JCMatthew NZ
JCMatthew NZ is a B2B wholesale importer and distributor based in Auckland, supplying New Zealand retailers with international consumer electronics, drones, smart fitness devices, cycling accessories, and educational toys across more than 15 brands.
- Company typePrivate
- Founded-
- HeadquartersGreenhithe, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What JCMatthew NZ does
JCMatthew New Zealand Limited is a privately held B2B importer and wholesale distributor based in Greenhithe/Auckland that supplies New Zealand retailers and dealers with a curated portfolio of international consumer electronics and innovative technology brands. The company distributes products across seven verticals: aerial drones (Autel Robotics EVO, HOVERAir X1/X1 Pro/X1 ProMax, SwellPro SplashDrone), smart cycling gear (Livall helmets, Hornit, Zovii locks), health and fitness (PICOOC scales, Smart Rope, Restube buoys), education and STEAM toys (Boogie Board, UBTech Iron Man, Nikko, solar toys), LED lighting (beanies, lanterns, torches), and lifestyle electronics (Xoopar, D'Light). The portfolio emphasises technology-enabled products featuring Bluetooth/Wi-Fi connectivity, computer-vision-based autonomous flight, AR experiences, and biometric sensing — though JCMatthew itself develops none of this technology, acting instead as the local market channel partner.
Revenue is generated exclusively through wholesale margins on imported goods sold to NZ trade customers; no direct-to-consumer channel is operated. Pricing is opaque and dealer-facing, requiring direct contact via email or phone for quotes. A distinctive element of the business is the in-house Auckland Service Centre, which acts as the authorised NZ warranty and repair agent for Autel, HOVERAir, SwellPro, and electric scooter brands — providing after-sales infrastructure that competitors without authorised-service status cannot easily replicate. Inspection fees ($85 + GST) and labour ($85 + GST/hour) are publicly disclosed.
The company operates with a lean headcount of 1–10 employees and has no disclosed external funding, parent company, or M&A activity. Its strategic posture is incremental portfolio expansion (notably the 2023 HOVERAir X1 and 2024 X1 PRO/PROMAX launches) within the constraints of a single-country wholesale operation.
JCMatthew NZ firmographics
Firmographics- Name
- JCMatthew NZ
- Legal name
- JCMatthew New Zealand Limited
- Website
- https://jcmatthew.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JCMatthew NZ is a B2B wholesale importer and distributor based in Auckland, supplying New Zealand retailers with international consumer electronics, drones, smart fitness devices, cycling accessories, and educational toys across more than 15 brands.
- Ownership category
- akta.pro rank
Where JCMatthew NZ is headquartered
LocationHeadquarters
- HQ city
- Greenhithe
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
JCMatthew NZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: JCMatthew generates revenue by importing high-quality international consumer electronics, smart fitness, educational toy, and outdoor brands and distributing them at wholesale prices to New Zealand retailers and dealers. The company sells in bulk to trade customers and does not appear to sell direct-to-consumer. Revenue is derived from the margin between imported cost and wholesale pricing across its brand portfolio.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
JCMatthew NZ product offering
Product offeringCore offering
JCMatthew NZ imports and distributes a curated portfolio of international consumer electronics, drones, smart fitness, educational toy, and outdoor lighting brands at wholesale prices to New Zealand retailers and dealers. The company handles import logistics, compliance, and after-sales service through a dedicated in-house service and repair centre in Auckland. It does not sell direct-to-consumer, operating exclusively as a B2B wholesale distributor.
Product overview
JCMatthew NZ is an importer and wholesale distributor of high-quality consumer electronics and innovative technology products throughout New Zealand. The company operates across multiple product categories including aerial drones (HOVERAir, Autel Robotics, SwellPro), smart fitness devices (PICOOC smart scales, Smart Rope jump ropes, Livall smart helmets), cycling accessories (Hornit, Zovii locks, CLUG bike racks), educational toys (Boogie Board, UBTech robots, Nikko RC toys, solar toys), LED lighting (LED beanies, outdoor lanterns), lifestyle electronics (Xoopar speakers, D'Light lamps), and offers warranty/repair services through its Service Centre. The portfolio emphasizes innovative technology with products featuring connectivity (Bluetooth, Wi-Fi), AI-powered capabilities (autonomous flight, body composition analysis, AR experiences), and consumer-friendly designs across fitness, recreation, education, and lifestyle segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Autel Robotics EVO Drones
- SwellPro SplashDrone
- HOVERAir X1
- HOVERAir X1 PRO & PROMAX
- FeiyuTech Handheld Gimbals
- Livall Smart Helmets
- Hornit Cycling Products
- Boogie Board eWriters
- PICOOC Smart Scales
- Smart Rope Pure
- Zovii Locks
- UBTech Iron Man MK50 Robot
- Nikko Toys
- JCMatthew LED Beanies
- Restube Safety Buoys
- Outdoor LED Lighting Range
- Xoopar Wireless & Speakers
- D'Light Transformable Lamps
- JCMatthew Service Centre
- Educational & STEAM Toys Range
- Veho Consumer Electronics
Companies that use JCMatthew NZ
Customer profileSegments7 records
Ideal customer profiles1 record
JCMatthew NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability13 records
JCMatthew NZ partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- Autel RoboticscoreJCMatthew is the authorised New Zealand distributor for Autel Robotics drones, including the EVO prosumer drone line. Autel Robotics is a US-based drone manufacturer known for 4K videography and long-range controllers.
