What Bitsaga does

Bitsaga is a solo consultancy headquartered in Belgium that advises individual Bitcoin holders on self-custody. Founded in 2015 by Rob Segers, the firm targets clients holding one or more Bitcoin and delivers services in-person across Europe and remotely worldwide. The core offering is hands-on guidance on wallet architecture, key generation, backup procedures, inheritance planning, and operational security — work that requires physical or highly trust-sensitive interaction rather than off-the-shelf software recommendations.

The business operates a three-tier pricing model: a Quick Consultation at €300 per hour for ad-hoc questions, a Signature Day at €1,950 for a structured full-day engagement, and a Standing Arrangement at €4,500 per year for an ongoing retainer relationship. Revenue mechanics are therefore a mix of transactional advisory and a smaller recurring stream from retainer clients. Adjacent to the advisory practice, Bitsaga runs an e-commerce storefront at shop.bitsaga.be selling hardware wallets and self-custody equipment, generating incremental product margin and serving as a top-of-funnel channel for consulting leads.

The go-to-market relies on Rob Segers' personal brand within the European Bitcoin community, supplemented by referral relationships with wealth managers, family offices, and Bitcoin-focused intermediaries. The model is capacity-constrained by the founder's personal calendar, with no indication of subcontracted advisors, employees, or external capital. Pricing and service descriptions are published on the company website, but customer counts, revenue figures, and growth metrics are not disclosed.

Name

Bitsaga

Legal name

Bitsaga

Website

https://bitsaga.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bitsaga is a Belgium-based solo consultancy founded in 2015 by Rob Segers that advises individual holders of 1+ BTC on self-custody design, security, and inheritance, delivering services in-person across Europe and remotely worldwide.

Ownership category

akta.pro rank

Product category

Bitcoin Custody Consulting

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

On-Chain Payments & Stablecoin Infrastructure (Issuance, Rails, Treasury) (FSAGAMAD)

Keywords

• Bitcoin self-custody consulting
• Multisig wallet setup
• Hardware wallet security
• Cold storage advisory
• Bitcoin inheritance planning

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional services revenue from personalized Bitcoin security consulting. Three service tiers: Quick Consultation (€300/hour), Signature Day (€1,950 full day), and Standing Arrangement (€4,500 for Signature Day plus 1-year ongoing support). Services delivered personally by founder Rob Segers.
2. Product Sales: E-commerce sales of Bitcoin hardware products including hardware wallets, SeedSigner devices, Start9 Bitcoin nodes, and related Bitcoin security equipment. Products sold through shop.bitsaga.be.
3. Affiliate/Referral Commissions: Referral commissions from partner products including hardware wallet manufacturers (BitBox, Foundation), Bitcoin services (Pocket Bitcoin, Peach Bitcoin, Bittr), and software tools. Partners include The Bitcoin Adviser, Blockstream, Branta, Bitcoin Keeper, Proton, Satochip, and Bringin.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bitsaga is a solo Bitcoin security consulting practice founded by Rob Segers in 2015 that delivers personalized one-on-one guidance on self-custody, hardware wallet configuration, multisig wallet setup, cold storage architecture, privacy-preserving Bitcoin transactions, and inheritance planning. Services are sold in three tiers (Quick Consultation at €300/hour, Signature Day at €1,950, and Standing Arrangement at €4,500 for a Signature Day plus 12 months of support) and delivered in-person across Europe or remotely via secure video calls. The business also operates shop.bitsaga.be, an e-commerce storefront reselling Bitcoin hardware such as SeedSigner, SeedSigner Pro Bundle, and Start9 Server One Bitcoin Node, plus the Bitsaga Bitcoin Toolkit.

Product overview

Bitsaga is a one-person Bitcoin security consultancy offering three tiers of personal guidance services: the Quick Consultation (€300/hour), the Signature Day (€1,950/day), and the Standing Arrangement (€4,500/year). The Signature Day and Standing Arrangement are the flagship offerings, providing comprehensive end-to-end Bitcoin security reviews, hardware setup, backup planning, recovery practice, and inheritance planning. Bitsaga also operates a separate e-commerce shop (shop.bitsaga.be) selling third-party Bitcoin hardware and software products including SeedSigner, SeedSigner Pro Bundle, Start9 Bitcoin Node, and the Bitsaga Bitcoin Toolkit. The shop and consultancy services operate as a unified business under the Bitsaga brand, with the shop enabling clients to acquire hardware recommended during consultancy engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Consultation

Quantifiable outcome

• Hundreds of people, thousands of bitcoin secured since 2015
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor.

