Alive And Well Kombucha

What Alive And Well Kombucha does

Alive & Well Kombucha is a Dallas/Fort Worth-based craft kombucha producer founded in May 2023 by co-founders Shyler Landry (a functional nutritionist) and Trevor Landry (an award-winning mixologist with 15 years in hospitality). The company makes five organic, raw, unpasteurized, gluten-free, vegan kombucha SKUs organized into two sub-brand lines: The Gardener (lighter, floral/botanical flavors: Lavender & Blue Mallow, Passionflower & Aloe, Rose Petal & Lychee) and The Carpenter (earthier, more complex brews: Palo Santo, Oak & Coconut with Shilajit). Production is small-batch using a traditional SCOBY (symbiotic culture of bacteria and yeast) fermentation with a proprietary brewing process the company describes as yielding lower acidity and softer carbonation than conventional kombucha, paired with botanical flavor pairings that lean into mixology-style ingredients (lavender, blue mallow, passionflower, aloe, palo santo, oak, coconut, shilajit).

The business operates a hybrid distribution model. Direct-to-consumer revenue flows through a Shopify storefront offering individual 6-packs (sale price ~$22.49, regular $24.00), 6-pack mixed cases by line, a 10-pack full-line sampler, optional package protection at checkout, and digital gift cards in $25/$50/$100 denominations. The DTC channel supports both one-time purchases and a subscribe-and-save subscription program, with local delivery in the DFW metroplex (minimum order $40) and nationwide cold-chain shipping. Wholesale revenue is generated through restaurants (one named account, Burgundy's in Dallas), specialty grocers, studios, wellness spaces, and independent retailers across Texas, with stated intent to expand beyond the state. Marketing is content-led — blog content on kombucha, gut health, and recipes, an email newsletter, and organic social — positioning the brand around balance, gut/brain/immune support, and a sophisticated non-alcoholic alternative to alcohol or soda. The company is privately held, founder-owned, reports no institutional funding, and operates with 1–10 employees, indicating an early-stage, bootstrapped venture whose scale and financial profile are not publicly disclosed.

Name

Alive And Well Kombucha

Legal name

Alive & Well Kombucha

Website

https://aliveandwellkombucha.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Alive & Well Kombucha is a Dallas-based craft kombucha producer founded in 2023 that sells five organic, botanical-flavored canned kombuchas (in Gardener and Carpenter lines) directly to consumers via its Shopify storefront and through Texas restaurants, grocers, and wellness venues.

Ownership category

akta.pro rank

Product category

Craft Kombucha

NAICS

Other Specialty Food Retailers (44529)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

akta.pro secondary industry

Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD)

Keywords

• Craft kombucha brewing
• Fermented tea beverages
• Functional wellness drinks
• Probiotic beverage products
• Botanical canned beverages

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify website for individual and bulk kombucha purchases with shipping to customers nationwide.
2. Subscription/Recurring Revenue: Subscribe & save program offering recurring deliveries with discounts on 6pk and 10-pack products, providing predictable revenue from loyal customers.
3. Wholesale Distribution: B2B sales to restaurants, specialty grocers, studios, wellness spaces, and independent retailers across Texas and beyond.
4. Gift Cards: Digital gift cards sold in $25, $50, and $100 denominations for Alive & Well Kombucha webstore purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Alive & Well Kombucha produces and sells small-batch, organic, raw, canned kombucha in five flavors organized into two lines — the lighter Gardener Line (Lavender & Blue Mallow, Passionflower & Aloe, Rose Petal & Lychee) and the earthier Carpenter Line (Palo Santo, Oak & Coconut with Shilajit). The kombucha is brewed with a proprietary SCOBY process to deliver less acidity, softer carbonation, and tea-forward botanical flavor pairings targeting gut, brain, and immune health.

Product overview

Alive & Well Kombucha is a craft kombucha brand offering five distinct organic flavors organized into two product lines. The Gardener Line features lighter, floral, botanical-forward flavors (Lavender & Blue Mallow, Passionflower & Aloe, Rose Petal & Lychee), while the Carpenter Line offers richer, earthier, more complex brews (Palo Santo, Oak & Coconut with Shilajit). Products are sold as individual 6-pack cans, as curated mixed cases (Gardener Line 6pk, Carpenter Line 6pk), and as a 10 Pack Sampler for exploring the full lineup. The company also offers gift cards and optional package protection at checkout. All kombucha is organic, raw, unpasteurized, gluten-free, and vegan, with softer bubbles and less acidity than conventional kombucha.

