Agence Mayoko

What Agence Mayoko does

Agence Mayoko is a French communication and advertising agency headquartered in Bidart, Pays Basque (Nouvelle-Aquitaine), founded in 2013 by Mathieu Rousset and operating as a SARL. It delivers four core service lines: brand strategy and identity, viral marketing activation, content conception/production (including video and photography), and community management/storytelling. Client work centers on B2B mid-market and enterprise engagements, with a notable track record of audacious, buzz-oriented campaigns (e.g., sending a Basque cake to the stratosphere, a rugby-player auction reaching 26 million people, and the Beer Up portable tap launch that drove €1M of online revenue and 8,000 units in seven months). The agency operates from a single office inside the Technopôle Izarbel business park, co-located with the Le Labo collective of agencies it co-founded in 2016 with Redbox Communication, and relies on partner agencies (Smog Films for video, Oh My Web for digital amplification, Goodness for digital strategy) to deliver integrated campaigns. Go-to-market is sales-led and event-driven: direct outreach to regional and national clients, referrals through the CCI Bayonne and Nouvelle-Aquitaine business ecosystem, industry award participation (Trophées de la Com du Sud-Ouest, APACOM), founder speaking engagements, and content marketing through the Verso vlog. Pricing is quote-based and not publicly disclosed; revenue is not publicly reported.

Name

Agence Mayoko

Legal name

SARL Mayoko

Website

https://mayoko.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Agence Mayoko is a French B2B creative communication agency in Bidart, Pays Basque, founded in 2013, serving mid-market and institutional clients across Nouvelle-Aquitaine and France with brand strategy, viral marketing, content production, and community management services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Creative communication services
• Brand strategy services
• Viral marketing campaigns
• Content production services
• Social media management

Headquarters

HQ city

Bidart

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communication Agency Services: Professional services revenue from strategy consulting, brand identity, viral marketing campaigns, content production, community management, and storytelling services for B2B clients across retail, hospitality, sports, and institutional sectors in Nouvelle-Aquitaine and nationally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Agence Mayoko is a boutique creative communication agency that provides four integrated service lines: brand strategy and identity, viral marketing activation, content conception and production, and community management and storytelling. The agency designs bold, audacious creative concepts aimed at generating viral buzz and organic media coverage for B2B clients across retail, hospitality, agri-food, sports, tourism, and institutional sectors in Nouvelle-Aquitaine and nationally.

Product overview

Agence Mayoko is a communication and advertising agency specializing in strategic and creative services. The agency operates as a unified service offering rather than a platform with modules. Their core portfolio consists of four main service areas: Stratégie & Identité de marque (brand strategy and identity), Activation et marketing viral (viral marketing activation), Conception/Rédaction & production de contenus (content creation and production), and Community management & story telling (social media management and storytelling). These services are delivered through collaborative projects with partner agencies including Redbox Communication for design and Smog Films for video production.

Differentiator

Problem solved

Functional benefit

Brands

• Verso: The agency's web series vlog featuring behind-the-scenes content, project case studies, and agency insights.

Products and services

• Stratégie & Identité de marque (Brand Strategy & Identity) Strategic brand positioning and identity development service establishing coherent brand messaging and positioning for B2B clients. Targets enterprises and mid-market businesses needing differentiated brand communication.
• Activation et marketing viral (Viral Marketing Activation) Viral marketing campaigns and activation strategies designed to boost brand visibility through unconventional and buzz-generating initiatives. Targets B2B clients seeking to break through communication noise and create organic earned media reach.
• Conception/Rédaction & production de contenus (Content Creation & Production) Content creation, copywriting, and production services including video production, photography, and written content for brand storytelling. Targets B2B clients across multiple sectors needing content-driven campaigns.
• Community management & story telling (Social Media Management & Storytelling) Social media community management and narrative storytelling services developing digital presence and engaging audiences for B2B clients. Includes brand storytelling and ongoing digital community engagement.

