SiteMedia Group
SiteMedia Group is a privately held Canadian B2B media company operating seven specialized industrial publications and five flagship events that connect advertisers with decision-makers across construction, infrastructure, water, waste, and environmental sectors.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SiteMedia Group does
SiteMedia Group is a privately held Canadian B2B media company operating a portfolio of seven specialized industry publications and five flagship events that connect advertisers with decision-makers across Canadian industrial sectors. Its publications span construction (SiteNews), infrastructure (Renew Canada), real estate (Storeys), water (Water Canada), environment (Environment Journal), waste (Waste Recycling Magazine), and hazardous materials (HazMat Magazine). The company's event portfolio includes SiteSummit (Toronto), Top 100 Projects (Vancouver and Toronto), Excess Soils Symposium (Calgary and Toronto), Brownie Awards (Toronto), and Water Canada Awards (Toronto). SiteMedia's customers are enterprise-level industrial B2B advertisers seeking access to niche Canadian decision-maker audiences; the readers it serves are executives and professionals in construction, infrastructure, water, waste, environmental, and hazmat industries.
The company monetizes through three primary revenue streams: advertising placements across publications, newsletters, and websites; event sponsorships and ticketing; and branded content marketing services. Pricing is quote-based rather than publicly listed. SiteMedia organizes its commercial offerings into four structured service categories—Drive Awareness, Build Trust, Convert Clients, and Attract Talent—addressing brand visibility, thought leadership, lead generation, and recruitment marketing respectively. The company's go-to-market is sales-led, with direct outreach to industrial B2B advertisers and custom programs aligned to client goals.
SiteMedia operates from a Toronto headquarters (150 Eglinton Ave. E.) and a Western Canada office in Abbotsford/Vancouver (2393 W Railway St), with event operations extending to Calgary. The company maintains an exclusively Canadian geographic focus and claims to leverage first-party audience data to optimize advertising creative and lower cost-per-lead, though no proprietary technology platforms are disclosed. The company is privately held with no disclosed funding history, parent company, or ownership structure.
SiteMedia Group firmographics
Firmographics- Name
- SiteMedia Group
- Legal name
- SiteMedia
- Website
- https://sitemediagroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SiteMedia Group is a privately held Canadian B2B media company operating seven specialized industrial publications and five flagship events that connect advertisers with decision-makers across construction, infrastructure, water, waste, and environmental sectors.
- Ownership category
- akta.pro rank
SiteMedia Group industry classification
Industry- Product category
- B2B Trade Media Publishing
- NAICS
- Periodical Publishers (513120), Convention and Trade Show Organizers (56192)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where SiteMedia Group is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
SiteMedia Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: SiteMedia Group generates revenue primarily through advertising placements across its portfolio of seven industry publications, newsletters, and websites, targeting Canadian industrial decision-makers with high-intent digital advertising.
- Events and Conferences: The company operates multiple industry events including SiteSummit, Top 100 Projects, Excess Soils Symposium, Brownie Awards, and Water Canada Awards, generating revenue through event sponsorships and attendance.
- Content Marketing Services: SiteMedia Group offers branded content and storytelling programs that help advertisers turn expertise into authority through credible placements that signal industry credibility.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
SiteMedia Group product offering
Product offeringCore offering
SiteMedia Group is a privately held Canadian B2B media company that operates seven specialized industrial trade publications (SiteNews, Renew Canada, Storeys, Water Canada, Environment Journal, Waste Recycling Magazine, and HazMat Magazine) covering construction, infrastructure, real estate, water, environmental, waste, and hazardous-materials sectors. The company complements its publications with five flagship industry events and four advertising and content marketing service programs (Drive Awareness, Build Trust, Convert Clients, Attract Talent) designed to help B2B advertisers reach Canadian industrial decision-makers.
Product overview
SiteMedia Group is a media company offering a platform of seven specialized publications spanning Canadian industrial sectors (construction, infrastructure, real estate, water, environment, waste, and hazardous materials), complemented by five flagship events and four advertising/marketing service offerings. The portfolio includes publications such as SiteNews, Renew Canada, Storeys, Water Canada, Environment Journal, Waste Recycling Magazine, and HazMat Magazine. Events include SiteSummit Toronto, Top 100 Projects, Excess Soils Symposium, Brownie Awards, and Water Canada Awards. Marketing services cover drive awareness, build trust, convert clients, and attract talent use cases.
