a-kind pieces.

Differentiator

Problem solved

Functional benefit

Brands

• Sier, Presented by Urbia: A branded collection or sub-brand presented by Urbia.

Products and services

• MIXX Concrete Collection Concrete furniture collection including dining tables, coffee tables, benches, stools, and pedestals in Ivory Terrazzo finish, made from fiber-reinforced concrete for indoor and outdoor use in residential, commercial, and hospitality projects.
• Brooks Collection Furniture collection featuring solid acacia wood table tops with gentle freeform knife-edge sides, available in multiple lengths and wood tones, for residential and commercial interiors.
• Metro Collection Contemporary indoor seating collection including sofas, loveseats, and accent chairs with a modern design aesthetic.
• Metro Outdoor Collection Outdoor seating collection featuring UV-resistant stackable chairs designed for residential and commercial outdoor spaces.
• Hand-Applied Enamel / Éclat Collection Sculptural furniture pieces featuring hand-applied enamel finishes in richly layered colors, crafted to deliver depth, durability, and design flexibility across residential, commercial, and hospitality projects.
• Relique Petrified Wood Collection Unique furniture pieces crafted from solid natural-edge petrified wood slices, featuring individual character with natural markings and fossilized patterns.
• Modern Brazilian Collection Furniture collection inspired by modern Brazilian design aesthetics.
• Sier Collection (Presented by Urbia) Contemporary design furniture collection presented as a sub-brand under Urbia.
• Dining Tables Dining tables in various round, rectangular, square, and freeform designs in concrete, wood, and glass for residential and commercial dining.
• Dining Table Bases Modular table bases in X, U, T, Y, and Jake designs available in finishes such as Burnished Brass and Black.
• Sofas, Sectionals & Settees Indoor seating including sofas, loveseats, and club chairs from collections such as Tulum, Kuma, Brooklyn, and Zurich.
• Accent & Club Chairs Statement seating pieces including accent chairs and club chairs in various fabrics and designs.
• Outdoor Stackable Dining Chairs Outdoor dining chairs crafted from durable UV-protected polypropylene, designed for easy stacking and dependable performance across residential, commercial, and hospitality spaces.
• Occasional Tables Coffee tables, console tables, end tables, and accent stools in concrete, wood, and enamel finishes.
• Storage Solutions Sideboards, buffets, media consoles, and bar/wine storage furniture for living and dining spaces.
• Mirrors & Decor Decorative mirrors and interior decor accessories to complement furniture collections.
• Unique Inventory Program Program of one-of-a-kind furniture pieces, each individually photographed, serial-numbered, and tracked with a unique SKU, including petrified wood consoles.
• Partner Portal (Trade Account Program) Online portal for approved trade partners (retailers, interior designers, showrooms, event planners, home staging, hospitality, and e-commerce businesses) to access trade pricing, place orders, and manage accounts.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Room & Board: Modern American home furnishings retailer with strong trade/design program and showrooms in major US markets. Comparable to Urbia in modern aesthetic, durability-focused positioning, and trade-channel emphasis, though Room & Board's assortment and geographic footprint are larger.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer with extensive indoor and outdoor furniture assortment, strong trade program (West Elm Workspace / to-the-trade), and broad national showroom footprint. Overlaps Urbia in modern aesthetic, indoor/outdoor categories, and trade channel, but at significantly greater scale.
• CB2: Crate & Barrel's modern sibling brand offering contemporary furniture, decor, and outdoor pieces. Comparable to Urbia on modern/transitional design language and indoor/outdoor assortment, with much larger catalog, brand recognition, and store base.
• Crate & Barrel: Established home furnishings retailer with broad furniture assortment including outdoor, dining, and decor categories. Comparable to Urbia across product categories and customer segments (residential, gifting, registry), though Crate & Barrel operates at much larger scale across all channels.

Direct peers

• Article: Modern DTC furniture brand selling mid-priced sofas, dining tables, and accent pieces direct to consumers. Closely comparable to Urbia in aesthetic (modern/contemporary), target customer (style-driven homeowners), and channel strategy (own e-commerce storefront), though Article is a substantially larger DTC-only operator.
• Castlery: Modern furniture brand with DTC e-commerce and a small retail/showroom footprint serving residential buyers with contemporary designs across seating, dining, and outdoor categories. Highly comparable product mix and target customer to Urbia, particularly in the modern indoor/outdoor positioning.
• Burrow: DTC modern furniture company known for modular sofas and direct shipping, with expansion into outdoor and bedroom categories. Comparable to Urbia on modern aesthetic, DTC-first channel, and indoor/outdoor product expansion strategy.
• Albany Park: DTC furniture brand selling modern sofas, sectionals, and living room furniture direct to consumers. Closely matches Urbia's modern/transitional positioning and DTC channel focus, with overlap in sofa and seating categories.
• Joybird: DTC modern furniture brand offering customizable sofas, sectionals, dining, and outdoor furniture. Comparable to Urbia in modern design language, indoor/outdoor coverage, and direct-to-consumer e-commerce model, though Joybird's emphasis on customization is more pronounced.
• Modloft: Modern contemporary furniture brand operating both DTC e-commerce and a trade program for designers, with showrooms in design districts. Highly comparable to Urbia in modern aesthetic, dual DTC + trade GTM, and design-trade target customer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urbiafurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbia Imports