Agrinag

What Agrinag does

Agrinag (legal name AGRINAG SA) is a privately held Ecuadorian cut-flower producer founded in 2003 as a family-run rose farm on the slopes of the Cotopaxi volcano in Cotopaxi, Ecuador. The company cultivates and sells premium fresh-cut roses, alstroemerias, and artificially tinted flower creations, with a catalog of 305+ varieties including signature proprietary roses such as Pink Floyd, Campanella, Secret Garden, Playa Blanca, Hearts, White Chocolate, and Bikini. Agrinag operates a B2B go-to-market targeting wholesalers, florists, and wedding industry professionals worldwide, with distribution supported through direct sales inquiries, a catalog-based ordering model, and trade show presence. The company is certified by Rainforest Alliance, FlorEcuador, and BASC, and also operates two sub-brands — Elevate Roses and Paws and Roses — plus a dedicated wedding floral service line. Since 2021, Agrinag has been a subsidiary of Elite Flower Group, which acquired the company to consolidate and expand its Ecuadorian production footprint.

Name

Agrinag

Legal name

AGRINAG SA

Website

https://agrinag.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrinag is an Ecuadorian cut-flower producer founded in 2003, growing 305+ rose, alstroemeria, and tinted varieties on the slopes of the Cotopaxi volcano for B2B sale to wholesalers, florists, and wedding professionals worldwide. The company is a subsidiary of Elite Flower Group since 2021.

Ownership category

akta.pro rank

Product category

Cut Flowers

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Cut rose production
• Fresh cut flowers
• Alstroemeria varieties
• Tinted rose creations
• Sustainable flower cultivation

Headquarters

HQ city

Latacunga

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flowers: Sale of fresh cut roses, alstroemerias, and tinted rose creations to wholesalers, florists, and wedding industry professionals worldwide

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Agrinag grows and sells premium fresh cut flowers — roses, alstroemerias, and tinted flower creations — from its farm on the slopes of the Cotopaxi volcano in Ecuador. The company offers 305+ proprietary varieties sold to wholesalers, florists, and wedding industry professionals worldwide through direct B2B sales, an online catalog, and inquiry-based ordering. Product sub-brands include Elevate Roses and Paws and Roses, alongside a dedicated wedding floral line.

Product overview

Agrinag is a flower grower from the slopes of the Cotopaxi volcano in Ecuador. The company operates as a single unified product offering focused on premium cut flowers, specifically roses, alstroemerias, and tinted flower creations. The core product portfolio consists of three main categories: Roses (73+ varieties including signature names like Pink Floyd, Campanella, and Hearts), Alstroemerias (15 varieties including Belcanto, Bella Berry, and Primadonna), and Tinted Creations (217 varieties including Zuri). The company also offers specialized sub-brands including Elevate Roses and Paws and Roses, plus wedding flower services. Established in 2003 and acquired by Elite Flower Group in 2021, Agrinag is recognized worldwide as leading innovators in rose production.

Differentiator

Problem solved

Functional benefit

Brands

• Paws and Roses: Product line mentioned on website navigation
• Elevate Roses

Products and services

• Roses Premium rose varieties cultivated on the slopes of the Cotopaxi volcano in Ecuador, including signature varieties such as Pink Floyd, Campanella, Secret Garden, Playa Blanca, Bikini, Tutti Frutti, Luciano, White Chocolate, and Hearts. Sold to wholesalers, florists, and wedding professionals worldwide.
• Alstroemerias Alstroemeria cut flower varieties including Belcanto, Bella Berry, Bella Blossom, Bella Star, Chiffon, Frozen, Lucero, Nadya, Nirvana, Primadonna, Revolution, Sansa, Saturn, Sinclar, and Super Bella Star. Sold to wholesalers, florists, and wedding industry professionals.
• Tinted Creations Artificially tinted flower varieties available in various colors and patterns, including Zuri and numerous other tinted varieties. Sold to wholesalers, florists, and wedding industry professionals for specialty floral arrangements.
• Elevate Roses Elevated rose product line offered by Agrinag as a specialized sub-brand of premium roses.
• Paws and Roses Specialized rose product line by Agrinag, offered as a sub-brand within the company's rose portfolio.
• Wedding Flowers Wedding flower arrangements and dedicated wedding rose varieties offered in bulk orders for weddings, bridal parties, and event decorations. Targeted at wedding planners, event designers, and venues.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Elite Flower GroupflagshipStrategic or Co-development Partner · 1 January 2021The Elite Flower Group acquired Agrinag Roses in 2021 as an effort to unify and expand their presence in Ecuador. This acquisition positions Agrinag within a larger flower industry group, enabling expanded distribution and market reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ball Horticultural Company: Worldwide horticulture breeder and producer with broad ornamental and cut flower portfolio; comparable as a scaled incumbents competing for global florist and wholesale demand.
• Dümmen Orange: Global horticulture breeder and producer of cut flowers, roses, and potted plants; broad incumbent operating across categories where Agrinag competes in cut roses.
• Selecta One: European breeder and producer of cut flowers and ornamentals; comparable in breeding proprietary varieties and supplying florist/wholesale channels similar to Agrinag's B2B model.
• Royal Van Zanten: Dutch breeder and producer of cut flowers including chrysanthemums and roses; comparable as a global cut-flower breeding and supply operation serving wholesale florists.
• Syngenta Flowers: Global horticulture business breeding potted and bedding plants and supplying growers; comparable as a large-scale variety-innovation competitor to Agrinag in floriculture production.
• HilverdaFlorist: Dutch breeder and propagator focused on cut flowers including solidaster, carnations, and alstroemerias — overlapping directly with Agrinag's alstroemeria line and overall floriculture production.

Direct peers

• Esmeralda Farms: Ecuadorian-based cut rose and other flower grower serving global wholesalers and florists; the most direct geographic and product peer to Agrinag in the Ecuadorian floriculture export market.
• Elite Flower Group: Colombian-Ecuadorian flower conglomerate that acquired Agrinag in 2021; directly comparable as a multi-farm cut rose and floral producer serving global wholesale channels.

Emerging players

• Florensis: European breeder and young-plant producer serving ornamental growers; comparable in supplying premium floriculture genetics and starter plants into similar commercial production channels.
• Sun Valley Floral Farms: US-based cut flower grower serving wholesale florists; comparable direct-to-wholesale model for premium cut flowers, though primarily serving the North American market rather than global.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agrinagroses
• LinkedInlinkedin.com/company/agrinagroses
• Instagraminstagram.com/agrinagroses
• Pinterestpinterest.es/agrinagroses

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrinag