2nd Story Capital

What 2nd Story Capital does

2nd Story Capital is a privately held investment firm headquartered in Provo, Utah that operates two integrated business lines: a private equity practice providing equity capital to small and mid-sized businesses, and a real estate division (2nd Story Real Estate) that develops and owns commercial and residential properties in downtown Provo. The firm provides equity investments intended to fund organizational improvement, works with portfolio management teams to design exit strategies, and describes its posture as "active ownership," with operators participating in execution alongside management rather than acting as passive capital providers. Its real estate portfolio includes High Line Square (a 100,000-square-foot, seven-story mixed-use development completed in spring 2020 with 67 residential units and ground-floor retail), the University Building (a downtown commercial property), and a co-investment stake in the Zions Bank Financial Center, a Class A office building in downtown Provo.

The firm targets business owners seeking growth capital combined with hands-on executive support. Its team is composed of executives and entrepreneurs with experience spanning financial management, sales and operations management, and product marketing and branding, across industries from education to energy. The real estate division serves a small roster of commercial tenants (Chip Cookies, Affordable Bridal Boutique, Relic Agency, Extra Locksmith, Zions Bank) and residential renters in the Provo market; named management includes Josh Godfrey, Managing Director of Real Estate.

Revenue mechanics combine returns from equity investments in portfolio companies (via growth, operational improvements, and exits) with real estate economics (property appreciation, rental income, and co-investment returns). Go-to-market is relationship-driven, relying on direct outreach to business owners and involvement in the local Provo business community, with distribution exclusively regional and concentrated in the Provo-Orem metropolitan area. No fee structures, AUM, headcount, or revenue figures are disclosed.

Name

2nd Story Capital

Legal name

2nd Story Capital

Website

https://2ndstorycapital.com

Company type

Private

Operating status

Operating

Short description

2nd Story Capital is a privately held Provo, Utah investment firm providing equity capital and turnaround support to small and mid-sized businesses, with a real estate division (2nd Story Real Estate) that develops and owns mixed-use, commercial, and Class A office properties in the Provo market.

Ownership category

akta.pro rank

Product category

Private Equity and Real Estate Investment

NAICS

Other Financial Investment Activities (5239), Lessors of Real Estate (5311), Lessors of Other Real Estate Property (53119), Portfolio Management and Investment Advice (52394)

SIC

Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519), Investors, Nec (6799), Operative Builders (1531)

akta.pro primary industry

Business Services (B2B) Growth Equity (FSANACAD)

Keywords

• Private equity investments
• Equity capital
• Real estate development
• Commercial property leasing
• Business turnaround support

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Revenue model

1. Equity Investment Returns: 2nd Story Capital generates returns through equity investments in portfolio companies, capturing value through business growth, operational improvements, and successful exits. The firm takes an active ownership role, working with management to implement improvements before executing exit strategies.
2. Real Estate Investment and Development: Through 2nd Story Real Estate, the firm invests in commercial and residential real estate projects in Provo, Utah. Revenue is generated through property appreciation, rental income, and co-investment partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

2nd Story Capital is a private equity and investment firm that provides equity investments to small and mid-sized business owners to fuel organizational improvement, works with management teams to develop exit strategies, and actively participates in executing those strategies. Through its 2nd Story Real Estate division, the firm invests in and develops commercial and residential real estate projects in the Provo, Utah market.

Product overview

2nd Story Capital is a private equity firm offering equity investments to help businesses grow and develop exit strategies. The company operates through its real estate division, 2nd Story Real Estate, which owns and develops commercial and residential properties in Provo, Utah, including the High Line Square luxury apartment tower, the University Building commercial property, and co-investment in the Zions Bank Financial Center.