- SwellProcoreJCMatthew is the authorised New Zealand distributor for SwellPro water-resistant drones (SplashDrone 4, SplashDrone FD1). JCMatthew's Auckland service centre is the authorised NZ service agent for SwellPro warranty claims and repairs.
- HOVERAir (Zero Zero Robotics)coreJCMatthew distributes the HOVERAir X1, X1 Pro, and X1 ProMax flying cameras — controller-free, palm-launch drones designed for everyone. JCMatthew also handles service and warranty for these products in NZ.
- LivallcoreJCMatthew distributes Livall smart cycling helmets featuring integrated turn-signals, Bluetooth hands-free calling, Walkie-Talkie, music playback, and SOS alert functions.
- HornitcoreJCMatthew distributes Hornit cycling products including the world's loudest cycle horn (DB140 at 140dB), horns and lights for adults and children, bike helmets with 10 styles and 3 light modes, Mini Hornit kids' accessory, Clug bike racks, and Hornit AIRO balance bikes with lifetime warranty. Hornit is sold in over 40 countries.
- FeiyuTechcoreJCMatthew distributes FeiyuTech handheld camera gimbals, a Chinese manufacturer that has been developing gyro stabilisation technology since 2013. Product lines include smartphone, action camera, and DSLR/mirrorless gimbals.
- Boogie Board (Impossible Corporation)coreJCMatthew distributes Boogie Board eWriters — LCD writing tablets that eliminate the need for paper, scratch pads, and sticky notes. Boogie Board is described as the global leader in E-Writers. JCMatthew offers a store locator tool on its website for Boogie Board products.
- UBTech RoboticscoreJCMatthew distributes UBTech Iron Man MK50 Robot — a walking, talking robot with AR missions, mobile app control, and face-upload features. UBTech is described as the world's first Marvel robot.
- Nikko ToyscoreJCMatthew distributes Nikko Toys' range of radio-controlled vehicles (including amphibious VaporizR 3), construction toy sets, and push-powered rescue vehicles. Nikko Toys is a global toy company creating, designing, and marketing innovative RC and construction vehicles.
- PICOOCcoreJCMatthew distributes PICOOC smart body composition scales (S1 Pro and S3 models). These Wi-Fi and Bluetooth-enabled scales measure 11 body indexes including body fat, muscle mass, visceral fat, and BMR using BIA chip technology.
- Tangram Factory (Smart Rope)coreJCMatthew distributes the Tangram Smart Rope PURE — a fully connected jump rope with magnetic sensors, transparent handles, and 45-hour battery life. Pairs with the Smart Gym mobile app for iOS and Android.
- XooparcoreJCMatthew distributes Xoopar's range of art toy-shaped Bluetooth speakers (Boy Mini, Glow 5", Grand), power banks, and wireless charging accessories. Xoopar is known for quirky and innovative lifestyle gadgets.
- RestubecoreJCMatthew distributes Restube water safety buoys — small, lightweight personal flotation devices for water recreation, sport, and professional rescue use.
- ZoviicoreJCMatthew distributes Zovii security locks including alarm disc locks (ZS6, ZHL), alarm chain locks (ZCL), alarm U-locks (ZNU14), and portable disc locks (ZK6). Zovii products feature 120dB alarms and IP67 waterproof ratings.
- VehocoreJCMatthew distributes Veho lifestyle consumer electronics. Veho is described as a manufacturer with over 100 trademarks and patents registered globally and many awards for innovation.
- Autel Robotics NZ Authorised Service NetworkcoreJCMatthew operates an authorised New Zealand service and repair centre that handles warranty claims, inspections, and paid repairs for Autel Robotics drones purchased from authorised NZ dealers. The service centre is trained by JCMatthew's technicians.
- HOVERAir NZ Authorised Service NetworkcoreJCMatthew operates an authorised New Zealand service and repair centre for HOVERAir products including the X1, X1 Pro, and X1 ProMax. The service centre accepts products via online service request forms and ships repaired items back to customers.