Differentiator
Problem solved
Functional benefit
Brands
- SiteMedia Group: Parent company brand for Canadian industrial media publishing group
Products and services
- SiteNews
Companies that use SiteMedia Group
Customer profileSegments9 records
Ideal customer profiles1 record
SiteMedia Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SiteMedia Group partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
SiteMedia Group competitors and assessment
Company assessmentDirect peers
- Naylor Association Solutions: Provider of publications, events, and member engagement services to trade and professional associations, with strong presence in North American B2B verticals. Comparable as a B2B media services company combining custom publications, advertising, and events for niche industry audiences.
- Glacier Media: Canadian B2B trade media company operating a portfolio of trade publications, events, and information services across industrial and business verticals. Directly comparable as a multi-title Canadian B2B publisher targeting professional and industrial audiences with a similar print + digital + events mix.
- Annex Business Media: Canadian B2B media company that acquires and operates trade publications and related events across industrial and professional niches. Closely comparable multi-vertical Canadian trade publishing model serving advertisers with bundled print, digital, and event offerings.
- MultiView: B2B media company offering digital advertising, content marketing, and lead generation across association and trade publication audiences. Comparable as a B2B publisher monetizing niche professional audiences through advertising and content marketing services.
- Contex Group: Canadian B2B media company producing trade magazines, events, and digital properties for industrial and business audiences. Comparable as another multi-title Canadian trade publisher with an events-led GTM serving similar niche industrial verticals.
Emerging players
- Industry Dive: Digital-first B2B publisher producing business journalism and offering native advertising and content marketing across multiple industry verticals. Comparable as a modern, digital-native competitor targeting the same advertiser budgets for niche industry audiences, though without SiteMedia's owned-events moat.
Broad incumbents
- EnsembleIQ: North American B2B media company operating retail and consumer goods trade publications, events, and data products. Comparable as an established multi-title B2B publisher selling advertising, events, and content marketing to brand advertisers targeting industry decision-makers.
- Questex: Global B2B media and events company operating trade shows, conferences, publications, and digital media across multiple industries. Comparable as a broader incumbent in B2B events and trade media serving advertiser audiences similar to SiteMedia's industrial verticals.
- Informa: Global B2B media and events group operating major trade exhibitions, industry publications, and intelligence services. Comparable as a scaled incumbent in B2B trade media, though vastly larger and more international; serves similar advertiser needs across industrial verticals through events and content.
- Randall-Reilly: B2B media and data company serving transportation, construction, and industrial markets with publications, events, and marketing services. Comparable as a multi-vertical B2B publisher covering construction/industrial niches with a print + digital + events model similar to SiteMedia's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SiteMedia Group social profiles
Digital presenceSiteMedia Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiteMedia Group leadership team
Management profileNumber of profiles
SiteMedia Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiteMedia Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiteMedia Group
What does SiteMedia Group do?
SiteMedia Group is a privately held Canadian B2B media company that operates seven specialized industrial trade publications (SiteNews, Renew Canada, Storeys, Water Canada, Environment Journal, Waste Recycling Magazine, and HazMat Magazine) covering construction, infrastructure, real estate, water, environmental, waste, and hazardous-materials sectors. The company complements its publications with five flagship industry events and four advertising and content marketing service programs (Drive Awareness, Build Trust, Convert Clients, Attract Talent) designed to help B2B advertisers reach Canadian industrial decision-makers.
Is SiteMedia Group a public or private company?
SiteMedia Group is a private company. It is classified as unknown and is currently operating.
When was SiteMedia Group founded?
SiteMedia Group was founded in -1. It employs 11 to 50 people.
Where is SiteMedia Group based?
SiteMedia Group is headquartered in Toronto, Canada, in the North America region.
How does SiteMedia Group make money?
Three revenue lines are on record. Advertising is the primary driver. The others are events and Conferences and content Marketing Services.
Who are SiteMedia Group's main competitors?
Direct peers on record are Naylor Association Solutions, Glacier Media, Annex Business Media, MultiView and Contex Group. Industry Dive is listed as an emerging player. Broad incumbents are EnsembleIQ, Questex, Informa and Randall-Reilly.
Does SiteMedia Group have an API?
No public API is recorded for SiteMedia Group.
What industry is SiteMedia Group in?
SiteMedia Group's product category is B2B Trade Media Publishing. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 513120 and its SIC code is 2741.