What Bike Mart does

Bike Mart is a privately held specialty bicycle retailer founded in 1962 and headquartered in Richardson, Texas. The company operates six physical retail locations across the Dallas-Fort Worth metro area — Richardson (flagship at UTD), Dallas (Preston Hollow and White Rock Lake), McKinney, Frisco, and Fort Worth (Clearfork at The Trailhead) — alongside a comprehensive e-commerce site at bikemart.com. Its catalog spans road, mountain, gravel, electric, hybrid, BMX, kids, and specialty bikes from premium brands including Trek, Specialized, Giant, Santa Cruz, Cervelo, Liv, SE Bikes, Denago, and Electra, with bikes priced from roughly $300 for entry-level kids' models to over $13,000 for premium e-MTBs.

The business model blends hardware sales with a services-and-experience ecosystem designed to drive repeat engagement. Revenue streams include new and certified pre-owned bicycle sales, parts and accessories (drivetrain, brakes, wheels, tires, electronics, safety, storage), apparel and gear (jerseys, shorts, helmets, shoes, eyewear), and a portfolio of services — certified repair and mobile bike service, professional fitting using the proprietary ID Match Fit System, bike rentals, lessons and maintenance clinics, trade-ins and consignment, and a Bike Mart Rewards loyalty program. The company sells direct-to-consumer through its stores and website, supplemented by store-to-store transfers, in-store pickup, and — as of April 2026 — nationwide shipping of Trek Bicycles products, a designation that makes Bike Mart the first independent dealer authorized to distribute Trek nationwide.

The underlying technology is conventional specialty-retail infrastructure: a Shopify-based e-commerce storefront with product catalog, real-time inventory visibility across locations, and a store locator. Notable integrations include TrueMed for HSA/FSA payments, Synchrony for 12-month financing on bikes over $1,000, and a broad set of checkout options (Shop Pay installments, PayPal, Google Pay, Venmo, Amazon Pay). The technology layer does not include disclosed AI/ML capabilities; differentiation is built on distribution footprint, brand portfolio depth, certified technical staff (over 100 cycling experts including certified Trek mechanics and professional bike fitters), and 60+ years of community presence in the DFW market.

Name

Bike Mart

Legal name

Bike Mart

Website

https://bikemart.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Bike Mart is a 60-year-old, privately held specialty bicycle retailer operating six Dallas-Fort Worth stores and a nationwide e-commerce site, selling premium bikes (Trek, Specialized, Giant, Santa Cruz) plus parts, apparel, repair, fitting, and rental services to individual cycling consumers.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Sporting Goods Retailers (45911), Used Merchandise Retailers (459510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Bicycle retail
• Bike repair services
• Cycling equipment
• Bike fitting
• Premium bicycles

Headquarters

HQ city

Fort Richardson

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Bicycle Sales: Sale of new bicycles across multiple categories including road, mountain, electric, hybrid, kids, and specialty bikes from premium brands like Trek, Specialized, Giant, Santa Cruz, Cervelo, Liv, Denago, and Electra
2. Parts and Accessories: Sale of bicycle parts (drivetrain, brakes, wheels, tires) and accessories (electronics, hydration, safety, storage, tools)
3. Apparel and Gear: Sale of cycling apparel including jerseys, shorts, helmets, shoes, eyewear, and protective gear from brands like Giordana, Castelli, Assos, Fox Racing, and Pearl Izumi
4. Service and Repair: Bike repair services including service center at stores, mobile bike services, and extended service plans. Includes free first tune-up on new bike purchases
5. Bike Rentals: Rental of premium bicycles for short or long-term use
6. Fitting Services: Professional bike fitting services using ID Match system for comfort, efficiency, and injury prevention
7. Education Programs: Bike lessons and maintenance clinics for customer education
8. Trade-Ins and Consignment: Trade-in and consignment services allowing customers to exchange or sell used bikes

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bike Mart sells new bicycles, parts, accessories, and apparel from premium brands (Trek, Specialized, Giant, Santa Cruz, Cervelo, Liv, Denago, Electra, SE Bikes, Monday Motorbikes) across multiple categories. The company also delivers in-house services including bike fitting (ID Match), certified repair and maintenance, mobile bike service, bike rentals, and cycling lessons/clinics, plus trade-in and consignment for used bikes.