Differentiator

Problem solved

Functional benefit

Products and services

• 2nd Story Capital Equity Investment Private equity service providing equity capital to small and mid-sized business owners, combined with hands-on executive support to develop and execute exit strategies. Targets established businesses seeking growth capital and operational support.
• 2nd Story Real Estate Real estate investment and development division that owns, develops, and manages commercial and residential properties in the Provo, Utah market, including the High Line Square luxury tower, University Building commercial property, and co-investment in the Zions Bank Financial Center.
• High Line Square Luxury mixed-use residential tower in downtown Provo featuring 67 premium residential units (studio to three-bedroom, including five penthouses), with rooftop amenities including a community garden, barbecue grills, fire pit, lounge area, yoga room, and community library. Also houses commercial tenants such as Chip Cookies' flagship retail location.
• University Building Commercial property located on the corner of University Ave. and 300 N. in downtown Provo, across from the UVX stop, leased to local downtown businesses such as Affordable Bridal Boutique, Relic Agency, and Extra Locksmith.
• Zions Bank Financial Center Class A office building in the heart of downtown Provo, co-invested in by 2nd Story Capital and Zions Bank, providing premium office space for businesses in the downtown Provo market.

Quantifiable outcome

• High Line Square: 67 premium residential units, 100,000 square feet, 7-story mixed-use development in Provo's tallest residential tower
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Chip CookiesminorStrategic or Co-development Partner · 22 April 20192nd Story Real Estate reached an agreement with Chip Cookies to locate their flagship shop in High Line Square, Provo's tallest residential tower. The mixed-use development scheduled for completion in spring 2020 will house the gourmet cookie company's flagship retail location.
• Downtown Provo OrganizationminorStrategic or Co-development PartnerThe Downtown Provo organization supports the growth of downtown businesses. Quinn Peterson, Executive Director, has publicly supported 2nd Story's real estate developments as contributing to the downtown business community.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mercato Partners: Salt Lake City growth equity firm investing in later-stage consumer, software, and B2B SMBs across Utah. Closely comparable to 2nd Story Capital's PE arm in target geography and active-investor posture with management teams.
• Peterson Partners: Salt Lake City-based private investment firm that provides growth capital, venture, and real estate investments across the Mountain West. Highly comparable to 2nd Story Capital as a Utah-anchored, multi-strategy PE/real estate platform investing in SMBs and local real estate.
• Woodbury Corporation: Utah-based real estate development and investment firm operating multifamily, commercial, and mixed-use properties. Comparable to 2nd Story Capital's 2nd Story Real Estate division in geography and asset mix (Class A residential and commercial in Utah).
• University Growth Fund: Provo, Utah-based private investment firm providing equity capital and strategic support to local companies. Closely comparable to 2nd Story Capital as a fellow Provo-based PE firm serving SMBs in the Utah County market.

Regional players

• Ivory Homes: Utah's largest homebuilder and a major residential developer. Comparable to 2nd Story Capital's real estate development capabilities in the Utah market, though focused primarily on for-sale residential rather than rental multifamily.
• KSL Capital Partners: Denver-based private equity firm focused on travel, leisure, and real estate-related businesses. Comparable as a Mountain West PE/real estate investor with active operating model, though larger and more specialized.

Others

• Red River West: Park City, Utah-based investment firm backing SMB and growth companies. Comparable as a Utah-adjacent capital provider, but focuses on consumer/retail investments rather than real estate development.

Broad incumbents

• Signal Peak Ventures: Utah-based venture capital firm investing in technology and growth-stage companies with strong ties to BYU/Provo. Comparable as a Utah-anchored capital provider but focuses on tech VC rather than SMB private equity and real estate.
• EPIC Ventures: Salt Lake City-based venture capital firm with deep ties to Utah's startup ecosystem. Comparable to 2nd Story Capital in serving as a regional capital provider in the Intermountain West, but focuses on technology investments.

Emerging players

• Peak Capital Partners: Utah-based private equity firm focused on lower middle-market companies in the Mountain West. Comparable to 2nd Story Capital as a regional SMB-focused PE investor with similar geographic anchor and active operating style.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/secondstorycapital
• LinkedInlinkedin.com/company/2nd-story-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2nd Story Capital