Service Now Home Services
Service Now Home Services is a DeKalb, Illinois-based residential and commercial contractor, founded in 1965, providing HVAC, plumbing, electrical, sewer, and indoor air quality services to property owners in its local market under the All-Star Heating brand.
- Company typePrivate
- Founded1965
- HeadquartersDekalb, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Service Now Home Services does
Service Now Home Services is a private, for-profit home services contractor operating under the All-Star Heating brand from DeKalb, Illinois. Founded in 1965, the company provides residential and commercial HVAC, plumbing, electrical, sewer, and indoor air quality services, spanning the full envelope of mechanical and environmental trades for property owners in its local market.
The firm is small-scale, with an employee headcount in the 11-50 range, consistent with an independently operated local contractor rather than a multi-location regional operator. Service delivery is field-based and dispatch-driven, with revenue generated through repair, installation, and maintenance contracts across both consumer and commercial end markets. No technology platform, proprietary software, app, or AI-driven product surface is disclosed in the available input; the website itself returned only a loader placeholder, providing no operational or product detail.
The company's revenue model is not disclosed, but in this trade segment the standard mechanics are time-and-materials service calls, equipment replacement jobs (HVAC units, water heaters, electrical panels), and recurring maintenance agreements. Its customer base is concentrated geographically in the DeKalb area, and given the absence of disclosed ownership, investor, or parent-company information, the business appears to be founder-/operator-owned with no private-equity or platform-rollup affiliation evident in the input.
Service Now Home Services firmographics
Firmographics- Name
- Service Now Home Services
- Website
- https://all-starheating.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Service Now Home Services is a DeKalb, Illinois-based residential and commercial contractor, founded in 1965, providing HVAC, plumbing, electrical, sewer, and indoor air quality services to property owners in its local market under the All-Star Heating brand.
- Ownership category
- akta.pro rank
Service Now Home Services industry classification
Industry- Product category
- Home Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Other Services to Buildings and Dwellings (561790)
- SIC
- Electrical Work (1731), Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- HVAC Service, Maintenance & Repair (BPABACAA)
- akta.pro secondary industries
- Emergency HVAC Repair (24/7) (HSAOAHAC), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Hard Services (MEP/HVAC, Electrical, Plumbing) (BPABAAAA)
Keywords
Where Service Now Home Services is headquartered
LocationHeadquarters
- HQ city
- Dekalb
- HQ country
- United States
- HQ region
- North America
Markets served
Service Now Home Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Service Now Home Services product offering
Product offeringCore offering
Service Now Home Services provides residential and commercial HVAC, plumbing, electrical, sewer, and indoor air quality services. The company is based in Dekalb, United States, and has been operating since 1965 with 11-50 employees, delivering trade and home-services work via its all-starheating.com website.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Services
- Plumbing Services
- Electrical Services
- Sewer Services
- Indoor Air Quality Services
Companies that use Service Now Home Services
Customer profileIdeal customer profiles2 records
Service Now Home Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Service Now Home Services competitors and assessment
Company assessmentEmerging players
- HomeServe: Home repair and maintenance plan provider covering plumbing, HVAC, electrical, and sewer lines. Comparable on the residential multi-trade service offering and customer base, but differentiates via subscription-based service contracts rather than direct trade execution.
Direct peers
- Benjamin Franklin Plumbing: National plumbing franchise and Neighborly brand offering residential and commercial plumbing services. Comparable on the plumbing service line and the local franchise-operator model.
- One Hour Heating & Air Conditioning: National franchise brand providing residential HVAC, plumbing, and electrical services. Directly comparable to Service Now Home Services' multi-trade residential service model, with the same target customer and trade set, but operating at franchise scale.
- Mr. Sparky: National electrical services franchise and Neighborly brand. Comparable on the residential and commercial electrical service line and the multi-trade local-operator model.
- Aire Serv: National HVAC franchise providing heating, cooling, and indoor air quality services to residential and commercial customers. Directly comparable to Service Now Home Services on the HVAC and IAQ service lines and the local-operator model.
- Mr. Rooter Plumbing: National plumbing franchise also offering HVAC and drain services through affiliated Neighborly brands. Directly comparable on the plumbing and sewer service lines and on the residential/commercial services delivery model.
Broad incumbents
- Trane Technologies: Global HVAC manufacturer and service provider with a large dealer network. Comparable on the HVAC service and replacement revenue, though Trane is a major incumbent driven by equipment and dealer-driven service work.
- Roto-Rooter: Large, established plumbing, drain, and water-damage services provider with national coverage. Comparable on the plumbing and sewer service lines and broad residential/commercial service model, but operates at a much larger scale.
- Carrier Global: Global HVAC equipment manufacturer and services provider. While primarily a manufacturer, its dealer and service network competes for the same HVAC service and replacement revenue that Service Now Home Services targets, making it a broad incumbent peer.
- ServiceMaster: National facilities and home services holding company spanning restoration, cleaning, and home services. Comparable as a multi-trade home services operator with a management/coordination layer, though much larger and more diversified.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Service Now Home Services social profiles
Digital presenceService Now Home Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Now Home Services leadership team
Management profileNumber of profiles
Service Now Home Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Now Home Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Now Home Services
What does Service Now Home Services do?
Service Now Home Services provides residential and commercial HVAC, plumbing, electrical, sewer, and indoor air quality services. The company is based in Dekalb, United States, and has been operating since 1965 with 11-50 employees, delivering trade and home-services work via its all-starheating.com website.
Is Service Now Home Services a public or private company?
Service Now Home Services is a private company. It is classified as unknown and is currently operating.
When was Service Now Home Services founded?
Service Now Home Services was founded in 1965. It employs 11 to 50 people.
Where is Service Now Home Services based?
Service Now Home Services is headquartered in Dekalb, United States, in the North America region.
Who are Service Now Home Services's main competitors?
HomeServe is listed as an emerging player. Direct peers are Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning, Mr. Sparky, Aire Serv and Mr. Rooter Plumbing. Broad incumbents are Trane Technologies, Roto-Rooter, Carrier Global and ServiceMaster.
Does Service Now Home Services have an API?
No public API is recorded for Service Now Home Services.
What industry is Service Now Home Services in?
Service Now Home Services's product category is Home Services. Its primary akta.pro industry code is BPABACAA, HVAC Service, Maintenance & Repair, with a secondary code of HSAOAHAC, Emergency HVAC Repair (24/7). Its NAICS code is 23822 and its SIC code is 1731.