Quantifiable outcome

• Reached 12 million people with #BaskinSpace campaign for BAB2
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Redbox CommunicationcoreStrategic or Co-development PartnerLong-term creative agency partner for art direction, graphic design, and web development. Collaborates on majority of campaigns including Beer Up launch, Wikicampers rebrand, BAB2 activations, and Euralis campaigns. Co-founded Le Labo collective together with Mayoko.
• Smog FilmscoreStrategic or Co-development PartnerVideo production partner for all major campaigns including Beer Up spots, Wikicampers films, BAB2 activations, and Flex-On brand film. Co-producer on most content-intensive projects.
• Oh My WebmajorGTM or Marketing PartnerDigital marketing and advertising partner handling campaign amplification, social media ads, native advertising, and display campaigns for Beer Up and other clients.
• Le Labo (Collective)coreStrategic or Co-development PartnerMulti-agency collective co-founded by Mayoko and Redbox Communication. Enables larger project pitches and delivers complex integrated campaigns requiring diverse expertise.
• ESTIAminorStrategic or Co-development PartnerEngineering school partner for technical aspects of Le Gâteau Basque à la Conquête de l'Espace campaign (stratosphere launch).
• Populations and local organizations for Le Gâteau Basque campaignminorStrategic or Co-development PartnerPartnership with Eguzkia (Basque cake promotion), Poplidays, BMW Bayern Landes Pays Basque, Agorila Productions, and brand 64 for #BaskinSpace campaign.
• GoodnessmajorGTM or Marketing PartnerDigital strategy and distribution partner for Wikicampers campaigns including 'Le Dilemme' activation and 'Remember the Feeling' service launch.
• Aviron Bayonnais Rugby ProminorGTM or Marketing PartnerSports partnership for virtual reality activation campaign with Centre Commercial BAB2.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• W&Cie: W&Cie is a French independent creative agency with a focus on integrated brand campaigns and strategic communications. It is a direct peer in the same independent creative agency tier, competing for similar mid-market and regional enterprise briefs.
• La Chose: La Chose is an independent French creative agency known for distinctive brand campaigns and integrated communications. It is a direct peer with a comparable independent structure, creative-led positioning, and full-service offering.
• Herezie: Herezie is an independent French creative agency offering brand strategy, advertising, and digital campaigns across B2B and B2C verticals. It is a direct peer as another independently-owned French creative firm with a comparable boutique structure and creative-led proposition.
• Rosapark: Rosapark is an independent French creative agency based in Paris, focused on brand strategy, creative campaigns, and storytelling for B2C and B2B clients. It is directly comparable to Agence Mayoko as a similarly independent, creatively-led boutique delivering full-service communications for enterprise brands.
• Romance: Romance is a Paris-based independent creative agency known for emotionally-driven brand campaigns and integrated communications. It mirrors Mayoko's positioning as an independent creative agency competing for attention-grabbing, award-eligible work on a comparable client size tier.
• Australie.GAD: Australie.GAD is an independent French creative agency specializing in brand strategy and integrated campaigns. It is a direct peer as another independently-held, creative-driven agency serving a comparable client mix of enterprise and institutional clients.

Broad incumbents

• DDB Paris: DDB Paris is a major French creative agency within the Omnicom network, delivering integrated advertising and brand campaigns. It is a broad incumbent operating in the same creative agency category as Mayoko but with substantially larger client rosters and network resources.
• TBWA\Paris: TBWA\Paris is the French office of the global TBWA creative network, offering full-service advertising and brand strategy. It is a broad incumbent serving the same enterprise brand category as Mayoko but with global reach and media-buying scale.
• Marcel (Publicis): Marcel is a creative agency within the Publicis network delivering brand strategy, advertising, and integrated campaigns for major French and international brands. It is a broad incumbent comparable on service offering but operating at network scale rather than boutique size.
• BETC Paris: BETC is a flagship French creative agency within the Havas network, offering full-service advertising, brand strategy, and integrated campaigns. It is a broad incumbent offering the same integrated creative services as Mayoko but at network scale and with significantly greater resources.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agence_mayoko

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Mayoko