Influencer Marketing Alliance

What Influencer Marketing Alliance does

Influencer Marketing Alliance (IMA) is a Belgian professional association dedicated to professionalizing the influencer marketing sector, operating as a dedicated initiative under FeWeb vzw (asbl), a non-profit trade body representing approximately 400 member companies active in digital and content creation. The organization serves individual content creators and influencers, influencer and social media agencies, and brands seeking certified talent, with a horizontal segmentation model priced via tiered annual memberships ranging from €150 (individual creators) to €2,000 (100+ employee enterprises). IMA's commercial offering is anchored by the Belgian Influencer Certificate (Certificat Influenceur), a 1.5-hour e-learning certification co-developed with the Conseil de la Publicité and supported by UBA, UMA, BAM, ACC, JEP and EASA, which had certified 100 influencers as of March 2026 and won a 2026 AMMA Silver Award in Sustainable Media Development.

IMA monetizes through three streams: recurring annual membership fees, paid Academy training courses (SEO, GEO, Social ads for e-commerce, SEO for e-commerce — priced €295–€695 per seat with KMO-Portefeuille subsidies), and event participation (notably the annual Influence Forward conference co-organized with Stellar Tech, which attracted 200+ attendees). The alliance also distributes member benefits including a Legal Help Line (with Sirius Legal), a business address solution to protect influencer privacy, tailored insurance (with Group Casier), standardized contract templates, four working task forces, and advocacy via an 11-point Memorandum directed at the Belgian government. Geographic scope is Belgium-only (Flanders, Wallonia, Brussels), with bilingual NL/FR delivery and offices in Gentbrugge and Brussels.

Technically, IMA operates a standard association stack: a multilingual content website (influencermarketingalliance.be), a separate e-learning platform for the Influencer Certificate (influencercertificaat.be), CRM/membership billing infrastructure inherited from FeWeb, and event ticketing for Influence Forward. The organization does not develop proprietary technology products; its "technology" is primarily a content and credentialing layer over association operations, with no disclosed AI, API, SDK, or integration surfaces.

Name

Influencer Marketing Alliance

Legal name

FeWeb asbl

Website

https://influencermarketingalliance.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Influencer Marketing Alliance is a Belgian professional association under FeWeb that certifies influencers via the official Belgian Influencer Certificate, and serves creators, agencies, and brands through membership, training, legal aid, events, and regulatory advocacy.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (561920), Public Relations Agencies (54182)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industry

Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Influencer marketing education
• Professional certification programs
• Content creator training
• Digital marketing training
• Industry association services

Headquarters

HQ city

Gentbrugge

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from individual influencers, content creators, agencies, and other companies. Individual influencers pay €150/year. Agencies and companies pay based on employee count ranging from €100 to €2,000 per year depending on size.
2. Training Courses and Workshops: Revenue from Academy workshops and training programs including SEO Training, GEO Training, Social Ads for E-commerce, and other digital marketing courses. Pricing varies by membership status (FeWeb member vs non-member).
3. Event Participation: Revenue from major industry events like Influence Forward, with ticket pricing that offers discounts for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Influencer Marketing Alliance (IMA) is a Belgian professional association that educates, certifies, and advocates for content creators, influencers, and influencer marketing agencies. It delivers a portfolio of paid membership benefits including the Belgian Influencer Certificate e-learning program, professional training courses (SEO, GEO, Social ads), legal advice, business address services, digital insurance, and the annual Influence Forward industry event, all operated under the parent non-profit FeWeb vzw.

Product overview

The Influencer Marketing Alliance is a professional association for influencers, content creators, and influencer marketing agencies in Belgium, operating as an initiative of FeWeb. Rather than a single software product, the organization offers a portfolio of membership-based services including the Certificat Influenceur (e-learning certification program), Legal Help Line (legal advice service), professional training courses (SEO, GEO, Social ads, e-commerce), the annual Influence Forward conference, business address solutions, digital insurance, and standards/task force working groups. These services are designed to professionalize the influencer marketing sector in Belgium by providing education, legal support, networking, and advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Certificat Influenceur (Influencer Certificate): A certification program for content creators and influencers to demonstrate knowledge of advertising rules and professional practices, developed in collaboration with the Conseil de la Publicité.

Products and services

• Certificat Influenceur (Belgian Influencer Certificate) An e-learning certification program that trains influencers and content creators on Belgian advertising laws and sector codes. The 1.5-hour course awards an Influencer Certificate that demonstrates professional, ethical, and compliant working practices to brands and agencies.
• SEO Training Hands-on workshop teaching organic search fundamentals including technical optimization, keyword strategy, and authority building to help marketers create effective campaigns.
• GEO Training Training focusing on the shift from traditional search to AI-powered answers, teaching how to make brands visible in AI engines such as ChatGPT, Google Gemini, and Perplexity.
• Social Ads for E-commerce Half-day training focusing on social advertising (TikTok, Pinterest, Meta) specifically for e-commerce players, covering bidding strategies, campaign types, and optimization.
• SEO for E-commerce Half-day training covering SEO e-commerce principles, SEO roadmap (7-step plan), use cases of advanced SEO e-commerce webshops, and connection between AI and SEO.
• Influence Forward Belgian influencer marketing flagship event organized in partnership with Stellar Tech, bringing together the ecosystem for networking, knowledge sharing, and discussions on topics including AI, brand safety, newsfluencers, and platform evolution.
• Legal Help Line Free first-line legal advice on digital sector topics provided exclusively to members in cooperation with Sirius Legal law firm. Members receive concise, pragmatic answers to general legal questions within 48 hours.
• Business Center Address Solution Business center address service allowing influencers to use an approved business center address in their social media bios instead of their private address, protecting privacy while complying with legal identification requirements.
• Digital Professional Insurance Tailor-made insurance policies for digital sector professionals developed in collaboration with Group Casier, covering professional liability, cyber insurance, and directors' liability at preferential rates for members.