- SwellPro NZ Authorised Service AgentcoreJCMatthew is the authorised New Zealand service agent for SwellPro drones and accessories. The service centre handles warranty inspection, user damage assessment, out-of-warranty repairs, and liaises with the manufacturer (SwellPro) on warranty decisions. New drones carry 12-month warranty on drone body; batteries and accessories carry 6-month and 3-month warranties respectively.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
JCMatthew NZ competitors and assessment
Company assessmentDirect peers
- PB Tech: PB Tech is New Zealand's largest NZ-owned importer and retailer of computers, consumer electronics, and tech gear. It is the closest direct comparable to JCMatthew NZ: same geography, same channel (B2B trade plus direct retail), and overlapping product mix in electronics, drones, smart home, and lifestyle tech.
- Laser Corporation: Laser Corporation is an Australian importer and wholesaler of consumer electronics, tech accessories, audio, and lifestyle gadgets distributed through retail channels. Its business model — curating international brands and wholesaling them to ANZ retailers — is closely aligned with JCMatthew NZ's role as a multi-brand tech importer.
- Shriro Australia: Shriro Australia imports and distributes premium international consumer brands (Casio, Smeg, Pioneer, etc.) into the ANZ retail market. Like JCMatthew, Shriro holds authorised distribution rights for global brands and supplies Australian/NZ retailers without selling direct to consumers.
Others
- Briscoe Group: Briscoe Group operates Briscoes and Rebel Sport in NZ, selling homeware, sporting goods, fitness, and outdoor categories. It is adjacent to JCMatthew's cycling, fitness, and outdoor lighting segments as a downstream retailer of similar end-use products.
- Mighty Ape: Mighty Ape is a major NZ online retailer of consumer goods including toys, electronics, drones, and gadgets. It is downstream of JCMatthew's brand portfolio and competes for the same consumer purchase occasions through a different channel.
Broad incumbents
- Harvey Norman: Harvey Norman is a large ANZ retailer of electronics, appliances, and lifestyle tech. It is a broad incumbent that carries many of the same consumer-tech categories JCMatthew distributes and represents a key downstream retail account for the brands JCMatthew supplies.
- The Warehouse Group: The Warehouse Group is one of New Zealand's largest general merchandise retailers, with banners including The Warehouse, Noel Leeming, and Warehouse Stationery. It sells across consumer electronics, toys, lighting, and fitness — overlapping heavily with JCMatthew's product mix — and represents both a competitor and a major potential retail customer.
- JB Hi-Fi: JB Hi-Fi is the dominant ANZ consumer-electronics and tech retailer, with a growing NZ store network that stocks many of the same categories JCMatthew distributes (drones, smart home, audio, fitness tech). It is a downstream customer of brands like Autel and a broad incumbent competing for the same shelf space JCMatthew's retail partners sell into.
- Jaycar Electronics: Jaycar Electronics is an ANZ electronics retailer and supplier of consumer electronics, accessories, and DIY/maker gear. It overlaps with JCMatthew's audio, lighting, and electronics accessory categories and is a relevant broad incumbent for comparable scale and ANZ footprint.
- Noel Leeming: Noel Leeming is a leading NZ consumer electronics and appliances retailer (part of The Warehouse Group) stocking drones, smart home, audio, and lifestyle tech categories that overlap with JCMatthew's distributed portfolio. It operates at scale nationally and competes for the same end consumer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JCMatthew NZ social profiles
Digital presenceJCMatthew NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
JCMatthew NZ leadership team
Management profileNumber of profiles
JCMatthew NZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JCMatthew NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JCMatthew NZ
What does JCMatthew NZ do?
JCMatthew NZ imports and distributes a curated portfolio of international consumer electronics, drones, smart fitness, educational toy, and outdoor lighting brands at wholesale prices to New Zealand retailers and dealers. The company handles import logistics, compliance, and after-sales service through a dedicated in-house service and repair centre in Auckland. It does not sell direct-to-consumer, operating exclusively as a B2B wholesale distributor.
Is JCMatthew NZ a public or private company?
JCMatthew NZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JCMatthew NZ founded?
JCMatthew NZ was founded in -1. It employs 1 to 10 people.
Where is JCMatthew NZ based?
JCMatthew NZ is headquartered in Greenhithe, New Zealand, in the Oceania region.
How does JCMatthew NZ make money?
One revenue line is on record: wholesale Distribution.
Who are JCMatthew NZ's main competitors?
Direct peers on record are PB Tech, Laser Corporation and Shriro Australia. Others are Briscoe Group and Mighty Ape. Broad incumbents are Harvey Norman, The Warehouse Group, JB Hi-Fi, Jaycar Electronics and Noel Leeming.
Does JCMatthew NZ have an API?
No public API is recorded for JCMatthew NZ.