wohnfitz GmbH
- Company typePrivate
- Founded1991
- HeadquartersWalldürn, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
wohnfitz GmbH firmographics
Firmographics- Name
- wohnfitz GmbH
- Legal name
- wohnfitz GmbH
- Website
- https://wohnfitz.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
wohnfitz GmbH industry classification
Industry- Product category
- Furniture and Kitchen Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where wohnfitz GmbH is headquartered
LocationHeadquarters
- HQ city
- Walldürn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
wohnfitz GmbH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Küchenverkauf: Komplette Küchenplanung und -verkauf mit über 1.100 verkauften Küchen pro Jahr. Enthält Planung, Elektrogeräte und Montage.
- Möbelverkauf: Breites Sortiment an Wohnmöbeln, Polstermöbeln, Schlafzimmern, Esszimmern, Gartenmöbeln und mehr. Sowohl im Möbelhaus als auch im Online-Shop erhältlich.
- Elektrogeräte: Siemens Haushaltsgeräte und weitere Markengeräte für Küche und Hauswirtschaftsraum.
- Ausstellungsstücke: Reduzierte Ausstellungsstücke aus dem Möbelhaus mit erheblichen Rabatten (oft 40-50% Ersparnis).
- Service und Montage: Fitz All-Around Service: Lieferung, Montage, Elektro-Kundendienst, Schreinerarbeiten, Innenausbau.
- Finanzierungsangebote: Finanzierungsangebote ab 0% für Küchen und Möbelkäufe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individuelle Beratung mit Angebot |
| Unit Pricing | Pay-as-you-go | Ausstellungsstücke mit Rabatten |
| Transaction based/ take rate | Pay-as-you-go | Saisonal-Aktionen |
| Usage-based | Pay-as-you-go | E-Auto-Ladestation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
wohnfitz GmbH product offering
Product offeringCore offering
wohnfitz GmbH operates a furniture and kitchen retail business (Möbelhaus) in Walldürn, Germany, selling branded kitchens, living/dining/bedroom/office/youth/garden furniture, curtains and sun protection, and electrical appliances from 70+ manufacturers through a physical showroom and the wohnfitz.shop online store. Sales are supported by 3D kitchen and room planning, individual consultation, in-house carpentry for custom-made furniture (Sonderanfertigungen), and a bundled full-service offering ("Fitz all-around") covering delivery, assembly, electrical after-sales and interior construction.
Product overview
wohnfitz GmbH is a traditional German furniture retailer (Möbelhaus) based in Walldürn operating both a physical showroom and an online shop (wohnfitz.shop). The company offers a comprehensive portfolio of customizable furniture across multiple categories including Kitchens (with a configurator tool), Living Room (upholstered furniture, coffee tables, media walls), Dining Room, Bedroom (including mattresses and sleep systems), Office/Homeoffice, Youth Room, Garden Furniture, Utility Room, Interior Construction, Entrance/Wardrobes, Curtains/Sun Protection, and Accessories. The company differentiates through its FITZ ALL-AROUND full-service concept encompassing planning, custom carpentry, assembly, and after-sales service. Additional offerings include an on-site restaurant (PastaRia), cooking workshops, EV charging stations, and a 360° virtual showroom tour. The product portfolio integrates numerous partner brands including Siemens, Miele, BORA, nobilia, Rolf Benz, and over 70 other furniture and appliance manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- PastaRia: Restaurant/food service operated by wohnfitz for visitors
- wohnfitz Onlineshop
- Fitz all-around
- Koch-Workshops
Products and services
- Küchen (Kitchens) Customizable kitchen furniture sold to private households, configured via the Küchen Konfigurator and supported by 3D planning and full assembly service.
- Wohnzimmer (Living Room furniture) Living-room furniture assortment for private households, sold in-store and online with delivery and assembly.
- Esszimmer (Dining Room furniture) Dining-room furniture for private households, sold in the showroom and online shop.
- Schlafen (Bedroom furniture and sleep systems) Beds, mattresses and bedroom sets for private households, supported by specialist sleep consultation.
- Büromöbel (Office / Home-Office furniture) Office and home-office furniture for private households and small offices.
- Jugendzimmer (Youth Room furniture) Furniture designed for children's and youth bedrooms, sold in-store and online.