Quantifiable outcome

• 100 influencers certified within the first milestone
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• FeWebflagshipStrategic or Co-development PartnerFeWeb vzw is the parent organization and initiative sponsor of the Influencer Marketing Alliance. As the professional association for digital professionals, agencies, and service providers, FeWeb provides operational infrastructure, legal framework, and membership management for the alliance. All IMA members automatically become FeWeb members.
• Sirius LegalcoreStrategic or Co-development PartnerLegal partnership providing the Legal Help Line service exclusively for IMA and FeWeb members. Sirius Legal offers free first-line legal advice on digital sector topics and additional services at preferential rates with 15% member discount.
• Group CasiercoreStrategic or Co-development PartnerInsurance partnership offering tailored insurance policies for digital sector professionals, including professional liability, cyber insurance, and directors' liability. Group Casier has been a FeWeb partner for 10 years for risk and insurance management.
• StellarflagshipStrategic or Co-development PartnerStellar Tech (Stellar IO) is the co-organizer of the Influence Forward event, partnering with IMA to create the premier Belgian influencer marketing industry event. Stellar is also a member company supporting the alliance.
• 2MpactcoreStrategic or Co-development Partner2Mpact co-organizes training programs with FeWeb Academy, providing KMO-portefeuille recognized training courses for digital marketing professionals. 2Mpact holds KMO-portefeuille recognition number DV.O207084.
• BeInfluenceminorGTM or Marketing PartnerEvent partner for Influence Forward, contributing to the Belgian influencer marketing ecosystem event.
• JC DecauxminorGTM or Marketing PartnerEvent partner for Influence Forward.
• SocialskyminorGTM or Marketing PartnerEvent partner for Influence Forward.
• Women in Tech BelgiumminorGTM or Marketing PartnerEvent partner for Influence Forward.
• YollohminorGTM or Marketing PartnerEvent partner for Influence Forward.
• So BuzzyminorGTM or Marketing PartnerEvent partner for Influence Forward and member of the IMA Steering Committee.
• PeriskopminorGTM or Marketing PartnerEvent partner for Influence Forward.
• Conseil de la Publicité (Advertising Council)flagshipStrategic or Co-development PartnerThe Advertising Council collaborated with IMA to develop the Belgian Influencer Certificate, working with support from UBA, UMA, BAM, FeWeb, ACC, JEP, and EASA.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Econsultancy: Subscription-based digital marketing training, research, and best-practice community serving a global membership. Comparable to IMA's Academy/training arm and 'thought leadership' positioning, though Econsultancy is a much larger, commercially scaled incumbent.
• Digital Marketing Institute: Global certification body offering professional credentials (Certified Digital Marketing Professional) across multiple marketing disciplines. Comparable as a certification-driven training organization, but with a much broader curriculum and international scale versus IMA's Belgian influencer focus.
• Content Marketing Institute (CMI): US-based professional association providing training, certification, events (Content Marketing World), and research for content marketers. Comparable model — association + training + flagship event + community — though focused on content marketing rather than influencer marketing specifically.

Regional players

• European Advertising Standards Alliance (EASA): European umbrella body for national advertising self-regulatory organizations. Already an endorsing body of the Belgian Influencer Certificate, and operates as a regional peer in setting cross-border advertising standards relevant to IMA's regulatory advocacy.

Others

• FeWeb vzw: Belgian professional association for digital professionals, agencies, and service providers; parent organization of IMA. Not a peer in the competitive sense but the operating infrastructure and ~400-company member base that IMA is built upon.
• Conseil de la Publicité / Advertising Council (Belgium): Belgian self-regulatory body for advertising standards. Strategic collaborator on the Influencer Certificate, providing the regulatory legitimacy that underpins IMA's certification offering.
• Digital Influence Awards / Influence Forward: IMA's own flagship event brand (200+ attendees). Noted as a comparable event-format peer (e.g., DMEXCO, Advertising Week) but operates as part of IMA itself; referenced to signal the event's role in establishing industry convening authority.

Direct peers

• Influencer Marketing Hub: Global influencer marketing education, research, and events platform that publishes industry reports, runs the Influencer Marketing Awards, and operates a directory of agencies/tools. Directly comparable to IMA as an education-and-community body serving the influencer marketing sector, though operating at a much larger international scale.
• Influencer Marketing Trade Association (IMTA): UK-based industry body setting standards and self-regulation for the influencer marketing sector. Closest direct peer to IMA — both function as professional membership associations focused on professionalizing influencer marketing, with similar advocacy and best-practice missions, though IMTA operates in the UK market.

Emerging players

• Influencer Marketing Show: European conference and exhibition focused on influencer marketing, providing networking and education for brands, agencies, and creators. Comparable to the Influence Forward event component of IMA's offering, though it is a pure event operator rather than a membership association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/influencer-marketing-alliance
• Instagraminstagram.com/influencermarketingalliance
• Xx.com/InfluencerMA_be

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencer Marketing Alliance