Product overview

Bike Mart operates as a specialty bicycle retailer with 6 DFW-area locations and an online store, offering a curated portfolio of premium bicycle brands including Trek, Specialized, Giant, Santa Cruz, SE Bikes, Liv, Denago, Electra, and Cervelo. The product portfolio spans road bikes, mountain bikes, electric bikes, gravel/adventure bikes, fitness/hybrid bikes, BMX/bike life bikes, kids bikes, and specialty cycles. Beyond bikes, Bike Mart offers complementary services including certified repair/maintenance, mobile bike services, bike rentals, professional fitting (ID Match), cycling lessons, and a rewards program. The company also carries extensive parts, accessories, and apparel across multiple cycling disciplines. As of April 2026, Bike Mart became the first independent dealer authorized to ship Trek bicycles nationwide, significantly expanding its reach beyond its Texas footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Retail sale of new bicycles across multiple disciplines including road (Trek Domane/Émonda/Madone, Specialized Tarmac/Aethos, Giant TCR/Defy, Cervelo Caledonia/Soloist), mountain (Santa Cruz Hightower/Megatower, Trek Fuel EX/Slash, Specialized Stumpjumper/Enduro, Giant Trance/Reign), electric (Trek Rail+/Domane+, Specialized Turbo Levo/Vado, Giant Reign E+, Denago City/Commute/Fat Tire), gravel (Trek Checkpoint, Specialized Diverge/Crux, Giant Revolt, Cervelo Aspero, Santa Cruz Stigmata), fitness/hybrid (Trek FX/Verve, Specialized Sirrus, Electra Townie/Loft), BMX (SE Bikes Big Ripper, PK Ripper), kids, and specialty cycles (recumbent, trikes).
• Bike Service & Repair Certified mechanic service including in-store repairs, mobile bike service for pickup and delivery, and extended service plans. A free first tune-up is included with new bike purchases.
• Bike Rentals Rental of premium bicycles for short or long-term use, allowing customers to try or temporarily access high-end bikes without purchase.
• Bike Fits (ID Match) Precision bike fitting using the ID Match Fit System to optimize rider comfort, efficiency, and injury prevention.
• Bike Lessons & Clinics Guided cycling lessons and maintenance clinics designed to build rider confidence and skills.
• Bike Mart Rewards Loyalty program offering rewards and benefits for repeat Bike Mart customers.
• Trade-In & Consignment Service allowing customers to trade in or consign existing bikes in exchange for credit or cash.
• Parts & Accessories Retail sale of bicycle parts (drivetrain components, brakes, wheels, tires, pedals, saddles, seatposts, forks, headsets, stems, shocks, handlebars, grips, bar ends, tape, cables) and accessories (electronics, hydration, safety/security, storage/travel, tools/maintenance, trainers, nutrition, child seats, body care).
• Cycling Apparel Retail sale of cycling apparel and protective gear including helmets, eyewear, gloves, shoes, jerseys, shorts, and outerwear from premium brands.

Quantifiable outcome

• First independent dealer authorized to ship Trek Bicycles products nationwide
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Trek BicyclescoreChannel Partner/ Reseller/ Distributor · 3 April 2026Bike Mart became the first independent dealer authorized to ship Trek Bicycles products nationwide across the United States. This partnership marks a major milestone in cycling retail and expands access to Trek products for riders throughout the country.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jenson USA: Online-first specialty bicycle retailer offering premium bikes, parts, apparel, and gear across major brands — a direct competitor for Bike Mart's nationwide e-commerce channel following the Trek partnership.
• Backcountry: Outdoor and cycling retailer carrying premium bikes, apparel, and components with nationwide shipping — competes for the same premium consumer wallet share as Bike Mart's e-commerce channel.
• Mike's Bikes: Multi-location independent specialty bicycle retailer on the West Coast selling premium brands (Specialized, Trek, Giant) with full service, fitting, and rentals — the closest structural analog to Bike Mart, just operating in a different metro.
• Competitive Cyclist: Premium online retailer focused on road, mountain, and gravel bikes from brands like Cervelo, Santa Cruz, and Specialized — directly comparable to Bike Mart's premium performance assortment and nationwide shipping model.

Emerging players

• The Pro's Closet: Specialty retailer of certified pre-owned and consignment bikes — overlaps with Bike Mart's trade-in and consignment service line and competes for the same value-oriented cycling buyer.

Broad incumbents

• Sun & Ski Sports: Multi-location outdoor retailer with a strong cycling assortment across road, mountain, and e-bikes plus service — comparable multi-store specialty retail footprint to Bike Mart's six-location model, though broader in category mix.
• Dick's Sporting Goods: Big-box sporting goods retailer with a meaningful cycling department (including premium brand bikes and in-store assembly/service) competing on price, assortment, and convenience at much greater scale.
• Specialized brand stores and retailers: Specialized operates concept stores and a strong DTC channel selling the same premium road, mountain, and e-bikes Bike Mart stocks — competing both for product allocation and end customer relationships.
• REI Co-op: Member-owned outdoor retailer with a national fleet of stores and strong e-commerce presence carrying bikes, apparel, and service — competes with Bike Mart on premium cycling assortment and convenient store-based service.
• Trek Bicycle retail stores: Trek's own company-owned retail network sells the same Trek bikes at retail and operates service centers — a channel-partner-turned-competitor that can undercut independents on assortment, financing, and brand experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bikemartstores
• Facebookfacebook.com/bikemarttexas
• Instagraminstagram.com/bikemartstores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Mart