Karma Yoga
Karma Yoga Studio is an independent Guelph, Ontario yoga studio founded by Morgan Story, offering in-person and online yoga classes plus Reiki and Sound Healing services to local wellness consumers.
- Company typePrivate
- Founded2014
- HeadquartersGuelph, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Karma Yoga does
Karma Yoga Studio is an independent yoga and wellness studio founded by Morgan Story in 2014, operating a single physical location at 291 Woodlawn Rd W, Unit 3A, Guelph, Ontario. The studio delivers in-person yoga classes spanning Beginners through Advanced levels, including Pose Breakdowns, Restorative, Core, Gentle Stretch, Chair Yoga, and Yoga for Low Mobility, with instruction grounded in asana and Pranayama breath-work. Beyond group classes, the studio offers one-on-one Reiki Healing and Sound Healing sessions using drums, ocean drums, and singing bowls, targeting stress reduction, anxiety relief, and improved sleep.
Karma Yoga firmographics
Firmographics- Name
- Karma Yoga
- Website
- https://karmayogastudio.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Karma Yoga Studio is an independent Guelph, Ontario yoga studio founded by Morgan Story, offering in-person and online yoga classes plus Reiki and Sound Healing services to local wellness consumers.
- Ownership category
- akta.pro rank
Karma Yoga industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)
Keywords
Where Karma Yoga is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Karma Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Yoga Class Passes: Offering various class pass options including unlimited monthly and quarterly passes, multi-class packs, and drop-in rates for in-studio yoga sessions
- Reiki and Sound Healing Sessions: 60 and 90-minute energy healing sessions including Reiki and Sound Healing using drums, ocean drums, singing bowls and sound frequencies
- Online Virtual Studio: Online yoga classes accessible through virtual studio platform offering Beginners to Advanced, Pose Breakdowns, Restorative, Core, Gentle Stretch Classes, Chair Yoga and Yoga for Low Mobility
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30 Day Unlimited Yoga – $75 |
| Subscription | Multi-year contract | Three Month Unlimited Yoga – $210 |
| Unit Pricing | Pay-as-you-go | 10 Class Pass – $165 |
| Unit Pricing | Pay-as-you-go | Drop-in rate – $22 |
| Unit Pricing | Pay-as-you-go | 60 Minute Reiki Healing Session – $75 |
| Unit Pricing | Pay-as-you-go | 90 Minute Reiki Healing Session – $100 |
| Unit Pricing | Pay-as-you-go | 60 Minute Sound Healing Session – $75 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Karma Yoga product offering
Product offeringCore offering
Karma Yoga operates a yoga studio in Guelph, Ontario offering in-person yoga classes at its physical location as well as an online virtual yoga studio. In addition to yoga instruction, the studio offers complementary wellness services including Reiki healing sessions and Sound Healing sessions.
Product overview
Karma Yoga Studio is a yoga community in Guelph, ON offering in-studio and virtual yoga classes. The core offering includes yoga classes at various levels (Beginners to Advanced, Pose Breakdowns, Restorative, Core, Gentle Stretch, Chair Yoga, and Yoga for Low Mobility) available both in-person and through their Online Yoga Studio (uscreen.io platform). Additional wellness services include Reiki Healing Sessions and Sound Healing Sessions for chakra balancing and holistic healing. The studio provides multiple pricing options including 30-day unlimited ($75), three-month unlimited ($210), 10-class pass ($165), and drop-in rates ($22).
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Yoga Classes
- Online Yoga Studio
- Reiki Healing Sessions
- Sound Healing Sessions
Companies that use Karma Yoga
Customer profileSegments1 record
Ideal customer profiles2 records
Karma Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Karma Yoga partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SHAKE IT OFF Studio GuelphminorMorgan Story began her yoga teaching journey working closely with Stephanie Dean at SHAKE IT OFF Studio Guelph starting January 2015. This represents an early collaborative relationship in Morgan's teaching career rather than a formal business partnership.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Karma Yoga competitors and assessment
Company assessmentBroad incumbents
- YogaWorks: Established multi-location yoga studio brand offering general, restorative, and specialty yoga classes. Overlaps with Karma's class lineup but operates at much larger scale with broader geographic reach.
- Life Time Fitness: National fitness club operator offering group yoga classes, recovery/holistic services, and digital fitness content as part of a broader wellness portfolio. Comparable as a large incumbent offering yoga within a multi-service wellness model.
- Peloton: Large connected-fitness platform offering streamed yoga classes alongside broader fitness content. Overlaps with Karma's online subscription-based yoga delivery and competes for the same digital yoga consumer wallet.
- CorePower Yoga: Large U.S. yoga studio chain offering heated and signature yoga classes plus a digital platform. Comparable in category, scale, and hybrid online/in-studio model, but with substantially broader geographic footprint.
Direct peers
- Power Yoga Canada: Canadian boutique yoga studio chain offering group classes, memberships, and instructor training. Directly comparable in model: local studios, membership subscriptions, multi-level class lineup.
- Y7 Studio: Boutique yoga studio chain offering themed flow classes in a candlelit, music-driven format with strong brand identity. Comparable as a similarly positioned lifestyle-focused yoga brand competing on experience.
- Modo Yoga: Canadian-origin yoga studio chain offering in-person classes including hot yoga and general yoga instruction. Closest direct competitor given Karma Yoga's similar Canadian boutique-studio positioning and general yoga focus.
Emerging players
- Alo Moves: Premium online yoga and wellness platform from Alo Yoga offering class libraries and instructor-led content. Comparable digital competitor to Karma's online studio, particularly for accessible/yoga-for-everyone positioning.
- Hot Pod Yoga: UK-based yoga chain with a distinctive heated pod format, expanding internationally. Comparable as a specialty boutique yoga brand scaling a single differentiated format across locations.
- Glo: Online yoga and meditation platform offering on-demand classes across multiple modalities and skill levels. Comparable to Karma's online virtual studio offering and a direct competitor in digital yoga subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Karma Yoga social profiles
Digital presenceKarma Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karma Yoga leadership team
Management profileNumber of profiles
Profiles1 record
Karma Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karma Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karma Yoga
What does Karma Yoga do?
Karma Yoga operates a yoga studio in Guelph, Ontario offering in-person yoga classes at its physical location as well as an online virtual yoga studio. In addition to yoga instruction, the studio offers complementary wellness services including Reiki healing sessions and Sound Healing sessions.
Is Karma Yoga a public or private company?
Karma Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karma Yoga founded?
Karma Yoga was founded in 2014.
Where is Karma Yoga based?
Karma Yoga is headquartered in Guelph, Canada, in the North America region.
How does Karma Yoga make money?
Three revenue lines are on record. Yoga Class Passes are the primary driver. The others are reiki and Sound Healing Sessions and online Virtual Studio.
Who are Karma Yoga's main competitors?
Broad incumbents on record are YogaWorks, Life Time Fitness, Peloton and CorePower Yoga. Direct peers are Power Yoga Canada, Y7 Studio and Modo Yoga. Emerging players are Alo Moves, Hot Pod Yoga and Glo.
Does Karma Yoga have an API?
No public API is recorded for Karma Yoga.
What industry is Karma Yoga in?
Karma Yoga's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAF, Restorative Yoga, Yin Yoga & Yoga Nidra. Its NAICS code is 71394 and its SIC code is 7997.