Differentiator

Problem solved

Functional benefit

Products and services

• Rose Petal & Lychee Kombucha Organic (6pk) A floral, fruit-forward organic kombucha in the Gardener Line featuring soft rose petal and bright lychee sweetness; light-bodied, crisp, and marketed as elegant for gifting and as an entry point for first-time kombucha drinkers.
• Aloe & Passion Flower Kombucha Organic (6pk) A soothing botanical kombucha in the Gardener Line with earthy green notes, cucumber, holy basil, and apple; light, airy, and refreshing with a clean finish, positioned for daily drinking and as a gentle entry point for kombucha newcomers.
• Palo Santo Kombucha (6pk) A bold, smoky Carpenter Line kombucha with hints of vanilla and earthy finish, made with Palo Santo essential oil from Peru; positioned as the most adventurous flavor — warm, woody, and complex.
• Oak & Coconut Kombucha Organic (6pk) A grounding Carpenter Line kombucha blending smooth oak with subtle coconut, anchored by black and white teas and Shilajit; rich, layered, and deeply complex with an earthy mineral foundation.
• Lavender & Blue Mallow Kombucha Organic (6pk) A calming, floral Gardener Line kombucha brewed with real lavender and blue mallow blossoms; light-bodied with gentle floral aroma and light effervescence; cited as the company's best-seller and most soothing flavor.
• Carpenter Line 6pk Mixed Case A curated 6-pack mixed case featuring the richer, more grounded Carpenter Line brews (Palo Santo and Oak & Coconut), designed for experienced kombucha drinkers seeking depth and complexity.
• Gardener Line 6pk Mixed Case Kombucha Organic A 6-pack mixed case featuring the lighter, botanical-forward Gardener Line flavors (Lavender & Blue Mallow, Passionflower & Aloe, and Rose Petal & Lychee), positioned as bright, airy, and balanced for everyday sipping.
• 10 Pack Sampler Alive & Well Kombucha A 10-can sampler containing the complete lineup of all five botanical kombucha flavors, allowing customers to explore the full range; positioned as best for first-time customers and gifting.
• Alive & Well Kombucha Gift Card Digital gift card redeemable for Alive & Well Kombucha webstore purchases, available in $25, $50, and $100 denominations.

Quantifiable outcome

• Less acidic than typical kombucha, with softer bubbles
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KeVita: Probiotic sparkling "kombucha" and apple-cider-vinegar drinks now owned by PepsiCo. Broad incumbent in the same functional-beverage shelf set, with significant distribution and marketing scale that small craft players compete against.
• GT's Living Foods: Largest and most established kombucha brand in the US, founded in the 1990s and now part of a broader living-foods portfolio. Mass-retail dominant incumbent; competes for the same shelf space and consumer mindshare with much larger marketing and distribution budgets.

Direct peers

• Wild Tonic: Botanical jun kombucha (honey-based, not black-tea SCOBY) with unusual botanical flavor combinations and premium positioning. Directly comparable on the differentiated botanical flavor architecture and craft premium pricing.
• Health-Ade Kombucha: Premium bottled kombucha brand sold in grocery, natural and food-service channels nationwide. Closest direct competitor — same canned kombucha format, similar premium positioning, multi-flavor lineup, and DTC + wholesale distribution model.
• Brew Dr. Kombucha: Portland-based craft kombucha brand with botanical flavor profiles, organic positioning, and DTC + grocery + food-service distribution. Closely comparable on premium craft, botanical, organic positioning and multi-channel GTM.
• Humm Kombucha: Bend, Oregon-based craft kombucha brand with creative flavor pairings and "good-for-you" positioning. Comparable as a smaller craft competitor emphasizing unique flavors, organic ingredients, and a wellness lifestyle brand.

Emerging players

• Remedy Drinks: Australia-based functional beverage brand with raw, organic kombucha and apple-cider-vinegar drinks. Emerging international peer with similar wellness-led branding, organic credentials, and DTC plus retail distribution.
• Olipop: Functional prebiotic soda positioned around gut health and low sugar. Adjacent functional-beverage player competing for the same health-conscious consumer wallet, though in a different format (soda vs. kombucha).
• Mela Waters: Functional sparkling water brand emphasizing gut health and simple ingredients. Emerging player in the functional-beverage category competing for the same "better-for-you" occasion and retail shelf set as kombucha.

Regional players

• Captain Kombucha: Atlanta-based craft kombucha brand distributed across the US Southeast with food-service and retail focus. Regional craft peer with a similar small-batch, multi-flavor, DTC + wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alive-and-well-kombucha

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive And Well Kombucha