- Gartenmöbel (Garden furniture) Outdoor furniture for gardens, terraces and balconies, including parasols and sun protection.
- Hauswirtschaftsraum (Utility Room solutions) Laundry and utility-room furniture for private households.
- Innenausbau (Interior Construction) Interior-construction services for private households, covering flooring, doors, lighting and room dividers.
- Dielen | Garderoben (Entrance & Wardrobes) Entryway furniture and wardrobe solutions for private households.
- Gardinen & Sonnenschutz (Curtains & Sun Protection) Curtains, awnings and sun-protection solutions for private households.
- Elektrogeräte (Branded Electrical Appliances) Branded kitchen and household appliances (Siemens, Miele, BORA, BERBEL, others) sold to private households, with certified electrical after-sales service.
- Accessoires (Decorative accessories & lighting) Decorative accessories and lighting elements for home decoration, sold in-store and online.
- wohnfitz Online-Shop (wohnfitz.shop) E-commerce storefront for wohnfitz's branded furniture and appliance assortment, with home delivery or self-pickup and configuration tools.
- Fitz all-around (full-service bundle) Full-service bundle covering planning, sleep consulting, kitchen planning, furniture consulting, interior construction, custom carpentry, assembly, electrical after-sales, general support and purchasing assistance.
- Sonderanfertigung (Custom Manufacturing via in-house Schreinerei) Custom-built furniture manufactured in the company's own carpentry workshop for individual room conditions (e.g., attic conversions, walk-in wardrobes).
- Koch-Workshops (Cooking Workshops) Cooking events and workshops held at the in-house Kochschule (cooking school), aimed at kitchen consultation customers and visitors.
- PastaRia (on-site restaurant) On-site Italian restaurant/café at the Walldürn showroom for visitors and customers.
- E-Auto Ladestation (EV Fast Charging) Four EV fast-charging stations in the Walldürn showroom parking lot, priced at €0.54/kWh incl. VAT.
Quantifiable outcome
- Über 1.100 verkaufte Küchen pro Jahr - Beleg für Beratungsqualität und Kundenzufriedenheit
- +2 more outcomes
Companies that use wohnfitz GmbH
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
wohnfitz GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
wohnfitz GmbH partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SiemenscoreAutorisierter Verkauf und Service für Siemens Hausgeräte. Zertifizierter Elektrokundendienst für Siemens-Produkte. Umfangreiches Sortiment an Siemens-Elektrogeräten im Online-Shop und Möbelhaus.
- MielecoreZertifizierter Elektrokundendienst für Miele-Geräte. Verkauf von Miele Haushaltsgeräten im Sortiment.
- BORAcoreZertifizierter Elektrokundendienst und Produktverkauf für BORA Küchengeräte (Dampfbacköfen, Kochfelder mit Dunstabzug).
- berbelminorZertifizierter Elektrokundendienst und Produktverkauf für berbel Dunstabzugshauben und Küchentechnik.
- FRANKEminorZertifizierter Elektrokundendienst für FRANKE Produkte im Bereich Küchenspülen und Armaturen.
- Rolf BenzcorePremium-Partnerschaft für Rolf Benz Polstermöbel. Umfangreiches Sortiment im Showroom und Online-Shop.
- nobiliacoreFührender Küchenanbieter im Sortiment. Individuelle Planung und Konfiguration von nobilia Küchen möglich.
- RÖWAcoreRÖWA Werksberatung für Matratzen und Schlafsysteme. Bruno Rico als RÖWA-Werksberater vor Ort bei Events.
- Creditreform HeidelbergminorAusstellung des CrefoZert Bonitätszertifikats. Jährliche Bonitätsprüfung und Geschäftsanalyse.
- GlatzminorSonnenschirme und Outdoor-Produkte von Glatz im Sortiment.
- MHZminorMarkisen und Sonnenschutz von MHZ. Gardinen und textiler Sichtschutz.
- ExtremisminorExklusiver Vertrieb des CABRIO Strandkorb-Lounge-Sofas. Modernes Outdoor-Möbel im Sortiment.