• The Bitcoin AdviserminorGTM or Marketing PartnerReferral partner. Some links on Bitsaga's About page are referral links where Bitsaga may earn a small commission at no cost to buyers.
• FoundationminorGTM or Marketing PartnerHardware wallet manufacturer referral partner recommended by Bitsaga.
• BitBoxminorGTM or Marketing PartnerHardware wallet manufacturer referral partner recommended by Bitsaga.
• BlockstreamminorGTM or Marketing PartnerBitcoin infrastructure company whose products (e.g., Blockstream Jade) are recommended by Bitsaga.
• Pocket BitcoinminorGTM or Marketing PartnerBitcoin buying service referral partner. Bitsaga earns commission on referrals.
• Peach BitcoinminorGTM or Marketing PartnerBitcoin peer-to-peer exchange referral partner.
• BittrminorGTM or Marketing PartnerBitcoin purchasing service referral partner.
• SatochipminorGTM or Marketing PartnerHardware wallet manufacturer referral partner.
• Bitcoin KeeperminorGTM or Marketing PartnerBitcoin inheritance and custody planning tool recommended by Bitsaga.
• ProtonminorGTM or Marketing PartnerPrivacy-focused email and services provider. Referral partner.
• BrantaminorGTM or Marketing PartnerBitcoin security and advisory services partner recommended by Bitsaga.
• BringinminorGTM or Marketing PartnerBitcoin spending/payment solution referral partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bitcoin Keeper: Bitcoin Keeper is a mobile Bitcoin wallet focused on inheritance, multisig, and collaborative custody, listed as a Bitsaga referral partner. It competes in the same niche of Bitcoin holders seeking structured inheritance and family-access planning — overlapping heavily with Bitsaga's inheritance-planning consulting offering.
• Unchained Capital: Unchained Capital offers collaborative custody, multisig vaults, inheritance planning, and Bitcoin financial services. It is a direct competitor to Bitsaga's multisig and inheritance offerings for serious Bitcoin holders, with a similar focus on self-custody education and concierge onboarding, though operating at greater scale with a US base.
• Nunchuk: Nunchuk is a Bitcoin multisig wallet and collaboration platform listed as a Bitsaga referral partner. It serves overlapping customers seeking sophisticated multisig configurations and inheritance workflows, making it a direct peer in the multisig tooling layer that Bitsaga's consulting practice configures on clients' behalf.
• Sparrow Wallet: Sparrow is a desktop Bitcoin wallet emphasizing privacy, multisig, and self-custody, explicitly listed as a wallet coordinator Bitsaga uses during client engagements. It addresses the same self-custody and privacy use cases for technically inclined Bitcoin holders and is a direct peer in the privacy/self-custody tooling stack.
• Casa: Casa is a direct peer offering Bitcoin self-custody and multisig services to serious individual holders. Like Bitsaga, Casa targets high-net-worth Bitcoin holders seeking professional-grade key management, and serves them with a combination of multisig setup, recovery planning, and ongoing advisory support — directly competing for the same '1+ BTC' persona.
• The Bitcoin Adviser: The Bitcoin Adviser is a Bitcoin advisory and education service explicitly listed as a Bitsaga referral partner. It addresses the same serious-bitcoin-holder persona with comparable educational and consulting content, making it a direct peer competing for overlapping customer mindshare and inbound demand.
• Branta: Branta is a Bitcoin advisory and security service referenced as a Bitsaga referral partner. It overlaps with Bitsaga's value proposition around guiding serious Bitcoin holders through secure custody and acquisition decisions, positioning it as a direct peer in the European Bitcoin advisory market.

Broad incumbents

• Coinkite (Coldcard): Coinkite manufactures Coldcard, a leading air-gapped Bitcoin hardware wallet, and operates the Bitkey infrastructure. As a broad incumbent in the Bitcoin self-custody stack, Coinkite competes indirectly with Bitsaga by providing security-grade hardware that some technically capable holders use without paid consulting help.
• Blockstream: Blockstream is a major Bitcoin infrastructure company whose products (Blockstream Jade hardware wallet, Liquid sidechain) are listed as Bitsaga referral partners. As a broad incumbent in Bitcoin technology, Blockstream competes indirectly by enabling self-custody through hardware and software that reduces reliance on advisory services like Bitsaga's.

Emerging players

• BTC Sessions: BTC Sessions is a Bitcoin-focused educational content creator producing tutorials on hardware wallets, multisig, CoinJoin, and self-custody. While not a direct consulting competitor, BTC Sessions' free, high-quality video content partially substitutes for paid consulting services and serves as a top-of-funnel competitor for the same self-custody-curious audience Bitsaga targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/BitsagaRob
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bitsaga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitsaga