morgenluft

What morgenluft does

morgenluft is a full-service Swiss advertising and branding agency headquartered in Thusis, Canton Graubünden, operating as a sole proprietorship (morgenluft Agentur Elmer) under founder-owner Werner Elmer since 2008. The firm delivers integrated branding and communication services spanning visual identity and corporate design, graphic design, modern web design, social media content production, professional photography, video production, motion design, SEO, copywriting, and integrated campaign execution. The service portfolio is delivered as a cohesive agency offering rather than discrete software products, with production capabilities extending to licensed drone-based content capture.

The business operates on a project-based professional services revenue model with custom-quoted fees and no publicly disclosed pricing. Go-to-market is direct client engagement: relationship-driven, in-person consulting focused on local and regional businesses in Graubünden (Chur, Davos, Lenzerheide) with an explicit extension of services to the broader German-speaking market, including 'internationale Unternehmen' (international companies). Reference customers include Flow Hotel and Bündner Park, and the firm maintains an active multi-channel social presence (Instagram, Facebook, TikTok, LinkedIn/Xing, YouTube, Twitter) alongside its website portfolio.

The team consists of approximately 8 full-time staff — including managing director Werner Elmer, project lead Karin Costa, strategy/text consultant Philip Keller, art director Laura Caduff, web specialist Patrick Lüscher, apprentice polygraphist Mona Albisser, drone pilot Matthias Schaffner, and facility manager Doris Elmer — supplemented by 3 freelancers (Tom Schwarz, Freddy Elmer, Gian Casty). Compliance posture is aligned with the Swiss Federal Act on Data Protection (DSG), with the privacy policy last updated in August 2023. The firm is privately held, has no disclosed funding, no patents or trademarks, and no disclosed partnerships.

Name

morgenluft

Legal name

morgenluft Agentur Elmer

Website

https://morgenluft.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

morgenluft is a Swiss full-service advertising and branding agency based in Thusis, Graubünden, delivering visual identity, web design, social media, photography, and video production to regional businesses and German-speaking clients since 2008.

Ownership category

akta.pro rank

Product category

Advertising & Branding Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Branding and communication
• Advertising agency services
• Graphic design studio
• Web design and development
• Social media content production

Headquarters

HQ city

Thusis

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services: Agency provides comprehensive branding and communication services including visual identity development, social media content, photography, video production, graphic design, web design, and brand strategy. Revenue generated through project-based consulting and creative services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

morgenluft is a full-service advertising and branding agency delivering integrated branding and communication services. Its core offering combines visual identity development, corporate design, graphic design, modern web design, social media content creation, professional photography, video and motion design production, and strategic copywriting/storytelling. Engagements are delivered as bespoke, project-based creative services to businesses seeking end-to-end brand and marketing communication support.

Product overview

morgenluft is a full-service advertising agency based in Thusis, Graubünden (Switzerland) offering a unified branding and communication service portfolio. The agency's core offering is integrated Branding & Kommunikation (Branding & Communication) Fullservice, which encompasses visual identity development, social media content, professional photography, video production, graphic design, web design, and emotional storytelling. These services are delivered as a cohesive agency offering rather than discrete software products or modules. The agency serves clients throughout Graubünden and the German-speaking region, with over 15 years of experience since its founding.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Kommunikation Fullservice

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dept: Large global digital creative agency combining branding, content and technology. Comparable to morgenluft on the brand and content production dimensions, but operates at significantly larger scale and with proprietary tech.
• Serviceplan Group: Largest independent agency group in Europe, with Swiss (Serviceplan Suisse) operations covering brand, content and digital. Comparable as a DACH-rooted full-service agency with integrated production.
• Ogilvy: Global advertising and brand network with Swiss presence. Comparable on advertising, branding and content production, but as a much larger incumbent with broader capabilities.

Direct peers

• Jung von Matt: Swiss-rooted, internationally recognised creative agency offering branding, advertising and content production. Comparable to morgenluft as a creative agency with strong Swiss identity serving DACH clients, though operating at far larger scale.
• Wirz Communications: One of Switzerland's leading independent advertising agencies, providing full-service brand, campaign and content work. Comparable as a Swiss-headquartered full-service agency covering the German-speaking market.
• Scholz & Friends: Independent creative agency network headquartered in the DACH region, offering brand strategy, campaign creation and content production. Comparable as a DACH-rooted independent creative agency of similar positioning.
• Heimat: Independent creative agency with Swiss/German footprint producing brand campaigns, film and content for major advertisers. Comparable as an independent creative shop with German-speaking roots and integrated production capabilities.

Regional players

• Atomic: Swiss creative and content agency with full-service brand, digital and production capabilities. Comparable as another Swiss full-service creative agency targeting similar mid-market and enterprise clients.
• Notch Interactive: Swiss digital agency combining branding, web and content services. Comparable as a Swiss full-service creative/digital shop competing for similar regional and DACH clients.
• Hotz Brandhouse: Swiss brand and communications agency. Comparable as a Switzerland-based brand/communications shop competing for similar Swiss SME and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/morgenluft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about morgenluft