- himollacorePolstermöbel und Relaxsessel von himolla. Präsentation mit dem himolla Truck bei der Hausmesse.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
wohnfitz GmbH competitors and assessment
Company assessmentBroad incumbents
- XXXLutz: Austrian-headquartered furniture retail group with extensive German presence across XXXLutz, Mömax, and Möbelix banners. Offers furniture, kitchens, and home accessories at scale across hundreds of locations — competing with wohnfitz across most categories but with vastly greater geographic reach and pricing power.
- Mömax: German furniture retailer (part of XXXLutz Group) specializing in furniture, kitchens, and home accessories with a value-oriented assortment. Competes with wohnfitz in the mid-market furniture and kitchen space across many German locations.
- IKEA Deutschland: Global furniture giant with strong German presence through large-format stores and online channel. Competes with wohnfitz across flat-pack furniture, kitchen planning, and home accessories with unmatched scale and self-service model.
- Porta Möbel: German furniture retail chain with showrooms across multiple federal states, offering complete home furnishing including kitchens. Overlaps with wohnfitz across product categories and full-service model but operates at national scale.
- Höffner: One of Germany's largest furniture retail chains with full-service showrooms across multiple states. Competes with wohnfitz in furniture, kitchens, and home accessories but at significantly larger scale and broader geographic footprint.
- Roller Möbel: German discount furniture chain with broad assortment of furniture and home goods across many locations. Competes with wohnfitz for price-sensitive furniture buyers, though with limited service depth and no premium positioning.
- Wayfair Deutschland: Online-only home goods retailer operating across Germany with a massive furniture catalog and drop-ship fulfillment. Competes with wohnfitz's online shop directly for the same product categories but with no showroom or service layer.
Direct peers
- Möbel BOSS: German furniture retail chain offering furniture and kitchens across multiple showrooms with delivery and assembly services. Comparable to wohnfitz as a multi-room home furnishing retailer serving German consumers, though operating at larger regional scale with value-oriented positioning.
- Segmüller: German family-owned furniture retailer with multiple showrooms offering full home furnishing plus kitchens with in-house services. Closely comparable business model to wohnfitz: premium positioning, broad category assortment, planning-and-delivery service layer, and regional anchors across southern Germany.
Emerging players
- Home24: Online furniture and home accessories retailer active in Germany, with curated assortment across furniture categories. Overlaps with wohnfitz's online channel in living, dining, and bedroom furniture but lacks showroom and full-service capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
wohnfitz GmbH social profiles
Digital presencewohnfitz GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
wohnfitz GmbH leadership team
Management profileNumber of profiles
Profiles2 records
wohnfitz GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wohnfitz GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wohnfitz GmbH
What does wohnfitz GmbH do?
wohnfitz GmbH operates a furniture and kitchen retail business (Möbelhaus) in Walldürn, Germany, selling branded kitchens, living/dining/bedroom/office/youth/garden furniture, curtains and sun protection, and electrical appliances from 70+ manufacturers through a physical showroom and the wohnfitz.shop online store. Sales are supported by 3D kitchen and room planning, individual consultation, in-house carpentry for custom-made furniture (Sonderanfertigungen), and a bundled full-service offering ("Fitz all-around") covering delivery, assembly, electrical after-sales and interior construction.
Is wohnfitz GmbH a public or private company?
wohnfitz GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was wohnfitz GmbH founded?
wohnfitz GmbH was founded in 1991. It employs 101 to 250 people.
Where is wohnfitz GmbH based?
wohnfitz GmbH is headquartered in Walldürn, Germany, in the Europe region.
How does wohnfitz GmbH make money?
Six revenue lines are on record. Küchenverkauf is the primary driver. The others are Möbelverkauf, elektrogeräte, ausstellungsstücke, service und Montage and finanzierungsangebote.
Who are wohnfitz GmbH's main competitors?
Broad incumbents on record are XXXLutz, Mömax, IKEA Deutschland, Porta Möbel, Höffner, Roller Möbel and Wayfair Deutschland. Direct peers are Möbel BOSS and Segmüller. Home24 is listed as an emerging player.
Does wohnfitz GmbH have an API?
No public API is recorded for wohnfitz GmbH.
What industry is wohnfitz GmbH in?
wohnfitz GmbH's product category is Furniture and Kitchen Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 449110 and its SIC code is 5700.